Surfshark Incogni Price 2025: Is Data Removal Worth the Cost?

Incogni searches and removes your data from 420+ data brokers for as low as $7.99/mo. 

The best way to save on Incogni is with the annual plans, which are at least 50% cheaper than the monthly plan price, depending on the current promotion. And if you want to test the product before making a decision, Incogni has a 30-day money-back guarantee. 

So how does Incogni safeguard your personal information from bad actors, and will it be worth what you pay? Below, we cover the pros and cons of Incogni’s price and data removal service.

Incogni price comparison

For individuals, we'd recommend the annual Unlimited plan as the best deal. The addition of 2,000+ sites and unlimited custom removals is worth the extra cost. Custom removals means you can submit any data broker or people search site not already covered by Incogni, and their agents will initiate a removal request. Given there are thousands of data broker sites, unlimited custom removals are the most effective way to reduce your online data profile. 

For couples or families, we'd recommend the annual Family Unlimited plan as the best deal. Similarly, the ability to initiate unlimited custom removals is clutch. Unlike other data removal services, Incogni's family plan allows for up to 5 members. Plus, you can start requesting custom removals immediately, whereas competitors make you wait up to 30 days (probably so you can't cancel in the interim). Unlimited plans also include live phone support.

Plan	Standard	Unlimited
Price per month	$15.98/mo	$29.98/mo
Price per year	$7.99/mo	$14.99/mo
Family price per month	$31.98/mo	$45.98/mo
Family price per year	$15.99/mo	$22.99/mo
Details	View plans	View plans

What does Incogni do?

Incogni is a data removal tool that helps stop data brokers from exploiting your private information. It uses automation to remove data and help you regain your privacy. Data brokers are scavengers, always looking for and collecting your private information from public sources. Data collection is lucrative for brokers because they can sell or trade it to third parties or use it themselves without your consent.

Companies can use your data profile to gain insights into your personal life. Banks and other organizations can gain access to your financial history, and spammers can target you based on your online behavior.

Incogni utilizes the framework of privacy laws like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). CCPA and GDPR require data brokers to remove your information from their databases.

Incogni values transparency and publicly lists the data brokers and people search sites contacted on its website.

Is Incogni worth it?

Based on our own testing experience, we think Incogni is worth it. Incogni uses automated data removal, so you don't have to contact each broker yourself. In fact, Incogni estimates that it would take you just over 187 hours to look up and contact all of these data brokers, and that doesn’t include the amount of time to send follow-up requests.

Incogni also runs a blog, creates newsletters, and publishes privacy guides to help consumers better protect themselves. 

Here’s what you can expect from Incogni:

• First day: On the first day, you register and subscribe. Then, the system sends out removal requests to 420+ data brokers.
• First week: Data brokers usually begin responding to removal requests within a week. Since Incogni uses privacy laws to back up their requests, brokers are more likely to comply.
• First 60 days: Most data removal requests get processed in two months. After two months, Incogni sends follow-ups to public data brokers.
• First quarter: Incogni sends follow-ups to private data brokers after 90 days. 

Incogni works with consumer privacy advocacy groups to promote better data privacy laws. Subscribers get email updates regarding the progress of data removal requests. Incogni offers increased protection from:

• Hackers: Hackers use sneaky tactics like phishing and identity theft to get your private data.
• Invasion of privacy: It can be a daunting prospect to imagine total strangers knowing your private information, including your phone number, address, and favorite local haunts.
• Shadow profiles: Shadow profiles can be used to assess your risk level for loans and credit cards. They can also manipulate you into buying items or making decisions that aren’t typical.

Bottom line

You can subscribe to Incogni’s monthly plan for $15.98/mo or, for a less expensive option, get the annual plan, which is currently $7.99/mo. Incogni backs the service with a 30-day money-back guarantee and gets to work on the first day after you sign up. The process is automated, so you can set it and forget it.

If you want to protect your data but don’t need one more thing on your plate, Incogni works diligently on your behalf to contact data brokers and demand they delete your information.

How does Incogni compare to Aura?

Incogni is one of several data removal services we recommend. If you’re not sold on this product, see how it compares to Aura:

FAQs