Incogni vs. HelloPrivacy 2025: A Close Call Between Two Popular Data Removal Services

Incogni and HelloPrivacy both offer a low-maintenance approach to data removal online, but which one of them is best for you?
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Best for pricing options

4.9
Editorial Rating
Learn More
On Incogni's website

Privacy Protection
Incogni
Save 50% on annual plans
  • Get fewer spam calls, robocalls, and scam notifications
  • Hide your address, phone number, and email from the public
  • Lower exposure to cyberattacks and financial scams

Best for dark web scanning

4.4
Editorial Rating
Learn More
On HelloPrivacy's website

Privacy Protection
HelloPrivacy
  • See if your address, phone number, or other info is exposed in seconds
  • Comprehensive reports
  • Easy to request info deletion

There’s a lot of your information floating around the internet, but services like Incogni and HelloPrivacy are here to help you delete it. Data brokers collect this information and then sell it off. This increases the amount of spam you get, as well as your likelihood of scams and even identity theft. In this head-to-head battle, Incogni wins because it is a more comprehensive data removal service.

Both Incogni and HelloPrivacy Incogni offer a low-maintenance approach to online data removal, but Incogni is more automated, making it a great choice for anyone new to these services. 

We dive into the specific features of each to help you pick the right data removal service for you.

HelloPrivacy is now known as Privacy Protect by Array (as noted on its website), but we’ll refer to it as the former for the purpose of this HelloPrivacy review.

In this article
Review at a glance
Pricing
Features
Security
User experience
FAQs
Incogni vs. HelloPrivacy: Which is better?

Incogni vs. HelloPrivacy review at a glance

Our Pick
Star rating
4.9
4.4
Price $8.29–$32.98/mo $8.33-$9.99/mo
# of site removals 270+ 115+
Privacy reports Yes — Monthly Yes — Monthly
Family plan
Recurring removals
Custom removal requests
Encryption AES-256 GCM AES-256
Extras Bundled with Surfshark One+ plan: VPN, antivirus, and more Dark web scanning
Learn more Get Incogni
Read Incogni Review
Get HelloPrivacy
Read HelloPrivacy Review

How we test and rate data removal services

To review data removal services, we sign up for the service anywhere from a week to a month in advance. This allows it time to gather our data, scrub it from the data broker and people search sites, and send us reports on its process.

With so many data broker websites, you’ll want to make sure the one you choose sends requests to a lot of them, as well as follows up and searches for more. 

Once we've spent some time with the service, we calculate our editorial rating by taking into account key features, prices, security measures, and other criteria.

To learn more about how we test, check out our full data removal testing methodology here.

Incogni pros and cons

Pros
  • Clean, intuitive dashboard
  • Fast response and removal
  • Unlimited custom removals on top plan
Cons
  • Can be more expensive than DeleteMe, Optery, or Privacy Bee

HelloPrivacy pros and cons

Pros
  • Easy to see where your info is shared
  • Easy to request info deletion
  • Comprehensive reports
Cons
  • No custom removals
  • Multiple steps may be needed to delete data

Which data removal service is the better value?

Our Pick
Paid monthly $16.58/mo $9.99/mo
Paid annually $8.29/mo (billed annually) $99.99/yr
Max # of people covered 5 1
Money-back guarantee Yes — 30 days
Best value plan Individual annual plan for $8.29/mo (billed annually) Premium annual for $8.33/mo (billed annually)
Learn more Get Incogni
Read Incogni Review
Get HelloPrivacy
Read HelloPrivacy Review

Incogni plans

Incogni has a Standard plan, but it also added some new features behind the Unlimited plan. You select your plan based on the number of people who need coverage. 

  • Standard: This plan automatically scans 270+ data brokers and people search sites. It also includes transparent reports on the status of your data removal and ongoing searches to ensure your information doesn’t appear in other places. You can pay month-to-month or annually. 
  • Unlimited: Everything in the Standard plan plus unlimited custom removals and complex removals. However, this is only available as an annual subscription. 

There are no free trials or scans, but you do get a 30-day money-back guarantee.

HelloPrivacy plans

HelloPrivacy covers a single individual with its Premium plan, which you can pay for monthly or annually. This helps you identify and request removal from various websites across the internet that may be hosting and selling your data.

The service accepts credit and debit cards and offers a single plan, which can be paid for monthly or annually. If you subscribe and then decide it isn’t for you, you can still log in to your portal since the dark web scanner is still active even if you aren’t a paying subscriber.

  • Premium plan: This plan includes a search of both the internet and the dark web, scanning data brokers, people search sites, social media, and more to find composite pieces of personally identifiable information. You’ll also receive HelloPrivacy’s assistance in contacting these sites and having your information removed, as well as monthly scans and follow-ups.

Winner: Incogni. You have the option to purchase for yourself or your family rather than just the single option provided by HelloPrivacy.

Which data removal service has the better features?

Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered 270+ 115+
How often is data rechecked? Quarterly Daily
Custom removals
Marketing list removal
Email privacy Yes, with Surfshark One+
Privacy reports Yes — Monthly Yes — Monthly
Real-time alerts
Social media account monitoring
Dark web monitoring
Extras Bundled with Surfshark One+ plan: VPN, antivirus, and more Dark web scanning
Learn more Get Incogni
Read Incogni Review
Get HelloPrivacy
Read HelloPrivacy Review

HelloPrivacy offers a few more features than Incogni — like dark web monitoring and social media cleanup tools — but is still mostly automated. Both of these products give you an initial scan that shows how your data is scattered across the web. 

Incogni draws from its own database of data brokers as well as checks private brokers it finds online. 

Incogni removal requests overview on main dashboard

HelloPrivacy scans the web for mentions of you, which is why the number of data brokers will change based on how many are currently active.

HelloPrivacy online privacy risk results (medium) with # of exposed private info and dark web breaches

The fact that both services are pretty heavily automated means you’ll have to do very little to maintain the benefits. The one significant difference is that HelloPrivacy scanned the dark web and provided us with tips on removing our data, whereas Incogni focuses more on preventing data from being on the dark web and provides guides on manual opt-outs.

Additional features

As stand-alone services, neither includes additional features such as email masking, malware and tracker blocking, or credit monitoring. Both are fairly simple, but we do like the more comprehensive monitoring and social media cleanup tools HelloPrivacy offers.

Winner: Incogni. Although HelloPrivacy offers a dark web scanner and social media cleanup tools, Incogni offers more automatic removals as well as unlimited custom removals on its top plan. And, when purchased as part of the Surfshark One+ bundle, Incogni comes with lots of privacy and security tools.

Which data removal service is more secure?

Data removal services collect a lot of personal information, so it’s natural to be concerned about how that information is protected. We reviewed each service’s privacy policy to understand what data is collected, how it’s protected, and whether it’s shared with any third parties for purposes other than providing services.

Incogni vs. HelloPrivacy data security

Our Pick
Encryption AES-256 GCM AES 256-bit
Two-factor authentication
Collects data Minimal Minimal
Shares data with third parties Minimal
Learn more Get Incogni
Read Incogni Review
Get HelloPrivacy
Read HelloPrivacy Review

Data removal services, such as Incogni and HelloPrivacy, don’t host as much of your data as identity theft protection services, which may be why there’s less security. Both services offer AES 256 end-to-end encryption, but only Incogni offers extra account security with two-factor authentication (2FA).

We’re happy to report that while Incogni and HelloPrivacy both collect data, neither service shares it with third parties (outside of necessary operational partners). We noted in HelloPrivacy’s policy that third-party cookies are allowed on the site, but you can thwart them with a good ad blocker.

Winner: Incogni. These services are similar in policies and procedures, but Incogni offers stronger data encryption and features 2FA.

Which data removal service has the better user experience?

Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options 24/7 live support, email, live chat, social media, web form, FAQs, help desk Email
Learn more Get Incogni
Read Incogni Review
Get HelloPrivacy
Read HelloPrivacy Review

Because these are data removal services, you don’t have to have a specific device for them to work. As long as you have a browser that accesses the internet, you should be able to log into your account.

Incogni offers robust support through live chat, email, and even social media. 

Winner: Incogni. We like that there’s a section of the site where you can search help topics if you need a quick answer.

FAQs

Is HelloPrivacy better than Incogni?

HelloPrivacy includes a few more features than Incogni (like dark web scanning and social media cleanup tools), but it offers fewer plan options, and its data broker coverage is not as robust as Incogni's. Incogni is the better overall data removal service because its top plan boasts unlimited custom removals in addition to the 270+ data broker sites automatically scanned. 

Is Incogni worth it?

Yes, Incogni is worth it, especially if you’re new to data removal software or looking for something with more automation. Incogni is automated and once you get it set up, it takes very little maintenance to keep it going.

What is the best data broker removal service?

The best data broker removal service will depend on the features you want. If you’re looking for an automated service, Incogni and HelloPrivacy both fit the bill. 

How much do Incogni and HelloPrivacy cost?

Incogni and HelloPrivacy both hover around the $10/mo mark or about $100/yr. Incogni costs much less than that, depending on which annual plan you choose. HelloPrivacy offers the best deal with its annual plan, so we suggest opting for this over a month-to-month service.

Incogni vs. HelloPrivacy: Which is better?

Incogni and HelloPrivacy both offer low-maintenance, automated assistance in removing your data from the web. Although HelloPrivacy includes dark web scanning, Incogni offers more comprehensive data removal, a better pricing structure, and more customer support options.

Take Control of Your Online Privacy
4.9
Editorial Rating
Learn More
On Incogni's website
Privacy Protection
Incogni
Save 50% on annual plans
  • Get fewer spam calls, robocalls, and scam notifications
  • Hide your address, phone number, and email from the public
  • Lower exposure to cyberattacks and financial scams

If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you choose one and sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.

Incogni vs. HelloPrivacy alternatives

Identity protection services, such as Incogni and HelloPrivacy, offer valuable, time-saving services that can reduce your chances of falling victim to scams, spam, and identity theft. If neither includes prices or features you’re looking for, check out some of our other top-tested data removal services

Starting price From $9.00/mo (billed annually) From $8.60/mo (billed annually)
Max # of people covered 5 4
Data broker opt-out
# of data brokers automatically checked 30+ 153+
Privacy reports
Real-time alerts
Learn more Get Aura Get DeleteMe

4.5
Editorial Rating
Learn More
On DeleteMe's website
Privacy Protection
DeleteMe
Get 20% off with code PARTNER20
  • Removes your data from the web to avoid scams, spam and stalkers
  • 100+ million successful opt-out removals
  • Provides continued removals every three months

Author Details
Mary is a seasoned cybersecurity writer with over seven years of experience. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University, she educates audiences on scams, antivirus software, and more. Her passion lies in educating audiences on helpful ways to protect their data.