All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
- All About Cookies makes money when you click the links on our site to some of the products and offers that we mention. These partnerships do not influence our opinions or recommendations. Read more about how we make money.
- Partners are not able to review or request changes to our content except for compliance reasons.
- We aim to make sure everything on our site is up-to-date and accurate as of the publishing date, but we cannot guarantee we haven't missed something. It's your responsibility to double-check all information before making any decision. If you spot something that looks wrong, please let us know.
LifeLock bundles extensive identity monitoring, automatic data broker removal, and up to $3 million in identity theft insurance into its top plan. But its most advanced monitoring is limited to the Total plan.
Among the 10+ identity theft protection services we've tested, LifeLock's Core plan has one of the higher starting prices at $10.42/mo for an individual. However, every tier now includes automatic data broker removal and social media monitoring, features some competitors reserve for their priciest plan.
- Provides up to $3 million in coverage with Total plan
- Offers financial, identity, credit, dark web, home title, and social media monitoring
- Automatic data broker removal feature runs automatically every 90 days
- Home title, phone takeover, and investment monitoring limited to Total tier
Prices and plans
Identity monitoring
Credit monitoring
Identity restoration services
Does LifeLock keep your data safe?
Compatibility
Customer support
Usability
Bottom line
Methodology
Top alternatives
FAQs
At a glance
| Price | Starts at $10.42/mo |
| # of people covered | 1-2 adults, up to 10 children |
| Identity theft insurance | $1.05 million to $3 million |
| Types of identity monitoring | Identity and SSN, dark web, and social media on all plans; phone takeover and home title on Total only |
| Identity restoration services | 24/7 virtual advisor and phone support on all plans; priority phone support on Advanced and Total; identity consultation on Total only |
| Credit monitoring | 2 bureaus on Core, 3 on Advanced and Total |
| Details | Get LifeLock |
LifeLock prices and plans
LifeLock costs between $10.42–$74.99/mo. Your plan price depends on whether you pay monthly or annually, what features you need, and how many people you need covered.
| Plan | Core | Advanced | Total |
| Annual price | Starts at $10.42/mo | Starts at $16.67/mo | Starts at $29.17/mo |
| Monthly price | $12.49/mo | $19.99/mo | $34.99/mo |
| Included on every plan | SSN monitoring, credit lock, data removal, dark web monitoring, social media monitoring, card exposure control | SSN monitoring, credit lock, data removal, dark web monitoring, social media monitoring, card exposure control | SSN monitoring, credit lock, data removal, dark web monitoring, social media monitoring, card exposure control |
| Financial account monitoring | Yes — 2 accounts | Yes — 5 accounts | Yes — unlimited accounts |
| Identity theft insurance | Up to $1.05 million with up to $25,000 for stolen funds | Up to $1.2 million with up to $100,000 for stolen funds | Up to $3 million with up to $1 million for stolen funds |
| Scam reimbursement and support | Up to $5,000 + scam support | Up to $10,000 + scam support | |
| Credit monitoring | Yes — 2 bureaus | Yes — 3 bureaus | Yes — 3 bureaus |
| Credit report and score | Yes — 1 bureau monthly | Yes — 1 bureau monthly, 3 bureaus annually | Yes — 3 bureaus annually, 1 bureau daily |
| Utility account alerts | |||
| 401(k)/investment alerts | |||
| Home title monitoring | |||
| Bank account takeover alerts | |||
| Phone takeover monitoring | |||
| Customer support | 24/7 phone support | Priority 24/7 phone support | Priority 24/7 phone support and identity consultation |
| Details | View plan | View plan | View plan |
Family plans
LifeLock also provides family plans for all plan tiers. You can choose to cover two adults or two adults and up to 10 children.
Similar to the individual plans, you can lower your overall monthly price by paying for your subscription by the year.
| Plan | 1-month cost | 1-year cost |
| Core for 2 Adults | $22.49/mo | $18.75/mo |
| Core for 2 Adults + 10 Children | $34.49/mo | $28.75/mo |
| Advanced for 2 Adults | $35.99/mo | $30.00/mo |
| Advanced for 2 Adults + 10 Children | $47.99/mo | $40.00/mo |
| Total for 2 Adults | $62.99/mo | $52.50/mo |
| Total for 2 Adults + 10 Children | $74.99/mo | $62.50/mo |
Bonus features
Although LifeLock is primarily focused on identity monitoring and credit features, all LifeLock plans also include data removal services, to keep your personally identifiable information off the internet and help maintain your privacy.
The Advanced and Total plans include scam reimbursement and scam support as well. This includes a virtual assistant that can help you identify scams, recovery support, and reimbursement for eligible scam-related losses.
LifeLock identity monitoring
Monitoring services provide alerts to help you act quickly to keep your identity protected. LifeLock provides these types of alerts (availability may depend on your specific plan):
- Identity monitoring: Monitors suspicious activity involving your personal information, such as your name and SSN.
- Credit monitoring: Monitors and alerts you to credit inquiries or changes to your credit report(s).
- Dark web monitoring: Monitors the dark web for leaked or potentially exposed personal information, which could include data breaches of companies or websites where you have information stored.
- Social media monitoring: Monitors your linked social media accounts for any suspicious activity that might indicate an account takeover. Also monitors for inappropriate content.
- Address change monitoring: Monitors for any USPS address changes.
- Transaction monitoring: Monitors suspicious activity related to linked credit, checking, and savings accounts
Phone takeover monitoring: Monitors for any suspicious activity regarding your phone number (Total tier only).
- Home title monitoring: Monitors for any suspicious activity with your home title (Total tier only).
We found the dashboard well-organized, with alerts, credit freezes, restoration, and monitored info each broken into their own tab, plus a summary view on the main page.
We also like that you can customize the types of information you want to monitor by simply adding and editing the information straight from your account. For example, your name, Social Security number (SSN), and date of birth are automatically monitored but you can also add your email, address, phone number, and other personal information.
LifeLock credit monitoring
LifeLock provides two-bureau credit monitoring on the Core plan, and three-bureau credit monitoring on the Advanced and Total plans.
LifeLock uses credit monitoring to alert you if any new credit inquiries are made in your name, and you can view a list of inquiries in the Credit Services tab on the dashboard. If you don’t recognize an inquiry, you can dispute it by selecting “Report an Inaccuracy.”
In the past, we've had issues setting up credit monitoring. Multiple areas of the dashboard prompted us to activate it but every time we tried, LifeLock led us to an error page and required that we call support.
This has only happened once before, so we're not too concerned. If you have any issues during your testing, LifeLock provides a 60-day money-back guarantee with annual plans, so you have plenty of time to reach out for a refund.
Credit reports and scores
With LifeLock Core, you'll get unlimited access to your Equifax credit report and score, meaning you can check your report on a daily basis rather than once per year. Access to other credit reports is still limited to an annual check.
However, both the Advanced and Total plans offer three-bureau credit monitoring, reports, and scores. After we signed up, we could view our TransUnion and Experian scores and reports almost immediately, but it may take several days for those to populate.
Typically, you need a credit score of at least 661 to qualify for top credit products, but having an excellent score of 781 or higher is even more preferred.
Identity restoration services
All LifeLock plans include identity restoration services. You'll receive a personal, U.S.-based restoration specialist who can help you resolve fraudulent activity.
Another identity restoration service from LifeLock is stolen wallet protection. LifeLock will help you cancel or replace credit cards, a driver's license, and other personal documentation if your wallet is missing.
LifeLock also offers identity theft insurance, ranging from $1.05 million to $3 million in coverage, including stolen funds reimbursement.
Restoration support is available 24/7 by phone, and you can find all this information on the Restoration tab in your dashboard.
Does LifeLock keep your data safe?
LifeLock collects the data you provide, which could be extensive because it's a service that provides identity theft protection. LifeLock requires sufficient information to monitor your identity effectively, so the more information it has, the better.
When signing up for LifeLock, you have to provide your name, email address, phone number, birth date, and SSN. Depending on what you want monitored, you might have to connect bank accounts, social media accounts, investment accounts, as well as others.
Fortunately, only LifeLock appears to use your personal information to provide you with its services. According to its privacy policy, LifeLock doesn’t sell your personal information.
Note, however, that LifeLock might have to share your information for certain features to work correctly. It may disclose personal data about you (with your consent) to the following groups:
- Partners
- Distributors or resellers
- Advertising partners
- Data analytics providers
- Service providers
- Payment processors
- Public authorities and legal proceedings
- Restoration services
- Third-party service providers
- Social media and internet platforms
- Corporate affiliates
- Business transfers
This is common for identity theft protection services, as they sometimes use other providers for specific purposes.
LifeLock also shares personal data for marketing and other purposes, which we weren't as pleased about. You do have the right to opt-out of sharing your personal data for advertising by selecting the privacy settings link in the Norton footer.
LifeLock provides two-factor authentication (2FA) as an option in your account settings; it’s not turned on by default. It’s easy to set up and provides an added layer of security, which we like.
LifeLock compatibility
| Compatibility | |
| Android | |
| iOS | |
| Desktop apps | |
| Browser extensions |
You can access your LifeLock account by using a web browser on any compatible device, such as a computer or tablet. You can also use the LifeLock Identity by Norton app on your compatible smartphone.
LifeLock customer support
| Support type | LifeLock |
| Phone | Yes — 1-800-416-0599 |
| Live chat | |
| Online guides or forums |
We typically prefer using live chat features to talk to customer service representatives, as they’re often a quick and easy way to get answers to our questions. We started our conversation with Norton's virtual assistant. It was actually able to answer several questions without just directing us to a support guide.
When we insisted on speaking to an agent, the virtual assistant let us know that it could take anywhere from five to 10 minutes to receive a response. However, the live chat agent connected with us almost instantly, and they were helpful.
LifeLock user reviews
- Apple App Store rating: 4.8/5[1]
- Google Play Store rating: 4.3/5[2]
- Trustpilot rating: 4.9/5[3]
Ratings as of 09/28/2026.
The LifeLock app has particularly strong ratings for its iOS app, and solid ratings for its Android app. Apple reviewers note how the LifeLock provides peace of mind and prompt updates. On the other hand, Android reviewers call out how the app is buggy and doesn't load properly.
On Trustpilot, LifeLock has overwhelmingly positive reviews; 88% of reviewers gave LifeLock a five-star rating. Reviewers feel secure using LifeLock due to its user-friendly experience, active monitoring, and fast response times from support.
LifeLock usability
LifeLock's setup process was seamless. There’s nothing to install on a desktop computer; you can access your dashboard after logging in to your account on the LifeLock website.
As our account was being set up, LifeLock prompted us with questions about specific identity theft concerns so we could toggle these features on or off.
The dashboard itself is simple to use and navigate. It displays the latest alerts, credit services, and more on the main page, but you can click through a specific section for more details.
Bottom line: Is LifeLock good?
LifeLock provides an above-average identity protection service based on its comprehensive feature offerings. The Total plan easily provides the best monitoring solutions because you get home-title monitoring and up to $3 million in coverage.
We also found that LifeLock's pricing reflects its feature set, especially if you choose an annual plan, though it costs more upfront than many competitors. If you're not sure LifeLock is the right service for you, take a look at our guide to the best identity theft protection services. You can also review how LifeLock compares:
- LifeLock vs. Identity Guard
- LifeLock vs. IDShield
- LifeLock vs. Allstate Identity Protection
- LifeLock vs. Experian IdentityWorks
- LifeLock vs. ID Resolve
- LifeLock vs. ID Watchdog
- LifeLock vs. IdentityForce
- LifeLock vs. Zander Identity Theft Protection
How we test and rate identity theft protection services
Our team has conducted hands-on testing on 10+ identity theft protection services using a consistent process. We sign up several days before formal testing begins, giving each service time to populate our dashboard with real monitoring data.
Then, we evaluate each product across six areas:
- Identity and credit monitoring (40%): We assess how comprehensive the service is, specifically checking for SSN monitoring, financial account monitoring, credit monitoring across all three bureaus, and more.
- Editor's score (20%): We evaluate the service's ease of use, security practices, the company's breach history, and anything else that's not addressed in the other categories.
- Value (15%): We compare the lowest and highest monthly plan prices against what's actually included at each tier. We also check if the service offers a free trial.
- Basics (10%): We review how many adults and children can be covered, as well as the maximum identity theft insurance value offered.
- Customer service (10%): We determine if there are several options available for human support.
- Extras (5%): We check whether the service includes additional tools we find valuable: dark web monitoring, social media monitoring, data breach alerts, and lost wallet protection.
We retest all identity theft protection services at least once a year. To learn more about how we test, read our full identity theft protection testing methodology here.
Star rating summary
LifeLock earned a 4.8 star rating as one of the more comprehensive identity theft protection services on the market. It includes monitoring that spans SSN, dark web, social media, credit, home title, and phone takeover, plus automatic data broker removal every 90 days included on every plan.
LifeLock lost points in the value category because many of its best features are gated behind the most expensive tier. Home title monitoring, phone takeover alerts, and investment account monitoring are available on the Total plan only, and three-bureau credit monitoring requires at least the Advanced plan.
| Decision factor | Weight | Verdict |
| Our experience | 20% | 5.0 |
| Value | 25% | 4.3 |
| Features | 45% | 5.0 |
| Customer service | 10% | 5.0 |
Top alternatives
There are a lot of strengths to LifeLock, but it's not the only option on the market. We've compiled a list of alternatives with budget-friendly plans, extensive features, great customer support, and more to consider if you're still on the fence.
LifeLock vs. OmniWatch
LifeLock has extensive monitoring, including home title monitoring, bank account takeover alerts, and investment/401(k) alerts on the Total tier, all categories OmniWatch doesn't offer at any tier. LifeLock also has plans for couples without children as well as larger family coverage, while OmniWatch's Family plan is capped at two adults with no option to add kids.
But OmniWatch offers more insurance and scam coverage: its Elite and Family plans offer up to $4 million in identity theft insurance, which is higher than LifeLock's $3 million cap on Total. Learn more in our LifeLock vs. OmniWatch comparison.
LifeLock vs. Aura
LifeLock's strongest case against Aura is insurance. Its Total plan reaches up to $3 million in coverage per adult, three times Aura's $1 million per adult. LifeLock also adds social media monitoring as well as phone takeover alerts and home title monitoring on its Total tier, which are categories Aura doesn't cover.
Aura counters with its bundled structure. Every plan includes VPN, antivirus, password manager, and three-bureau credit monitoring at no extra cost, while LifeLock reserves its top features, home title monitoring, investment alerts, and three-bureau credit reports, for its most expensive Total plan. Learn more in our LifeLock vs. Aura comparison.
LifeLock FAQs
Is LifeLock really worth it?
LifeLock is worth it if you want broad monitoring and high insurance limits, especially on the Total plan. Total includes up to $3 million in identity theft insurance, a daily credit report and score, and monitoring for home titles, investment accounts, and phone takeovers.
Advanced is a solid middle option, with three-bureau credit monitoring and up to $5,000 in scam reimbursement. Core covers the basics but limits you to two-bureau credit monitoring and alerts on two financial accounts.
What is the difference between LifeLock and Norton LifeLock?
They're the same service. Symantec, which owned Norton, acquired LifeLock in 2017 and later became NortonLifeLock.
Today, LifeLock is part of Gen Digital, the company behind Norton, Avast, Avira, and AVG. You can buy LifeLock on its own or bundle it with Norton 360.
What is the downside of LifeLock?
LifeLock's biggest downside is that many of its best features are limited to the Total plan. Only Total includes unlimited financial account alerts, 401(k) and investment alerts, bank account takeover alerts, home title monitoring, phone takeover monitoring, and identity consultation.
Core also leaves out scam reimbursement and scam support, and it caps credit, checking, and savings activity alerts at two accounts.