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ID theft protection with U.S.-based restoration specialists and data removal services included on every plan
ID theft insurance on all plans, with the Total plan covering up to $3M
Dark web, home title, and social media monitoring available, with coverage expanding by plan tier
All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
LifeLock bundles extensive identity monitoring, automatic data broker removal, and up to $3 million in identity theft insurance into its top plan. But LifeLock renewal pricing can jump significantly once the first year is over.
Among the 10+ identity theft protection services we've tested, LifeLock's Core plan has one of the higher starting prices at $10.42/mo for an individual. However, every tier now includes automatic data broker removal and social media monitoring, features some competitors reserve for their priciest plan.
Unlimited financial account monitoring and other features are exclusive to higher plan tiers
| Price | Starts at $10.42/mo |
| # of people covered | 1-2 adults, up to 10 children |
| Identity theft insurance | $1.05 million to $3 million |
| Types of identity monitoring | Identity and SSN, dark web, phone takeover, home title, social media |
| Identity restoration services | 24/7 virtual advisor, 24/7 customer phone support, identity consultation |
| Credit monitoring | 2-bureau to 3-bureau monitoring; daily, monthly, or annual credit score updates; daily, monthly, or annual credit reports |
| Details | Get LifeLock |
LifeLock costs between $10.42–$74.99/mo. Your plan price depends on whether you pay monthly or annually, what features you need, and how many people you need covered.
| Plan | Core | Advanced | Total |
| Annual price | Starts at $10.42/mo | Starts at $16.67/mo | Starts at $29.17/mo |
| Monthly price | $12.49/mo | $19.99/mo | $34.99/mo |
| SSN monitoring | |||
| Financial account monitoring | Yes — 2 accounts | Yes — 5 accounts | Yes — unlimited accounts |
| Identity theft insurance | Up to $1.05 million with up to $25,000 for stolen funds | Up to $1.2 million with up to $100,000 for stolen funds | Up to $3 million with up to $1 million for stolen funds |
| Scam reimbursement | Up to $5,000 | Up to $10,000 | |
| Credit monitoring | Yes — 2 bureaus | Yes — 3 bureaus | Yes — 3 bureaus |
| Credit report and score | Yes — 1 bureau monthly | Yes — 1 bureau monthly, 3 bureaus annually | Yes — 1 bureau monthly, 3 bureaus annually, 1 bureau daily |
| Credit and payday loan lock | |||
| Identity restoration services | |||
| Scam support | |||
| Data removal services | |||
| Dark web monitoring | |||
| Social media monitoring | |||
| Home title monitoring | |||
| Details | View plan | View plan | View plan |
LifeLock can be more expensive than most identity theft protection services, though the Total tier's feature set helps justify the gap. Here are some pricing examples from a few popular competitors.
LifeLock also provides family plans for all plan tiers. You can choose to cover two adults or two adults and up to 10 children.
Similar to the individual plans, you can lower your overall monthly price by paying for your subscription by the year.
| Plan | 1-month cost | 1-year cost |
| Core for 2 Adults | $22.49/mo | $18.75/mo |
| Core for 2 Adults + 10 Children | $34.49/mo | $28.75/mo |
| Advanced for 2 Adults | $35.99/mo | $30.00/mo |
| Advanced for 2 Adults + 10 Children | $47.99/mo | $40.00/mo |
| Total for 2 Adults | $62.99/mo | $52.50/mo |
| Total for 2 Adults + 10 Children | $74.99/mo | $62.50/mo |
Although LifeLock is primarily focused on identity monitoring and credit features, all LifeLock plans also include data removal services, to keep your personally identifiable information off the internet and help maintain your privacy.
The Advanced and Total plans include scam reimbursement and scam support as well. This includes a virtual assistant that can help you identify scams, recovery support, and reimbursement for eligible scam-related losses.
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ID theft protection with U.S.-based restoration specialists and data removal services included on every plan
ID theft insurance on all plans, with the Total plan covering up to $3M
Dark web, home title, and social media monitoring available, with coverage expanding by plan tier
Monitoring services provide alerts to help you act quickly to keep your identity protected. LifeLock provides these types of alerts (availability may depend on your specific plan):
Phone takeover monitoring: Monitors for any suspicious activity regarding your phone number.
We found the dashboard well-organized, with alerts, credit freezes, restoration, and monitored info each broken into their own tab, plus a summary view on the main page.
We also like that you can customize the types of information you want to monitor by simply adding and editing the information straight from your account. For example, your name, Social Security number (SSN), and date of birth are automatically monitored but you can also add your email, address, phone number, and other personal information.
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LifeLock provides two-bureau credit monitoring on the Core plan, and three-bureau credit monitoring on the Advanced and Total plans.
LifeLock uses credit monitoring to alert you if any new credit inquiries are made in your name, and you can view a list of inquiries in the Credit Services tab on the dashboard. If you don’t recognize an inquiry, you can dispute it by selecting “Report an Inaccuracy.”
In the past, we've had issues setting up credit monitoring. Multiple areas of the dashboard prompted us to activate it but every time we tried, LifeLock led us to an error page and required that we call support.
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This has only happened once before, so we're not too concerned. If you have any issues during your testing, LifeLock provides a 60-day money-back guarantee so you have plenty of time to reach out for a refund.
With LifeLock Core, you'll get unlimited access to your Equifax credit report and score, meaning you can check your report on a daily basis rather than once per year. Access to other credit reports is still limited to an annual check.
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However, both the Advanced and Total plans offer three-bureau credit monitoring, reports, and scores. After we signed up, we could view our TransUnion and Experian scores and reports almost immediately, but it may take several days for those to populate.
Typically, you need a credit score of at least 661 to qualify for top credit products, but having an excellent score of 781 or higher is even more preferred.
All LifeLock plans include identity restoration services. You'll receive a personal, U.S.-based restoration specialist who can help you resolve fraudulent activity.
Another identity restoration service from LifeLock is stolen wallet protection. LifeLock will help you cancel or replace credit cards, a driver's license, and other personal documentation if your wallet is missing.
LifeLock also offers identity theft insurance, ranging from $1.05 million to $3 million in coverage, including stolen funds reimbursement.
Restoration support is available 24/7 by phone, and you can find all this information on the Restoration tab in your dashboard.
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LifeLock collects the data you provide, which could be extensive because it's a service that provides identity theft protection. LifeLock requires sufficient information to monitor your identity effectively, so the more information it has, the better.
When signing up for LifeLock, you have to provide your name, email address, phone number, birth date, and SSN. Depending on what you want monitored, you might have to connect bank accounts, social media accounts, investment accounts, as well as others.
Fortunately, only LifeLock appears to use your personal information to provide you with its services. According to its privacy policy, LifeLock doesn’t sell your personal information.
Note, however, that LifeLock might have to share your information for certain features to work correctly. It may disclose personal data about you (with your consent) to the following groups:
This is common for identity theft protection services, as they sometimes use other providers for specific purposes.
LifeLock also shares personal data for marketing and other purposes, which we weren't as pleased about. You do have the right to opt-out of sharing your personal data for advertising by selecting the privacy settings link in the Norton footer.
LifeLock provides two-factor authentication (2FA) as an option in your account settings; it’s not turned on by default. It’s easy to set up and provides an added layer of security, which we like.
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| Compatibility | |
| Android | |
| iOS | |
| Desktop apps | |
| Browser extensions |
You can access your LifeLock account by using a web browser on any compatible device, such as a computer or tablet. You can also use the LifeLock Identity by Norton app on your compatible smartphone.
| Support type | LifeLock |
| Phone | Yes — 1-800-416-0599 |
| Live chat | |
| Online guides or forums |
We typically prefer using live chat features to talk to customer service representatives, as they’re often a quick and easy way to get answers to our questions. We started our conversation with Norton's virtual assistant. It was actually able to answer several questions without just directing us to a support guide.
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When we insisted on speaking to an agent, the virtual assistant let us know that it could take anywhere from five to 10 minutes to receive a response. However, the live chat agent connected with us almost instantly, and they were helpful.
The LifeLock app has particularly strong ratings for its iOS app, and solid ratings for its Android app. Apple reviewers note how the LifeLock provides peace of mind and prompt updates. On the other hand, Android reviewers call out how the app is buggy and doesn't load properly.
On Trustpilot, LifeLock has overwhelmingly positive reviews; 86% of reviewers gave LifeLock a five-star rating. Reviewers feel secure using LifeLock due to its user-friendly experience, active monitoring, and fast response times from support.
LifeLock's setup process was seamless. There’s nothing to install on a desktop computer; you can access your dashboard after logging in to your account on the LifeLock website.
As our account was being set up, LifeLock prompted us with questions about specific identity theft concerns so we could toggle these features on or off.
The dashboard itself is simple to use and navigate. It displays the latest alerts, credit services, and more on the main page, but you can click through a specific section for more details.
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There are a lot of strengths to LifeLock, but it's not the only option on the market. We've compiled a list of alternatives with budget-friendly plans, extensive features, great customer support, and more to consider if you're still on the fence.
LifeLock has extensive monitoring, including home title monitoring, bank account takeover alerts, and investment/401(k) alerts, all categories OmniWatch doesn't offer at any tier. LifeLock also has plans for couples without children as well as larger family coverage, while OmniWatch's Family plan is capped at two adults with no option to add kids.
But OmniWatch offers more insurance and scam coverage: its Elite and Family plans offer up to $4 million in identity theft insurance, which is higher than LifeLock's $3 million cap on Total. Learn more in our LifeLock vs. OmniWatch comparison.
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ID theft protection service with up to $2M in insurance on the Standard plan and up to $4M on the Elite plan
Elite plan adds up to $100K in scam and ransomware protection, plus dedicated scam resolution specialists
Scans texts, emails, URLs, and images you upload to flag potential scams and phishing emails
LifeLock's strongest case against Aura is insurance. Its Total plan reaches up to $3 million in coverage per adult, three times Aura's $1 million per adult. LifeLock also adds social media monitoring, phone takeover alerts, and home title monitoring, categories Aura doesn't cover.
Aura counters with its bundled structure. Every plan includes VPN, antivirus, password manager, and three-bureau credit monitoring at no extra cost, while LifeLock reserves its top features, home title monitoring, investment alerts, three-bureau credit reports, for its most expensive Total plan. Learn more in our LifeLock vs. Aura comparison.
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ID theft protection that monitors your SSN, bank accounts, credit cards, and brokerage and retirement accounts for suspicious activity
Every plan includes the full feature set, so no additional cost to unlock monitoring, insurance, or restoration
Bundles data removal with identity theft protection, antivirus, VPN, and a password manager in one subscription
LifeLock provides an above-average identity protection service based on its comprehensive feature offerings. The Total plan easily provides the best monitoring solutions of its available options because you get three-bureau monitoring and up to $3 million in coverage.
We also found that LifeLock's pricing reflects its feature set, especially if you choose an annual plan, though it costs more upfront than many competitors. If you're not sure LifeLock is the right service for you, take a look at our guide to the best identity theft protection services. You can also review how LifeLock compares:
Our team has conducted hands-on testing on 10+ identity theft protection services using a consistent process. We sign up several days before formal testing begins, giving each service time to populate our dashboard with real monitoring data.
Then, we evaluate each product across six areas:
We retest all identity theft protection services at least once a year. To learn more about how we test, read our full identity theft protection testing methodology here.
LifeLock earned a 4.8 star rating based on weighted scores for our experience, value, features, and customer service.
LifeLock received a lower score in the value category due to its more expensive starting price, but it does offer a 30-day free trial.
| Decision factor | Weight | Verdict |
| Our experience | 20% | 5.0 |
| Value | 25% | 4.3 |
| Features | 45% | 5.0 |
| Customer service | 10% | 5.0 |
LifeLock's Total plan may be worth it if you're looking for the most extensive monitoring and protection against identity theft, home title theft, and other forms of fraud. Other plans might not be as beneficial because you only get two-bureau credit monitoring and fewer monitoring features overall.
They’re the same thing. LifeLock used to be its own company but was acquired by Symantec in 2017, and its name was changed.
You can still purchase LifeLock as a standalone product for identity theft protection, or you can include it with your purchase of other Norton products like the Norton 360 cybersecurity suite.
LifeLock Core and LifeLock Advanced, the lower-priced LifeLock plans, have limited financial account monitoring. With Core, you can only monitor two credit, checking, and savings accounts, and with Advanced, you can only monitor five of these accounts. Other types of monitoring are limited to the Total plan, including monitoring for investment accounts and home titles.
ID theft protection with U.S.-based restoration specialists and data removal services included on every plan
ID theft insurance on all plans, with the Total plan covering up to $3M
Dark web, home title, and social media monitoring available, with coverage expanding by plan tier
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