Norton Privacy Monitor 2025: Is It Worth the Money?

Norton Privacy Monitor is a lackluster data removal service that isn't worth the price. If you get it included with your Norton 360 plan, it can share where your information is listed online but you'll have to remove the data yourself. 

To get automated removals, you'll have to pay for Norton Privacy Monitor Assistant, which only covers 34.

We did like how quickly and efficiently Norton Privacy Monitor found our information and how easy it was to navigate the dashboard. 

Read on for more details on Norton Privacy Monitor. 

At a glance

Price	$9.17-$12.99/mo
Money-back guarantee	Yes — 60 days
# of people covered	1
# of site removals	34
Recurring removals	Yes — quarterly
Custom removal requests	Yes
Privacy reports	No
Supported countries	North America, most countries in Central and South America, Europe, and Asia
Extras	Antivirus, malware, ransomware, hacking protection, password manager, VPN, dark web monitoring, identity theft protection
Learn more	Get Norton Privacy Monitor

We last tested Norton Privacy Monitor on July 9, 2025.

Our experience

Norton Privacy Monitor was easy to use, but the difference between its plans is what caused the biggest headaches. 

Norton Privacy Monitor is included with the Norton 360 with LifeLock plans. Norton Privacy Monitor detects if your information is found on data broker sites. But you'll have to remove the information yourself.

Norton Privacy Monitor Assistant must be purchased separately. To have your data removed for you, you'll need this service instead. 

We were confused because Norton Privacy Monitor Assistant actually came with our Norton 360 with LifeLock free trial. So there's a lack of clarity from Norton on all this. 

We also tested the free scan, which just shows you any instances of your data found on broker sites. You'll be prompted to purchase the service from there, which is the norm.

Norton’s entire protection plan is based on scanning the internet for your personal, sensitive information, so it came as no surprise to us that installation required sharing a lot of personal information, including our our full name, email address, and city and state.

The main dashboard includes all of Norton's products, which can become overwhelming. To find the Privacy Monitor, select the My Protection dropdown and click Privacy Monitor.

Once you select Privacy Monitor or Privacy Monitor Assistant, you can see all the information found on data brokers’ websites and online accounts. It flags any high-risk accounts to review as well.

If you only have Privacy Monitor, you can click a tab requesting your information be removed. This is a little deceiving, however, because Norton explains only how you can request your information be removed from data broker sites.

Considering that Norton Privacy Monitor only removes your information from 34 broker sites, we don't think this service is worth the price. 

Who is Norton Privacy Monitor best for?

• Recommended for people looking for bundled services

Norton’s Privacy Monitor is included with Norton 360 with LifeLock plans. Those plans both include antivirus, malware, ransomware, hacking protection, a password manager, a virtual private network (VPN), dark web monitoring, and some parental control features.

If you’re looking for bundled antivirus services with some additional online privacy features, one of the Norton 360 with LifeLock plans is a valuable option.

Our main problem with Norton’s Privacy Monitor Assistant is, well, it’s kind of expensive for what it is, especially if you buy the service on its own. 

Norton Privacy Monitor prices and subscriptions

Norton Privacy Monitor is included on two bundle plans: Norton Deluxe for $49.99/first yr and Norton Select for $99.99/first yr. There's no option to purchase it individually. 

You can buy Norton Privacy Monitor Assistant separately, which ranges from $9.17-$12.99/mo. You can pay for it month-to-month or on an annual basis. 

See how Norton Privacy Monitor and Norton Privacy Monitor differ in the table below. 

Plan	Norton Privacy Monitor	Norton Privacy Monitor Assistant
Annual plan	Starts at $49.99/first yr (included with Norton 360 Deluxe and up)	$9.17/mo (billed annually)
Monthly plan	N/A	$12.99/mo
Family plan
Max # of people covered	1	1
Data broker opt-out	Automated	Automated
# of site removals		34
Privacy reports
Real-time alerts
Recurring removals
Custom removal requests
Learn more	View plan	View plan

If you compare Norton Privacy Assistant to other data removal services, especially when you compare their coverage, Norton ends up being a lot more expensive. 

Here are the starting prices for several top data removal services compared to Norton: 

• Norton Privacy Assistant: $99.99/first yr
• DeleteMe: $6.97/mo (billed every two years)
• Incogni: $8.29/mo (billed annually)
• Aura: $9.00/mo (billed annually)

Norton Privacy Monitor security features

Norton Privacy Monitor scans 34 different data broker sites and alerts you if any of your information is found. 

We'll discuss Norton Privacy Monitor's features below. 

Types of data removed

Data brokers mine all sorts of sensitive information to sell to third-party companies. While some of the information they collect may seem harmless, it could pose a serious security threat when compiled with other identifying information.

Norton’s Privacy Monitor scans for information like:

• Full name
• Birth date
• Email addresses
• Physical addresses
• Related family members
• Government-issued IDs

Data brokers and people-search sites covered

• # of sites covered: 34

The first step in using a data removal service is identifying which data broker or people finder sites your information is on. Some data removal services will automatically request opt-outs on your behalf. 

Norton Privacy Monitor identifies where your information lives, but removal requests are up to you unless you enroll in the Norton Privacy Monitor Assistant.

Norton Privacy Monitor is also on the lower end of sites covered compared to other services: 

• Incogni: 270+
• DeleteMe: 153+
• HelloPrivacy: 115+

Considering that Norton Privacy Monitor Assistant is more expensive than all three of these, we believe your money could be better spent elswhere. 

Reports

We didn’t receive a comprehensive report in our testing, and according to a customer service representative, reports aren’t sent regularly.

Alerts

On the dashboard, you can view with information about where your information has been found. Norton Privacy Monitor scans every 90 days, so you’ll only receive alerts quarterly.

If your information is found, you’ll receive an email alert and an alert reflected in your dashboard.

Recurring and custom removals

Data brokers constantly compile information, so Norton scans every 90 days to ensure your data doesn’t appear anywhere and stays that way.

We couldn't find any information on requesting custom removals, so you'll only have your data removed from the 34 data brokers Norton covers. 

Bonus features

Norton offers some bonus features to enhance your online safety, such as email masking, which keeps your personal email private. The Private Email feature removes URL tracking parameters.

Norton also provides AntiTrack, a browser extension that helps keep your online activities private.

Does Norton Privacy Monitor keep your data safe?

Historically, Norton is effective at safeguarding data. It has a strict no-logs policy for browsing history, traffic information, or IP addresses used to access the Internet.

Norton does collect some information about you, mostly for account creation processes:

• Personal data
• System information
• Operating system, network, and application information

But we expect this type of data collection from services that monitor your online activities. Norton offers heightened security features like two-factor authentication and AES-256 encryption.

Norton Privacy Monitor customer support

Norton offers several ways to contact customer support, including a phone number, a chat option, the ability to submit a form, as well as articles and guides. The articles are helpful, but finding the right one to solve your issue can be challenging.

We chatted with customer support three times. One time, they answered our question and even provided a link to a support article for us to verify. The second time, the customer care representative answered our question, and we were satisfied with the answer.

The customer care rep answered our question the third time, but we didn’t feel it was accurate and left us with more questions than answers.

Ultimately, your Norton support experience may vary depending on the day, but we're glad there are options like live chat for easy communication. 

Top alternatives

Data privacy is important, and it’s more than just removing your information from Google. There are more comprehensive services if you’re looking for a robust data removal service that takes the guesswork and legwork out of removing your data online.

FAQs

Bottom line: Is Norton Privacy Monitor good?

Norton Privacy Monitor can be helpful, but it's not worth the price on its own. It only scans 34 different data broker sites for your information and you'll have to remove the data on your own.

If you have Norton Privacy Monitor with a Norton 360 plan, it doesn't hurt to use. But if you’re looking for a comprehensive data removal service, you’ll want a different option. 

Our guide to the best data removal services can help you find the right fit.