Top 5 Surfshark Incogni Alternatives of 2024
Looking for privacy while surfing the web but trying to avoid Surfshark? Maintain your privacy online with these top data removal tools.
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Last updated May 30, 2024
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Removes your data from the web to avoid scams, spam and stalkers
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No extra features
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Surfshark Incogni removes personal information from data brokers and people search sites. However, despite being one of the best data removal services, it’s not perfect for everyone. Fortunately, there are enough alternatives on the market that it doesn’t have to be.
Our favorite Surfshark Incogni alternatives include DeleteMe (covers a huge number of sites), Aura (offers fully featured identity theft protection), HelloPrivacy (very simple to use), Optery (has a solid free plan and also scans a ton of sites), and Onerep (a well-rounded service at a competitive price).
We’ll get into the nitty-gritty details to help you pick the right one for your needs.
In this article
What is Incogni?Top 5 data removal services compared
The top 5 data removal alternatives
How to cancel an Incogni subscription
Incogni alternatives FAQs
Bottom line
What is Incogni?
Incogni is a data removal tool from Surfshark — a company that’s well known for its privacy-focused software, including an excellent Surfshark VPN. If you want to remove personal data from the internet but don’t have time to reach out to hundreds of data brokers and people search sites directly, an automated tool like Incogni can help make the process significantly easier.
Pros
- Fully automated, low-maintenance tool
- Clear dashboards — information is easy to read and understand
- Relatively affordable compared to other data removal tools
Cons
- Few extra security features included
- No privacy reports
Top 5 data removal services compared
| Data removal service | 
|
|
|
|
Onerep |
| Starting price | Starts at $10.75/mo (billed annually) | Starts at $9.00/mo (billed annually) | Starts at $8.33/mo (billed annually) | Starts at $3.99/mo | Starts at $8.33/mo |
| Free trial | Yes — 14 days | No, but there’s a limited free tier | No, but there’s a limited free tier | Yes — 5 days | |
| Number of data brokers covered | 750+ | 20+ | 95+ | 335+ | 199 |
| Privacy reports | Yes — quarterly | Yes — any time new information is found | Yes — monthly | Yes — quarterly | Yes — monthly |
| Learn more | Get DeleteMe | Get Aura | Get HelloPrivacy | Get Optery | Get Onerep |
The top 5 data removal alternatives
While we really like Incogni overall, it won’t be for everyone. Some users may prefer a tool with more features while others may want something with a free option to try out. Still, others may want something a bit more hands-on. Fortunately, there are plenty of options when it comes to data removal.
DeleteMe
DeleteMe
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Removes your data from the web to avoid scams, spam and stalkers
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100+ million successful opt-out removals
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Provides continued removals every three months
DeleteMe is an easy-to-use data removal tool that’s ideal for users who want a few more features than Incogni — and don’t mind paying for it. It’s a solid middle ground between something like Aura (a full-featured identity theft protection suite) and Incogni (a super-basic automated data remover). DeleteMe offers plans for one or two people.
What we liked
DeleteMe offers robust data removal from a huge number of sites — over 750. Incogni, by comparison, only removes data from 180. DeleteMe also offers additional privacy features, like email, phone number, and credit card masking.
What we didn’t like
DeleteMe is one of the more expensive options in this space. DeleteMe doesn’t offer 24/7 customer support, which we feel is a miss given the price.
DeleteMe specs
| Price range | $8.71–$27.42/mo |
| Free trial | No |
| Data broker opt-out | Yes |
| Number of data brokers covered | 750+ |
| How often is data rechecked? | Quarterly |
| Privacy reports | Yes — quarterly |
| Learn more | Get DeleteMe
Read DeleteMe Review |
Aura
Aura Identity Theft
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Excellent identity theft protection service
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Includes a password manager and VPN
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Robust tools for children’s security
Aura is a full-fledged identity theft protection solution, which sets it apart from the other options we’ve rounded up here. In other words, it’s a one-stop shop for online privacy protection. There are individual, couple, and family plans available.
What we liked
Aura includes a number of extra features that make it a one-stop shop for privacy. These include a password manager and a virtual private network (VPN). It also includes excellent tools for keeping children safe, such as sex offender alerts, child SSN monitoring, and alerts for threats received when playing online games.
What we didn’t like
There’s not a lot to dislike about Aura, but one gripe we had was that the credit monitoring only checks your VantageScore and not your FICO score. It also doesn’t provide any social media account monitoring, which seems like an oversight for an identity protection tool.
Aura specs
| Price range | $9.00–$30.00/mo |
| Free trial | Yes — 14 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 20+ |
| How often is data rechecked? | “Continually, 24/7” |
| Privacy reports | Yes — any time new information is found |
| Learn more | Get Aura
Read Aura Review |
HelloPrivacy
HelloPrivacy
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See if your address, phone number, or other info is exposed in seconds
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Comprehensive reports
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Easy to request info deletion
- No extra features
HelloPrivacy is a very straightforward tool that should appeal to users who just want to quickly scan for and remove data. There is a free version and a premium subscription.
What we liked
The straightforward nature of this tool makes it super easy to use. The free plan is a nice touch, but we really appreciate the month-to-month payment option. You can subscribe for a month to run a scan then drop back to the free plan until you feel the need to scan again.
What we didn’t like
The yearly price isn’t bad when compared to other data removal tools, but we don’t feel HelloPrivacy offers enough features to justify subscribing for a whole year at a time. We also had to do a bit of manual work to get data removed from a couple of sites during testing.
HelloPrivacy specs
| Price range | $8.33/mo to $9.99/mo |
| Free trial | No, but there’s a limited free tier |
| Data broker opt-out | Yes |
| Number of data brokers covered | 95+ |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — monthly |
| Learn more | Get HelloPrivacy
Read HelloPrivacy Review |
Optery
Optery
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Has a free plan that finds your data on broker sites
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Removals Report comes with screenshots to prove progress
- AES-256 encryption isn't always used
Optery is an interesting option in the data removal space. It’s somewhat unique in that it offers a free tier, but at the same time, the paid subscription prices are among the most expensive of any data removal service. There are four plan options: Free, Core, Extended, and Ultimate.
What we liked
Optery’s free plan is a nice touch. It’ll help you find your data on broker and people search sites, and you can then opt out on your own at no charge. If you want to go with the paid options, you get some nice extra features, including the ability to automatically opt out of new data broker sites.
What we didn’t like
Optery’s paid plans get expensive quickly — you can easily pay several times more per year than what you would with Incogni. Additionally, while Optery uses AES-256 encryption on data at rest (not in transit or in use), it uses weaker encryption on data in transit, which may be a deal-breaker for the most staunch privacy advocates.
Optery specs
| Price range | $3.99–$24.99/mo (for paid plans) |
| Free trial | No, but there’s a limited free tier |
| Data broker opt-out | Yes |
| Number of data brokers covered | 335+ |
| How often is data rechecked? | Quarterly |
| Privacy reports | Yes — quarterly |
| Learn more | Get Optery
Read Optery Review |
Onerep
Onerep is a “fully automated AI-powered data removal service” that claims to remove personal data from 199 websites. The service offers a brief free trial (five days) and then a choice of individual or family plans. It’s a well-rounded service that does several things well.
What we liked
Onerep’s free trial is useful to get a feel for the service, and the yearly pricing is in line with other options. We also appreciate that there’s a month-to-month option, although the price rises dramatically if you go this route.
What we didn’t like
Onerep doesn’t offer any extra features. You get automated data removal and a monthly email report — that’s it. Additionally, the Onerep website and help documentation are a bit sparse. We’d prefer to see a stronger online presence with more details about how the service works.
Onerep specs
| Price range | $8.33–$27.95/mo |
| Free trial | Yes — 5 days |
| Data broker opt-out | Yes |
| Number of data brokers covered | 199 |
| How often is data rechecked? | Monthly |
| Privacy reports | Yes — monthly |
| Learn more | Get Onerep |
How to cancel an Incogni subscription
If one of these other services sounds like a better option and you’d like to switch, you can cancel your Incogni subscription at any time. However, the only way to do so is to send an email to the Incogni support team requesting that they stop automatic payments. The email address is support@incogni.com.
Incogni also has a 30-day money-back guarantee. If it’s your first month with the service, you can send an email to Incogni requesting a refund.
Incogni alternatives FAQs
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How do I stop companies from collecting my data?
In some cases, you can opt out of data collection by rejecting cookies or denying app permissions on your phone.
Unfortunately, in the case of data brokers and people search sites, these tactics won’t work. The only thing you can do is request that your data be removed, which is where Incogni and its alternatives come in.
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What is a data broker?
A data broker is a business or website that collects publicly available data about individuals or businesses, aggregates it into profiles, and then sells these profiles to other people or businesses.
The amount of data these sites are able to legally collect is astonishing — nearly any personal detail you can think of is fair game.
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How can I remove my data from the internet?
Most websites that retain personal information have a way to request that this information be removed. You can also opt out of future data collection in some cases. The process is different for pretty much every site, and you should expect it to be a long and aggravating process, especially if you want to be thorough.
Check out our guide to removing information from the internet for help and tips.
Bottom line
If you’re looking to get your personal information off the internet but don’t want to use Surfshark Incogni, there are plenty of other excellent data removal tools to choose from.
DeleteMe includes additional privacy tools, and Aura is a powerful identity theft protection suite.
HelloPrivacy is a simple tool with a hands-off approach, and Optery offers a decent free plan. Onerep offers a good mix of features and cost.
Whichever you choose, you’ll be in a much better spot to protect your privacy and stay safe online when you use effective data removal services.
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Incogni
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Limits public access to your information and protects your data from theft
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Sends removal requests on your behalf
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Tracks and repeats removal requests if needed
Author Details
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Dave Schafer is a professional writer with a decade of experience specializing in cybersecurity. His expertise spans gadgets, technology, and the internet, with a focus on topics such as routers, hardware, and VPN product comparisons.
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