Top Surfshark Incogni Alternatives of 2025

Looking for privacy while surfing the web but trying to avoid Surfshark? Maintain your privacy online with these top data removal tools.

Dave Schafer, Author

Jordan Stevens, Editor

Last updated Jul 1, 2025

We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

4.5

Editorial Rating

On DeleteMe's website

DeleteMe

Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months

4.8

Editorial Rating

On Aura Identity Theft's website

Aura Identity Theft

#1 rated ID theft protection service with a full suite of monitoring tools
Includes up to $1 million in ID theft insurance for up to five adults
Protect your children with robust parental controls and gaming alerts

4.4

Editorial Rating

On HelloPrivacy's website

HelloPrivacy

See if your address, phone number, or other info is exposed in seconds
Comprehensive reports
Easy to request info deletion

4.9

Editorial Rating

On Optery's website

Optery

Has a free plan that finds your data on broker sites
Removals Report comes with screenshots to prove progress
AES-256 encryption isn't used for data in transit

Surfshark Incogni removes personal information from data brokers and people search sites. Although it's the best data removal services, it’s not perfect for everyone. Fortunately, there are enough alternatives on the market that it doesn’t have to be.

Our favorite Surfshark Incogni alternatives include DeleteMe (wide and affordable price range), Aura (offers fully featured identity theft protection), HelloPrivacy (user-friendly), and Optery (has a solid free plan and also scans a ton of sites).

We’ll get into the nitty-gritty details to help you pick the right one for your needs.

In this article

What is Incogni?
Top alternative data removal services compared
The top 4 Incogni data removal alternatives
How to cancel an Incogni subscription
Incogni alternatives FAQs
Bottom line

What is Incogni?

Incogni is a data removal tool from Surfshark — a company that’s well known for its privacy-focused software, including Surfshark VPN. If you want to remove your personal data from the internet but don’t have time to reach out to hundreds of data brokers and people search sites directly, an automated tool like Incogni can help make the process significantly easier.

Pros

Fully automated, low-maintenance tool
Clear dashboards — information is easy to read and understand
Unlimited custom removals included with Unlimited tier

Cons

Website can be glitchy

Top alternative data removal services compared


Best for	Value	Online privacy protection	Easy to use	Free plan
Starting price	Starts at $6.97/mo (billed every two years)	Starts at $9.00/mo (billed annually)	Starts at $8.33/mo (billed annually)	Starts at $8.60/mo (billed annually)
Free trial		Yes — 14 days	No, but there’s a limited free tier	No, but there’s a limited free tier
Number of data brokers covered	153+	30+	115+	153+
Privacy reports	Yes — quarterly	Yes — any time new information is found	Yes — monthly	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review	Get Aura Read Aura Review	Get HelloPrivacy Read HelloPrivacy Review	Get Optery Read Optery Review

The top 4 Incogni data removal alternatives

While we like Incogni, it won’t be for everyone. Some may prefer a tool with more features, while others may want something with a free option to try out.

Fortunately, there are plenty of options when it comes to data removal. We'll cover DeleteMe, Aura, HelloPrivacy, and Optery in detail below.

DeleteMe

4.5

Editorial Rating

On DeleteMe's website

Privacy Protection

DeleteMe

Get 20% off with code PARTNER20

Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months

DeleteMe is an easy-to-use data removal tool that’s ideal if you want a few more privacy features than Incogni. It’s a solid middle ground between something like Aura (a full-featured identity theft protection suite) and Incogni (straightforward data removal).

DeleteMe offers plans for one, two, or four people. You can also pay annually or every two years for even greatwe savings.

What we liked

DeleteMe has a wide range of pricing options available. It has among the lowest starting prices for some comprehensive data removal ($6.97/mo (billed every two years)).

Plus, DeleteMe has options to cover individuals, couples, and families, so you don't have to buy multiple individual subscriptions for you and your partner or you and your family.

DeleteMe also offers additional privacy features, like email, phone number, and credit card masking.

What we didn’t like

DeleteMe advertises covering up to 750+ data broker and people search sites. However, its true number is 153+.

The rest are available as custom removal requests, which require more effort on your part. The advertising comes off as deceptive.

DeleteMe specs

Price range	$6.97–$34.40/mo
Free trial	No
Data broker opt-out	Yes
Number of data brokers covered	153+
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review

Aura

4.8

Editorial Rating

On Aura Identity Theft's website

Identity Protection

Aura Identity Theft

Save up to 68%

#1 rated ID theft protection service with a full suite of monitoring tools
Includes up to $1 million in ID theft insurance for up to five adults
Protect your children with robust parental controls and gaming alerts

Although Aura only covers None data brokers, it's also a full-fledged identity theft protection solution. You'll get identity monitoring, credit monitoring, and identity theft insurance, plus device protection features.

With Aura, you can purchase an individual, couple, or family plans and receive all the same features.

What we liked

Aura includes a number of extra features that make it a one-stop shop for privacy. You can monitor your Social Security number (SSN), review your credit alerts,

It also includes excellent tools for keeping children safe, such as sex offender alerts, child SSN monitoring, and alerts for threats received when playing online games.

What we didn’t like

Aura has its strengths, but it's not the most comprehensive data removal service. All the options on this list cover at least 100 data brokers with each plan, but Aura only covers None .

We still love everything Aura include for identity theft protection, but it may fall short if you only need a data removal tool.

Aura specs

Price range	$9.00–$30.00/mo
Free trial	Yes — 14 days
Data broker opt-out	Yes
Number of data brokers covered	None
How often is data rechecked?	“Continually, 24/7”
Privacy reports	Yes — any time new information is found
Learn more	Get Aura Read Aura Review

HelloPrivacy

4.4

Editorial Rating

On HelloPrivacy's website

Privacy Protection

HelloPrivacy

See if your address, phone number, or other info is exposed in seconds
Comprehensive reports
Easy to request info deletion

HelloPrivacy is a very straightforward tool that should appeal to those who just want to quickly scan for and remove data. There is a free version and a premium subscription.

What we liked

The straightforward nature of this tool makes it super easy to use. The free plan is a nice touch, but we really appreciate the month-to-month payment option.

You can subscribe for a month to run a scan then drop back to the free plan until you feel the need to scan again.

What we didn’t like

The yearly price isn’t bad when compared to other data removal tools, but we don’t feel HelloPrivacy offers enough features to justify subscribing for a whole year at a time.

We also had to do a bit of manual work to get data removed from a couple of sites during testing.

HelloPrivacy specs

Price range	$8.33-$9.99/mo
Free trial	No, but there’s a limited free tier
Data broker opt-out	Yes
Number of data brokers covered	115+
How often is data rechecked?	Monthly
Privacy reports	Yes — monthly
Learn more	Get HelloPrivacy Read HelloPrivacy Review

Optery

4.9

Editorial Rating

On Optery's website

Privacy Protection

Optery

Has a free plan that finds your data on broker sites
Removals Report comes with screenshots to prove progress
AES-256 encryption isn't used for data in transit

Optery is an interesting option in the data removal space. It’s somewhat unique in that it offers a free tier, but at the same time, the paid subscription prices are among the most expensive of any data removal service.

There are four plan options: Free, Core, Extended, and Ultimate.

What we liked

Optery’s free plan is a nice touch. It’ll help you find your data on broker and people search sites, and you can then opt out on your own at no charge.

If you want to go with the paid options, you get some nice extra features, including the ability to automatically opt out of new data broker sites.

What we didn’t like

Optery’s paid plans get expensive quickly — you can easily pay several times more per year than what you would with Incogni.

Additionally, while Optery uses AES-256 encryption on data at rest (not in transit or in use), it uses weaker encryption on data in transit, which may be a deal-breaker for the most staunch privacy advocates.

Optery specs

Price range	$3.25–$24.99/mo
Free trial	No, but there’s a limited free tier
Data broker opt-out	Yes
Number of data brokers covered	640+
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get Optery Read Optery Review

How to cancel an Incogni subscription

If one of these other services sounds like a better option and you’d like to switch, you can cancel your Incogni subscription at any time. You can stop auto renewal on your subscription directly in your Incogni account, or contact Incogni via email at support@incogni.com.

Incogni also has a 30-day money-back guarantee. If it’s your first month with the service, you can send an email to Incogni requesting a refund.

Incogni alternatives FAQs

How do I stop companies from collecting my data?

In some cases, you can opt out of data collection by rejecting cookies or denying app permissions on your phone.

Unfortunately, these tactics won't work with data brokers and people search sites. The only thing you can do is request that your data be removed, which is where Incogni and its alternatives come in.

What is a data broker?

A data broker is a business or website that collects publicly available data about individuals or businesses, aggregates it into profiles, and then sells these profiles to other people or businesses.

The amount of data these sites are able to legally collect is astonishing — nearly any personal detail you can think of is fair game.

How can I remove my data from the internet?

Most websites that retain personal information have a way to request that this information be removed. You can also opt out of future data collection in some cases.

The process is different for pretty much every site, and you should expect it to be a long and aggravating process, especially if you want to be thorough. Check out our guide to removing information from the internet for help and tips.

Bottom line

If you’re looking to get your personal information off the internet but don’t want to use Surfshark Incogni, there are plenty of other excellent data removal tools to choose from.

DeleteMe includes additional privacy tools for an affordable price, and Aura is a powerful identity theft protection suite with some minimal data removal.

HelloPrivacy is a simple tool with a hands-off approach, and Optery offers a decent free plan.

Whichever you choose, you’ll be in a much better spot to protect your privacy and stay safe online when you use effective data removal services.

Take Control of Your Online Privacy

4.9

Editorial Rating

On Incogni's website

Privacy Protection

Incogni

Save 50% on annual plans

Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams

Author Details

Dave Schafer

About the Author

Dave Schafer is a professional writer with a decade of experience specializing in cybersecurity. His expertise spans gadgets, technology, and the internet, with a focus on topics such as routers, hardware, and VPN product comparisons.