Incogni vs. HelloPrivacy 2025: A Close Call Between Two Popular Data Removal Services

There’s a lot of your information floating around the internet, but services like Incogni and HelloPrivacy are here to help you delete it. Data brokers collect this information and then sell it off. This increases the amount of spam you get, as well as your likelihood of scams and even identity theft. In this head-to-head battle, Incogni wins because it is a more comprehensive data removal service.

Both Incogni and HelloPrivacy Incogni offer a low-maintenance approach to online data removal, but Incogni is more automated, making it a great choice for anyone new to these services. 

We dive into the specific features of each to help you pick the right data removal service for you.

Incogni vs. HelloPrivacy review at a glance

• Incogni: Best for comprehensive data removal
• HelloPrivacy: Best for dark web scanning

	Our Pick
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.4 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$8.29–$32.98/mo	$8.33-$9.99/mo
# of site removals	270+	115+
Privacy reports	Yes — Monthly	Yes — Monthly
Family plan
Recurring removals
Custom removal requests
Encryption	AES-256 GCM	AES-256
Extras	Bundled with Surfshark One+ plan: VPN, antivirus, and more	Dark web scanning
Learn more	Get Incogni Read Incogni Review	Get HelloPrivacy Read HelloPrivacy Review

Incogni pros and cons

HelloPrivacy pros and cons

Which data removal service is the better value?

	Our Pick
Paid monthly	$16.58/mo	$9.99/mo
Paid annually	$8.29/mo (billed annually)	$99.99/yr
Max # of people covered	5	1
Money-back guarantee	Yes — 30 days
Best value plan	Individual annual plan for $8.29/mo (billed annually)	Premium annual for $8.33/mo (billed annually)
Learn more	Get Incogni Read Incogni Review	Get HelloPrivacy Read HelloPrivacy Review

Incogni plans

Incogni has a Standard plan, but it also added some new features behind the Unlimited plan. You select your plan based on the number of people who need coverage. 

• Standard: This plan automatically scans 270+ data brokers and people search sites. It also includes transparent reports on the status of your data removal and ongoing searches to ensure your information doesn’t appear in other places. You can pay month-to-month or annually. 
• Unlimited: Everything in the Standard plan plus unlimited custom removals and complex removals. However, this is only available as an annual subscription. 

There are no free trials or scans, but you do get a 30-day money-back guarantee.

HelloPrivacy plans

HelloPrivacy covers a single individual with its Premium plan, which you can pay for monthly or annually. This helps you identify and request removal from various websites across the internet that may be hosting and selling your data.

The service accepts credit and debit cards and offers a single plan, which can be paid for monthly or annually. If you subscribe and then decide it isn’t for you, you can still log in to your portal since the dark web scanner is still active even if you aren’t a paying subscriber.

• Premium plan: This plan includes a search of both the internet and the dark web, scanning data brokers, people search sites, social media, and more to find composite pieces of personally identifiable information. You’ll also receive HelloPrivacy’s assistance in contacting these sites and having your information removed, as well as monthly scans and follow-ups.

Which data removal service has the better features?

	Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	270+	115+
How often is data rechecked?	Quarterly	Daily
Custom removals
Marketing list removal
Email privacy	Yes, with Surfshark One+
Privacy reports	Yes — Monthly	Yes — Monthly
Real-time alerts
Social media account monitoring
Dark web monitoring
Extras	Bundled with Surfshark One+ plan: VPN, antivirus, and more	Dark web scanning
Learn more	Get Incogni Read Incogni Review	Get HelloPrivacy Read HelloPrivacy Review

HelloPrivacy offers a few more features than Incogni — like dark web monitoring and social media cleanup tools — but is still mostly automated. Both of these products give you an initial scan that shows how your data is scattered across the web. 

Incogni draws from its own database of data brokers as well as checks private brokers it finds online. 

HelloPrivacy scans the web for mentions of you, which is why the number of data brokers will change based on how many are currently active.

The fact that both services are pretty heavily automated means you’ll have to do very little to maintain the benefits. The one significant difference is that HelloPrivacy scanned the dark web and provided us with tips on removing our data, whereas Incogni focuses more on preventing data from being on the dark web and provides guides on manual opt-outs.

Additional features

As stand-alone services, neither includes additional features such as email masking, malware and tracker blocking, or credit monitoring. Both are fairly simple, but we do like the more comprehensive monitoring and social media cleanup tools HelloPrivacy offers.

Which data removal service is more secure?

Data removal services collect a lot of personal information, so it’s natural to be concerned about how that information is protected. We reviewed each service’s privacy policy to understand what data is collected, how it’s protected, and whether it’s shared with any third parties for purposes other than providing services.

Incogni vs. HelloPrivacy data security

	Our Pick
Encryption	AES-256 GCM	AES 256-bit
Two-factor authentication
Collects data	Minimal	Minimal
Shares data with third parties	Minimal
Learn more	Get Incogni Read Incogni Review	Get HelloPrivacy Read HelloPrivacy Review

Data removal services, such as Incogni and HelloPrivacy, don’t host as much of your data as identity theft protection services, which may be why there’s less security. Both services offer AES 256 end-to-end encryption, but only Incogni offers extra account security with two-factor authentication (2FA).

We’re happy to report that while Incogni and HelloPrivacy both collect data, neither service shares it with third parties (outside of necessary operational partners). We noted in HelloPrivacy’s policy that third-party cookies are allowed on the site, but you can thwart them with a good ad blocker.

Which data removal service has the better user experience?

	Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options	24/7 live support, email, live chat, social media, web form, FAQs, help desk	Email
Learn more	Get Incogni Read Incogni Review	Get HelloPrivacy Read HelloPrivacy Review

Because these are data removal services, you don’t have to have a specific device for them to work. As long as you have a browser that accesses the internet, you should be able to log into your account.

Incogni offers robust support through live chat, email, and even social media. 

FAQs

Incogni vs. HelloPrivacy: Which is better?

Incogni and HelloPrivacy both offer low-maintenance, automated assistance in removing your data from the web. Although HelloPrivacy includes dark web scanning, Incogni offers more comprehensive data removal, a better pricing structure, and more customer support options.

If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you choose one and sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.

Incogni vs. HelloPrivacy alternatives

Identity protection services, such as Incogni and HelloPrivacy, offer valuable, time-saving services that can reduce your chances of falling victim to scams, spam, and identity theft. If neither includes prices or features you’re looking for, check out some of our other top-tested data removal services. 

Starting price	From $9.00/mo (billed annually)	From $8.60/mo (billed annually)
Max # of people covered	5	4
Data broker opt-out
# of data brokers automatically checked	30+	153+
Privacy reports
Real-time alerts
Learn more	Get Aura	Get DeleteMe