Allstate Identity Protection Review 2025: You’re in Good Hands

We like Allstate Identity Protection because it provides plenty of ways to monitor different aspects of your identity and personal data for an affordable price. With Allstate, you can monitor your credit, finances, and online accounts and customize preferences for your alerts. 

We love that Allstate quickly got to work once we set up all the features and provided an easy-to-use dashboard. We don’t love that Allstate only monitors your TransUnion credit report and doesn’t include reports from Experian or Equifax (unless you’re on its most expensive plan).

Let’s explore our Allstate Identity Protection review to determine if it's the best identity theft protection for you.

At a glance

Price	$9.07–$36.00/mo
# of people covered	1 to 11 family members (children included)
Types of identity monitoring	SSN, credit, financial accounts, social media
Credit monitoring	Yes
Credit reports	Yes — TransUnion, Experian, and Equifax (all three on Blue plan only)
Credit score	Yes
Identity theft insurance	Up to $2 million
Identity restoration services	Yes
Extras	Antivirus, VPN, password manager, ad blocker, and more
24/7 support	Yes
Learn more	Get Allstate Identity Protection

We last tested Allstate Identity Protection on February 19, 2025.

Our experience

Our experience signing up for Allstate Identity Protection was generally painless and straightforward. We had no issues creating an account or understanding how the cancellation process works.

Once we logged in to the dashboard, there was a summary of our digital footprint, identity health status, and alerts. These appear to be the most prominent parts of the service. Everything was also clearly labeled on the sidebar. You can find features under the umbrellas of Detection, Prevention, and Recovery. 

Almost all of the features we clicked on required us to activate them after setup, like the digital footprint and credit monitoring. We've found that most features are pre-activated on other identity theft protection services, so be sure to set up what you want monitored if you decide on Allstate.

The Identity Health Status tab will label you as either low risk, at risk, or exposed based on how many threats your identity have been detected. Allstate also recommends adding more information to ensure the most accurate identity monitoring. We found this to be a useful tool that gives you a better idea of your level of privacy, even if you aren't receiving any alerts. 

Fortunately, we didn’t receive any alarming alerts during our testing, but we feel the service was reliable enough that we would receive notifications for any alerts we activate, including for credit monitoring.

We were disappointed by the Essentials and Premier plans only include one-bureau credit monitoring. Not providing credit monitoring for Equifax and Experian on all plans means you can miss out on important changes to those specific credit reports (not all lenders use TransUnion). 

Otherwise, we were impressed by Allstate's comprehensive identity protection services. Fraud, scams, and identity theft are more prevalent than you think. It's likely you'll need its assistance at some point, so having Allstate at the ready will make your life so much easier.

Who is it best for?

• Allstate works for both individuals and families, but the extras are really well-suited for families wanting protection.
  

Since Allstate doesn't restrict access to just two adults on a family plan, adult children living at home can still be covered without incurring an additional fee. The device protection and screen time management helps parents and guardians keep kids safe online. Allstate's reasonable pricing can also fit into most budgets. 

Prices and subscriptions

Allstate Identity Protection costs $9.07–$36.00/mo. There are three plan tiers, individual or family plans, and monthly or annual subscription options, so you can custimoze your plan endlessly.

Allstate Identity Protection pricing is right around what you can expect to pay for identity protection services. And its family plans seem like a decent deal considering they cover you and up to 10 family members, which is generally more than what competitor offer.

There’s a slight discount if you purchase an Allstate Identity Protection annual plan versus paying monthly for 12 months. We had the option to pay for a full year of service upfront, which would be one free month if you choose the annual plan instead of paying for 12 months separately.

See how the monthly and annual individual plans compare in the table below. 

Plan	1-month cost	1-year cost
Essentials Individual	$9.99/mo	$9.07/mo (billed annually)
Premier Individual	$17.99/mo	$16.49/mo (billed annually)
Blue Individual	$19.00/mo	$15.83/mo (billed annually)

Plan comparison

Allstate Identity Protection has three plan tiers: Essentials, Premier, and Blue. All plans include identity monitoring, financial fraud protection, one-bureau credit monitoring, remediation services, and up to $1 million in identity theft expense coverage. 

The Premier plan includes advanced financial fraud protection. It also increases stolen funds reimbursement from $50,000 to $500,000. 

Finally, the Blue plan is by far the most expansive. You'll receive up to $2 million in identity theft coverage and your stolen funds reimbursement increases to $1 million. You'll also get three-bureau credit monitoring and reports plus cybersecurity features like a VPN, antivirus, password manager, parental controls, and more. 

Plan	Essentials	Premier	Blue
SSN monitoring
Financial account monitoring
Credit monitoring	Yes — TransUnion	Yes — TransUnion	Yes — TransUnion, Experian, and Equifax
Credit reports	Yes — TransUnion	Yes — TransUnion	Yes — TransUnion, Experian, and Equifax
Credit score	Yes — VantageScore	Yes — VantageScore	Yes — VantageScore
Credit lock
Identity theft insurance	Up to $1 million	Up to $1 million	Up to $2 million on family plans
Identity restoration services
Dark web monitoring
Social media monitoring
USPS address change alerts
Learn more	View plan	View plan	View plan

Note that Allstate Identity Protection can provide credit freeze assistance if you want to freeze or unfreeze your credit with TransUnion. This likely means Allstate can help walk you through the steps of freezing and unfreezing your credit, but doesn’t actually provide a way to freeze or unfreeze your credit from your Allstate Identity Protection account.

At least, we didn’t see any options for freezing or unfreezing our TransUnion credit when looking through the Allstate Identity Protection mobile or web apps. However, the Blue plan has an in-portal credit lock option to lock or unlock your TransUnion credit report with a simple click or tap of a button.

Features

From our experience, we found that Allstate Identity Protection provides a large number of useful fraud alerts that can help you stay on top of your finances and protect against identity theft. This includes being able to monitor your TransUnion credit report (or all three reports with a Blue plan) and many different types of financial transactions.

We like the idea of Allstate Digital Footprint and being able to check for old online accounts you may have forgotten about. But the actual experience of trying to use this tool was frustrating.

It simply took a very long time to scan our email and we couldn’t really do anything with it in the meantime. So we recommend starting an email scan and just letting it do its thing while you explore other features. Once the scan is done, which could be as long as a day or more, you can explore and use Digital Footprint some more.

What does it protect against?

In general, Allstate Identity Protection can help protect against the following identity theft situations:

• Identity theft and identity theft losses: You can receive alerts about potential identity theft activity, including changes to your TransUnion credit report, or all three reports if you have a Blue plan. You can also receive reimbursement for eligible out-of-pocket expenses related to identity theft.
• Family member and child identity theft: You can extend identity theft protection to up to 10 family members, including children, if you choose an Essentials, Premier, or Blue family plan.
• Fraudulent financial activity: You can receive enhanced financial monitoring with a Premier or Blue plan, which provides alerts for suspicious activity with student loans, medical bills, credit cards, bank accounts, and 401(k) accounts.
• Social media account takeover: You can receive social media monitoring with a Premier or Blue plan, which includes alerts for any suspicious activity that indicates someone trying to hack or take over a linked account.

Identity monitoring

When you sign up for Allstate, you'll enter your Social Security number (SSN). From there, Allstate tracks any potentially fraudelent activity associated with your number.

You can also add social media and financial accounts and even get advice and assistance with elder fraud. This allows Allstate to monitor every aspect of your and your loved ones' lives. 

Allstate Identity Protection also monitors certain financial transactions. Some of the accounts you can add for monitoring financial transactions include investments, bank accounts, credit cards, and bills.

You can customize financial transaction alerts to help you know if there’s anything suspicious going on with your linked accounts. For example, setting your alert preferences for withdrawals over a certain dollar amount can help you track whether someone else is trying to remove money from one of your accounts.

Overall, you can set transaction alert preferences for:

• Max credit limit
• High balance
• Large withdrawal
• Large transaction
• Net worth change
• Low balance
• Portfolio value change

Credit monitoring

Allstate has a partnership with TransUnion — and that’s the only credit bureau Allstate Identity Protection monitors if you’re on an Essentials or Premier plan. If you want to monitor all three major credit bureaus, you should look into the Blue subscription plan.

You have to activate the credit monitoring service, which we did immediately after subscribing and logging in to our online account.

After activating the credit monitoring feature, we were able to see our credit score using the VantageScore 3.0 scoring model and we could access our TransUnion credit report.

Note that if Allstate Identity Protection detects any fraudulent activity, its representatives will work with you to restore your identity. You can receive up to $1 million in funds reimbursement for out-of-pocket expenses related to fraud with either the Essentials or Premier plans. This coverage is increased to $2 million if you’re on a Blue family plan.

Credit reports and credit scores

After you activate the credit monitoring feature with Allstate Identity Protection, you can see your VantageScore credit score. You can also access your TransUnion credit report, but you can’t access credit reports from Experian or Equifax unless you have a Blue plan.

It can be helpful to have access to this information yourself so you can manually check for any changes to your credit report(s) and credit score(s). However, it would be more helpful if you could access credit reports from all three credit bureaus on any plan since the information can vary between each report.

The credit score shown in the dashboard is updated on a monthly basis. Keep in mind that this credit score is based on the VantageScore credit scoring model, not FICO, using the TransUnion credit report. Blue plans should show information from all three reports.

Alerts

ID theft protection services often provide different types of alerts for suspicious activity that could compromise your security. Allstate Identity Protection provides these alerts that are available in the Essentials, Premier, and Blue plans:

• Credit monitoring: Monitors and alerts you to key changes to your TransUnion credit report. This can include real-time alerts if someone is trying to open a credit card or bank account in your name.
• Dark web monitoring: Notifies you of any potential data breaches that may affect you. Also alerts you if your email, credit or debit cards, web logins, driver’s license, or passport numbers are mentioned or used on the dark web.

The Premier and Blue plans also provide a few additional alerts you won’t find with the Essentials plan:

• Address change monitoring: Alerts you if an address change is reported to TransUnion.
• High-risk transaction monitoring: Alerts you about activity with non-credit-based transactions, which could include student loans and medical bills.
• Student loan activity monitoring: Alerts you if you have new student loan applications made in your name.
• Credit card transaction monitoring: Alerts you to help confirm credit card transactions are actually yours.
• Bank account transaction monitoring: Alerts you about different types of bank transactions so you can keep an eye on your financial activity.
• 401(k) transaction monitoring: Alerts you about 401(k) account transactions.
• Social media monitoring: Alerts you of any suspicious activity on linked social media accounts that could indicate hacking or a takeover.

Note that you can change your alert preferences in your account settings. You can choose email, text/SMS, or both.

Identity restoration services

Allstate offers a variety of restoration features that can help from lost wallet issues to full identity theft. Remediation specialists are available 24/7 and are available by phone.

The lost wallet assistance, including emergency cash up to $500, is a lifesaver if you've ever had your wallet lost or stolen. Speaking from experience, recovering a stolen wallet alone is time-consuming and arduous. Any help we can get is appreciated.

Other remediation features include full restoration services, meaning they'll work with you until everything is exactly how it was before, as well as scam support and even personal ransomware reimbursement if you're ever hit with a cyber attack.

Based on our testing and knowledge of competitors, the amount of reimbursement is extensive and can help you out in all sorts of ways. Knowing you have financial protection against identity and cyber threats is invaluable.

Bonus features

The Allstate Identity Protection Blue plan provides a few additional features that you won’t find on the Essentials or Premier plans.

Cybersecurity

Identity theft protection and cybersecurity go hand in hand. After all, your personal information could easily be leaked through any number of online scams or phishing attempts.

The Allstate Identity Protection Blue plan provides a full cybersecurity suite of features, including a virtual private network (VPN), password manager, firewall, antivirus protection, webcam protection, and more.

Family digital safety

The Blue plan provides a few different features to help protect the digital safety of your family. We’re not sure if all of these features are necessary for identity theft protection, but they can be helpful to have anyway.

For example, you can set rules to limit screen time on different devices, as well as block access to specific sites or whole categories of websites, such as streaming services or sexual content.

Does Allstate Identity Protection keep your data safe?

Allstate Identity Protection states that it doesn’t sell any of your personal information. But as an identity theft protection service, it makes sense that Allstate Identity Protection does collect personal information to help protect you against identity theft.

As we went through the sign-up process and started activating different features, Allstate Identity Protection collected our name, address, SSN, and birthdate. We also connected different social media accounts, financial accounts, email addresses, and more.

We knew we would have to provide this type of information going into our testing of this product, so it wasn’t a big deal. But we still wanted to see if the terms and conditions and privacy policy made sense to us.

In general, we didn’t see any glaring issues. Allstate Identity Protection says that it doesn’t sell any personal information, but it might have to share some of our information for proper use of its products and services. That made sense to us since different features can actually be different types of services included within the Allstate Identity Protection suite.

Something we didn’t particularly love about the privacy policy is that Allstate Identity Protection may collect your IP address, cookies, browsing history, and other device and internet information. While some of this information is normal for everyday internet usage, we’re not sure why Allstate needs browsing history as well.

Note that we had to verify our identity each time we tried to log in to our online account via the Allstate Identity Protection website. The verification method was a code texted to our phone number. This was set up when we signed up, but we didn’t actually see any way to change this method in our account settings.

The privacy policy doesn’t state what kind of security the company uses, but we noticed a sentence while inputting some personal information that said something along the lines of using “the highest-level encryption,” which is a bit too vague for our liking.

Compatibility

You can access your Allstate Identity Protection account by logging in to the website from any number of devices, including a laptop, phone, or tablet. Or you can use the Allstate Identity Protection mobile app from an iOS or Android device, such as an iPhone or Samsung Galaxy phone.

For iOS devices, the Allstate Identity Protection app on the Apple App Store has a below-average rating of 4.6 out of 5 stars. This is a vast improvement from its 2.4-star rating from when we first reviewed the product, so we're glad Allstate seems to apply feedback.

For Android devices, the Allstate Identity Protection app on the Google Play Store has an above-average rating of 3.3 out of 5 stars. In general, the reviews mention issues with app functionality.

Customer support

We were disappointed to find that Allstate Identity Protection doesn’t seem to offer live chat support, which is our preferred method of communicating with customer service representatives.

We checked before signing up for a subscription and then after signing up for a subscription (in case it was a member-only perk), but we still couldn’t locate any chat option at all.

We filled out the online form to ask some questions and also sent a message to the Allstate Identity Protection Facebook page. We didn’t receive any immediate response to either method and still hadn’t received a response over 24 hours later. Over a week later, we still didn’t receive a response using either method.

Allstate Identity Protection also advertises a 24/7 customer service phone line you can reach at 1-800-789-2720.

Top alternatives

FAQs

Bottom line: Is Allstate Identity Protection good?

Allstate Identity Protection is a decent and affordable solution for identity theft protection. We don’t think it’s the best identity theft protection service available due to its lack of credit services. The Essentials and Premier plans only monitor your TransUnion credit report, which isn’t complete protection.

But you still get access to loads of different alerts and the option to get a plan for the whole family. For these reasons, we think Allstate Identity Protection can work as an affordable option for families with children

If you're looking for more complete protection or different features, check out our list of the best identity theft protection services. You can also directly compare Allstate Identity Protection to the following services:

• Allstate Identity Protection vs. Identity Guard
• Allstate Identity Protection vs. LifeLock