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Best Overall Alternative
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Best Privacy Bundle
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Best for Families
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The best Incogni alternative for most people is DeleteMe. Like Incogni, it's a dedicated data removal service that offers custom removals. But DeleteMe costs less over the long term with its multi-year plans.
The other top alternatives are Aura, Onerep, Cloaked, and Optery, depending on what you need most: a privacy bundle, family coverage, identity masking, or a free plan:
Below, we break down what each one does well, where it falls short, and how it stacks up against Incogni so you can find the best fit for your privacy needs.
DeleteMe is the best Incogni alternative for most people. It's a dedicated data removal service like Incogni, with custom removals on every plan and a lower two-year price.
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Data removal service that covers 92–986 sites and re-scans every quarter to catch anything that reappears
Sends quarterly privacy reports showing what info was found, which brokers had your data, and how long each removal took
Includes email masking so you can share a stand-in address instead of your real one
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Data removal service that scrubs your info from 425+ brokers, people-search sites, and junk mailers
Bundles data removal with identity theft protection, antivirus, VPN, and a password manager in one subscription
Includes Google Search cleanup and a digital account scanner to shrink your overall online footprint
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Data removal service covering 318-870+ data broker sites, with fully automated monthly removals
Data breach monitoring included on every plan, with recommendations on how to protect your data after a breach
Family plans cover up to 6 users, more than Incogni, Aura, or DeleteMe offer
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Scans 350+ data broker sites automatically and includes automations for removals from 650+ other sites
Creates unlimited masked email addresses and phone numbers so companies never get your real info in the first place
Includes scam call protection, a VPN, password manager, dark web monitoring, and $1M in ID theft insurance on every plan
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Has a free plan that finds your data on broker sites
Removals Report comes with screenshots to prove progress
Extended Reach allows for additional broker coverage
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| Best for | Overall alternative | Privacy bundle | Families | Identity masking | Free plan |
| Compared to Incogni | Lower two-year price and custom removals on every plan, but fewer brokers on the Standard plan | More security tools, no custom removals | Covers more people on family plans | More masking tools, fewer brokers covered automatically | Free plan, but more DIY work |
| Starting price | Starts at $6.97/mo | Starts at $7.00/mo | Starts at $8.33/mo | Starts at $9.99/mo | Starts at $3.25/mo |
| Free trial | No, but full refund before first privacy report | Yes — 14 days | Yes — 5 days | No, but there’s a limited free tier | |
| Number of data brokers covered | 92–986 | 425+ | 318-870+ | 350+ | 130-640+ |
| Custom removals | 10 per quarter, unlimited on higher tiers | Unlimited on Pro tier | Ultimate plan or paid add-on | ||
| Privacy reports | Yes — quarterly | Yes — any time new information is found | Yes — monthly | Yes — as data is removed | Yes — quarterly |
| Learn more | Get DeleteMe | Get Aura | Get Onerep | Get Cloaked | Get Optery |
Our team has tested 13 data removal services using the same hands-on process. Two editors run our current tests, each with our own personal data. We buy each service's top-tier plan to test out the maximum data broker coverage. We also sign up one to four weeks before formal testing begins, which gives each service time to scan for our info and contact data brokers.
Then, we evaluate each product across five areas:
In each service's star rating summary, "Features" combines Core features and Extras.
We retest every featured service at least once a year. To learn more, read our full data removal testing methodology here.
Data removal service that covers 92–986 sites and re-scans every quarter to catch anything that reappears
Sends quarterly privacy reports showing what info was found, which brokers had your data, and how long each removal took
Includes email masking so you can share a stand-in address instead of your real one
Closest match to Incogni: DeleteMe is an easy-to-use, dedicated data removal service like Incogni, with a few more privacy features, like email masking. It’s a solid middle ground between something like Aura (a full-featured identity theft protection suite) and Incogni (straightforward data removal).
Custom removals on every plan: DeleteMe's Standard plan includes 10 custom removal requests per quarter, and Platinum and higher make them unlimited. That's rare on this list. Aura and Cloaked don't offer custom removals, and Onerep and Optery only include them on their top tiers.
Lower long-term price: DeleteMe offers some of the lowest starting prices for comprehensive data removal, starting at $6.97/mo. The two-year plan is more affordable than Incogni's starting price.
Plans for couples and families: DeleteMe offers plans for individuals, couples, and families, so you don't have to buy multiple individual subscriptions for you and your partner or your family.
Less transparent coverage: DeleteMe advertises covering up to 976 data brokers and people search sites. However, when we counted the entries on DeleteMe's published site list in October 2026, the Standard plan reached 92 of them.
Some of these brokers are custom removal requests only, which require more effort on your part. Other brokers listed are exclusively part of DeleteMe's higher-tier plans, which are only available after you sign up for a basic subscription. We wish DeleteMe were more transparent about what each plan covers.
| Price range | $6.97–$21.93/mo |
| Free trial | No, but you can get a full refund before your first privacy report |
| Data broker opt-out | Yes |
| Number of data brokers covered | 92–986 |
| How often is data rechecked? | Quarterly |
| Privacy reports | Yes — quarterly |
| Learn more | Get DeleteMe
Read DeleteMe Review |
DeleteMe received a high star rating of 4.8 due to its high scores in the experience, value, and customer service categories. DeleteMe offers a clean, user-friendly dashboard, a wide range of data broker coverage, and standard data removal features like custom removals and privacy reports.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 4.5 |
| Value | 5% | 4.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
Data removal service that scrubs your info from 425+ brokers, people-search sites, and junk mailers
Bundles data removal with identity theft protection, antivirus, VPN, and a password manager in one subscription
Includes Google Search cleanup and a digital account scanner to shrink your overall online footprint
Identity theft protection built in: Aura is primarily an identity theft protection solution, but it also covers 425+ data brokers. Its primary features are identity monitoring, credit monitoring, and identity theft insurance.
Device protection included: All Aura Data Removal plans include several extra features that make it a one-stop shop for device protection. You'll receive antivirus software, a VPN, safe browsing tools, and a password manager. Compared to Incogni, Aura offers fewer customization options for removals but a much broader set of privacy and security tools.
No custom removals: Aura has its strengths, but it's not the most comprehensive data removal service. Incogni and DeleteMe include custom removals, and Onerep and Optery include them on their top tiers, but Aura doesn't offer them yet.
No standalone data removal: We still love everything Aura includes for identity theft protection, but it may get expensive if you only need a data removal tool.
| Price range | $7.00–$20.00/mo |
| Free trial | Yes — 14 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 425+ |
| How often is data rechecked? | Daily |
| Privacy reports | Yes — any time new information is found |
| Learn more | Get Aura
Read Aura Review |
Aura Data Removal's 4.7 rating reflects a capable service that bundles data removal into a broader security suite. It includes the same 425+ broker coverage across all three plans, has a clean, intuitive dashboard, and the support team was fast and helpful in our testing.
But Aura Data Removal struggled the most in the features category because it has no custom removal requests, no real-time broker alerts, and no way to buy a data removal service on its own.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.5 |
| Features | 60% | 4.5 |
| Customer service | 10% | 5.0 |
Data removal service covering 318-870+ data broker sites, with fully automated monthly removals
Data breach monitoring included on every plan, with recommendations on how to protect your data after a breach
Family plans cover up to 6 users, more than Incogni, Aura, or DeleteMe offer
Bigger family plans: If you need data removal for more than yourself, then Onerep edges out Incogni on family coverage. Incogni's Family plan covers up to 5 people for $15.99/mo; Onerep's Family plan covers up to 6 for $15.00/mo, one more person for less money.
Unlimited names and addresses: Every person on Onerep's plan also gets the same unlimited name, phone number, and address coverage as a solo account. That matters because a lot of data removal services put limits on how many aliases or addresses you can submit per person, including Incogni.
Incogni limits you to three email addresses and three physical addresses. Onerep doesn't, so a family that's moved a few times or has members who go by more than one name isn't stuck choosing which details to prioritize.
Custom removals cost more: Like Incogni, Onerep locks unlimited custom removals behind its top tier. If you expect to need help with sites outside either service's standard coverage, factor that cost in either way.
Limited entry tier: Onerep's entry tier only covers people-search sites, not non-public data brokers.
Past trust concerns: A March 2024 Krebs on Security investigation tied Onerep's founder to Nuwber, a now-sunset people-search site Onerep used to remove users from.
| Price range | $8.33-$55.95/mo |
| Free trial | Yes — 5 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 318-870+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — monthly |
| Learn more | Get Onerep
Read Onerep Review |
Onerep received a 4.5 star rating because it offers automated scans, a tidy dashboard, and removal requests across 318-870+ data brokers.
However, Onerep received a lower experience score because we're concerned about the background of Onerep's CEO, who founded dozens of people-search sites.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 3.0 |
| Value | 5% | 4.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
Scans 350+ data broker sites automatically and includes automations for removals from 650+ other sites
Creates unlimited masked email addresses and phone numbers so companies never get your real info in the first place
Includes scam call protection, a VPN, password manager, dark web monitoring, and $1M in ID theft insurance on every plan
Unlimited aliases: Cloaked tackles the data collection problem from the start by creating aliases. Its alias system generates unlimited masked email addresses and phone numbers you can hand out instead of your real ones, so companies never collect your actual info in the first place.
Security extras on every plan: Every Cloaked plan bundles a VPN, password manager, scam call protection, dark web monitoring, and $1 million in ID theft insurance at no extra cost.
Compare that to Incogni, which is a focused, removal-only tool by default. You'd need its Protect plan, which adds Coveron, to get identity theft protection, or a Surfshark One+ bundle to get email and phone masking.
Fewer brokers and no custom removals: Incogni covers more data brokers automatically: 420+ versus Cloaked's 350+. Its Unlimited plan also adds unlimited custom removals across 2,000+ additional sites with a human privacy specialist, something Cloaked doesn't offer at any tier.
Glitchy apps: Cloaked gave us trouble during testing. Email Guard failed to load on both Android and iPhone, Call Guard didn't support our tester's carrier, and the iOS app threw an error when we tried to cancel.
| Price range | $9.99-$29.99/mo |
| Free trial | No, but it offers a 30-day money-back guarantee |
| Data broker opt-out | Yes |
| Number of data brokers covered | 350+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — as data is removed |
| Learn more | Get Cloaked
Read Cloaked Review |
Cloaked earned a 4.7 star rating for its user-friendly data removal apps and robust digital privacy features. It includes the same 350+ broker coverage across monthly and annual plans and offers a lot of privacy extras, including unlimited aliases, scam call protection, and a VPN. It also bundles identity theft insurance and a password manager for online security.
We docked Cloaked in the Value and Features categories because it's pricier than competitors, and it lacks custom removal requests.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 5.0 |
| Value | 5% | 4.5 |
| Features | 60% | 4.5 |
| Customer service | 10% | 5.0 |
Has a free plan that finds your data on broker sites
Removals Report comes with screenshots to prove progress
Extended Reach allows for additional broker coverage
Solid free plan: Optery offers a free plan with several reports showing where your data appears online. This is helpful if you want to reduce your online footprint but don't have the budget for another subscription. Optery aggregates the data so you can start requesting removals yourself.
Quarterly Exposure Report: Optery's free plan sends you an Exposure Report every 90 days, as long as you log in within that period. If you upgrade, you'll receive monthly automated scans and the ability to opt out of new data broker sites.
Removal transparency: Optery's database clearly lists the sites it covers, with tabs for each plan, so you can see what's included before you pay.
Confusing plans: You need to turn on Expanded Reach to get the maximum number of removals on paid plans, and it isn't on by default. Custom removals are only included on the top Ultimate plan, and you have to wait 30 days before you can submit them. Incogni lets you submit custom removals as soon as your account is active.
Expensive paid plans: Optery’s paid plans get expensive quickly—you can easily pay several times more per year than with Incogni.
Weaker encryption in transit: While Optery uses AES-256 encryption on data at rest (not in transit or in use), it uses weaker encryption on data in transit, which may be a deal-breaker for the most staunch privacy advocates.
| Price range | $3.25–$24.99/mo |
| Free trial | No, but there’s a limited free tier |
| Data broker opt-out | Yes |
| Number of data brokers covered | 130-640+ |
| How often is data rechecked? | Monthly (with premium plans) |
| Privacy reports | Yes — quarterly |
| Learn more | Get Optery
Read Optery Review |
Optery received a high star rating of 4.9 due to its affordable starting price, full suite of data removal features, and multiple ways to contact customer service.
| Decision factor | Weight | Verdict |
| Editor's score | 25% | 4.5 |
| Value | 5% | 5.0 |
| Features | 60% | 5.0 |
| Customer service | 10% | 5.0 |
Incogni is a dedicated data removal service. If you want to remove your personal data from the internet but don’t have time to contact hundreds of data brokers and people-search sites directly, an automated tool like Incogni can make the process much easier. Incogni covers 420+ data brokers on all plans.
Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
Learn more in our complete Incogni review.
If one of these other services sounds like a better option and you’d like to switch, you can cancel your Incogni subscription at any time. You can stop auto-renewal on your subscription directly in your Incogni account, or contact Incogni via email at support@incogni.com.
Incogni also has a 30-day money-back guarantee. If it’s your first month, you can email Incogni to request a refund.
If you want to get your personal information off the internet but don’t want to use Incogni, plenty of options exist. We've tested top data removal services and found DeleteMe to be the best Incogni alternative for most people, thanks to custom removals on every plan and a lower two-year price. Aura is also a highly rated data removal service that includes a powerful identity theft protection suite.
Onerep can cover multiple family members and friends under one plan, Cloaked has a suite of identity masking tools, and Optery offers a decent free option. Whichever you choose, effective data removal services will put you in a much better position to protect your privacy and stay safe online.
All About Cookies asked data privacy experts to weigh in on best practices.
In some cases, you can opt out of data collection by rejecting cookies or denying app permissions on your phone.
Unfortunately, these tactics won't work with data brokers and people search sites. The only thing you can do is request that your data be removed, which is where Incogni and its alternatives come in.
A data broker is a business or website that collects publicly available data about individuals or businesses, aggregates it into profiles, and then sells these profiles to other people or businesses.
The amount of data these sites are able to legally collect is astonishing — nearly any personal detail you can think of is fair game.
Most websites that retain personal information have a way to request that this information be removed. You can also opt out of future data collection in some cases.
The process is different for pretty much every site, and you should expect it to be a long and aggravating process, especially if you want to be thorough. Check out our guide to removing information from the internet for help and tips.
Top-rated data removal service that scrubs your info from 420+ data broker sites automatically
Independently verified by Deloitte, meaning removals are actually sent, confirmed, and not just claimed
The Unlimited plan extends coverage to 2,000+ additional sites with human-assisted custom removals
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