Aura vs. LifeLock 2024: Robust Features vs. Maximum Insurance Premiums

Aura offers robust features that span all of its plans, while Norton offers more identity theft insurance than any other service.
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Best for Quality Features

4.9
Editorial Rating
Learn More
On Aura Identity Theft's website

Aura Identity Theft
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates

Best for Insurance Premiums

4.9
Editorial Rating
Learn More
On LifeLock's website

LifeLock
  • Top-rated identity theft protection service
  • Provides up to $3 million in coverage
  • Multiple monitoring features including dark web, home title, and social media monitoring
  • Customer support experience is lacking

Aura identity theft protection offers customers a variety of robust features, including a virtual private network (VPN) and antivirus software, all bundled into a single service. The pricing structure is simple and can be scaled depending on the number of people you want to protect. 

LifeLock identity theft protection comes from Norton, a trusted security name with decades of experience. LifeLock stands out for its extensive identity theft insurance coverage, which can range from $1.05 million to $3 million depending on the plan you choose.

We took a look at these two identity theft protection services side by side to see which we feel is the stronger product.

In this article
Aura vs. LifeLock review at a glance
Aura vs. LifeLock: prices
Aura vs. LifeLock: monitoring and alerts
Which is safer, Aura or LifeLock?
Aura vs. LifeLock: compatibility and customer support
Aura vs. LifeLock FAQs
Aura vs. LifeLock: which is better?

Aura vs. LifeLock review at a glance

In 2023, there were more than 1 million reports of identity theft received by the Federal Trade Commission.[1] That’s why services like Aura and LifeLock are important to help you get back to normal faster if you end up a victim of data breaches, stolen funds, or other suspicious activity. They both offer identity theft insurance coverage as well as remediation services. 

Both identity theft protection services also offer monitoring services and online security (to keep you aware of hackers and identity thieves), dark web monitoring, and other digital security woes. Aura shines for its extensive cybersecurity products, offering an antivirus, VPN, a password manager, and more, while LifeLock some of the highest insurance coverage we've seen.

  • Aura: Best for quality features
  • LifeLock: Best for insurance premiums

Aura vs. LifeLock compared

Price $12.00–$50.00/mo $7.50–$34.99/mo for first yr
Identity theft insurance Up to $1 million Up to $3 million
Credit monitoring
3-bureau credit reports Yes — Experian, TransUnion, Equifax Yes — Experian, TransUnion, Equifax
Credit score
Identity recovery
Dark web alerts
Social media account alerts
Learn more Get Aura

Read Aura Review

Get LifeLock

Read LifeLock Review

Aura pros and cons

Pros
  • Includes password manager, antivirus software, and VPN
  • Renewal pricing is affordable
  • Robust parental controls
Cons
  • Only lists VantageScore and not FICO
  • Only $1 million in insurance per person

LifeLock pros and cons

Pros
  • Offers up to $3 million in insurance per person
  • Includes social media monitoring
  • Can be combined with other Norton products
Cons
  • Extremely high renewal prices
  • Less features in lower-priced plans

Aura vs. LifeLock: prices

Our Pick
Monthly price range $12.00–$50.00/mo $7.50–$34.99/mo for first yr
Best value plan Aura Individual for $12.00/mo LifeLock Advantage Individual for $14.99/mo for first yr
Identity theft insurance Up to $1 million
  • Standard: Up to $1.05 million
  • Advantage: Up to $1.2 million
  • Ultimate Plus: Up to $3 million
Learn more Get Aura

Read Aura Review

Get LifeLock

Read LifeLock Review

Aura plans

Aura offers a 14-day free trial with a 60-day money-back guarantee. To sign up for this trial, you’ll need to input a payment method: either a credit/debit card, Apple Pay, or PayPal. We love using services like Apple Pay and PayPal because it makes canceling easier, but you can also use your card.

Aura’s plans are pretty simple because most of the features are available on all levels. The only real difference, other than increased storage and devices, is the addition of parental controls on the Family plan. Otherwise, Aura offers most of its great features to all customers.

  • Individual: This plan provides all features available for adults, including $1 million in identity theft insurance, a cloud storage vault (1GB), online and device security for up to 10 devices, a privacy assistant, and more.
  • Couple: The Couple plan provides all features available in the Individual plan but doubles insurance premiums to $2 million ($1 million per adult), cloud storage increases to 2 GB, and online and device security increases to up to 20 devices.
  • Family: This tier provides all features available in the Individual and Couples plans, increases insurance to $5 million ($1 million per adult), cloud storage to 5 GB, and online and device protection to 50 devices. It also includes parental control features like spam call and message protection, safe gaming with cyberbullying alerts, and child identity theft protection with the ability to freeze children’s social security numbers.

Aura protects against malware with antivirus software offered on all of its plans. It also offers you protection for unlimited children and three-bureau credit monitoring. It has less insurance coverage for identity restoration than LifeLock, but more features are included on lower-priced plans to help anyone avoid becoming a victim of identity theft.

LifeLock plans

LifeLock is a little more confusing and may require you to compare a few plans side by side. It offers nine plans: Standard, Advantage, and Ultimate Plus, and each plan is customized in individual, couple, or family tiers.

Depending on the features you need, you may have to pay more, even as an individual, just to get your credit score. LifeLock does offer a 30-day trial and a 60-day money-back guarantee. Similar to Aura, you’ll need a payment method to begin your trial.

  • Standard: The Standard plan comes with one-bureau credit monitoring, identity and Social Security number (SSN) alerts, and $1,050,000 in identity theft insurance and remediation reimbursement costs.
  • Advantage: The Advantage plan offers all features included in the Standard plan but adds identity lock, phone takeover monitoring, criminal alerts with your name, and buy now pay later alerts.
  • Ultimate Plus: The Ultimate Plus plan offers all features included in the Standard and Advantage plans but adds daily credit scores, annual three-bureau credit reports, investment account alerts, home title monitoring, and social media account monitoring.

The family version of each of these plans includes special features for children’s identity theft protection. If you want parental controls, however, you’ll have to purchase a different Norton 360 plan that includes LifeLock and Norton antivirus. The first year of Norton LifeLock offers identity fraud monitoring at a lower cost, while renewal pricing can jump to nearly double for some plans.

Winner: Aura. Aura offers device security, identity theft protection, and parental controls in one product and for a much more reasonable price.

Aura vs. LifeLock: monitoring and alerts

Feature
Our Pick
Credit monitoring
Financial activity alerts
3-bureau credit reports Yes — Experian, TransUnion, Equifax Yes — Experian, TransUnion, Equifax
Credit score
VantageScore
Credit lock
Identity recovery
Dark web alerts
Parental controls
Social media account alerts
SSN monitoring
Home title monitoring
Address change alerts
Learn more Get Aura

Read Aura Review

Get LifeLock

Read LifeLock Review

Aura and LifeLock are pretty neck and neck in terms of features, with the exception of social media account fraud alerts, parental controls, and insurance payouts. Aura offers parental controls built into its product, while LifeLock sells Norton Family separately or as part of a much larger Norton 360 package. LifeLock offers social media fraud alerts, but Aura doesn’t have an equivalent available.

Since identity theft losses can be substantial, Norton’s $3 million in remediation assistance is generous but is only offered on its most expensive plan. Aura’s $1 million in insurance is standard across the industry and would likely cover what you need.

When we’re looking at the differences between the two products, we value parental controls over social media fraud alerts. Maybe it’s because we just don’t use social media that much. Maybe it’s also that we see paying for parental controls in addition to Norton’s higher prices as a waste. Either way, for us, Aura definitely has the better offer when it comes to features with respect to pricing.

People without kids or influencers who rely on their social media as their job may feel differently, but even then, we think Aura offers a more reasonably priced product for the features you get. If you’re looking at the overall price, Aura starts lower and renews at a lower price. This isn’t an instance of “you get what you pay for” because Aura is powerful and secure.

Screenshot of Aura "change my password" option

Aura identifies and helps you replace weak passwords.

We found the LifeLock iOS app was easy to set up and log in, and it had a clean, intuitive interface.

LifeLock offers a variety of information at a glance.

Winner: Aura. It provides more essential features than LifeLock at a more reasonable price.

Which is safer, Aura or LifeLock?

Identity theft protection services are privy to a lot of your personal data. It can be a nerve-wracking amount of information you offer, so you want to make sure the service you’re using is protecting your data.

We took a look at Aura and LifeLock to see if your data is protected by two-factor authentication (2FA), if either service collects that information internally, and if it’s sold or given to a third party. You shouldn’t have to worry about additional security and potential scams and spam while you’re working to protect your identity.

Aura vs. LifeLock data security


Two-factor authentication
Collects data
Shares data with third parties
Learn more Get Aura

Read Aura Review

Get LifeLock

Read LifeLock Review

Both Norton LifeLock and Aura collect data on you so they can perform the services necessary for identity theft protection. Norton shares a lot of that personal data with third parties for marketing and other purposes. Aura doesn’t sell your data, but we weren’t thrilled to find out that they still share some data with third parties. 

It’s not clear exactly from either Norton or Aura who all of these third parties are or for what specific purposes they get access to your data. We would love to see a list of the who's and what for, but for right now, know that these are both reputable companies with a vested interest in your security.

Winner: Tie. Aura and Norton both share your personal information with third parties.

Aura vs. LifeLock: compatibility and customer support

Platform
Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options Chat, phone, online guides Chat, phone, online guides
Learn more Get Aura

Read Aura Review

Get LifeLock

Read LifeLock Review

Aura and LifeLock both have web-based portals, so you don’t have to worry about being able to log in on your device via an app. Aura’s mobile apps for device security work on all operating systems, but you’ll only get the VPN and not the antivirus on iOS.

LifeLock offers its service on The Big Four (Windows, Mac, Android, iOS) as well. However, you’ll need to purchase a VPN and antivirus separately as they aren’t included with any LifeLock plans. Norton does offer antivirus packages that include LifeLock, but they cost more.

Both services offer 24/7 support via support guides, as well as a phone number you can call. The 24/7 support via phone appears to be more geared towards assisting with an identity theft complaint and less towards general troubleshooting. For that, it’s suggested you reach out to the chat boxes.

LifeLock's chat is available 24/7, while Aura's chat is only available Monday through Friday, from 9 a.m. to 6 p.m. EST. If your preferred support is via chat, you will likely prefer LifeLock. 

Aura offers two-factor authentication to further secure your account, which is an absolute must-have for identity theft protection services.

Two-factor authentication offers extra security for Aura customers.

LifeLock offers two-factor authentication (2FA) as an option in your account settings but it's not turned on by default.
LifeLock's two-factor authentication feature

LifeLock also offers two-factor authentication for a security boost.

Winner: Aura. It offers some form of device protection on all plans, while LifeLock requires you to purchase additional products for antivirus and VPN protection.

Aura vs. LifeLock FAQs


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Is Aura or LifeLock better?

Our team looked at a side-by-side comparison of Aura and LifeLock, and we decided that Aura is better. Even though LifeLock offers a decent starting price and a hefty amount of identity theft protection insurance, Aura’s long-term pricing structure is more affordable. Also, Aura includes more features on lower-priced plans and, unlike LifeLock, has never been hacked.


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Is there a company better than LifeLock?

Yes, Aura is better than LifeLock. Aura is considerably better with a more affordable long-term pricing structure and more robust features on lower-priced plans. With LifeLock, you essentially need to purchase the most expensive package to get all the features. With Aura, you can purchase a package based on the number of people you need to cover, but all plans include robust features.


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What’s the difference between Aura and LifeLock?

The biggest differences between Aura and LifeLock are the inclusion of parental controls and device protection. While Aura offers device protection with antivirus included on all its plans and parental controls with its family plans, LifeLock requires users to purchase both of those services in addition to any LifeLock plan. While LifeLock may offer higher insurance premiums, Aura offers more useful features.


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Is Aura a better company than LifeLock?

Whether Aura is a better company than LifeLock is subjective, but in general, Aura offers more with its product than LifeLock. It offers more features, including parental controls and antivirus protection with its lower-priced products, while LifeLock makes you purchase those separately. Overall, Aura is a safe, effective all-in-one solution that gives you robust features no matter which plan you choose.

Aura vs. LifeLock: which is better?

Aura is definitely the better service. LifeLock is part of the Norton family, and Norton has been around as a leading name in security for a long time. Unfortunately, that also means Norton has a large variety of products that all cost enough to make you second guess whether or not they fit in your monthly budget. Aura decided to include all of these in a single service.

Aura and LifeLock alternatives

If you’re looking for the best identity theft protection services, we think Aura holds that title. In case Aura or LifeLock isn’t the right choice for you, however, we’ve offered up additional products we’ve reviewed that might better fit your needs. Identity theft can be a nightmare to resolve, which is why identity theft protection services are worth it, even if just for the peace of mind.

  • Identity Guard: If you’re looking for another identity theft protection service that includes extras like a VPN, Identity Guard should be on your list. We also found it easy to use. Individuals may find the Value plan to be extremely cost-effective, while families can look forward to a variety of options without sacrificing too much of their monthly budget.

    Get Identity Guard | Read Our Identity Guard Review
  • IDShield: The dashboard for IDShield may not be the flashiest thing you’ve ever seen, but it offers a lot of different services and features in one convenient location. We were especially impressed with the licensed private investigators feature that can be used during remediation services. IDShield doesn’t have the lowest monthly prices, but they aren’t the highest either. It’s a service worth checking out.

    Get IDShieldRead Our IDShield Review
  • IdentityForce: IdentityForce offers multiple categories of features that can assist you with anything from monitoring your accounts to remediation in the case of a lost or stolen wallet. IdentityForce will help you every step of the way if you require remediation services, and the overall monthly price will fit reasonably into a monthly budget.

    Read Our IdentityForce Review
4.9
Editorial Rating
Learn More
On Aura Identity Theft's website
Aura Identity Theft
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates
Author Details
Mary lives in Los Angeles and has been a cybersecurity writer for over five years. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University in Pittsburgh, her career in online security began in sales and content creation for a private cybersecurity firm.

Citations

[1] As Nationwide Fraud Losses Top $10 Billion in 2023, FTC Steps Up Efforts to Protect the Public