Aura Parental Controls vs. Norton Family 2024

Aura’s bundled parental controls are a nice addition to its identity theft plans, but Norton’s standalone parental control app offers monitoring, surveillance, and location services to help keep your kids safe online and offline.
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Best for ID Theft

4.0
Editorial Rating
Learn More
On Aura Parental Controls's website

Parental Controls
Aura Parental Controls
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  • Blocks harmful content on mobile devices
  • Robust screen time management tools
  • Unlimited devices
  • No location tracking

Best for Parental Controls

4.6
Editorial Rating
Learn More
On Norton Family's website

Parental Controls
Norton Family
  • Excels at app blocking and content filtering across 47 categories
  • Offers age-specific restriction levels to enhance safety and unlimited device connections
  • Can't add screen time limitations on a per-app basis

Overall, Norton Family is a better parental control app than Aura's option. Though neither of them can monitor your child's conversations, Norton does track the device's location and allow you to monitor internet searches.

This is an interesting comparison because both companies are focused in other industries — Aura is primarily ID theft and Norton is primarily antivirus. Both products are good on their own, but you have the opportunity to gain a bunch of value by bundling the parental control software with their larger plans.

In this article, we compare Aura’s and Norton Family’s pricing, features, usability, and more to help you decide which is best for your family. If neither works for your household, we also cover a few more of the best parental control apps to help you decide.

In this article
At a glance
Prices
Monitoring and alerts
Compatibility and customer support
FAQs
Which is better?

Aura Parental Controls vs. Norton Family review at a glance

Norton is the better parental control app overall because it offers more monitoring features than Aura.

Though both offer website monitoring, activity reports, and screen time limits, Norton is alone in offering location services. On the downside, neither offers text message or email monitoring features.

Aura Parental Controls vs. Norton Family compared

Our Pick
Star rating
4.0
4.6
Price $8.25-$20.00/mo $49.99/mo
Free trial Yes — 14 days Yes — 30 days
Max number of protected devices Unlimited 15 children
Web filtering
Conversation monitoring
Screen time management
Location tracking
Activity reports
Remote lock
Supported devices iOS, Android Windows, Android, and iOS
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

How we test and rate parental control apps

We put every parental control app through vigorous hands-on testing by downloading the software to our own devices. We test how the product works from both the parent's and child's perspectives, evaluating how well we're able to monitor device usage and deliberately attempting to sneak around the limitations.

By taking a fine-tooth comb through all available features and settings, we carefully compare each product using our proprietary grading rubric. The star ratings take into account price, screen time management, content filters, location tracking, monitoring, alerts, and ease of use. 

To learn more about how we test, check out our full parental control testing methodology here.

Aura Parental Controls pros and cons

Aura Parental Controls is a good option for you if your priority is monitoring and restricting screen time. The user interface is easy to use and updated promptly during our tests, allowing us to block or set time limits for every app on the target device.

The main features missing from Aura are the ability to track the device's location and monitor conversations that happen through text or on social media. This may be a deal breaker for you, depending on what aspects of your child's life you're looking to monitor.

Pros
  • Robust screen time monitoring and content filtering
  • Auto settings for kids based on age
  • Unlimited devices
Cons
  • Kids can delete the app from their phone
  • No location tracking or conversation monitoring

Norton Family pros and cons

Norton Family surprised us during our testing, delivering a well-rounded parental control tool that was able to filter inappropriate content, track the device's location, and manage screen time easily.

The major feature missing from Norton Family is the ability to monitor conversations your child is having, but some parents may not consider this a huge loss. We were also disappointed that we couldn't set separate screen time limits for each app.

Pros
  • Location services like check-ins, geo-fencing, and alerts
  • Offers age-specific restriction levels to enhance safety
  • Real-time alerts for inappropriate content
Cons
  • Not compatible with macOS and offers fewer features for iOS
  • Unable to set screen time limitations per app

Which parental control app is the better value?

Though both products can give you immense value by bundling the parental control features with their other products, Norton Family takes the upper hand here because the Norton 360 bundles are much more affordable than Aura. It also has the superior free trial so you can try it out for a full month.

Our Pick
Price range $8.25-$20.00/mo $49.99/mo
Best value plan Aura Ultimate Family for $20.00/mo (billed annually) Norton 360 Select for $99.99/yr (first year only)
Free trial Yes — 14 days Yes — 30 days
Money-back guarantee Yes — 60 days Yes — 60 days
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Aura Parental Controls plans

Aura offers two plans for parental controls — Aura Parental Controls and Aura Ultimate Family. Aura Parental Controls covers one adult and unlimited kids while Aura Ultimate Family covers up to five adults and unlimited kids. 

  • Aura Parental Controls: At $8.25/mo (billed annually), this plan includes screen time limits, safe gaming alerts, and website filtering. Also includes online and device security tools like antivirus, a VPN, a password manager, and sensitive files vault. 
  • Aura Ultimate Family: For $20.00/mo (billed annually), this more premium plan includes identity theft protection, credit monitoring, up to $1 million in identity theft insurance per adult,  and white glove fraud resolution to resolve identity theft incidents.

Aura allows a free 14-day trial with a credit card and a 60-day money-back guarantee on annual plans.

Norton Family plans

Norton’s singular family plan offers services for parents to monitor their child’s online activities, from website monitoring to search history monitoring, setting device time limits, and location tracking.  You can also have these features bundled with a Norton 360 plan, which gives you even more protection online.

  • Norton Family: At $4.16/mo (billed annually), you'll get all the parental control features, including website and search history monitoring, screen time limits, video monitoring, instant lock, location services, and app monitoring.
  • Norton 360 Select: For $99.99/yr (first year only), you'll get all of the above plus an antivirus, 250 GB of cloud storage, a password manager, VPN, credit monitoring, and ID theft protection.
  • Norton 360 Advantage: For $199.99/yr (first year only), you'll get the above PLUS more extensive ID theft protection, like up to $100,000 in stolen funds reimbursement, bank alerts, and identity lock.
  • Norton 360 Ultimate Plus: The ultimate digital protection starts at $299.99/yr (first year only) and offers everything above, plus home title monitoring, investment alerts, and up to $1,000,000 in stolen funds reimbursement.

Norton offers a free 30-day trial with a credit card and a 60-day money-back guarantee. Like Aura’s family plan, Norton’s money-back guarantee is only available with an annual plan.

Winner: Norton Family gives the better value overall, thanks to its line of 360 products that allow you to bundle parental controls with an antivirus, VPN, and so much more.

Which app has the better monitoring and alerts?

While neither app monitors conversation, Norton has the upper hand by offering a robust location tracking feature that includes geo-fencing capabilities.

Our Pick
Website filtering
App filtering
Social media monitoring
Text message monitoring
Email monitoring
Internet search monitoring
Screen time limits
Remote lock
Cyberbullying and online predator alerts
Location tracking
Geo-fencing
Activity reports
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

Both products are able to filter websites by category as well as restrict access to apps. You can also set screen time limits with this app, though Norton doesn't allow you to set limits by app, which gives Aura the step up here.

On top of having the extra feature of location tracking, Norton is also able to monitor internet searches, which is helpful in making sure your child's search history is safe and healthy. Aura does allow you to force safe search, but not see what was searched.

Norton Family search monitoring

The main feature Aura has over Norton Family is their cyberbully monitoring powered by ProtectMe by Kidas. This is limited to Windows devices, but monitors all text and voice activity in over 200 popular games and apps. It's important to note that we weren't able to get this monitoring to trigger during our testing, unfortunately.

Winner: Norton Family wins for offering more of the monitoring staples, especially the location tracking features.

Which parental control app has the better support and compatibility?

The apps are equal in terms of support access, but Norton has the extra benefit of being available on Windows devices.

Our Pick
Windows
macOS
Android
iOS
Other devices
24/7 customer support
Customer support options Chat, phone, email, guides Guides, phone, live chat, forum
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

While both apps are available on both iPhones and Android devices, only Norton is available on Windows computers and neither are available on macOS. This may be a dealbreaker for you, depending on where your child spends most of their time.

In terms of support, both Norton and Aura offer 24/7 access and live chat capabilities, which is the fastest way to reach an agent. They're pretty equal here, though we do like Norton's forum for extra community help.

Winner: Norton Family wins out by a hair here because of it's availability on Windows devices.

FAQs


+

Is Aura a reputable company?

Yes, Aura is a reputable company. According to the Better Business Bureau, Aura has an A+ rating and a strong reputation in identity theft protection. 


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How much does Aura Parental Controls cost?

Aura Parental Controls costs $8.25/mo (billed annually) while the comprehensive Ultimate Family plan costs $20.00/mo (billed annually).  Aura is more expensive than traditional parental control apps because, in addition to basic parental control features, you get comprehensive identity theft protection for the entire family.


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Is Norton Family worth it?

Parental control apps are worth the expense for parents worried about their kids staying safe online. Despite some shortcomings (Norton’s parental control software isn’t compatible with macOS and only offers limited social media monitoring and app filtering features for Android), Norton Family is a reputable service that offers robust website filtering and location tracking features.


+

Is Norton Family better than Aura Parental Controls?

If you’re looking for a standalone parental control app, Norton Family is better at monitoring what’s happening with your child online. For families looking for bundled cybersecurity protection, Aura Parental Controls would be a better fit. To get comparable coverage through Norton, you’d have to spring for Norton 360 Select with LifeLock.

Aura Parental Controls vs. Norton Family: Which is better?

When it comes to parental control features, Norton Family is better than Aura. This matchup was pretty tight, but Norton offers better monitoring capabilities thanks to its location tracking, geo-fencing features, and internet search history.

That said, Aura still provides a surprisingly good product for a company specializing in ID theft. You'll get slightly better screen time management controls with Aura and both apps can allow you to block inappropriate websites and apps.

Our Pick
Value
Features
Compatibility & customer support
Learn more Get Aura Parental Controls

Read Aura Parental Controls Review

Get Norton Family

Read Norton Family Review

We consider Aura Parental Controls and Norton Family to be good products; it really just comes down to what you’re looking for and which features are more important to you and your family’s needs.

4.6
Editorial Rating
Learn More
On Norton Family's website
Parental Controls
Norton Family
  • Excels at app blocking and content filtering across 47 categories
  • Offers age-specific restriction levels to enhance safety and unlimited device connections
  • Can't add screen time limitations on a per-app basis

Top alternatives

Parents looking to keep their kids safe online can gain peace of mind by purchasing parental control plans like Aura Family or Norton Family. But if you’re looking for a more comprehensive parental control app to help keep your kids safe on social media, you may want to check out these alternatives.

Service
Star rating
4.9
4.5
3.9
Price Starts at $5.00/mo Starts at $8.33/mo (billed annually) Starts at $3.33/mo (billed annually)
# of people covered Unlimited 1 - unlimited 1 - 20 devices
Screen time management
Content filtering
Conversation monitoring Yes, on social media, texts, and email Yes, on social media, texts, and email Yes, on social media
Location tracking
Details Get Bark Get Qustodio Get Net Nanny

    4.9
    Editorial Rating
    Learn More
    On Bark Premium's website
    Parental Controls
    Bark Premium
    • Robust parental controls to track, monitor, and limit device usage
    • Machine learning catches the latest slang and keywords
    • Screens content across 19 categories
    • Activity can only be viewed if it’s triggered
    Author Details
    Courtney Daybell brings over 15 years of experience in print journalism and holds a B.A. in Communications from Brigham Young University. Her focus has shifted to cyber security, where she specializes in topics such as identity theft protection, password managers, antivirus software, and more.