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Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
Incogni is a newer data removal service, but does it blow more established services out of the water? We think so. All Incogni plans cover 420+ data brokers and people search sites, and the Unlimited plans allow for an unlimited number of custom removals. Plus, it's the first data removal service to have its claims verified by Deloitte, a third party.
During our most recent testing, all we had to do was submit our full name, address, and phone number, and Incogni sent close to 180 removal requests on our behalf. Over the course of our subscription, Incogni estimates we've saved over 215 hours that could've been spent submitting manual requests.
If you're looking for impressive results and anonymity online, Incogni is an excellent option. Learn more about why we recommend Incogni data removal services in our comprehensive Incogni review.
| Price | $7.99–$31.98/mo |
| Money-back guarantee | Yes — 30 days |
| # of people covered | 1 - 5 |
| # of site removals | 420+ |
| Recurring removals | Yes |
| Custom removal requests | Yes |
| Privacy reports | Yes |
| Supported countries | United States, Canada, United Kingdom, Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, EU |
| Extras | VPN, ad blocker, antivirus, and more (with Surfshark One+ plan) |
| Details | Get Incogni |
We take testing data removal services seriously, using a consistent approach across 10+ services to give you reliable information to make the right choice.
We sign up for each service 1-4 weeks before our full review begins. This gives the service time to find our personal information across the web, contact data brokers to remove it, and show us how well their process actually works through real results and reports.
The best services reach out to hundreds of data broker and people search sites, not just a handful. We make sure services don't just send one removal and call it done. Instead, we look for companies that actively monitor these sites and follow up when your information pops back up (because it often does).
Our final ratings consider several key factors: how well the service works, whether it's worth the price, how they protect your information, and how easy it is to use. We also factor in customer support quality, since you'll want help if issues come up.
To learn more about how we test, check out our full data removal testing methodology here.
We last tested Incogni on July 3, 2025.
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
We had no complaints with Incogni this time around. The service has come a long way since its launch, adding numerous data broker sites to its arsenal along with custom removals and a standout third-party audit.
The first step to setting up your Incogni account is crucial: signing an authorization form. This legal foothold empowers Incogni to act on your behalf in communicating with data brokers, serving as your advocate in the quest for data privacy. Without it, you'd have to do all the reaching out yourself.
The form might sound a bit scary, but it's a very specialized safeguard rather than a surrender of control in this context.
We've previously set up an Incogni account, so we just reactivated our subscription. When you first sign up, you'll have to submit your full name, email address, and address. You can also add your birthday and up to three emails and physical addresses to track.
Upon reactivating our account, Incogni submitted an impressive 130 removal requests. After a few days, the number increased to 178, with 141 requests completed.
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To top it off, 41 sites were in "suppression" stage, which means they agreed to never track our data again in the future. And if you like to see the nitty-gritty details, Incogni provides two separate areas with insights: Data brokers and Requests.
These pages show timelines for each request made by Incogni. From the Data Brokers page, you can expand a data broker's entry to receive more details. You can also select "See all requests" to view every request sent to that particular broker.
There's not much else for you to do on your dashboard but check the status of your requests and update your personal information. With the Unlimited plan, you can submit as many custom removal requests as needed, with assistance from human specialists.
Overall, Incogni felt easy to use, intuitive, and provided satisfying updates that made us feel like something was actually getting done. The dashboard was well-organized and reliably completed the requests. Although there may not be extras like email aliases or phone masking, the data removal service is comprehensive.
The whole point of data removal services is to take all the work out of keeping your data safe online. Incogni does precisely that, and you never have to lift a finger again once your account is set up. This will be very attractive to most people who are interested in data removal.
But for those who also want to be in the know about what sites their data has been removed from and how things are progressing, Incogni provides a very satisfying dashboard that gives you all the data you want. You'll also receive monthly progress reports directly to your email.
Incogni ranges from $7.99–$31.98/mo. There are two different plan tiers, options to pay monthly or annually, and you can choose individual or family coverage.
The two Incogni plan tiers are Standard and Unlimited. Incogni Standard is the basic service, which primarily completes automated removals from 420+ broker sites.
For data removal services for the whole family, Incogni's family plan covers up to five members.
| Plan | Standard | Unlimited |
| Annual plan | $7.99/mo (billed annually) | $14.99/mo (billed annually) |
| Monthly plan | $15.98/mo |
N/A |
| Data broker opt-out | Automated | Automated and human-assisted |
| # of site removals | 420+ | 420+ |
| Custom removals | Unlimited | |
| Details | View plan | View plan |
Incogni Unlimited includes unlimited custom removals and complex removals handled by privacy experts. This plan is only available as an annual subscription.
When it comes to paid data removal services, Incogni appears more expensive than other services. Here are the annual starting prices for individuals from several competitors:
However, Incogni includes all 420+ data brokers with every plan. You'll only have to pay the higher price for unlimited custom removals. Services like Optery, which has the lowest starting price, offer more data brokers with higher tiers.
Alternatively, you can get Incogni as part of the Surfshark One+ subscription bundle. This plan ranges from $3.99/mo (billed every two years) to $20.65/mo and comes with many more features, such as a virtual private network (VPN), antivirus, ad blocker, and more.
Incogni delivers on data removal, sending removal requests on your behalf to 420+ data brokers. It also sends follow-ups every 60 to 90 days.
With the Unlimited plans, you can also request an unlimited number of custom removals. You can scrub your data from any site that exposes data profiles, which is great if you're seeking maximum online privacy.
Incogni pinpoints companies most likely to harbor your data by using its algorithm to scour the digital landscape, identifying potential data repositories with high accuracy. Once these companies are identified, Incogni steps into action, contacting them to initiate the opt-out process.
The backbone of Incogni's operation lies in its adept use of the following privacy laws (among others):
By leveraging these legal frameworks, Incogni not only requests but necessitates the removal of personal data from broker databases, making the opt-out process both persuasive and effective.
Incogni estimates that if you were to do this process yourself, it would take approximately 304 hours of your time just for the initial removal requests. Follow-up requests could be infinite.
All you need to do is provide your name, email, and address, and Incogni will use this to identify your personal information that's stored across the web.
The full bundle of your information may include any of the following:
Incogni sends out data removal requests in your name to 420+ data brokers, which include the following categories:
Just remember that this number can fluctuate often, as Incogni is constantly adding and removing sites on its mailing list. You can see which sites Incogni is currently covering here.
Incogni now sends monthly progress reports to your email. You'll find details on the total requests sent, completed requests, requests in progress, suppressed entries, and time saved.
These progress reports also specify the number of requests made over the last four weeks.
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Incogni follows up with every data removal request they make after 60 to 90 days, even if the request is successful. Recurring removal requests are sent every 60 days to public data brokers and every 90 days to private data brokers.
The only time Incogni will stop following up with a company is if they've marked your file as suppressed, which means the broker has agreed never to host your data on their site again.
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If you want to submit custom removal requests, you should go for the Unlimited plan. As soon as you upgrade your plan to Unlimited, you can submit an unlimited number of custom removal requests.
These custom removal requests can cover sites outside of data brokers and people search sites, which would need to be manually removed by a privacy specialist. This includes business and company information sites, legal resources, and some court record sites, and more.
As a standalone product, Incogni is focused on data removal services. But if you're looking for a bit more shine, you can opt for a Surfshark One+ bundle.
This subscription can be handy if you need a cybersecurity suite. It includes the following:
Blocks ads and pop-ups, including cookie consent requests, while browsing
Can also browse ad-free without a digital footprint with the Surfshark Search engine
All-in-one app includes VPN, antivirus scans, alternative ID creation, malware protection, and more on unlimited devices
Incogni shares your personal information, but only to process a data removal request and provide you with its services. This includes customer support service providers, payment service providers, and storage and infrastructure providers.
However, Incogni doesn't sell your data for profit, and it's not affiliated with any data brokers. We also like that there's a line in the privacy policy about all data being completely deleted within 12 months of stopping service or when you request it (and the company is legally required to delete it).
Also, your data isn’t shared unless legally required: “Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.”
Remember, when we’re talking about the legality of sharing data, it’s likely this won’t affect the average person. In fact, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are two U.S. laws intended to protect your information.
Incogni obtained a third-party assurance report from Deloitte that was published in August 2025.[1] Deloitte verified the following Incogni claims:
Databases containing Incogni's user data are protected with AES-256-GCM encryption, which is considered virtually impenetrable. Plus, you can also secure your account with an authenticator app for two-factor authentication.
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Incogni offers expansive customer support catering to a wide range of preferences. To communicate with a human, you can take advantage of 24/7 live chat, email support (support@incogni.com), and even social media through sites like X and Instagram.
Incogni also has a knowledge base with articles on getting started, how Incogni works, subscriptions and billing, and more.
You can cancel your subscription directly in your portal, which saves you an interaction with customer support.
While Incogni offers a comprehensive approach toward personal data removal, there are several alternative data removal services, each with unique features.
Aura offers an all-in-one digital security and privacy package that includes identity theft protection services. DeleteMe includes a few extras like email, phone, and card masking.
Here's how Incogni compares to other top data removal services we've tested.
 Incogni |
 Aura |
 DeleteMe |
|
| Starting price | From $7.99/mo (billed annually) | From $7.00/mo (billed annually) | From $8.60/mo (billed annually) |
| Max # of people covered | 5 | 5 | 4 |
| # of data brokers automatically checked | 420+ | 130+ | 153+ |
| Automatic data broker opt-out | |||
| Custom removals | |||
| Real-time alerts | |||
| Privacy reports | |||
| Learn more | Get Incogni | Get Aura | Get DeleteMe |
Yes, Incogni is worth using. Incogni sends out recurring requests to ensure data brokers comply and saves you hours of time from having to do this yourself. With the Unlimited plan, you can submit unlimited custom removal requests to other sites that collect your data, not just data brokers and people search sites.
Keeping your personal info off the internet is an excellent first step toward protecting yourself from identity theft, scammers, and even spammers. And Incogni fully automates the entire process so you don't have to worry about it.
You can get Surfshark with Incogni if you opt for the Surfshark One+ bundle. This bundle combines the privacy-centric VPN service of Surfshark with the data-erasing prowess of Incogni, creating a robust shield against online privacy infringements.
Additionally, this bundle includes Surfshark's antivirus and alert services.
Incogni stops spam emails by eradicating sensitive information, including email addresses, from data broker databases. The scourge of spam emails often has roots in personal data floating around in the digital abyss.
Incogni effectively chokes off the source, leading to a noticeable reduction in spam emails. It's a domino effect — once your email address is scrubbed off from these data brokers, the torrent of spam emails trickles down to a more manageable flow, bringing you closer to a spam-free inbox.
According to the website, Incogni is available to residents of the following:
Yes, Incogni is a legitimate data removal service that clearly showed us the hours of work it puts into keeping our data online. We would recommend Incogni to anyone seeking a set-it-and-forget-it solution for keeping as much of their data off the internet as possible.
Incogni isn’t a fancy or frilly data removal service. It has only one purpose: to hunt down and remove your data from 420+ brokers across the internet. And with unlimited custom removals, you can remove your data from sites outside of Incogni's data broker database.
Its algorithm-driven approach and diligent follow-up on data removal requests underscore its legitimacy and effectiveness. Incogni sends removal requests every 60 to 90 days, as verified by Deloitte.
If you’re looking for additional features, you may want to opt for the full-service Surfshark One+ bundle instead of settling for Incogni as a standalone product.
If you're interested in more in-depth comparisons, here's how Incogni compares to some of the best data removal services around:
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
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