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Best overall
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Best value
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Best for proactive protection
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Though DeleteMe is one of our top picks for data removal, we recommend Incogni as its best alternative for its automated removals, broad data broker coverage, and transparency. Aura is a strong choice if you want identity theft protection alongside data removal, while Cloaked helps prevent your information from spreading in the first place. Onerep is worth considering if you need coverage for a larger family.
We've tested all four services and found different advantages over DeleteMe, depending on your privacy needs. Keep reading to see how these top-tested data removal services compare and which one makes the most sense for you.
DeleteMe is a solid option for removing your personal information from data brokers, but these alternatives offer advantages depending on what you're looking for. Incogni provides more automated coverage on its base plan, Aura bundles data removal with cybersecurity and identity protection, Cloaked helps you mask your personal information before it's exposed, and Onerep supports larger families.
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Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
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Data removal service that scrubs your info from 425+ brokers, people-search sites, and junk mailers
Bundles data removal with identity theft protection, antivirus, VPN, and a password manager in one subscription
Includes Google Search cleanup and a digital account scanner to shrink your overall online footprint
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Scans 350+ data broker sites automatically and includes automations for removals from 650+ other sites
Creates unlimited masked email addresses and phone numbers so companies never get your real info in the first place
Includes scam call protection, a VPN, password manager, dark web monitoring, and $1M in ID theft insurance on every plan
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Data removal service covering 318-870+ data broker sites, with fully automated monthly removals
Data breach monitoring included on every plan, with recommendations on how to protect your data after a breach
Family plans cover up to 6 users, more than Incogni, Aura, or DeleteMe offer
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| Best for | Best for comprehensive privacy | Best overall data removal tool | Best value | Best for proactive protection | Best for families |
| Our rating | |||||
| Starting price | $6.97/mo | $7.99/mo | $7.00/mo | $9.99/mo | $8.33/mo |
| Number of data brokers covered | 92–986 | 420+ | 425+ | 350+ | 318-870+ |
| Key advantage | Custom removal requests and detailed quarterly privacy reports | Broader automated coverage on its base plan and greater transparency | Identity theft protection, antivirus, and VPN included | Identity masking tools and monthly data rechecks | Larger family plans and unlimited personal information variations |
| Custom removal requests | |||||
| Free trial | Yes, 14 days | Yes, 5 days | |||
| Privacy reports | Yes — quarterly | Yes — monthly | Yes — annually | Yes — as data is removed | Yes — monthly |
| Learn more | Get DeleteMe | Get Incogni | Get Aura | Get Cloaked | Get Onerep |
We list a range for DeleteMe's data broker coverage because the number of brokers contacted depends on your plan and location. DeleteMe advertises contacting 976 data brokers on your behalf, but this number is misleading. That figure includes custom requests and private data broker sites, which are only available in higher-tier plans and not listed on its website.
We had to contact customer support for clarity on DeleteMe's offerings, so we prefer a more transparent service like Incogni.
Our team has tested 13 data removal services using the same hands-on process. Two editors run our current tests, each with our own personal data. We buy each service's plan with the most extensive data broker coverage.
We also sign up one to four weeks before formal testing begins, which gives each service time to scan for our info and contact data brokers.
Then, we evaluate each product across five areas:
In each service's star rating summary, "Features" combines Core features and Extras.
We retest every featured service at least once a year. To learn more, read our full data removal testing methodology here.
Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
Incogni is our top DeleteMe alternative because it offers broader automated coverage on its base plan. It covers 420+ data brokers, the highest number covered by the base plan of all the services in this article. To get a similar amount of site coverage with DeleteMe, you'd have to subscribe to its higher plan tiers.
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Incogni also introduced an Exposure Scanner, which helps you find personal information appearing in public search results. There's a free, one-time scan that doesn't require an account, while Unlimited and other qualifying plans include ongoing scanning and custom removal submissions. These plans also include a Privacy Score, updated every 30 days, so you can track your exposure and removal progress over time.
The Unlimited tier expands Incogni's coverage with unlimited custom removal requests for 2,000+ sites outside its automated broker network. You can submit links yourself or use Incogni's Exposure Scanner to find additional listings, which its removal specialists then handle. Specialists work on up to three requests at a time, with most taking about 7–30 days. However, Incogni can't remove certain public records, government listings, or social media content.
Incogni is also ahead of the game when it comes to its security practices. It's the first data removal service to have been audited by a third party. Deloitte completed the audit on July 18, 2025, and confirmed that Incogni covers 420+ brokers, receives removal confirmations from those brokers, and sends recurring removal requests.
Deloitte also confirmed that Incogni doesn't sell customers' personal data, which is reassuring for privacy-conscious subscribers.
Incogni outshines DeleteMe when it comes to data broker coverage and transparency, among other things. However, DeleteMe has a lower starting price compared to Incogni. This is because DeleteMe offers two-year subscriptions, which can save you money in the long term. Incogni only offers monthly and annual subscriptions.
| Price range | $7.99–$45.98/mo |
| Starting price | Starts at $7.99/mo |
| Free trial | No, but there's a 30-day money-back guarantee |
| Data broker opt-out | Yes |
| Number of data brokers covered | 420+ |
| How often is data rechecked? | Every 60 days for people-search sites and every 90 days for other data brokers |
| Privacy reports | Yes — Monthly |
| Learn more | Get Incogni |
Incogni is our top data removal service due to its reliable and intuitive dashboard, comprehensive data broker coverage across plans, and various ways to contact customer support.
Incogni only lost points on value because its starting price is slightly higher than some competitors.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
Data removal service that scrubs your info from 425+ brokers, people-search sites, and junk mailers
Bundles data removal with identity theft protection, antivirus, VPN, and a password manager in one subscription
Includes Google Search cleanup and a digital account scanner to shrink your overall online footprint
Aura is a better fit than DeleteMe if you want more than data removal. It's an all-in-one service that can protect you against data breaches, phishing scams, identity theft, and other cyberthreats. Removing your data from the internet is just one of its many tools and features. It covers 425+ private data brokers and provides detailed reports, which is more than what DeleteMe's base plan offers.
Aura also offers tons of extra identity theft protection services, as well as device security tools like antivirus software and a VPN. If criminals steal your identity, you'll have a personal assistant to guide you through the recovery process, and you'll get up to $1 million in identity theft insurance.
The company offers great value for the money, and all plans include a 14-day free trial. If that's not enough, you can utilize the 60-day money-back guarantee to test the service further.
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If you're looking for a service dedicated to data removal, Aura may not hit the mark. We're glad its broker coverage has expanded to 425+ sites, but Aura still doesn't include custom removals.
Aura's data removal services are also tied to the Aura identity theft protection suite. This can make your subscription expensive if all you need is data removal.
| Price range | $7.00–$20.00/mo |
| Starting price | Starts at $7.00/mo |
| Free trial | Yes, 14 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 425+ |
| How often is data rechecked? | Unknown |
| Privacy reports | Yes |
| Learn more | Get Aura |
Aura Data Removal's 4.7 rating reflects a capable service that bundles data removal into a broader security suite. It includes the same 425+ broker coverage across all three plans, has a clean, intuitive dashboard, and the support team was fast and helpful in our testing.
But Aura Data Removal struggled the most in the features category because it has no custom removal requests, no real-time broker alerts, and no way to buy a data removal service on its own.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.5 |
| Features | 60% | 4.5 |
| Customer service | 10% | 5.0 |
Scans 350+ data broker sites automatically and includes automations for removals from 650+ other sites
Creates unlimited masked email addresses and phone numbers so companies never get your real info in the first place
Includes scam call protection, a VPN, password manager, dark web monitoring, and $1M in ID theft insurance on every plan
Cloaked is a better DeleteMe alternative if you want to prevent your personal information from reaching data brokers in the first place, rather than just removing it after it's exposed. Cloaked is more than just a data removal service; it can also generate alias email addresses and phone numbers. Its browser extension can create a full identity, username, and password while you're signing up for an account. DeleteMe only offers email masking as standard, with phone masking sold as a one-time $7 add-on.
Cloaked also rechecks your data monthly, compared to DeleteMe's quarterly cycle, so exposed info gets caught faster between removal rounds.
Every Cloaked plan includes the same coverage and extras across all plan tiers. DeleteMe locks its higher broker counts and private data broker sites behind pricier tiers, so your number of site removals depends on which plan you buy.
Cloaked doesn't accept custom removal requests. DeleteMe includes 10 per quarter on its Standard plan and unlimited custom removals on Platinum and above, which matters if your data turns up somewhere neither service automatically covers.
We also ran into rough edges during testing: Email Guard failed to load on both Android and iPhone, and Cloaked's checkout mentions a 30-day money-back guarantee that its own support chat couldn't confirm exists.
| Price range | $9.99-$29.99/mo |
| Starting price | Starts at $9.99/mo |
| Free trial | No |
| Data broker opt-out | Yes |
| Number of data brokers covered | 350+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes |
| Learn more | Get Cloaked |
Cloaked earned a 4.7 star rating for its user-friendly data removal apps and robust digital privacy features. It includes the same 350+ broker coverage across monthly and annual plans and offers a lot of privacy extras, including unlimited aliases, scam call protection, and a VPN. It also bundles identity theft insurance and a password manager for online security.
We docked Cloaked in the Value and Features categories because it's pricier than competitors, and it lacks custom removal requests.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.5 |
| Features | 60% | 4.5 |
| Customer service | 10% | 5.0 |
Data removal service covering 318-870+ data broker sites, with fully automated monthly removals
Data breach monitoring included on every plan, with recommendations on how to protect your data after a breach
Family plans cover up to 6 users, more than Incogni, Aura, or DeleteMe offer
Onerep is worth considering over DeleteMe if you need data removal for a larger household. It covers 318-870+ data brokers and people-search sites with fully automated monthly removals. Where it stands out compared to DeleteMe is its family plan, which covers up to 6 people. DeleteMe's family plans top out at 4.
Every Onerep plan, including the base Family tier, lets you add unlimited name variations, phone numbers, and addresses for each person covered. That's useful if a family member has moved several times or gone by more than one name.
Onerep also includes data breach monitoring on every plan tier, and it earned SOC 2 Type II compliance in July 2025, following an earlier Type I certification. That's a stronger security signal than a single point-in-time audit, since Type II evaluates how those controls hold up over three months or more.
Custom removal requests, useful for sites Onerep doesn't already cover, are exclusive to the Pro tier. DeleteMe includes 10 per quarter on its Standard plan.
Onerep is also more expensive than DeleteMe. DeleteMe has two-year subscription terms, so its starting price is only $6.97/mo, while Onerep's starting price is $8.33/mo.
| Price range | $8.33-$55.95/mo |
| Starting price | Starts at $8.33/mo |
| Free trial | Yes, 5 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 318-870+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — Monthly |
| Learn more | Get Onerep |
To start, the data removal process depends on factors such as whether you're using an automated data removal service and how many data brokers are contacted. If you use a more manual service like HelloPrivacy, the removal process can be significantly longer because it requires you to submit removal requests to brokers and people-search sites.
With automated services like Incogni and DeleteMe, removal requests are sent to hundreds of brokers and search sites on your behalf, expediting the process. Additionally, if you sign a release, data removal services may be able to automatically submit suppression requests on your behalf.
Services like Incogni and Aura, which leverage AI, can immediately start sending requests, so you can expect to see results within a few weeks. However, other factors that can affect the length of removal include how quickly the data brokers respond, how much information you provided to the data removal service, and how many databases are blasting your information.
In a nutshell, data removal is not a one-and-done service. Data brokers can relist your information later, which is why using an automated service to send continuous suppression requests is essential.
Your personal data plays a large role in your digital health. That’s why the All About Cookies team asked experts about the potential risks associated with compromised data and what the plan of action to recover should look like.
Based on our experience, we recommend Incogni as the best DeleteMe alternative if you need a standalone data removal service. Incogni covers 420+ data brokers and offers unlimited custom removals on its Unlimited tier. Its automated removals and base-plan coverage make it our top pick over DeleteMe.
Aura is a better fit if you want data removal alongside identity theft protection, antivirus software, and a VPN. Its comprehensive security bundles offer more than DeleteMe's dedicated data removal service.
Cloaked is worth considering if you'd rather prevent your personal information from spreading in the first place. Its email and phone aliases help mask your identity, while monthly rechecks provide more frequent monitoring than DeleteMe's quarterly cycle.
For larger households, Onerep supports up to 6 users on its family plans and lets you scan for unlimited name aliases, phone numbers, and addresses. That makes it a stronger choice than DeleteMe for families needing broader household coverage.
You can learn more about these tools in our guide on the best data removal services.
DeleteMe is a good data removal service, but our #1 pick is Incogni due to its affordable pricing, comprehensive removal process, and broker removal transparency. Incogni's automations are best if you prefer a hands-off approach.
Most automated data removal services require a paid subscription, but you can find free tools to help you get started. Incogni offers a free Exposure Scanner that shows where your personal information appears in public search results without requiring an account or payment. You can then use those results to submit removal requests yourself.
If you'd rather have a service handle removals for you, Aura offers a 14-day free trial. You can also consider DeleteMe at a promotional price.
Based on our experience, Incogni is the better data removal service for most people. Its base plan automatically covers 420+ data brokers, while DeleteMe's coverage varies by plan, from 92–986 sites. Incogni also offers greater transparency about its automated removal process.
Incogni Unlimited includes unlimited custom removal submissions for eligible sites beyond its automated broker network, although specialists handle up to three requests at a time. DeleteMe remains worth considering if you prefer its reporting features or longer subscription options.
Yes, you can opt to take the DIY route and submit opt-out requests to hundreds of data brokers and people-search sites. First, you'd run a free scan like the one Incogni offers. With your free data exposure report, you can take steps to request that your data be removed. However, this can be a lengthy and arduous process simply because of the sheer number of public and private data brokers.
But even more so, submitting one data removal request isn't enough. Data brokers can relist your sensitive personal information months later. Fortunately, data removal services handle automatic opt-outs, suppression requests, and recurring removal requests.
DIY data removal makes sense when you have a simple request (like having your name or address removed) from a website. It doesn't make sense if you have high data exposure concerns.
Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
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