Top Incogni Alternatives of 2026

Our favorite Incogni alternatives include DeleteMe (wide and affordable price range), Aura (offers fully featured identity theft protection), HelloPrivacy (user-friendly), and Optery (has a solid free plan and also scans a ton of sites).

Although Incogni is one of the best data removal services, it’s not perfect for everyone. We’ll get into the details to help you pick the right Incogni alternative for your needs.

Top Incogni alternatives

Top alternatives to Incogni compared

Best for	Value	Online privacy protection	Ease of use	Free plan
Starting price	Starts at $6.97/mo	Starts at $7.00/mo	Starts at $8.33/mo	Starts at $8.60/mo
Free trial		Yes — 14 days	No, but there’s a limited free tier	No, but there’s a limited free tier
Number of data brokers covered	85-262	200+	115+	130-640+
Privacy reports	Yes — quarterly	Yes — any time new information is found	Yes — monthly	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review	Get Aura Read Aura Review	Get HelloPrivacy Read HelloPrivacy Review	Get Optery Read Optery Review

DeleteMe: Best value

What we liked

DeleteMe is an easy-to-use data removal tool that’s ideal if you want a few more privacy features than Incogni. It’s a solid middle ground between something like Aura (a full-featured identity theft protection suite) and Incogni (straightforward data removal).

DeleteMe has a wide range of pricing options available. It has among the lowest starting prices for some comprehensive data removal, starting at $6.97/mo. The two-year plan is more affordable than Incogni's starting price.

Plus, DeleteMe has options to cover individuals, couples, and families, so you don't have to buy multiple individual subscriptions for you and your partner or you and your family.  

What we didn’t like

DeleteMe advertises covering up to 976 data broker and people search sites. However, its true number is 85-262 data brokers.

Some of these brokers are exclusively custom removal requests, which require more effort on your part. Other brokers listed are exclusively part of DeleteMe's higher-tier plans, which are only available after you sign up for a basic subscription. We're not fans of DeleteMe's deceptive advertising. 

DeleteMe specs

Price range	$6.97–$34.40/mo
Free trial	No
Data broker opt-out	Yes
Number of data brokers covered	85-262
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get DeleteMe Read DeleteMe Review

Star rating summary

Aura: Best for online privacy protection

What we liked

Aura is primarily an identity theft protection solution, but it also covers 200+ data brokers. Its primary features are identity monitoring, credit monitoring, and identity theft insurance.

Plus, all Aura Data Removal plans include several extra features that make it a one-stop shop for device protection. You'll receive antivirus software, a VPN, safe browsing tools, and a password manager. 

What we didn’t like

Aura has its strengths, but it's not the most comprehensive data removal service. Incogni, DeleteMe, and Optery all include custom removals, but this isn't part of Aura's data removal features yet. 

We still love everything Aura includes for identity theft protection, but it may become expensive if all you need is a data removal tool. 

Aura specs

Price range	$7.00–$20.00/mo
Free trial	Yes — 14 days
Data broker opt-out	Yes
Number of data brokers covered	200+
How often is data rechecked?	“Continually, 24/7”
Privacy reports	Yes — any time new information is found
Learn more	Get Aura Read Aura Review

HelloPrivacy: Best for ease of use

What we liked

HelloPrivacy is a very straightforward tool that should appeal to those who just want to quickly scan for and remove data. There is a free version and a premium subscription.

The free plan is great for hands-on data removal, but we really appreciate the month-to-month payment option. You can subscribe for a month to run a scan, then drop back to the free plan until you feel the need to scan again.

What we didn’t like

The yearly price isn’t expensive when compared to other data removal tools, but we don’t feel HelloPrivacy offers enough features to justify subscribing for a whole year at a time. 

We also had to do a bit of manual work to get data removed from a couple of sites during testing.

HelloPrivacy specs

Price range	$8.33-$9.99/mo
Free trial	No, but there’s a limited free tier
Data broker opt-out	Yes
Number of data brokers covered	115+
How often is data rechecked?	Monthly
Privacy reports	Yes — monthly
Learn more	Get HelloPrivacy Read HelloPrivacy Review

Star rating summary

Optery: Best for free plan

What we liked

Optery is an interesting option in the data removal space. It’s somewhat unique in that it offers a free tier, but at the same time, the paid subscription prices are among the most expensive of any data removal service. 

We appreciate that Optery offers a free plan. It’ll help you find your data on broker and people search sites, and you can then opt out on your own at no charge. 

If you want to go with the paid options, you get some nice extra features, including the ability to automatically opt out of new data broker sites.

What we didn’t like

Optery’s paid plans get expensive quickly — you can easily pay several times more per year than what you would with Incogni. 

Additionally, while Optery uses AES-256 encryption on data at rest (not in transit or in use), it uses weaker encryption on data in transit, which may be a deal-breaker for the most staunch privacy advocates.

Optery specs

Price range	$3.25–$24.99/mo
Free trial	No, but there’s a limited free tier
Data broker opt-out	Yes
Number of data brokers covered	130-640+
How often is data rechecked?	Quarterly
Privacy reports	Yes — quarterly
Learn more	Get Optery Read Optery Review

Star rating summary

How to cancel an Incogni subscription

If one of these other services sounds like a better option and you’d like to switch, you can cancel your Incogni subscription at any time. You can stop auto-renewal on your subscription directly in your Incogni account, or contact Incogni via email at support@incogni.com.

Incogni also has a 30-day money-back guarantee. If it’s your first month with the service, you can send an email to Incogni requesting a refund.

What is Incogni?

Incogni is a data removal tool from Surfshark — a company that’s well known for its privacy-focused software, including Surfshark VPN. 

If you want to remove your personal data from the internet but don’t have time to reach out to hundreds of data brokers and people search sites directly, an automated tool like Incogni can help make the process significantly easier. Incogni covers 420+ data brokers on all plans. 

Advice from the experts

All About Cookies asked data privacy experts to weigh in on best practices.

What risks should consumers be aware of before giving their phone number or email address to companies or service providers requesting them? 

Bottom line

If you’re looking to get your personal information off the internet but don’t want to use Incogni, there are plenty of other excellent data removal tools to choose from. DeleteMe is available at an affordable price, and Aura is a powerful identity theft protection suite with limited data removal features.

HelloPrivacy is a simple tool with a hands-off approach, and Optery offers a decent free plan. Whichever you choose, you’ll be in a much better spot to protect your privacy and stay safe online when you use effective data removal services.

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