Top Incogni Alternatives of 2026

The best Incogni alternatives are DeleteMe, Aura, Onerep, Cloaked, and Optery, depending on what you need most: price, identity protection, ease of use, a free option, or family coverage.

DeleteMe offers a wide and affordable price range, Aura bundles in fully featured identity theft protection, Cloaked masks your information to protect your real data from being collected, Optery has a solid free plan plus broad broker coverage, and Onerep is built for families, with plans covering up to 6 people.

Below, we break down what each one does well, where it falls short, and how it stacks up against Incogni so you can find the best fit for your privacy needs.

Top Incogni alternatives

Top alternatives to Incogni compared

Best for	Value	Online privacy protection	Families	Identity masking	Free plan
Starting price	Starts at $6.97/mo	Starts at $7.00/mo	Starts at $8.33/mo	Starts at $9.99/mo	Starts at $8.60/mo
Free trial		Yes — 14 days	Yes — 5 days		No, but there’s a limited free tier
Number of data brokers covered	89–986	200+	318-870+	350+	130-640+
Privacy reports	Yes — quarterly	Yes — any time new information is found	Yes — monthly	Yes — as data is removed	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review	Get Aura Read Aura Review	Get Onerep Read Onerep Review	Get Cloaked Read Cloaked Review	Get Optery Read Optery Review

DeleteMe: Best value

What we liked

DeleteMe is an easy-to-use data removal tool that’s ideal if you want a few more privacy features than Incogni. It’s a solid middle ground between something like Aura (a full-featured identity theft protection suite) and Incogni (straightforward data removal).

DeleteMe has a wide range of pricing options available. It has among the lowest starting prices for some comprehensive data removal, starting at $6.97/mo. The two-year plan is more affordable than Incogni's starting price.

Plus, DeleteMe has options to cover individuals, couples, and families, so you don't have to buy multiple individual subscriptions for you and your partner or you and your family.  

What we didn’t like

DeleteMe advertises covering up to 976 data broker and people search sites. However, its true number is 89–986 data brokers.

Some of these brokers are exclusively custom removal requests, which require more effort on your part. Other brokers listed are exclusively part of DeleteMe's higher-tier plans, which are only available after you sign up for a basic subscription. We're not fans of DeleteMe's deceptive advertising. 

DeleteMe specs

Price range	$6.97–$21.93/mo
Free trial	No
Data broker opt-out	Yes
Number of data brokers covered	89–986
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review

Star rating summary

Aura: Best for online privacy protection

What we liked

Aura is primarily an identity theft protection solution, but it also covers 200+ data brokers. Its primary features are identity monitoring, credit monitoring, and identity theft insurance.

Plus, all Aura Data Removal plans include several extra features that make it a one-stop shop for device protection. You'll receive antivirus software, a VPN, safe browsing tools, and a password manager. 

What we didn’t like

Aura has its strengths, but it's not the most comprehensive data removal service. Incogni, DeleteMe, and Optery all include custom removals, but this isn't part of Aura's data removal features yet. 

We still love everything Aura includes for identity theft protection, but it may become expensive if all you need is a data removal tool. 

Aura specs

Price range	$7.00–$20.00/mo
Free trial	Yes — 14 days
Data broker opt-out	Yes
Number of data brokers covered	200+
How often is data rechecked?	“Continually, 24/7”
Privacy reports	Yes — any time new information is found
Learn more	Get Aura Read Aura Review

Star rating summary

Onerep: Best for families

What we liked

If you need data removal for more than yourself, then Onerep edges out Incogni on family coverage. Incogni's Family plan covers up to 5 people for $15.99/mo; Onerep's Family plan covers up to 6 for $15.00/mo, one more person for less money. 

Every person on Onerep's plan also gets the same unlimited name, phone number, and address coverage as a solo account. That matters because a lot of data removal services put limits on how many aliases or addresses you can submit per person, including Incogni. 

Incogni limits you to three home addresses, three emaiils addresses, and three phone numbers. Onerep doesn't, so a family that's moved a few times or has members who go by more than one name isn't stuck choosing which details to prioritize.

What we didn’t like

Like Incogni, Onerep locks unlimited custom removals behind its top tier. If you expect to need help with sites outside either service's standard coverage, that's a cost to factor in either way. Plus, Onerep's entry tier only covers people-search sites, not non-public data brokers. 

Onerep specs

Price range	$8.33-$55.95/mo
Free trial	Yes — 5 days
Data broker opt-out	Yes
Number of data brokers covered	318-870+
How often is data rechecked?	Monthly
Privacy reports	Yes — monthly
Learn more	Get Onerep Read Onerep Review

Star rating summary

Cloaked: Best for identity masking

What we liked

Cloaked tackles the data collection problem from the start by creating aliases. Its alias system generates unlimited masked email addresses and phone numbers you can hand out instead of your real ones, so companies never collect your actual info in the first place. 

Every Cloaked plan bundles a VPN, password manager, scam call protection, dark web monitoring, and $1 million in ID theft insurance at no extra cost. 

Compare that to Incogni, which is a focused, removal-only tool by default. You'd need to pay for its Coveron to receive identity theft protection or for Surfshark One+ for its Alternative ID masking tool.

What we didn’t like

Incogni covers more data brokers automatically: 420+ versus Cloaked's 350+. Its Unlimited plan also adds unlimited custom removals across 2,000+ additional sites with a human privacy specialist, something Cloaked doesn't offer at any tier.

Cloaked also gave us some trouble during testing. First, Email Guard failed to load on both Android and iPhone. Then, we tried to reach out to support about Cloaked's 30-day money-back guarantee, but they couldn't confirm it exists.

Cloaked specs

Price range	$9.99-$29.99/mo
Free trial	No
Data broker opt-out	Yes
Number of data brokers covered	350+
How often is data rechecked?	Monthly
Privacy reports	Yes — as data is removed
Learn more	Get Cloaked Read Cloaked Review

Star rating summary

Optery: Best for free plan

What we liked

If you need data removal for more than yourself, then Onerep edges out Incogni on family coverage. Incogni's Family plan covers up to 5 people for $15.99/mo; Onerep's Family plan covers up to 6 for $15.00/mo, one more person for less money. Every person on Onerep's plan also gets the same unlimited name, phone number, and address coverage as a solo account.

That coverage detail matters more than it sounds. A lot of data removal services put limits on how many aliases or addresses you can submit per person, especially on entry-level plans. Onerep doesn't, so a family that's moved a few times or has members who go by more than one name isn't stuck choosing which details to prioritize.

Onerep also throws in data breach monitoring at every tier, something you'd otherwise expect to pay more for, and it holds SOC 2 Type II certification as of July 2025. That's a meaningfully higher security bar than a one-time audit, since it evaluates how the company's controls perform over months, not just a single snapshot.

What we didn’t like

Optery’s paid plans get expensive quickly — you can easily pay several times more per year than what you would with Incogni. 

Additionally, while Optery uses AES-256 encryption on data at rest (not in transit or in use), it uses weaker encryption on data in transit, which may be a deal-breaker for the most staunch privacy advocates.

Optery specs

Price range	$3.25–$24.99/mo
Free trial	No, but there’s a limited free tier
Data broker opt-out	Yes
Number of data brokers covered	130-640+
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get Optery Read Optery Review

Star rating summary

How to cancel an Incogni subscription

If one of these other services sounds like a better option and you’d like to switch, you can cancel your Incogni subscription at any time. You can stop auto-renewal on your subscription directly in your Incogni account, or contact Incogni via email at support@incogni.com.

Incogni also has a 30-day money-back guarantee. If it’s your first month with the service, you can send an email to Incogni requesting a refund.

What is Incogni?

Incogni is a data removal tool from Surfshark — a company that’s well known for its privacy-focused software, including Surfshark VPN. 

If you want to remove your personal data from the internet but don’t have time to reach out to hundreds of data brokers and people search sites directly, an automated tool like Incogni can help make the process significantly easier. Incogni covers 420+ data brokers on all plans. 

Advice from the experts

All About Cookies asked data privacy experts to weigh in on best practices.

What risks should consumers be aware of before giving their phone number or email address to companies or service providers requesting them? 

Bottom line

If you’re looking to get your personal information off the internet but don’t want to use Incogni, there are plenty of other excellent data removal tools to choose from. DeleteMe is available at an affordable price, and Aura is a powerful identity theft protection suite with limited data removal features.

Onerep can cover multiple family members and friends under one plan, Cloaked has a suite of identity masking tools, and Optery offers a decent free option. Whichever you choose, you’ll be in a much better spot to protect your privacy and stay safe online when you use effective data removal services.

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