Identity Guard vs. Allstate Identity Protection 2024: There’s a Clear Winner

Identity Guard and Allstate both offer identity theft protection, but Allstate Identity Protection offers more features than we’ve seen in other services.
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Best for Basic Monitoring

4.8
Editorial Rating
Learn More
On Identity Guard's website

Identity Guard
  • Easy-to-use identity theft protection service
  • Includes extra features like a password manager
  • No dedicated remediation assistance available

Best for Families

4.5
Editorial Rating
Learn More
On Allstate Identity Theft Protection's website

Allstate Identity Theft Protection
  • Has family plans for you and up to 10 family members
  • Provides identity, credit, financial, dark web, and social media monitoring
  • Only works with TransUnion, not Experian or Equifax, on the Essentials and Premier plans

If you’re in the market for identity theft protection services — and you should be — then you may have seen Identity Guard or Allstate and wondered if either is right for you.

Identity Guard does offer a lot of features, but it’s more of a basic service compared to the extensive features offered by Allstate. Identity Guard includes credit monitoring, identity theft insurance, data removal, and a variety of other solid features that are useful for protecting you and your family’s personal data.

Allstate, on the other hand, offers such a complete security suite that it covers areas we haven’t seen with a lot of other ID theft protection services. It’s a comprehensive tool for multi-generational families, giving you and your loved ones a variety of protections and additional features, like an elder fraud center and location tracking for devices.

There is so much more each of these services offers, including ID theft insurance, so we’ve thoroughly covered both below.

In this article
Identity Guard vs. Allstate Identity Protection review at a glance
Identity Guard vs. Allstate Identity Protection: Prices
Identity Guard vs. Allstate Identity Protection: Monitoring and alerts
Which is safer, Identity Guard or Allstate Identity Protection?
Identity Guard vs. Allstate Identity Protection: Compatibility and customer support
Identity Guard vs. Allstate Identity Protection FAQs
Identity Guard vs. Allstate Identity Protection: Which is better?

Identity Guard vs. Allstate Identity Protection review at a glance

If you’ve ever wondered if ID theft protection is worth it, consider the last time you needed your car insurance company for coverage or protection. Now imagine similar scenarios, only it’s your bank account or identity that needs protecting. Identity Guard and Allstate both offer services that can help keep you safe in the event of identity theft and so much more. Identity Guard is better for basic monitoring, while Allstate hands you all the bells and whistles to protect your family (including multiple adults).

Identity Guard vs. Allstate Identity Protection compared

Price $7.50–$33.33/mo $9.99–$36.00/mo
Identity theft insurance Up to $1 million Up to $1 million
Credit monitoring
3-bureau credit reports
Credit score
Identity recovery
Dark web alerts
Social media account alerts
Learn more Get Identity Guard

Read Identity Guard Review

Get Allstate Identity Protection

Read Allstate Identity Protection Review

Identity Guard pros and cons

Pros
  • Offers social media monitoring
  • Starting price is lower
  • Extras like a password manager
Cons
  • No advanced features like medical ID monitoring
  • No FICO score

Allstate Identity Protection pros and cons

Pros
  • 30-day free trial
  • Includes up to 10 other individuals on family plan
  • Extensive features
Cons
  • Essentials plan is light on features
  • Essentials plan only offers $50k in lost funds reimbursement

Identity Guard vs. Allstate Identity Protection: Prices

Best Value
Paid monthly $7.50–$33.33/mo $9.99–$36.00/mo
Best value plan Ultra for $25.00/mo Blue for $19.00/mo
Identity theft insurance Up to $1 million Up to $1 million
Learn more Get Identity Guard

Read Identity Guard Review

Get Allstate Identity Protection

Read Allstate Identity Protection Review

Identity Guard plans

Identity Guard offers competitive pricing and has plans for individuals and families. It offers a 60-day money-back guarantee on annual plans, which means you have the opportunity to test it out for two months before you totally commit to a yearly subscription. Identity Guard offers a lot, but we’d still love to see other monitoring features, like medical ID protection, added to its dashboard.

  • Value: Includes basic features like identity theft insurance, data breach notifications, dark web monitoring, transaction monitoring, safe browsing, and password manager.
  • Total: Includes everything in the Value plan but adds some premium credit protection features and bank account monitoring.
  • Ultra: Includes everything in the previous two plans but adds extras like social media account monitoring, dark web scanning, and expanded credit protection.

Allstate Identity Protection plans

Allstate offers 30 days free if you want to try its service before committing to a paid plan. Once you do convert to a paid plan, the monthly pricing is comparable to other identity theft protection plans. We were impressed by the list of advanced features, including an elder fraud center and ghosting identity fraud protection.

  • Essentials: Includes exactly what the name suggests, the essentials of identity security: identity monitoring and financial fraud protection, privacy management, as well as one bureau credit scores and monitoring. You’ll also receive identity remediation, fraud cost reimbursement up to $1 million, and lost funds reimbursement up to $50k.
  • Premier: Includes everything in Essentials plus advanced financial fraud protection, and lost funds reimbursement increases to $500k.
  • Blue: Includes everything in the previous plans but also provides cybersecurity for personal devices, family security that allows you to monitor and filter websites, an increase to $1 million in stolen funds reimbursement, as well as a variety of advanced, useful features.

Winner: Allstate. The amount of advanced features offered by Allstate is incredibly impressive.

Identity Guard vs. Allstate Identity Protection: Monitoring and alerts

Our Pick
Credit monitoring
Financial activity alerts
3-bureau credit reports Yes — Experian, Equifax, TransUnion Yes — Experian, Equifax, TransUnion
Credit score
FICO score
Credit lock and freeze
Identity recovery
Dark web alerts
Social media account alerts
Social Security Number monitoring
Home title monitoring
Address change alerts
Learn more Get Identity Guard

Read Identity Guard Review

Get Allstate Identity Protection

Read Allstate Identity Protection Review

It’s hard to compare Identity Guard to Allstate because Allstate has so many more advanced features, including a firewall, location tracking, and a content hub that educates users about scams. Identity Guard does offer solid protection for a less expensive starting price, but Allstate’s plans aren’t really that expensive. Both protect against identity theft losses, which is the overall goal of any of these services.

The transaction alert preferences for your financial accounts on the Allstate Identity Theft Protection site.

Another thing Allstate offers is the ability to cover multiple family members of different ages. While Identity Guard restricts its plans to two adults and children, you can cover more than two adults with any Allstate plan. This is beneficial if you have a multi-generational household.

Identity Guard's alert preference settings.

Overall, Identity Guard just doesn’t offer as much as Allstate does. If you’re looking for basic protection, Identity Guard is a solid choice. For those wanting to cover all of their bases, including device protection, Allstate has pretty much anything you could ask for in an ID theft protection service.

Winner: Allstate. The amount of features offered is so much more extensive than Identity Guard.

Which is safer, Identity Guard or Allstate Identity Protection?

You give a lot of data to an identity theft protection service when you sign up. If you’re offering that much, you should feel confident knowing your personal information is going to be protected. Two-factor authentication (2FA) can help protect your information from credentials theft, while a service that doesn’t share data reduces the amount of spam you receive.

Identity Guard vs. Allstate Identity Protection data security

Our Pick
Two-factor authentication
Multi-factor authentication
Collects data
Shares data with third parties
Learn more Get Identity Guard

Read Identity Guard Review

Get Allstate Identity Protection

Read Allstate Identity Protection Review

Identity Guard does include multi-factor authentication (MFA) in addition to two-factor authentication (2FA), which are both increased security measures that help keep your account secure. Identity Guard collects and shares your personally identifiable information with third parties, which is not a practice we love.

It was noted in our research that Allstate collects your browsing history, which makes sense if it’s offering advanced web monitoring (still not cool, though). If you don’t have that feature in your plan, it’s a little unnecessary for the service to collect it. Allstate does offer 2FA to protect you from prying eyes, but, like Identity Guard, some of those eyes belong to the service itself.

Identity Guard pop-up explaining that it uses third-party Plaid to connect and encrypt your account.

Winner: Identity Guard. Even though they both collect information, Allstate’s overreach of collecting browsing history is a little on the creepy side.

Identity Guard vs. Allstate Identity Protection: Compatibility and customer support

Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options Phone, email, FAQ Phone, email, guides, online form submission
Learn more Get Identity Guard

Read Identity Guard Review

Get Allstate Identity Protection

Read Allstate Identity Protection Review

In testing, we didn’t have an issue with the interface of either of these services. They both provided us with dashboards that were user-friendly and easy to navigate. Each service offered a variety of customer support options as well.

However, we didn’t have great experiences with either customer support option, to be honest. We always prefer a live chat, and neither of these protection services offers one. We also noted that Allstate failed to respond to our customer service requests until we called to cancel our account. That’s not a great look. Overall, customer service options were not stellar for either of these services.

Winner: Allstate. Although neither has the best customer service, Allstate at least has guides where you can find the information yourself.

Identity Guard vs. Allstate Identity Protection FAQs


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Who is the parent company of InfoArmor?

Allstate is the parent company of InfoArmor after acquiring it in 2018. The InfoArmor acquisition was Allstate’s first foray into the world of identity theft protection. InfoArmor also offers PrivacyArmor to companies that want to extend identity theft protection to their employees.


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What is the difference between InfoArmor and Identity Guard?

There are a lot of differences between InfoArmor and Identity Guard. Each is a separate identity theft protection service with different features and functionalities. InfoArmor and Identity Guard are owned by different companies and have different standards for data collection, privacy, and which features are prioritized.


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Is Identity Guard a legitimate company?

Yes, Identity Guard is owned by the same company that owns Aura identity theft protection. Both companies are legitimate, well-respected identity theft protection services. Having tested Identity Guard ourselves for several months, we can attest to its validity and effectiveness. If you’re interested in how these two identity theft protection companies compare, check out our Aura vs. Identity Guard review.


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Which identity theft protection service is best?

We consider Aura to be one of the best identity theft protection services due to its advanced features, parental controls, and the fact that it’s never been hacked. Aura is a leader in this area and worth checking out if you’re serious about protecting your identity.

Identity Guard vs. Allstate Identity Protection: Which is better?

Usually, we’re pretty torn about which service is better than the other, but Allstate is definitely the winner here. It offers so many options and has way more protection than Identity Guard. Identity Guard is a secure service, and if all the bells and whistles of Allstate aren’t for you, you should consider it. If you’re looking to comprehensively cover your entire family, however, you should go with Allstate.

We’ve created a comprehensive identity theft and credit monitoring guide to help you determine what the best features are for this service. While we believe identity theft protection services are personal, Allstate ticks most of the boxes for what you should look for in a plan. Whatever you decide, make sure you’re using some sort of protection. With identity thefts on the rise, you’ll want to ensure you aren’t the next victim.

4.5
Editorial Rating
Learn More
On Allstate Identity Theft Protection's website
Allstate Identity Theft Protection
  • Has family plans for you and up to 10 family members
  • Provides identity, credit, financial, dark web, and social media monitoring
  • Only works with TransUnion, not Experian or Equifax, on the Essentials and Premier plans

Identity Guard and Allstate Identity Protection alternatives

If you’re looking for the best identity theft protection service and neither IdentityGuard nor Allstate fits your needs, try one of these. We’ve tested them individually and are excited about the variety of features offered, like parental controls or coverage for an unlimited number of children.

  • Aura: Aura offers a robust identity monitoring solution with plans for individuals, couples, and families. Aura monitors your SSN, auto and home titles, criminal and court records, and your financial transactions. It also offers several additional features, including antivirus software, a virtual private network (VPN), and a password manager. You can try the annual subscription risk-free with Aura’s 60-day money-back guarantee.

    Get Aura | Read Aura Review

  • Norton LifeLock: LifeLock by Norton provides the most extensive identity theft insurance, offering anywhere from $1.05 to $3 million, depending on your plan. LifeLock also monitors your identity in several different ways, including social media monitoring, home title, crime alerts, and investment account activity. Lifelock offers first-time annual subscribers a 60-day money-back guarantee.

    Get Norton LifeLock | Read Norton LifeLock Review
  • Identity Force: Identity Force is a highly rated identity theft protection service. The family plans cover two adults and unlimited children, allowing you to prevent child identity theft as well. Identity Force doesn’t offer a money-back guarantee, but you can try the service via a 30-day trial if you input your credit card info upfront.

    Read Identity Force Review

Interested in learning more about the top names in identity theft protection? Check out our Aura vs. Lifelock review.

4.9
Editorial Rating
Learn More
On Aura Identity Theft's website
Aura Identity Theft
Up to 68% off Family Annual Plans
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates

Author Details
Mary lives in Los Angeles and has been a cybersecurity writer for over five years. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University in Pittsburgh, her career in online security began in sales and content creation for a private cybersecurity firm.