Identity Guard vs. Allstate Identity Protection 2024: There’s a Clear Winner

Allstate is the winner of this comparison. It offers such a complete security suite that it covers areas we haven’t seen with a lot of other ID theft protection services. It’s a comprehensive tool for multi-generational families, giving you and your loved ones a variety of protections and additional features, like an elder fraud center and location tracking for devices.

Identity Guard does offer a lot of features, but it’s more of a basic service compared to the extensive features offered by Allstate. Identity Guard includes credit monitoring, identity theft insurance, data removal, and a variety of other solid features that are useful for protecting you and your family’s personal data.

There is so much more each of these services offers, including ID theft insurance, so we’ve thoroughly covered both below.

Identity Guard vs. Allstate Identity Protection review at a glance

If you’ve ever wondered if ID theft protection is worth it, consider the last time you needed your car insurance company for coverage or protection. Now imagine similar scenarios, only it’s your bank account or identity that needs protecting. Identity Guard and Allstate both offer services that can help keep you safe in the event of identity theft and so much more. Identity Guard is better for basic monitoring, while Allstate hands you all the bells and whistles to protect your family (including multiple adults).

• Identity Guard: Best for basic monitoring
• Allstate Identity Protection: Best for families

Identity Guard vs. Allstate Identity Protection compared

Star rating	4.6 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.7 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$6.67–$31.99/mo	$9.99–$36.00/mo
Types of identity monitoring	Dark web, social media, SSN, and home title monitoring.	Dark web, social media, SSN, and home title monitoring
Credit monitoring
Identity theft insurance	Up to $1 million	Up to $1 million
Identity restoration services
24/7 customer support
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

Identity Guard pros and cons

Allstate Identity Protection pros and cons

Which identity theft protection is the better value?

Allstate includes more advanced features in its essential plan, making it good for budget users.

		Best Value
Paid range	$6.67–$31.99/mo	$9.99–$36.00/mo
Best value plan	Ultra for $29.99/mo	Blue for $19.00/mo
Money-back guarantee	60 days	30 days
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

Identity Guard plans

Identity Guard offers competitive pricing and has plans for individuals and families. It offers a 60-day money-back guarantee on annual plans, which means you have the opportunity to test it out for two months before you totally commit to a yearly subscription. Identity Guard offers a lot, but we’d still love to see other monitoring features, like medical ID protection, added to its dashboard.

• Value: Includes basic features like identity theft insurance, data breach notifications, dark web monitoring, transaction monitoring, safe browsing, and password manager.
• Total: Includes everything in the Value plan but adds some premium credit protection features and bank account monitoring.
• Ultra: Includes everything in the previous two plans but adds extras like social media account monitoring, dark web scanning, and expanded credit protection.

Allstate Identity Protection plans

Allstate offers 30 days free if you want to try its service before committing to a paid plan. Once you do convert to a paid plan, the monthly pricing is comparable to other identity theft protection plans. We were impressed by the list of advanced features, including an elder fraud center and ghosting identity fraud protection.

• Essentials: Includes exactly what the name suggests, the essentials of identity security: identity monitoring and financial fraud protection, privacy management, as well as one bureau credit scores and monitoring. You’ll also receive identity remediation, fraud cost reimbursement up to $1 million, and lost funds reimbursement up to $50k.
• Premier: Includes everything in Essentials plus advanced financial fraud protection, and lost funds reimbursement increases to $500k.
• Blue: Includes everything in the previous plans but also provides cybersecurity for personal devices, family security that allows you to monitor and filter websites, an increase to $1 million in stolen funds reimbursement, as well as a variety of advanced, useful features.

Which identity theft protection has the better features?

Both Identity Guard and Allstate offer the basic features such as SSN monitoring and credit reports. However, Allstate also offers additional features and covers more family members.

		Our Pick
Social Security Number monitoring
Financial activity alerts
Credit monitoring
3-bureau credit reports	Yes — Experian, Equifax, TransUnion	Yes — Experian, Equifax, TransUnion
Credit score
Credit lock and freeze
Identity theft insurance	Up to $1 million	Up to $1 million
Dark web monitoring
Social media monitoring
Home title monitoring
USPS address change alerts
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

It’s hard to compare Identity Guard to Allstate because Allstate has so many more advanced features, including a firewall, location tracking, and a content hub that educates users about scams. Identity Guard does offer solid protection for a less expensive starting price, but Allstate’s plans aren’t really that expensive. Both protect against identity theft losses, which is the overall goal of any of these services.

Another thing Allstate offers is the ability to cover multiple family members of different ages. While Identity Guard restricts its plans to two adults and children, you can cover more than two adults with any Allstate plan. This is beneficial if you have a multi-generational household.

Overall, Identity Guard just doesn’t offer as much as Allstate does. If you’re looking for basic protection, Identity Guard is a solid choice. For those wanting to cover all of their bases, including device protection, Allstate has pretty much anything you could ask for in an ID theft protection service.

Which identity theft protection is more secure?

You give a lot of data to an identity theft protection service when you sign up. If you’re offering that much, you should feel confident knowing your personal information is going to be protected. Two-factor authentication (2FA) can help protect your information from credentials theft, while a service that doesn’t share data reduces the amount of spam you receive.

Identity Guard vs. Allstate Identity Protection data security

Both Identity Guard and Allstate collect your personal data and share it with third parties for research purproses. However, Allstate collects more of your data than Identity Guard does.

	Our Pick
Collects data
Shares data with third parties
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

Identity Guard does include multi-factor authentication (MFA) in addition to two-factor authentication (2FA), which are both increased security measures that help keep your account secure. Identity Guard collects and shares your personally identifiable information with third parties, which is not a practice we love.

It was noted in our research that Allstate collects your browsing history, which makes sense if it’s offering advanced web monitoring (still not cool, though). If you don’t have that feature in your plan, it’s a little unnecessary for the service to collect it. Allstate does offer 2FA to protect you from prying eyes, but, like Identity Guard, some of those eyes belong to the service itself.

Which identity theft protection has better compatibility and customer service?

Allstate offers more customer support methods, including guides that you can use to find the information you need.

		Our Pick
Android
iOS
Dedicated restoration specialists
Lost wallet remediation
24/7 customer support
Customer support options	Phone, email, FAQ	Phone, email, guides, online form submission
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

In testing, we didn’t have an issue with the interface of either of these services. They both provided us with dashboards that were user-friendly and easy to navigate. Each service offered a variety of customer support options as well.

However, we didn’t have great experiences with either customer support option, to be honest. We always prefer a live chat, and neither of these protection services offers one. We also noted that Allstate failed to respond to our customer service requests until we called to cancel our account. That’s not a great look. Overall, customer service options were not stellar for either of these services.

FAQs

Identity Guard vs. Allstate Identity Protection: Which is better?

Usually, we’re pretty torn about which service is better than the other, but Allstate is definitely the winner here. It offers so many options and has way more protection than Identity Guard. Identity Guard is a secure service, and if all the bells and whistles of Allstate aren’t for you, you should consider it. If you’re looking to comprehensively cover your entire family, however, you should go with Allstate.

We’ve created a comprehensive identity theft and credit monitoring guide to help you determine what the best features are for this service. While we believe identity theft protection services are personal, Allstate ticks most of the boxes for what you should look for in a plan. Whatever you decide, make sure you’re using some sort of protection. With identity thefts on the rise, you’ll want to ensure you aren’t the next victim.

Category		Our Pick
Value
Features
Test results
User experience
Learn more	Get Identity Guard Read Identity Guard Review	Get Allstate Identity Protection Read Allstate Identity Protection Review

Top identity theft protection alternatives

If you’re looking for the best identity theft protection service and neither IdentityGuard nor Allstate fits your needs, try one of these. We’ve tested them individually and are excited about the variety of features offered, like parental controls or coverage for an unlimited number of children.

• Aura: Aura offers a robust identity monitoring solution with plans for individuals, couples, and families. Aura monitors your SSN, auto and home titles, criminal and court records, and your financial transactions. It also offers several additional features, including antivirus software, a virtual private network (VPN), and a password manager. You can try the annual subscription risk-free with Aura’s 60-day money-back guarantee.

  Get Aura | Read Aura Review

• Norton LifeLock: LifeLock by Norton provides the most extensive identity theft insurance, offering anywhere from $1.05 to $3 million, depending on your plan. LifeLock also monitors your identity in several different ways, including social media monitoring, home title, crime alerts, and investment account activity. Lifelock offers first-time annual subscribers a 60-day money-back guarantee.
  
  Get Norton LifeLock | Read Norton LifeLock Review

• Identity Force: Identity Force is a highly rated identity theft protection service. The family plans cover two adults and unlimited children, allowing you to prevent child identity theft as well. Identity Force doesn’t offer a money-back guarantee, but you can try the service via a 30-day trial if you input your credit card info upfront.

  Read Identity Force Review