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Best overall
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Best value
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Though DeleteMe is one of our top picks for data removal, we'd recommend Incogni as its top alternative. Aura and HelloPrivacy also stand out for value and hands-on data removal, respectively. We've tested all these services thoroughly and believe they offer excellent value for the price.
Incogni largely automates the process and is the best option if you're looking for hands-off data removal. Aura pairs data removal with identity theft prevention and has many other useful features, while HelloPrivacy is best if you want to be more involved with the removal process.
Keep reading to learn more about these top-tested data removal services and find the best DeleteMe alternative for you.
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Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
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Reduces your online footprint by removing data from 200+ brokers and people-search sites
Combines ID theft protection, credit monitoring, antivirus, VPN, and password manager in one plan
Includes Google Search cleanup and digital account scanning to eliminate exposed personal information
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See if your address, phone number, or other info is exposed in seconds
Comprehensive reports
Easy to request info deletion
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| Best for | Best for comprehensive privacy | Best overall data removal tool | Best value | Best for hands-on data removal |
| Best for | ||||
| Starting price | $6.97/mo | $7.99/mo | $7.00/mo | $8.33/mo |
| Number of data brokers covered | 85-262 | 420+ | 200+ | 115+ |
| Custom removal requests | ||||
| Free trial | Yes, 14 days | |||
| Privacy reports | Yes — quarterly | Yes — monthly | Yes — annually | Yes — monthly |
| Learn more | Get DeleteMe | Get Incogni | Get Aura | Get HelloPrivacy |
We list a range for DeleteMe's data broker coverage because the number of brokers contacted depends on your plan and location. DeleteMe advertises contacting 976 data brokers on your behalf, but this number is misleading. That figure includes custom requests and private data broker sites, which are only available in higher-tier plans and not listed on its website.
We had to contact customer support for clarity on DeleteMe's offerings, so we prefer a more transparent service like Incogni.
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
Incogni is an automated data removal system that covers 420+ data brokers. This is the highest number of brokers covered by the base plan of all the services in this article. To get a similar amount of site coverage with DeleteMe, you'd have to subscribe to its higher plan tiers.
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The Unlimited tier expands on this number by providing unlimited custom removals, so you can have your data removed from court record sites, government sites, educational forums, and more with the help of a privacy specialist.
Incogni is also ahead of the game when it comes to its security practices. It's the first data removal service to have been audited by a third party. Deloitte completed the audit on July 18, 2025, and confirmed that Incogni covers 420+ brokers, receives removal confirmations from those brokers, and sends recurring removal requests.
Deloitte also confirmed that Incogni doesn't sell customers' personal data, which is reassuring for privacy-conscious subscribers.
Incogni outshines DeleteMe when it comes to data broker coverage and transparency, among other things. However, DeleteMe has a lower starting price compared to Incogni. This is because DeleteMe offers two-year subscriptions, which can save you money in the long term. Incogni only offers monthly and annual subscriptions.
| Price range | $7.99–$41.48/mo |
| Starting price | Starts at $7.99/mo |
| Free trial | No, but there's a 30-day money-back guarantee |
| Data broker opt-out | Yes |
| Number of data brokers covered | 420+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — Monthly |
| Learn more | Get Incogni |
Incogni is our top data removal service due to its reliable and intuitive dashboard, comprehensive data broker coverage across plans, and various ways to contact customer support.
Incogni only received a lower score in the value category due to its higher-than-average starting price.
| Decision factor | Weight | Verdict |
| Our experience | 25% | 5.0 |
| Value | 5% | 4.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
Reduces your online footprint by removing data from 200+ brokers and people-search sites
Combines ID theft protection, credit monitoring, antivirus, VPN, and password manager in one plan
Includes Google Search cleanup and digital account scanning to eliminate exposed personal information
Aura is a unique, all-in-one service that can protect you against data breaches, phishing scams, identity theft, and other cyberthreats. Removing your data from the internet is just one of its many outstanding tools and features. It covers 200+ private data brokers and provides detailed reports, which is more than what DeleteMe's base plan offers.
Aura also offers tons of extra identity theft protection services, as well as device security tools like antivirus software and a VPN. If criminals steal your identity, you'll have a personal assistant to guide you through the recovery process, and you'll get up to $1 million in identity theft insurance.
The company offers great value for the money, and all plans include a 14-day free trial. If that's not enough, you can utilize the 60-day money-back guarantee to test the service further.
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If you're looking for a service dedicated to data removal, Aura may not hit the mark. We're glad its broker coverage has expanded to 200+ sites, but Aura still doesn't include custom removals.
Aura's data removal services are also tied to the Aura identity theft protection suite. This can make your subscription expensive if all you need is data removal.
| Price range | $7.00–$20.00/mo |
| Starting price | Starts at $7.00/mo |
| Free trial | Yes, 14 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 200+ |
| How often is data rechecked? | Unknown |
| Privacy reports | Yes |
| Learn more | Get Aura |
See if your address, phone number, or other info is exposed in seconds
Comprehensive reports
Easy to request info deletion
HelloPrivacy is the exact opposite of Incogni — it allows you to take an active role in your data removal. You can initiate scans, select which data brokers to contact, and manually initiate some removals. If you want a hands-on approach to online privacy, HelloPrivacy is the tool for you.
HelloPrivacy is a service dedicated to removing your info from data broker databases and the dark web. As such, it's an ideal option if Aura seems too overwhelming due to its numerous features. Speaking of dark web scanning, HelloPrivacy can't automatically resolve any issues — it provides instructions, but you must manually request data removal.
HelloPrivacy is a straightforward service that offers good value for the price. It covers 115+ data brokers and provides monthly privacy reports.
We also appreciate that HelloPrivacy has expanded its coverage of data brokers to over 100. While it still doesn't offer nearly as many opt-outs as DeleteMe or Incogni, it's ideal if you want to ensure everything you choose to remove is fully deleted.
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HelloPrivacy is a simple service, which could be a downside for you. If you're looking for extensive feature bundles, we recommend opting for Aura. But if you want the next best removal service compared to DeleteMe, we recommend Incogni. See how HelloPrivacy compares to Incogni in our side-by-side comparison.
We were also disappointed by the absence of any refunds; HelloPrivacy doesn't seem to be offering a money-back guarantee with any of its plans.
| Price range | $8.33-$9.99/mo |
| Starting price | Starts at $8.33/mo |
| Free trial | No |
| Data broker opt-out | Yes |
| Number of data brokers covered | 115+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes |
| Learn more | Get HelloPrivacy |
HelloPrivacy is a solid, low-maintenance service that earned a 4.4 star rating. It's a pared down but easy-to-use service that effectively removed our data broker listings.
However, HelloPrivacy was docked points for having a higher starting price. It also received a low score in the features category because it lacks features like custom removals and family plans.
| Decision factor | Weight | Verdict |
| Our experience | 25% | 4.5 |
| Value | 5% | 4.0 |
| Features | 60% | 3.33 |
| Customer service | 10% | 4.0 |
To start, the data removal process depends on factors such as whether you're using an automated data removal service and how many data brokers are contacted. If you use a more manual service like HelloPrivacy, the removal process can be significantly longer because it requires you to submit removal requests to brokers and people-search sites.
With automated services like Incogni and DeleteMe, removal requests are sent to hundreds of brokers and search sites on your behalf, expediting the process. Additionally, if you sign a release, data removal services may be able to automatically submit suppression requests on your behalf.
Services like Incogni and Aura, which leverage AI, can immediately start sending requests, so you can expect to see results within a few weeks. However, other factors that can affect the length of removal include how quickly the data brokers respond, how much information you provided to the data removal service, and how many databases are blasting your information.
In a nutshell, data removal is not a one-and-done service. Data brokers can relist your information later, which is why using an automated service to send continuous suppression requests is essential.
Your personal data plays a large role in your digital health. That’s why the All About Cookies team asked experts about the potential risks associated with compromised data and what the plan of action to recover should look like.
Based on our experience, we recommend Incogni as the best DeleteMe alternative if you need a standalone data removal service. Incogni covers 420+ data brokers and offers unlimited custom removals on its Unlimited tier.
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
Aura is also an excellent "set-and-forget" service that offers unparalleled bundles, features, and utilities; if you want comprehensive privacy coverage, including identity theft, Aura is the best value option.
On the other hand, we think HelloPrivacy is okay if you prefer a hands-on approach and want more control over your data broker removal requests.
You can learn more about these tools in our guide on the best data removal services.
We take testing data removal services seriously, using a consistent approach across 10+ services to give you reliable information to make the right choice.
We sign up for each service 1-4 weeks before our full review begins. This gives the service time to find our personal information across the web, contact data brokers to remove it, and show us how well their process actually works through real results and reports.
The best services reach out to hundreds of data broker and people search sites, not just a handful. We make sure services don't just send one removal and call it done. Instead, we look for companies that actively monitor these sites and follow up when your information pops back up (because it often does).
Our final ratings consider several key factors: how well the service works, whether it's worth the price, how they protect your information, and how easy it is to use. We also factor in customer support quality, since you'll want help if issues come up.
To learn more about how we test, check out our full data removal testing methodology here.
DeleteMe is a good data removal service, but our #1 pick is Incogni due to its affordable pricing, comprehensive removal process, and broker removal transparency. Incogni's automations are best if you prefer a hands-off approach.
Data removal can be expensive, so you won't find any free personal data removal services. HelloPrivacy offers a free scan, but you must subscribe to act on the results. Aura provides a 14-day free trial, which can help you test the service before purchase.
We recommend opting for a trusted service like DeleteMe at a promotional price.
Based on our experience, Incogni is the better data removal service. It includes a higher number of broker removals with its base plan: 420+ with Incogni vs. 85-262 with DeleteMe.
Plus, Incogni Unlimited includes unlimited custom removals as well, which is a rare perk.
Yes, you can opt to take the DIY route and submit opt-out requests to hundreds of data brokers and people-search sites. First, you'd run a free scan like the one Incogni offers. With your free data exposure report, you can take steps to request that your data be removed. However, this can be a lengthy and arduous process simply because of the sheer number of public and private data brokers.
But even more so, submitting one data removal request isn't enough. Data brokers can relist your sensitive personal information months later. Fortunately, data removal services handle automatic opt-outs, suppression requests, and recurring removal requests.
DIY data removal makes sense when you have a simple request (like having your name or address removed) from a website. It doesn't make sense if you have high data exposure concerns.
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
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