All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
- All About Cookies makes money when you click the links on our site to some of the products and offers that we mention. These partnerships do not influence our opinions or recommendations. Read more about how we make money.
- Partners are not able to review or request changes to our content except for compliance reasons.
- We aim to make sure everything on our site is up-to-date and accurate as of the publishing date, but we cannot guarantee we haven't missed something. It's your responsibility to double-check all information before making any decision. If you spot something that looks wrong, please let us know.
Best for pricing options
There’s a lot of your information floating around the internet, but services like Incogni and HelloPrivacy are here to help you delete it. Data brokers collect this information and then sell it off. This increases the amount of spam you get, as well as your likelihood of scams and even identity theft. In this head-to-head battle, Incogni wins because it is a more comprehensive data removal service.
Both Incogni and HelloPrivacy Incogni offer a low-maintenance approach to online data removal, but Incogni is more automated, making it a great choice for anyone new to these services.
We dive into the specific features of each to help you pick the right data removal service for you.
Pricing
Features
Security
User experience
FAQs
Incogni vs. HelloPrivacy: Which is better?
Incogni vs. HelloPrivacy review at a glance
- Incogni: Best for comprehensive data removal
- HelloPrivacy: Best for dark web scanning
![]() Our Pick |
![]() | |
Star rating | ||
Price | $8.29–$32.98/mo | $8.33-$9.99/mo |
# of site removals | 270+ | 115+ |
Privacy reports | Yes — Monthly | Yes — Monthly |
Family plan | ||
Recurring removals | ||
Custom removal requests | ||
Encryption | AES-256 GCM | AES-256 |
Extras | Bundled with Surfshark One+ plan: VPN, antivirus, and more | Dark web scanning |
Learn more | Get Incogni
Read Incogni Review |
Get HelloPrivacy
Read HelloPrivacy Review |
How we test and rate data removal services
To review data removal services, we sign up for the service anywhere from a week to a month in advance. This allows it time to gather our data, scrub it from the data broker and people search sites, and send us reports on its process.
With so many data broker websites, you’ll want to make sure the one you choose sends requests to a lot of them, as well as follows up and searches for more.
Once we've spent some time with the service, we calculate our editorial rating by taking into account key features, prices, security measures, and other criteria.
To learn more about how we test, check out our full data removal testing methodology here.
Incogni pros and cons
- Clean, intuitive dashboard
- Fast response and removal
- Unlimited custom removals on top plan
- Can be more expensive than DeleteMe, Optery, or Privacy Bee
HelloPrivacy pros and cons
- Easy to see where your info is shared
- Easy to request info deletion
- Comprehensive reports
- No custom removals
- Multiple steps may be needed to delete data
Which data removal service is the better value?
![]() Our Pick
|
![]() | |
Paid monthly | $16.58/mo | $9.99/mo |
Paid annually | $8.29/mo (billed annually) | $99.99/yr |
Max # of people covered | 5 | 1 |
Money-back guarantee | Yes — 30 days | |
Best value plan | Individual annual plan for $8.29/mo (billed annually) | Premium annual for $8.33/mo (billed annually) |
Learn more | Get Incogni
Read Incogni Review |
Get HelloPrivacy
Read HelloPrivacy Review |
Incogni plans
Incogni has a Standard plan, but it also added some new features behind the Unlimited plan. You select your plan based on the number of people who need coverage.
- Standard: This plan automatically scans 270+ data brokers and people search sites. It also includes transparent reports on the status of your data removal and ongoing searches to ensure your information doesn’t appear in other places. You can pay month-to-month or annually.
- Unlimited: Everything in the Standard plan plus unlimited custom removals and complex removals. However, this is only available as an annual subscription.
There are no free trials or scans, but you do get a 30-day money-back guarantee.
HelloPrivacy plans
HelloPrivacy covers a single individual with its Premium plan, which you can pay for monthly or annually. This helps you identify and request removal from various websites across the internet that may be hosting and selling your data.
The service accepts credit and debit cards and offers a single plan, which can be paid for monthly or annually. If you subscribe and then decide it isn’t for you, you can still log in to your portal since the dark web scanner is still active even if you aren’t a paying subscriber.
- Premium plan: This plan includes a search of both the internet and the dark web, scanning data brokers, people search sites, social media, and more to find composite pieces of personally identifiable information. You’ll also receive HelloPrivacy’s assistance in contacting these sites and having your information removed, as well as monthly scans and follow-ups.
Which data removal service has the better features?
![]() Our Pick |
![]() | |
Free scan | ||
Data broker opt-out | ||
Data broker site scans | ||
Number of data brokers covered | 270+ | 115+ |
How often is data rechecked? | Quarterly | Daily |
Custom removals | ||
Marketing list removal | ||
Email privacy | Yes, with Surfshark One+ | |
Privacy reports | Yes — Monthly | Yes — Monthly |
Real-time alerts | ||
Social media account monitoring | ||
Dark web monitoring | ||
Extras | Bundled with Surfshark One+ plan: VPN, antivirus, and more | Dark web scanning |
Learn more | Get Incogni
Read Incogni Review |
Get HelloPrivacy
Read HelloPrivacy Review |
HelloPrivacy offers a few more features than Incogni — like dark web monitoring and social media cleanup tools — but is still mostly automated. Both of these products give you an initial scan that shows how your data is scattered across the web.
Incogni draws from its own database of data brokers as well as checks private brokers it finds online.
HelloPrivacy scans the web for mentions of you, which is why the number of data brokers will change based on how many are currently active.
The fact that both services are pretty heavily automated means you’ll have to do very little to maintain the benefits. The one significant difference is that HelloPrivacy scanned the dark web and provided us with tips on removing our data, whereas Incogni focuses more on preventing data from being on the dark web and provides guides on manual opt-outs.
Additional features
As stand-alone services, neither includes additional features such as email masking, malware and tracker blocking, or credit monitoring. Both are fairly simple, but we do like the more comprehensive monitoring and social media cleanup tools HelloPrivacy offers.
Which data removal service is more secure?
Data removal services collect a lot of personal information, so it’s natural to be concerned about how that information is protected. We reviewed each service’s privacy policy to understand what data is collected, how it’s protected, and whether it’s shared with any third parties for purposes other than providing services.
Incogni vs. HelloPrivacy data security
![]() Our Pick |
![]() | |
Encryption | AES-256 GCM | AES 256-bit |
Two-factor authentication | ||
Collects data | Minimal | Minimal |
Shares data with third parties | Minimal | |
Learn more | Get Incogni
Read Incogni Review |
Get HelloPrivacy
Read HelloPrivacy Review |
Data removal services, such as Incogni and HelloPrivacy, don’t host as much of your data as identity theft protection services, which may be why there’s less security. Both services offer AES 256 end-to-end encryption, but only Incogni offers extra account security with two-factor authentication (2FA).
We’re happy to report that while Incogni and HelloPrivacy both collect data, neither service shares it with third parties (outside of necessary operational partners). We noted in HelloPrivacy’s policy that third-party cookies are allowed on the site, but you can thwart them with a good ad blocker.
Which data removal service has the better user experience?
![]() Our Pick |
![]() | |
Windows | ||
macOS | ||
Android | ||
iOS | ||
24/7 customer support | ||
Customer support options | 24/7 live support, email, live chat, social media, web form, FAQs, help desk | |
Learn more | Get Incogni
Read Incogni Review |
Get HelloPrivacy
Read HelloPrivacy Review |
Because these are data removal services, you don’t have to have a specific device for them to work. As long as you have a browser that accesses the internet, you should be able to log into your account.
Incogni offers robust support through live chat, email, and even social media.
FAQs
Is HelloPrivacy better than Incogni?
HelloPrivacy includes a few more features than Incogni (like dark web scanning and social media cleanup tools), but it offers fewer plan options, and its data broker coverage is not as robust as Incogni's. Incogni is the better overall data removal service because its top plan boasts unlimited custom removals in addition to the 270+ data broker sites automatically scanned.
Is Incogni worth it?
Yes, Incogni is worth it, especially if you’re new to data removal software or looking for something with more automation. Incogni is automated and once you get it set up, it takes very little maintenance to keep it going.
What is the best data broker removal service?
The best data broker removal service will depend on the features you want. If you’re looking for an automated service, Incogni and HelloPrivacy both fit the bill.
How much do Incogni and HelloPrivacy cost?
Incogni and HelloPrivacy both hover around the $10/mo mark or about $100/yr. Incogni costs much less than that, depending on which annual plan you choose. HelloPrivacy offers the best deal with its annual plan, so we suggest opting for this over a month-to-month service.
Incogni vs. HelloPrivacy: Which is better?
Incogni and HelloPrivacy both offer low-maintenance, automated assistance in removing your data from the web. Although HelloPrivacy includes dark web scanning, Incogni offers more comprehensive data removal, a better pricing structure, and more customer support options.
If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you choose one and sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.
Incogni vs. HelloPrivacy alternatives
Identity protection services, such as Incogni and HelloPrivacy, offer valuable, time-saving services that can reduce your chances of falling victim to scams, spam, and identity theft. If neither includes prices or features you’re looking for, check out some of our other top-tested data removal services.
![]() |
![]() |
|
Starting price | From $9.00/mo (billed annually) | From $8.60/mo (billed annually) |
Max # of people covered | 5 | 4 |
Data broker opt-out | ||
# of data brokers automatically checked | 30+ | 153+ |
Privacy reports | ||
Real-time alerts | ||
Learn more | Get Aura | Get DeleteMe |
/images/2023/09/08/lifelock_alternatives.jpg)
/images/2023/10/11/best-data-removal-service.png)
/images/2025/06/18/a_hooded_figure_working_on_a_laptop_email_symbols_and_connections.jpg)
/images/2025/06/16/secure_email_communication_magnified_for_data_protection.jpg)
/images/2025/06/11/illustration_of_a_magnifying_glass_looking_at_different_people_in_fron_PdJgE3v.jpg)
/images/2025/05/28/laptop_streaming_internet_content_from_multiple_sources.jpg)
/images/2025/04/17/pile_of_confiscated_cell_phones.jpg)
/images/2025/04/02/two_android_users_looking_at_their_devices.jpg)