Surfshark Incogni Price 2024: Is Data Removal Worth the Cost?

If you’ve had a data breach or are tired of those online ads, you may want to consider Surfshark’s Incogni. Here we cover its pricing and features to see if this product is right for you.
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Incogni searches and removes your data from over 159 internet brokers. It made the list for one of our best data removal services for 2024. Right now is a good time to buy, as the annual plan is 50% off.

If you want to test the product before making a decision, Incogni has a 30-day money-back guarantee. So how does Incogni protect your information, and will it be worth what you pay? Below we cover the pros and cons of Incogni’s price and data removal service.

In this article
Subscription Comparison
What is Incogni?
What are data brokers?
How Incogni deals with data brokers
Additional protection
Surfshark Incogni FAQs
Bottom line

Subscription Comparison

Plan Monthly Annual
Price per month $12.98/mo $6.49/mo (billed annually)
Number of people covered 1 1
Free trial
Details View Plan View Plan

Pros
  • Low maintenance
  • Automated data removals
  • Well-organized information
Cons
  • Doesn’t include email masking
  • Users don’t receive privacy reports

How does Incogni compare to Aura?

Incogni is one of several data removal services we recommend. If you’re not sold on this product, see how it compares to Aura:

4.0
Editorial Rating
Learn More
On Incogni's website

Privacy Protection
Incogni
50% discount on annual plan
  • Limits public access to your information and protects your data from theft
  • Sends removal requests on your behalf
  • Tracks and repeats removal requests if needed
  • No extra security features
4.9
Editorial Rating
Learn More
On Aura Identity Theft's website

Identity Protection
Aura Identity Theft
Up to 68% off Family Annual Plans
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates

What is Incogni?

Incogni is a data removal tool that helps stop data brokers from exploiting your private information. It uses automation to remove data and help you regain your privacy.

Incogni utilizes the framework of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). CCPA and GDPR compliance dictates that data brokers must remove your information from their databases.

If you aren’t wild about your privacy being invaded or becoming an easy target for hackers, you could benefit from having Incogni in your cybersecurity arsenal.

What are data brokers?

Data brokers are like hunters who are always looking for and collecting your private information. Data collection is lucrative for brokers because they can sell or trade it to third parties or use it themselves without your consent.

Companies can use your collected information to gain insights into your personal life. Banks and other organizations can gain access to your financial history, and spammers can target you based on your online behavior.

How Incogni deals with data brokers

Incogni employs automated data removals, which saves you from having to contact each broker yourself. In fact, Incogni estimates that it would take you just over 300 hours to look up and contact all of these data brokers, and that doesn’t include the amount of time to send follow-up requests.

Incogni also runs a blog, creates newsletters, and publishes privacy guides to help educate consumers on how to better protect themselves. Here’s what you can expect from Incogni:

  • First day: On the first day, you register and subscribe. Then, the system sends out removal requests to over 159 data brokers.
  • First week: Data brokers usually begin responding to removal requests within a week. Since Incogni uses privacy laws to back up their requests, brokers are more likely to comply.
  • First quarter: Most data removal requests get processed in 2 months. For brokers who haven’t responded, Incogni will follow up to remind them.

Additional protection

Incogni works with consumer privacy advocacy groups to promote better data privacy laws. Subscribers get email updates regarding the progress of data removal requests. You can expect increased protection from:

  • Hackers: Hackers use sneaky tactics like phishing and identity theft to get your private data.
  • Invasion of privacy: It can be a daunting prospect to imagine total strangers knowing your private information, including your phone number, address, and favorite local haunts.
  • Shadow profiles: Shadow profiles can be used to assess your risk level for loans and credit cards. They can also manipulate you into buying items or making decisions that aren’t typical.

Surfshark Incogni FAQs


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Is Incogni included with a Surfshark subscription?

Incogni is included when you purchase a Surfshark One+ plan. That package also offers other security features like antivirus software and a virtual private network (VPN).


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Will Incogni reduce spam calls?

Incogni may reduce spam calls because it removes your information from third-party websites. Your phone number won’t be in as many places for spammers to view and use.


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Does Incogni automatically renew?

Incogni automatically renews at the end of your service time. The same payment method you used previously will be charged, unless you cancel ahead of the renewal period.

Bottom line

You can subscribe to Incogni’s monthly plan for $12.98/mo or, for a less expensive option, get the annual plan, which is currently $6.49/mo (billed annually). Incogni backs the service with a 30-day money-back guarantee and gets to work on the first day after you sign up. The process is automated, so there’s nothing for you to do.

If you want to protect your data but don’t need one more thing on your plate, Incogni works diligently on your behalf to contact data brokers and demand they delete your information.

4.0
Editorial Rating
Learn More
On Incogni's website
Privacy Protection
Incogni
50% discount on annual plan
  • Limits public access to your information and protects your data from theft
  • Sends removal requests on your behalf
  • Tracks and repeats removal requests if needed
  • No extra security features
Author Details
Patti Croft is a seasoned writer specializing in technology, with three years of experience. With a B.S. in Computer Science and a background as a technical analyst and security specialist, she covers a range of topics like data security and parental control software.