LifeLock vs. Identity Guard 2024: Head-To-Head Identity Theft Prevention Solutions

Identity and credit monitoring services, like LifeLock and Identity Guard, can help you avoid the unfortunate event of having your identity stolen. Both are trustworthy services, so we breakdown their pricing, features, compatibility, and more.
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Best for identity theft insurance

4.9
Editorial Rating
Learn More
On LifeLock's website

Identity Protection
LifeLock
Up to 52% off first year when paid annually
  • Top-rated identity theft protection service
  • Provides up to $3 million in coverage
  • Multiple monitoring features including dark web, home title, and social media monitoring

Best for mid-tier monitoring

4.7
Editorial Rating
Learn More
On Identity Guard's website

Identity Protection
Identity Guard
  • Easy-to-use identity theft protection service
  • Includes extra features like a password manager

LifeLock and Identity Guard are two of the best identity theft solutions. LifeLock is a bit more expensive, but it offers a more sizable identity theft insurance plan. While not as good, Identity Guard is still a substantial identity theft monitoring solution that comes with monitoring and a lower amount of insurance at a lower price.

We reviewed LifeLock vs. Identity Guard based on pricing, features, data security, and support to help you decide which one is best for you.

In this article
Overview
Which identity theft protection is the better value?
Which identity theft protection has the better features?
Which identity theft protection is more secure?
Which identity theft protection has better compatibility and customer service?
FAQs
LifeLock vs. Identity Guard: which is better?

LifeLock vs. Identity Guard overview

LifeLock and Identity Guard have similar offerings, but you’ll want to sign up for the highest level to get the most value out of either subscription. From our experience, LifeLock’s Standard plan and Identity Guard’s Value plan, which are the most basic tiers, didn’t include enough protection.

However, the highest-tier plans for both companies offer extensive solutions to help protect your identity in several different ways. While the expense may seem high, ID theft protection is worth it to keep your personal information safe. 

LifeLock stands out for the amount of identity theft insurance you get with the Ultimate Plus Plan, while Identity Guard provides the most extensive monitoring with the Ultra plan. 

LifeLock vs. Identity Guard review at a glance

Our Pick
Star rating
4.9
4.7
Price $7.50–$38.99/mo for first yr $6.67–$31.99/mo
Types of identity monitoring Dark web, social media, SSN, and home title monitoring Dark web, social media, SSN, and home title monitoring
Credit monitoring
Identity theft insurance Up to $3 million Up to $1 million
Identity restoration services
24/7 customer support
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

LifeLock is the more expensive of the two services, but the higher price comes with additional identity theft insurance. LifeLock offers up to $3 million in insurance, while Identity Guard offers up to $1 million.

LifeLock also offers a variety of plans, including individual, family, and family with children. This gives you greater flexibility based on the number of people you’d like on your account. Identity Guard offers only an individual or family plan. It doesn’t offer the third option for those without kids. However, Identity Guard's family plan covers unlimited kids, while LifeLock's covers up to five.

Neither option gives you access to your FICO score, but they do provide updates to your VantageScore. For the most comprehensive look at your credit, you should look at both your FICO and VantageScore.

LifeLock pros and cons

Pros
  • Offers up to $3 million in identity theft insurance with the Ultimate Plus plan
  • Easy-to-use dashboard and mobile app
  • Provides identity, financial, credit, and more types of monitoring
Cons
  • No FICO score
  • More expensive than Identity Guard

IdentityGuard pros and cons

Pros
  • Includes white glove fraud resolution
  • Three-bureau credit monitoring
  • Offers safe browsing tool
Cons
  • No FICO score
  • No dedicated remediation assistance

Which identity theft protection is the better value?

LifeLock's ultimate plan offers more features than Identity Guard. While it's more expensive, it does have more value.

Our Pick
Price range $7.50–$38.99/mo for first yr $6.67–$31.99/mo
Best value plan LifeLock Ultimate Plus starting at $19.99/mo (billed annually) for first year Identity Guard Ultra starting at $23.99/mo
Money-back guarantee 60 days 60 days
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

Reviewed by Andrew Adams
“LifeLock also offers a variety of plans, including individual, family, and family with children. This gives you greater flexibility based on the number of people you’d like on your account. Identity Guard offers only an individual or family plan. It doesn’t offer the third option for those without kids.”

LifeLock plans

LifeLock’s membership plans are structured similarly to Identity Guard, with three different tiers as well as family plans. LifeLock has family plans for two adults as well as family plans for two adults plus five kids.

  • LifeLock Standard: LifeLock’s Standard plan is bare bones, but it does include identity and Social Security Number (SSN) alerts as well as Equifax credit monitoring. The Standard plan also includes dark web monitoring, data breach notifications, and utility account creation monitoring.
  • LifeLock Advantage: Beyond the Standard plan features, the Advantage plan also includes additional reimbursement for stolen funds and personal expenses, which adds up  to. $1.2 million in coverage. Advantage also provides monthly credit scores, phone takeover monitoring, alerts on crimes in your name, and identity lock, which allows you to lock your TransUnion credit file.
  • LifeLock Ultimate Plus: The Ultimate Plus plan includes the features from the previous two tiers and adds a lot of great additional features, including home title monitoring, sex offender registry reports, and social media monitoring. The Ultimate Plus plan also gives you up to $3 million in coverage for an identity theft incident. It also expands on credit features by providing annual three-bureau credit reports and three-bureau credit monitoring. 

Each LifeLock plan includes at least $1.05 million in identity theft coverage for lawyer fees, stolen funds reimbursement, and personal expenses. It also offers a 30-day free trial for new users to try the service and a 60-day money-back guarantee on annual plans.

Identity Guard plans

IdentityGuard offers several individual and family plans to help meet your identity protection needs. All of the individual plans cover one individual, while the family plan gives you protection for five adults and unlimited children. 

  • Identity Guard Value: Identity Guard’s Value plan leaves a lot of gaps if you’re looking for comprehensive identity protection. You do get $1 million in identity theft insurance and monitoring for data breaches, high-risk transactions, and dark web monitoring. Unfortunately, you don’t get access to your credit scores or any credit bureau monitoring. All tiers come with safe browsing tools and a password manager.
  • Identity Guard Total: The Total plan offers a bit more coverage, but it's still lacking some important features. You’ll get credit monitoring and a monthly credit score, but you won't be able to lock your credit — which can be an important tool after an identity theft incident. The Total plan adds bank account monitoring along with the features from the Value plan.
  • Identity Guard Ultra: The Ultra plan includes all the bells and whistles. With the Ultra plan, you get fraud resolution services to help you after an incident. It also adds monitoring for social media, credit cards, home titles, among others. You can also use Experian Credit Lock and access your annual credit reports from Experian, Equifax, and TransUnion.

Identity Guard offers a 60-day money-back guarantee on all annual plans.

Winner: LifeLock’s Ultimate Plus plan beats out the best Identity Guard plan. The added coverage is well worth a couple of extra dollars.

Which identity theft protection has the better features?

Identity Guard and Norton LifeLock offer similar features, such as credit, social media, and SSN monitoring.

Feature
SSN monitoring
Financial activity alerts
Credit monitoring
3-bureau credit reports Yes — Experian, Equifax, TransUnion Yes — Experian, Equifax, TransUnion
Credit score
Credit lock and freeze
Identity theft insurance Up to $3 million Up to $1 million
Dark web monitoring
Social media monitoring
Home title monitoring
USPS address change alerts
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

LifeLock and Identity Guard’s top-tier plans provide an abundance of monitoring to help keep you safe online and offline. With both services, you get real-time monitoring in the following areas:

  • Dark web: Scans the dark web for instances of your email addresses, passwords, phone numbers, or other personal information. If you know that your information is on the dark web, you can change passwords or information to mitigate potential theft.
  • Bank accounts: Monitors your financial accounts for suspicious activity, such as large withdrawals. These alerts enable you to stop the fraudsters quickly if they have access to your accounts.
  • Social media: Monitors your social media profiles and alerts you of abnormal activity or suspicious links. Identity thieves can use social media to gain personally identifiable information about you or to find new victims based on your friend list.
  • Home title: Notifies you in case of any changes to your home title or deed. Keeps fraudsters from gaining access to your home equity or jeopardizing ownership of your home.
  • Sex offender: Scans the sex offender registry for your name and personal information and alerts you if your name or information is found on the registry.
  • USPS address changes: Alerts you to any changes made to your address through the United States Postal Service.

LifeLock uses credit monitoring to alert you if any new credit inquiries are made in your name, and you can see a list of inquiries straight from the Credit Services tab on the dashboard.

You won’t find too many differences between LifeLock and Identity Guard as far as monitoring. Neither LifeLock nor IdentityGuard offers access to your FICO score. While the VantageScore is becoming more popular, the FICO score is still the most widely used for new credit. Without access to your FICO score, you may not have an accurate picture of your credit.

LifeLock does offer more substantial identity theft insurance coverage. With the Premium Ultra plan, you can get up to $3 million in protection to help offset identity theft losses. The Standard plan starts by offering $1.05 million, which is slightly more than Identity Guard's standard $1 million.

Winner: This is a draw. Both LifeLock and Identity Guard are great options for identity monitoring. They will help you protect your personal information, like your SSN and credit profile, among other things.

Which identity theft protection is more secure?

Protecting your personally identifiable information is a critical component of keeping your identity secure. When looking for identity protection, it is important to ensure they’re protecting your data during the process. We looked at the privacy policies of both solutions to make sure they were collecting only necessary data and that they weren’t sharing data unless it was necessary as part of the solution.

LifeLock vs. Identity Guard data security

Both LifeLock and Identity Guard keep your identity secure. However, to do that they collect and save your personal data.

Collects data
Shares data with third parties Minimal Minimal
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

Both LifeLock and Identity Guard offer two-factor and multi-factor authentication to help protect your account information. Multi-factor authentication can keep your account safe even if someone has access to your password. In order to gain access to your account, the fraudster will also need access to your other authentication items, such as a phone, biometrics, or email.

LifeLock offers two-factor authentication (2FA) as an option in your account settings but it's not turned on by default.
LifeLock's two-factor authentication feature

Identity Guard’s parent company is Aura, which is another identity theft product on the market. If you look at Identity Guard’s privacy policy, you’ll be redirected to the Aura policy. 

Both Identity Guard and LifeLock need a significant amount of personal information in order to perform the services outlined, so you’ll have to give up some data to gain the benefits of the service. We didn’t see any red flags in either privacy policy, just be aware of the data they share.

Winner: This is a tie. Both LifeLock and Identity Guard have data security policies that protect their customers’ data. These solutions need a significant amount of your personal information to provide identity protection. Neither privacy policy gave us pause on how they were handling user information.

Which identity theft protection has better compatibility and customer service?

LifeLock and Identity Guard are compatible with Android and iOS, and offer remediation services and lost wallet support. However, LifeLock goes the extra step by offering 24/7 live chat support.

Platform
Our Pick
Android
iOS
Dedicated restoration specialists
Lost wallet remediation
24/7 customer supportt
Customer support options Live chat, phone, email, forums, online guides Phone, email, online guides
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

Neither LifeLock nor Identity Guard has desktop apps for Windows or macOS. However, you can access your identity theft protection accounts from any web browser. From our testing, we thought LifeLock’s browser dashboard was more intuitive and easier to use than Identity Guard.

Identity Guard's main dashboard, with links to transaction monitoring and credit monitoring features.
Identity Guard dashboard

Additionally, you can access either identity theft protection service from their iOS or Android mobile app. The LifeLock mobile app was also more user-friendly than Identity Guard. We’ve used Identity Guard for some time, and each time we got an alert via email, it was a bit of a hassle to find the actual information — especially on a mobile device. You can’t access the full details of an alert from the app, so you’ll have to log in to the website to get all the pertinent information.

We found the LifeLock iOS app was easy to set up and log in, and it had a clean, intuitive interface.
LifeLock dashboard snapshot

Both LifeLock and Identity Guard offer content libraries with helpful tips on what to do if you encounter identity theft or other issues with your identity. LifeLock also offers community forums, where you can ask other LifeLock users questions.

LifeLock comes with 24/7 member support via live chat, whereas Identity Guard offers 24/7 support via phone. This is a notable feature since identity theft can happen at any time. Being able to access customer support, even in the middle of the night, can help you mitigate any damages from identity theft. 

Identity Guard also offers customer support via email, but only during specific business hours and with no support on Sundays.

Winner: LifeLock wins. LifeLock and Identity Guard have similar customer service options. However, LifeLock offers 24/7 live chat and a better user experience, which brings it a step above Identity Guard.

FAQs


+

What is the downside to LifeLock?

The downside to LifeLock is that you’ll need to sign up for its Ultimate Plus plan to get the most out of the service, which can be expensive. 


+

Is there a worthwhile Identity Guard alternative?

Yes, there are several other worthwhile identity theft protection services. LifeLock is one alternative to Identity Guard that we liked. There are also several LifeLock alternatives to consider. 


+

Has LifeLock ever been hacked?

In January 2023, LifeLock confirmed that a hack happened that compromised the accounts of customers’ password managers. LifeLock notified customers of the attack and informed them that their personal information may have been accessed by a third party. However, LifeLock said that the attack was based on previously exposed credentials used to log in to the site and not a compromise of its systems.


+

Is Identity Guard legitimate?

Yes, Identity Guard and its parent company, Aura, are reputable companies. Aura has an A+ rating from the Better Business Bureau.

LifeLock vs. Identity Guard: which is better?

While LifeLock and Identity Guard seem similar, we determined that LifeLock is ahead of Identity Guard in the race for the best identity theft protection service.

LifeLock is only a few dollars more than the comparable Identity Guard plan. We found the extra expense worth it, especially for the additional insurance coverage in the unfortunate event that we are a victim of identity theft. It’s also easier to use and navigate than Identity Guard.

4.9
Identity Protection
LifeLock
  • Top-rated identity theft protection service
  • Provides up to $3 million in coverage
  • Multiple monitoring features including dark web, home title, and social media monitoring
Learn More

Signing up for an identity theft protection program can both help you prevent identity theft and help mitigate any issues if your identity is stolen. However, identity theft programs are effective only if you use them, so make sure you set up your account in its entirety and pay attention to the monitoring alerts you receive. An unread monitoring alert is sort of like the old question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Category
Our Pick
Value
Features Tie Tie
Test results Tie Tie
User experience
24/7 customer supportt
Customer support options Live chat, phone, email, forums, online guides Phone, email, online guides
Get Norton LifeLock

Read Norton LifeLock Review

Get Identity Guard

Read Identity Guard Review

Top identity theft protection alternatives

Although we've laid out the best use cases for LifeLock and Identity Guard, these services still might not be the best option for you. Here are some additional identity theft protection services to consider:

Service
Individual monthly price Starts at $9.00/mo (billed annually) Starts at $10.00/mo Starts at $14.95/mo
Family monthly price Starts at $25.00/mo (billed annually) N/A Starts at $25.00/mo (billed annually)
ID theft insurance Up to $1 million Up to $2 million Up to $3 million
Credit monitoring
3-bureau credit reports
Details Get Aura
Read Aura Review
Get Omniwatch
Read Omniwatch Review
Get IDShield
Read IDShield Review


4.9
Editorial Rating
Learn More
On LifeLock's website
Identity Protection
LifeLock
Up to 52% off first year when paid annually
  • Top-rated identity theft protection service
  • Provides up to $3 million in coverage
  • Multiple monitoring features including dark web, home title, and social media monitoring
Author Details
Andrew Strom Adams is a freelance writer focused on online privacy and digital security. He writes on various topics to help individuals protect themselves on the internet. Andrew has worked in legal marketing, technology, and startups. He has more than 12 years of experience in marketing and communications. He holds an M.B.A. from Westminster College and a B.A. in journalism from Oklahoma Baptist University. When he’s not writing, he’s playing with his two kids or watching reality TV.

Citations

[1] 2023 Identity Theft Facts and Statistics