Aura Parental Controls vs. Norton Family 2024

Aura’s bundled parental controls are a nice addition to its identity theft plans, but Norton’s standalone parental control app offers monitoring, surveillance, and location services to help keep your kids safe online and offline.
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Best for Bundled Protection

4.0
Editorial Rating
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On Aura Parental Controls's website

Aura Parental Controls
  • Blocks harmful content on mobile devices
  • Unlimited devices
  • Lacks location tracking and monitoring features

Best for Families with Younger Children

4.5
Editorial Rating
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On Norton Family's website

Norton Family
  • Excels at app blocking and content filtering across 47 categories
  • Offers age-specific restriction levels to enhance safety and unlimited device connections
  • Not compatible with macOS and offers fewer monitoring features for iOS

In our social media and kids survey, 23% of parents said they check their child’s internet history at least once per day, and 61% check their history at least weekly. Why not keep your kids safer online and streamline your monitoring efforts with a comprehensive parental control app?

Aura offers a plan that combines parental controls with cybersecurity and identity theft protection features like identity theft insurance, fraud remediation, Social Security number and dark web monitoring, a VPN, a password manager, and more. But when it comes to parental control features, we like Norton Family, which offers monitoring and location services not available with Aura.

In this article, we compare Aura’s and Norton Family’s pricing, features, usability, and more to help you decide which is best for your family. If neither works for your household, we also cover a few more of the best parental control apps to help you decide.

In this article
Aura Parental Controls vs. Norton Family review at a glance
Aura Parental Controls vs. Norton Family: prices
Aura Parental Controls vs. Norton Family: monitoring and alerts
Which is safer, Aura Parental Controls or Norton Family?
Aura Parental Controls vs. Norton Family: compatibility and customer support
Aura Parental Controls vs. Norton Family FAQs
Aura Parental Controls vs. Norton Family: Which is better?

Aura Parental Controls vs. Norton Family review at a glance

Aura Parental Controls and Norton Family both offer website monitoring, activity reports, and screen time limits. But Norton also offers location services, whereas Aura’s bundled features don’t include location tracking or geo-fencing. On the downside, neither offers text message or email monitoring features.

However, Aura offers more comprehensive app monitoring since Norton’s app monitoring is only accessible on Android and Windows devices. Plus, our testing found that the Norton app isn’t difficult to delete, so older children or teenagers may be able to disable features easily.

Aura Parental Controls vs. Norton Family compared

Starting price $8.33/mo (billed annually) $49.99/first yr
Free version
Max number of protected devices Unlimited Unlimited
Web filtering
Screen time limits
Location tracking
Activity reports
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Aura Parental Controls pros and cons

Pros
  • Bundled with Aura's top-notch identity theft monitoring services
  • Safe Gaming feature alerts in case of cyberbullying or online predator threats
  • Block websites and selected apps
Cons
  • No location services or geo-fencing
  • No social media, text message, or email monitoring

Norton Family pros and cons

Pros
  • Location services like check-ins, geo-fencing and alerts
  • Monitor search histories
  • Parents can instantly lock devices remotely
Cons
  • No text message or email monitoring
  • App filtering is only available on Android

Aura Parental Controls vs. Norton Family: prices

Price range $8.33-$20.00/mo $49.99/first yr
Best value plan Aura Ultimate Family for $20.00/mo (billed annually) Norton Family for $49.99/first yr
Money-back guarantee/strong> Yes — 60 days Yes — 60 days
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Aura Parental Controls plans

Aura offers two plans for parental controls — Aura Parental Controls and Aura Ultimate Family. Aura Parental Controls covers one adult and unlimited kids while Aura Ultimate Family covers up to five adults and unlimited kids. 

  • Aura Parental Controls: Includes screen time limits, safe gaming alerts, and website filtering. Also includes online and device security tools like antivirus, a VPN, a password manager, and sensitive files vault. 
  • Aura Ultimate Family: Includes identity theft protection, credit monitoring, up to $1 million in identity theft insurance per adult,  and white glove fraud resolution to resolve identity theft incidents.

Aura allows a free 14-day trial with a credit card and a 60-day money-back guarantee on annual plans.

Norton Family plans

Norton’s singular family plan offers services for parents to monitor their child’s online activities, from website monitoring to search history monitoring, setting device time limits, and location tracking. 

  • Norton Family: Website and search history monitoring, screen time limits, video monitoring, instant lock, location services, and app monitoring

Norton offers a free 30-day trial with a credit card and a 60-day money-back guarantee. Like Aura’s family plan, Norton’s money-back guarantee is only available with an annual plan.

Winner: Regarding features, we call this one a tie. Both offer features and services that we find valuable. The best one for you depends on what is more important to you and your family’s needs.

Aura Parental Controls vs. Norton Family: monitoring and alerts

Our Pick
Website filtering Yes — Gambling, chat forums, dating, explicit content Yes — Can only block websites, not categories
App filtering Yes — Amazon, Facebook, Fortnite, Hulu, TikTok, Twitter, Instagram, Minecraft, and more Yes, on Android devices
Social media monitoring Yes, limited monitoring for Android — Facebook, Instagram, TikTok, Twitter, and more
Text message monitoring
Email monitoring
Internet search monitoring
Screen time limits
Remote lock
Cyberbullying and online predator alerts
Location tracking
Geo-fencing
Activity reports
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Aura Parental Controls and Norton Family offer similar features but have varying degrees of monitoring. For example, they both offer website monitoring, but Norton Family plans only allow parents to block certain websites, whereas Aura plans allow parents to block categories. Norton’s lack of category blocking feels like a miss. For example, Aura could block all gambling websites. Parents would have to input all gambling websites for the same protection on Norton.

Aura's safe search features for search engines and YouTube restricted mode.
Aura Parental Controls safe search feature

Aura Parental Controls Safe Gaming feature
Aura Parental Controls Safe Gaming feature

Another major miss for Norton is the app monitoring. Currently, Norton does offer app monitoring, but only for Android devices. Aura offers app monitoring for popular apps like Amazon, Hulu, Fortnite, TikTok, Discord, and more.

Norton does offer features we think are notable: internet search monitoring, location services, and video supervision — parents can see a list of viewed videos on YouTube and even preview a snippet of the video.

Norton Family YouTube and Hulu video monitoring feature
Norton Family monitoring feature of YouTube and other video platform history

Norton Family Parental Control Location Tracking
Norton Family location tracking feature

Winner: We have to give this win to Aura for the ability to filter content by category and an app-monitoring feature that works on Android and iOS.

Which is safer, Aura Parental Controls or Norton Family?

Collecting data is inherent in using parental control software. You’re asking these services to monitor your child’s accounts, so data collection is to be expected. Aura and Norton collect data for standard practices and operations, but both services also collect device and usage information.

Aura and Norton take privacy seriously, encrypting data stored on its servers. Norton uses 128-bit SSL encryption, while Aura uses the industry-standard AES-256 encryption, which banks and militaries generally use. AES-256 encryption is the industry standard for securing data, but 128-bit SSL will still withstand brute-force attacks.

When it comes to account security, we prefer to see a minimum of two-factor authentication, verifying identity on a second device with an ID or verification code. Norton offers two-factor authentication, but it’s not required. Aura, however, doesn’t offer any additional security measures for account verification.

Aura Parental Controls vs. Norton Family data security

Our Pick
Two-factor authentication
Collects data
Shares data with third parties
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Winner: While both Aura and Norton offer two-factor authentication and encrypt data stored on servers, we give the win to Aura for offering AES-256 encryption for added security.

Aura Parental Controls vs. Norton Family: compatibility and customer support

Our Pick
Windows
macOS
Android
iOS
Browser extensions Yes — Chrome, Firefox, Microsoft Edge Yes — Chrome, Firefox, Microsoft Edge
24/7 customer support Yes
Customer support options Phone, chat, forums, email, guides Phone, chat, forums
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Overall, our experience with Norton Family was easy. It was intuitive to set up and add a child, and the software has an easy-to-read overview of content accessed on the monitored phone. Norton Family has levels that allow for general controls based on age, so it was quick and easy to enable content features appropriate for your child. Norton Family allows you to monitor what mobile apps your child downloads, but since we tested on an iPad, we didn’t have access to the app monitoring features. It’s also worth noting that this feature doesn’t actually monitor the content on said apps, just the names of the downloaded apps.

Norton Family dashboard

Norton Family activity summary dashboard with limited iOS compatibility


As part of our testing experience, we noticed it’s easy to remove the app from the device or disable the browser extension without parents receiving a notification. Because of that, Norton Family may not be the best option for families with teenagers. We contacted customer support via chat, but our question was not sufficiently answered.

Our experience with Aura was difficult, starting with our attempt to access the portal. We used a Safari browser, and it wouldn’t work. We couldn’t get the service to accept our credentials on our iPad either. We tried Aura’s customer service bot, which didn’t answer our question but did direct us to the customer service phone number. After a 10-minute hold, we talked to a customer service representative who answered our question quickly.

Aura Parental Controls' screen time management feature with settings for online activity, online history, content filtering, time limits, safe search, and devices.
Aura Parental Controls dashboard

Winner: We preferred Norton’s straightforward setup process and dashboard. Aura’s setup was difficult, and we weren’t able to access the portal without trying several devices and browsers.

Aura Parental Controls vs. Norton Family FAQs


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Is Aura a reputable company?

Yes, Aura is a reputable company. According to the Better Business Bureau, Aura has an A+ rating and a strong reputation in identity theft protection. 


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How much does Aura Parental Controls cost?

Aura Parental Controls costs $8.33/mo (billed annually) while the comprehensive Ultimate Family plan costs $20.00/mo (billed annually).  Aura is more expensive than traditional parental control apps because, in addition to basic parental control features, you get comprehensive identity theft protection for the entire family.


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Is Norton Family worth it?

Parental control apps are worth the expense for parents worried about their kids staying safe online. Despite some shortcomings (Norton’s parental control software isn’t compatible with macOS and only offers limited social media monitoring and app filtering features for Android), Norton Family is a reputable service that offers robust website filtering and location tracking features.


+

Is Norton Family better than Aura Parental Controls?

If you’re looking for a standalone parental control app, Norton Family is better at monitoring what’s happening with your child online. For families looking for bundled cybersecurity protection, Aura Parental Controls would be a better fit. To get comparable coverage through Norton, you’d have to spring for Norton 360 Select with LifeLock.

Aura Parental Controls vs. Norton Family: which is better?

For families looking to bundle parental control services with identity theft protection services, Aura Parental Controls is your best option. This service combines identity theft features like SSN and dark web monitoring, a VPN, a password manager, identity theft insurance, identity recovery, and financial fraud protection while also offering website and gaming monitoring, cyberbullying and predator threat alerts, and screen time limits. Aura Parental Controls doesn’t offer monitoring or location services, so families looking for a more comprehensive parental control software may not be satisfied with Aura’s feature suite.

Norton Family, on the other hand, offers a more robust set of parental control features, like web filters, search history monitoring, screen time management, app monitoring, and location services. However, it lacks the benefits of Aura's identity theft protection services. Parents must bundle other Norton products using Norton's Family plans for additional cybersecurity features, like a VPN and a password manager.

We consider Aura Parental Controls and Norton Family to be good products; it really just comes down to what you’re looking for and which features are more important to you and your family’s needs.

Customizable Coverage That is Simple to Use
4.9
Editorial Rating
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On NordVPN's website
VPN
NordVPN
Up to 66% off 2-year plans + 3 months extra
  • Ultra-secure, high-speed VPN complete with malware protection and automatic blocking of intrusive ads and third-party trackers
  • Other benefits include a premium password manager, dark web monitoring, and access to IP-restricted content
  • 3 plans to choose from for custom protection on up to 10 devices
  • Too many confusing plans

Aura Parental Controls and Norton Family alternatives

Parents looking to keep their kids safe online can gain peace of mind by purchasing parental control plans like Aura Family or Norton Family. But if you’re looking for a more comprehensive parental control app to help keep your kids safe on social media, you may want to check out these alternatives.

  • Bark: Bark screens content across 18+ categories, alerting parents to suspicious content. This parental control app also monitors texts, emails, photos, and videos, offers location tracking and geo-fencing, and has screen time limits. As a bonus, Bark uses machine learning to recognize potential problems, analyzing large blocks of text rather than just a triggered keyword. See how Bark compares in our Aura Parental Controls vs. Bark review and our Norton Family vs. Bark review.

    Get Bark | Read Our Bark Review

  • Kaspersky Safe Kids: This is a more affordable option for parents looking to keep kids safe online. Although Kaspersky Safe Kids has a free version, the premium plans offer website filtering, social media monitoring, text monitoring, YouTube searches, and location services.

    Get Kaspersky Safe Kids | Read Our Kaspersky Safe Kids Review
  • Net Nanny: Net Nanny offers website filtering, social media monitoring, internet search monitoring, screen time limits, cyberbullying and online predator alerts, and location tracking. Because Net Nanny doesn’t offer text or email monitoring, it may be better suited for families with younger children.

    Get Net Nanny | Read Our Net Nanny Review
4.7
Editorial Rating
Learn More
On Bark Premium's website
Bark Premium
  • Machine learning catches the latest slang and keywords
  • Screens content across 19 categories
  • Activity can only be viewed if it’s triggered
Author Details
Courtney Daybell is a professional writer interested in online privacy. With a bachelor's degree in communications from Brigham Young University, she has written for more than 15 years with a strong foundation in print journalism.