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The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
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Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
If you want impressive results and online anonymity, Incogni is our top data removal recommendation. All Incogni plans cover 420+ data brokers, and the Unlimited plan includes custom removals from an additional 2,000+ sites.
Over the course of our subscription, Incogni has completed 326 data removal requests, and it estimates we've saved over 244 hours. It's also the first data removal service to have its claims verified by Deloitte, so we feel secure that our Incogni subscription is worthwhile.
Learn more about why we recommend this data removal service in our comprehensive Incogni review.
| Price | $7.99–$45.98/mo |
| Money-back guarantee | Yes — 30 days |
| # of people covered | 1-5 |
| # of site removals | 420+ |
| Recurring removals | Yes |
| Custom removal requests | Yes |
| Privacy reports | Yes |
| Supported countries | United States, Canada, United Kingdom, Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, EU |
| Extras | Identity theft insurance, dark web monitoring, credit monitoring, credit freeze assistance |
| Details | Get Incogni |
Our team has tested 13 data removal services using the same hands-on process. Two editors run our current tests, each with our own personal data. We buy each service's top-tier plan to test out the maximum data broker coverage. We also sign up one to four weeks before formal testing begins, which gives each service time to scan for our info and contact data brokers.
Then, we evaluate each product across five areas:
In each service's star rating summary, "Features" combines Core features and Extras.
We retest every featured service at least once a year. To learn more, read our full data removal testing methodology here.
Incogni is our top data removal service due to its reliable and intuitive dashboard, comprehensive data broker coverage across plans, and various ways to contact customer support.
Incogni only received a lower score in the value category due to its higher-than-average starting price.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
We last tested Incogni on January 21, 2026.
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Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
We had no complaints with Incogni this time around. The service has come a long way since its launch, adding numerous data broker sites to its arsenal along with custom removals and a standout third-party audit.
The first step to setting up your Incogni account is crucial: signing an authorization form. This legal authorization empowers Incogni to act on your behalf when communicating with data brokers, serving as your data-privacy advocate. Without this form, you'd have to do all the reaching out yourself.
The form might seem alarming, but it's a specialized safeguard, not a surrender of control in this context.
We've previously set up an Incogni account, so we just reactivated our subscription. When you first sign up, you'll have to submit your full name, email address, and home address. You can also add your birthday and up to three email and physical addresses to track.
When we first reactivated our account, Incogni listed 287 completed requests. After about a week, our dashboard showed 326 completed requests and 47 requests in progress.
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And if you'd like to see the nitty-gritty details, Incogni provides two separate areas with insights: Data Brokers and Requests. These pages show timelines and additional information for each broker Incogni contacted.
Each broker has a Compliance Score, which assesses how quickly and reliably brokers comply with removal requests, and a Severity Score, which reflects the sensitivity of the information a broker holds. You can also view the status of each removal request.
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There's not much else to do on your dashboard besides check the status of your requests and update your personal information. With the Unlimited plan, you can submit as many custom removal requests as needed, with assistance from human specialists.
Incogni ranges from $7.99–$45.98/mo. There are three different Incogni plan tiers, options to pay monthly or annually, and you can choose individual or family coverage (up to five members).
The three Incogni plan tiers are Standard, Unlimited, and Protect. Incogni Standard is the basic service, which primarily completes automated removals from 420+ broker sites.
Incogni Unlimited includes the same coverage as the Standard plan, plus custom data removal. It includes unlimited custom removals, with an additional 2,000+ sites covered. This plan is only available as an annual subscription.
Finally, Incogni Protect bundles data removal services with identity theft protection from Coveron (formerly NordProtect). This includes credit monitoring, dark web monitoring, and identity remediation services with identity theft insurance.
| Plan | Standard | Unlimited | Protect |
| Annual plan | $7.99/mo | $14.99/mo | $20.74/mo |
| Monthly plan | $15.98/mo | N/A | $41.48/mo |
| Data broker opt-out | Automated | Automated and human-assisted | Automated and human-assisted |
| # of site removals | 420+ | 420+ | 420+ |
| Custom removals | Unlimited | Unlimited | |
| Identity theft protection from Coveron | |||
| Details | View plan | View plan | View plan |
When it comes to paid data removal services, Incogni appears more expensive than other services. Here are the annual starting prices for individuals from several competitors:
However, Incogni includes all data brokers with every plan. You'll only have to pay the higher price for unlimited custom removals.
Incogni offers a 30-day money-back guarantee, so you can test it out for a month before committing to a subscription.
Incogni delivers on data removal by sending removal requests on your behalf to 420+ data brokers. It also sends follow-ups every 60 to 90 days.
With the Unlimited plan, you can also request unlimited custom removals. You can scrub your data from any site that exposes data profiles, which is great if you're seeking maximum online privacy.
Incogni pinpoints companies most likely to hold your data by using its algorithm to scour the digital landscape and identify potential data repositories with high accuracy. Once it identifies these companies, Incogni contacts them to initiate the opt-out process.
The backbone of Incogni's operation lies in its adept use of the following privacy laws (among others):
By leveraging these legal frameworks, Incogni not only requests but necessitates the removal of personal data from broker databases, making the opt-out process both persuasive and effective.
All you need to do is provide your name, email, and address, and Incogni will use this to identify your personal information that's stored across the web.
The full bundle of your information may include any of the following:
Incogni sends out data removal requests in your name to data brokers in the following categories:
Just remember that this number can fluctuate, as Incogni constantly adds and removes sites from its mailing list. You can see which sites Incogni is currently covering here.
Incogni sends progress reports every four weeks to your email. It shares how many recurring removals have been scheduled to continuously keep your data off broker lists.
You'll also find details on the total requests sent, in-progress requests, and total time saved.
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Incogni follows up with every data removal request it makes after 60 to 90 days, even if the request is successful. Incogni sends recurring removal requests every 60 days to public data brokers and every 90 days to private data brokers.
Incogni will stop following up with a company only if it marks your file as suppressed, meaning the broker has agreed never to host your data on its site again.
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If you want to submit custom removal requests, choose the Unlimited plan. Once you upgrade to Unlimited, you can submit an unlimited number of custom removal requests.
These custom removal requests can cover sites outside data brokers and people search sites, which a privacy specialist must remove manually. This includes business and company information sites, legal resources, and some court record sites.
Incogni has plans focused entirely on data removal, but now you can bundle Incogni with Coveron. The Incogni Protect plan includes:
For a more comprehensive cybersecurity suite, you can opt for a Surfshark One+ bundle. This subscription comes with Incogni along with the following:
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Security bundle with a VPN, antivirus, ad blocker, and data breach alerts on unlimited devices
CleanWeb blocks ads, pop-ups, and cookie consent requests while you browse
Included Surfshark VPN boosted our US download speeds by 15% in testing and unlocked Netflix in four countries
Incogni shares your personal information only to process a data removal request and provide its services. This includes customer support service providers, payment service providers, and storage and infrastructure providers.
However, Incogni doesn't sell your data for profit, and it's not affiliated with any data brokers. We also like that the privacy policy states all data is completely deleted within 12 months of stopping service or when you request it (and the company is legally required to delete it).
Also, your data isn’t shared unless legally required: “Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.”
Remember, when we’re talking about the legality of sharing data, it’s likely this won’t affect the average person. In fact, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two laws intended to protect your information.
Incogni obtained a third-party assurance report from Deloitte, published in August 2025.[1] Deloitte verified the following Incogni claims:
Incogni has zero affiliation with data brokers, and it protects databases containing Incogni's user data with AES-256-GCM encryption, which is considered virtually impenetrable. Plus, you can also secure your account with an authenticator app for two-factor authentication.
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| Support type | Incogni |
| Email or live chat | |
| Phone | |
| Online guides or forums |
Incogni offers extensive customer support to suit a wide range of preferences. To reach a human, you can use 24/7 live chat, email support (support@incogni.com), and social media on sites like X and Instagram.
Incogni also has a knowledge base with articles on getting started, how Incogni works, subscriptions and billing, and more.
You can cancel your subscription directly in your portal, so you don't have to contact customer support.
Previously, Incogni's mobile app had middling reviews. Reviewers said the app lacked the reports and details you can view on the web and that it didn't load, but Incogni has since addressed the app-freezing issue.
On the other hand, Incogni has solid ratings from Trustpilot reviewers. Reviews praise the service for its effectiveness and ease of use, noting fewer spam calls after using Incogni.
While Incogni offers a comprehensive approach to personal data removal, several alternative data removal services offer unique features.
Aura offers an all-in-one digital security and privacy package that includes identity theft protection services. DeleteMe includes a few extras like email, phone, and card masking.
Here's how Incogni compares to other top data removal services we've tested.
 Incogni |
 Aura |
 DeleteMe |
|
| Starting price | From $7.99/mo | From $7.00/mo | From $8.60/mo |
| Max # of people covered | 5 | 2 | 4 |
| # of data brokers automatically checked | 420+ | 425+ | 89–986 |
| Automatic data broker opt-out | |||
| Custom removals | |||
| Real-time alerts | |||
| Privacy reports | |||
| Learn more | Get Incogni | Get Aura | Get DeleteMe |
Yes, Incogni is a legitimate data removal service that has proven it works to keep our data private. We recommend Incogni to anyone seeking a set-and-forget solution to keep as much of their data off the internet as possible.
Incogni isn’t a fancy or frilly data removal service. It has only one purpose: to hunt down and remove your data from 420+ brokers across the internet. With unlimited custom removals, you can also remove your data from sites outside Incogni's data broker database.
Its algorithm-driven approach and diligent follow-up on removal requests underscore its legitimacy and effectiveness. Incogni sends removal requests every 60 to 90 days, as verified by Deloitte.
If you're interested in more in-depth comparisons, here's how Incogni compares to some of the best data removal services around:
| Test date | Change logs |
| January 21, 2026 | Increased to 420+ brokers on the Standard plan; 2,000+ additional sites now available on the Unlimited plan with custom removals; free digital footprint checker available; monthly progress reports now confirmed; service can now be bundled with Coveron for ID theft insurance, credit monitoring, and dark web monitoring |
| July 3, 2025 | Increased to 270+ data broker sites covered; new Unlimited tier adds unlimited custom removals; bundling with Surfshark One+ (VPN, antivirus, ad blocker) now available |
| February 14, 2025 | Increased to 210+ data broker sites covered |
| September 5, 2024 | Increased to 170 data broker sites covered; recurring removals confirmed every 90 days until the broker reaches "suppressed" status |
Yes, Incogni is worth using. Incogni sends out recurring requests to ensure data brokers comply and saves you hours of time from having to do this yourself.
Keeping your personal info off the internet is an excellent first step toward protecting yourself from identity theft, scammers, and even spammers. And Incogni fully automates the entire process so you don't have to worry about it.
You can cancel your Incogni subscription and stop it from renewing automatically in your account portal. Just log in, navigate to subscription and billing under your profile, then click manage next to your plan name. From there, you'll receive the option to cancel your subscription.
If you cancel within the first 30 days, you're eligible for a full refund under Incogni's money-back guarantee.
Incogni stops spam emails by eradicating sensitive information, including email addresses, from data broker databases. The scourge of spam emails often has roots in personal data floating around in the digital abyss.
Incogni effectively chokes off the source, leading to a noticeable reduction in spam emails. Once your email address is scrubbed off from these data brokers, spam emails should trickle down to a more manageable flow, bringing you closer to a spam-free inbox.
Incogni doesn't offer a free trial, but it does provide a free data exposure scan that anyone can run without creating an account. The scan shows you how many data broker sites likely hold your personal information, giving you a sense of your digital footprint before you commit to a paid plan.
Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
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