Best for iOS

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On 1Blocker's website

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• Works seamlessly on macOS and iOS
• Lots of options, including a firewall
• No smart toggles in iOS Safari

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Best for Multiple Operating Systems

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On AdGuard Ad Blocker's website

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• Simple interface
• Doesn’t interfere with device speed
• Ad-blocking statistics can be hard to interpret

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Best for Premium Users

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On AdLock's website

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• No ads on YouTube
• Blocks tracking ads
• Social media blocker requires paid tier

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Ad blockers can improve your browsing experience by reducing malware and phishing attempts, increasing webpage load speeds, and removing trackers for privacy. The best ad blockers are built to take care of annoying ads on every device, whether you’re using a computer, tablet, or a mobile device like an iPhone.

We’ve determined the best ad blockers for iPhone are 1Blocker as best overall, AdGuard for multiple operating systems, and AdLock for premium users.

The best ad blockers for iPhone 2023

• 1Blocker: Best for iOS
• AdGuard: Best for multiple operating systems
• AdLock: Best for premium users

Top 3 ad blockers for iPhone compared

Ad blocker	1Blocker	1Blocker	AdGuard
iOS app
Compatibility	macOS, Safari	Windows, macOS, Android, iOS, Chrome, Firefox, Safari, Edge, Opera, Yandex.Browser	Windows, macOS, Android, iOS, Chrome, Safari, Firefox, Edge
Features	Blocks ads, trackers, annoyances, widgets and adult sites	Blocks ads and trackers, phishing protection, parental controls	Blocks ads and trackers, removes ad block walls, AdLock Player
Learn more	Get 1Blocker	Get AdGuard	Get AdLock

1Blocker: Best for iOS

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On 1Blocker's website

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• Works seamlessly on macOS and iOS
• Lots of options, including a firewall
• No smart toggles in iOS Safari

While 1Blocker touts itself as the ad blocker built for Safari, it also blocks ads on your iOS device. With 1Blocker’s free version, you can select if you want to block one of the following categories: ads, web trackers, annoyances, widgets, comments, and adult sites. You can easily switch between the categories in the app.

1Blocker is one of the only free apps that block apps on your iPhone as well as Safari. You can get a two-week free trial of 1Blocker to try out the premium features. 1Blocker offers a lifetime premium membership for $38.99, a yearly subscription for $14.99/yr ($1.25/mo), or a monthly rate of $2.99/mo.

What we liked

If you’re a heavy Apple user, 1Blocker is a great solution. It’s built for Safari and works well for blocking ads on macOS and iOS systems. 1Blocker is also easy to use. You can toggle blockers on and off inside the app.

With a premium membership, you can use 1Blocker on unlimited Apple devices that are part of the same Apple account. You can purchase a yearly, monthly, or lifetime premium membership. The premium membership allows you to turn on multiple filters at once, block trackers in apps, and also allows for advanced customization to create your own filters.

While 1Blocker says it’s created for Safari, it does block ads and other unwanted content in apps on your iPhone too.

1Blocker also offers a firewall feature that allows you to block more trackers that are running in the background of your apps. Firewalls can increase your privacy on your phone.

What we didn’t like

It’s difficult to get details about the ad blocker on 1Blocker’s website. You can’t find information about premium pricing or other features without downloading the app or finding answers through the help center.

While it’s great that 1Blocker has a free plan, you do have limited functionality, and you can enable only one filter at a time when blocking web trackers. You’ll need a premium account to block more than one type of content at a time.

1Blocker pros and cons

Get 1Blocker | Read Our 1Blocker Review

AdGuard: Best for multiple operating systems

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On AdGuard Ad Blocker's website

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• Simple interface
• Doesn’t interfere with device speed
• Ad-blocking statistics can be hard to interpret

AdGuard is an effective ad blocker for macOS, Windows, iOS, and Android. While this article is focused on ad blockers for an iPhone, you may also want an ad blocker that you can use on any device. AdGuard is a great solution to remove unwanted ads on websites, block pop-up ads, and stop trackers from following your every internet move.

With AdGuard, you can download the app on any device and block ads with ease. AdGuard’s desktop app blocks ads throughout your device, not just in a specific browser, so it can keep your browsers and apps ad-free.

AdGuard’s ad-blocking extensions are completely free, and it offers free versions for its mobile apps. However, AdGuard’s premium plan is affordable, and you can get a seven-day free trial to try it out beforehand. A personal subscription is $2.49/mo, while a family subscription is $2.49/mo.

What we liked

AdGuard is easy to install on your iPhone, and the app makes it simple to turn ad blockers on and off. With the free plan, you can make changes to several different filters so that AdGuard is blocking exactly what you want.

With AdGuard, you can toggle the following filters on and off:

• Ad Blocking
• Privacy
• Social Widgets
• Annoyances
• Language-Specific

If you purchase the premium plan, you’ll have access to custom filters, where you can add your own URLs, and security filters, to protect yourself from phishing websites and other cyberthreats.

What we didn’t like

If you’re looking for an ad blocker that does more than just block ads on the Safari browser, you’ll want to find a different solution. From our testing, AdGuard blocks ads and other unwanted content only inside Safari. It won’t block items in other iPhone apps.

AdGuard pros and cons

Get AdGuard | Read Our AdGuard Review

AdLock: Best for premium users

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On AdLock's website

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• No ads on YouTube
• Blocks tracking ads
• Social media blocker requires paid tier

If you’re serious about getting rid of ads and unwanted content, AdLock provides a great premium subscription. With the premium subscription, you’ll be able to block ads in the browser and on iPhone apps. AdLock is also available on several different platforms, so you can use it on any device you have — however, AdLock allows you to use the product on only five devices.

What we liked

The AdLock app is intuitive and simple to navigate, which we found useful. With the free service, you can toggle Safari ad blocking on and off. It’s also easy to add websites to the allowed list inside AdLock. This way, you can make sure that your favorite content creators are still receiving support and ad revenue.

With AdLock, you can also eliminate video ads on the YouTube app. To do so, start a video inside the YouTube app. Then select the share button and share the video with AdLock. This will open the video inside the AdLock app, which blocks YouTube ads.

What we didn’t like

Unfortunately, you can block ads only inside Safari with AdLock’s free plan. To block ads on YouTube, social media apps, or other web browsers, you’ll need a premium subscription.

AdLock is also the most expensive ad-blocking option that we evaluated. For the best deal, you’ll need to pay for five years upfront and sign up on the website. We noticed some discrepancies between pricing when looking at the website and when wanting to upgrade to the app. If you upgrade through the app, your best pricing will be $29.99/yr, which you can subscribe to through Apple’s App Store.

AdLock pros and cons

Get AdLock | Read Our AdLock Review

Honorable mentions

There are a variety of ad blockers available on the market, and one of these other options may better fit your needs. Here are a few other ad blockers that we evaluated:

• Total Adblock: From the makers of TotalAV. Total AdBlock is an ad blocker with its own iOS app (although no Safari extension). Based on our testing, it successfully blocked ads as well as trackers.

  Get Total Adblock | Read Our Total Adblock Review

• AdBlock Plus: AdBlock Plus is a great solution if you’re looking for a simplified ad blocker for your iPhone. With AdBlock Plus, you can quickly turn ad blocking on and off, and you can easily add websites to an allow list. However, that’s about all the functionality it gives you, and it works only on Safari.

  Get AdBlock Plus | Read Our AdBlock Plus Review

• Wipr: Wipr is another ad blocker that you may want to consider. However, the Wipr app has a $1.99 one-time fee to download. It was difficult to find information on Wipr’s overall functionality, but the Wipr app has a 4.5-star rating on Apple’s App Store and is highly regarded as a top app for productivity.

  Get Wipr | Read Our Wipr Review

Best ad blockers for iPhone FAQs

Bottom line: The best ad blockers for iPhone

There are several different ad blockers available for iPhone users, and while they all are effective in blocking ads in Safari, there are a few that stand out for additional features. From our testing, if you’re looking for an ad blocker that works with Apple devices, 1Blocker was the standout. Not only does it work with Safari, but it also blocks ads and other content on other apps throughout your phone.

1Blocker, AdGuard, and AdLock all offer free ad-blocking plans that work adequately for basic ad blocking. However, each of these gets even better with a premium subscription. If you’re serious about removing ads, trackers, and other unwanted content, the premium subscriptions make the ad blockers more effective.

3 best ad blockers for iPhone 2023

	Best for	Compatibility	Learn more
1Blocker	Best for iOS	macOS, Safari	Get 1Blocker
AdGuard	Best for multiple operating systems	Windows, macOS, Android, iOS, Chrome, Firefox, Safari, Edge, Opera, Yandex.Browser	Get AdGuard
AdLock	Best for premium users	Windows, macOS, Android, iOS, Chrome, Safari, Firefox, Edge	Get AdLock

How we tested the best ad blockers for iPhone

To test each of these ad blockers, we first researched if they were compatible with Safari and iPhones. Once we determined the compatibility, we downloaded each ad blocker and went through the setup process. Once we installed and set up the ad blocker, we’d test its effectiveness in Safari, on YouTube, and in other apps on our iPhone, such as social media or games.

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On 1Blocker's website

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• Works seamlessly on macOS and iOS
• Lots of options, including a firewall
• No smart toggles in iOS Safari

Author Details

Andrew Adams

About the Author

Andrew Strom Adams is a freelance writer focused on online privacy and digital security. He writes on various topics to help individuals protect themselves on the internet. Andrew has worked in legal marketing, technology, and startups. He has more than 12 years of experience in marketing and communications. He holds an M.B.A. from Westminster College and a B.A. in journalism from Oklahoma Baptist University. When he’s not writing, he’s playing with his two kids or watching reality TV.