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Best for beginners
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Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
Best for comprehensive data removal
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Easy-to-understand reports
Comes with a Chrome extension to block trackers
If you’ve ever done an internet search for yourself and been uncomfortable with the amount of information you found, services like Incogni and Privacy Bee are a good way to get peace of mind. In this head-to-head comparison, Privacy Bee wins.
Incogni is more automated, making it a great choice for anyone new to these services. Privacy Bee has more robust features, making it great for scouring the web to remove a lot of data.
We compare their pricing, features, compatibility, and more to help you choose the best data privacy provider.
Data removal services like Incogni and Privacy Bee help reduce spam, scams, and even the likelihood of being a victim of identity theft.
Incogni has many great features that can help you if you’re new to online data removal. Privacy Bee delves a little further and allows you to protect yourself by digging deep into the internet.
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| Star rating | ||
| Price | $7.49–$32.98/mo | $197.00/yr |
| # of site removals | 179 | 855+ |
| Privacy reports | ||
| Family plan | ||
| Recurring removals | ||
| Custom removal requests | ||
| Encryption | Unspecified | Unspecified |
| Extras | No, unless you get it as part of the Surfshark One+ plan | Browser extension with tracker blocking, house blur requests for Google maps |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
To review data removal services, we sign up for the service anywhere from a week to a month in advance. This allows it time to gather our data, scrub it from the data broker and people search sites, and send us reports on its process.
With so many data broker websites, you’ll want to make sure the one you choose sends requests to a lot of them, as well as follows up and searches for more.
Once we've spent some time with the service, we calculate our editorial rating by taking into account key features, prices, security measures, and other criteria.
To learn more about how we test, check out our full data removal testing methodology here.
Our Pick |
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| Paid monthly | $14.98/mo | N/A |
| Paid annually | $7.49/mo (billed annually) | $197.00/yr |
| Number of people covered | Up to 4 | 1 plus family members |
| Money-back guarantee | Yes — 30 days | |
| Best value plan | Individual Annual Plan for $7.49/mo (billed annually) | Privacy Bee for $197.00/yr |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Incogni doesn’t charge more for additional features, choosing instead to include all features in all plans. You pick your plan based on how many people need coverage and can choose between a monthly or annual subscription. There are no free trials or scans, but you do get a 30-day money-back guarantee.
Privacy Bee has one annual plan option that can be purchased at once. If you need to cover family members, you can invite them to your plan at no additional cost. There aren’t any free trials or even a refund policy, but you can scan your name for free to see all the places your data exists online.
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Our Pick | |
| Free scan | ||
| Data broker opt-out | ||
| Data broker site scans | ||
| Number of data brokers covered | 180+ | 440+ |
| How often is data rechecked? | Quarterly | Continuously |
| Monthly report | ||
| Marketing list removal | ||
| Email privacy | ||
| Privacy reports | Yes — 24/7 monitoring | |
| Real-time alerts | ||
| Social media account monitoring | ||
| Dark web monitoring | ||
| Credit monitoring | ||
| Fraud monitoring | ||
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Privacy Bee offers many more features than Incogni, but it also has a lot less flexibility in pricing. Incogni scans a database of brokers while also looking for private firms. It deletes a lot, but it isn’t the most robust. On the other hand, Privacy Bee acts more like a hornet, aggressively attacking data brokers, sites, and even the dark web to get rid of as much of your information as possible.
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One of the features we really appreciate from Privacy Bee is the email monitoring. Much better than Gmail or other providers, it lets you decide what you think is spam and then helps you remove that junk from your inbox. Incogni also helps with marketing list removals, but not from the source of your email.
There’s a stark contrast between the features you receive with Incogni versus Privacy Bee. If you’re new to data removal, Incogni will help you ease into it and learn about the service. If you need more robust protection and monitoring, Privacy Bee has the extras that’ll really dig deep to remove all your personally identifiable information.
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Incogni doesn’t include any extra features, but it can be bundled with Surfshark or NordVPN.
Privacy Bee includes a browser extension for Chrome or Firefox that allows you to customize how that site uses your data. It also leverages privacy legislation to remind data hoarders of their legal obligations to remove your info.
Data removal services collect a lot of personal information, so it’s natural to be concerned about protecting that information. We scoured each service’s privacy policies to understand what data is collected, how it’s protected, and if it’s shared with any third parties for reasons other than providing services.
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| Encryption | ||
| Two-factor authentication | ||
| Multi-factor authentication | ||
| Collects data | Minimal | |
| Shares data with third parties | Minimal | |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Neither service was forthcoming with the type of encryption it uses. We were surprised to see there weren’t any biometric, two-factor authentication (2FA), or multi-factor authentication (MFA) options in place.
On a positive note, neither service’s privacy policy included language indicating that it would share your private information with third parties for marketing or other non-essential services. The third parties with whom your information is shared are strictly for operational purposes, like processing payments.
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Our Pick | |
| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| 24/7 customer support | ||
| Customer support options | Online guides, online form submission | Online guides, online form submission, privacy concierge |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Because data removal services are web-based platforms, they should work on any operating system you use. Incogni doesn’t include a browser extension, while Privacy Bee has one for Chrome and Firefox. You can use the extension to see your data relationship with each page you visit and customize how your data is used on that site.
As far as customer support goes, Incogni only has two options, both of which require waiting. Whether you’re sifting through online guides or waiting on a response from a form submission, you won’t be able to get an answer right away.
Privacy Bee offers immediate options like chat and phone, as well as a privacy concierge. We still had to wait for support with Privacy Bee, but the service was more transparent than Incogni about wait times.
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Incogni is better than Privacy Bee in terms of pricing and pricing structure, but Privacy Bee has more features and customer support options. In fact, the additional features offered by Privacy Bee provide a more robust and safer environment for data deletion. With Privacy Bee’s 24/7 monitoring, you can quickly break the cycle of data leaks and catch them before sites have a chance to grab your information.
Yes, Incogni is worth it, especially if you’re new to data removal software or looking for something a little more hands-off. Incogni is automated. Once you get it set up, it takes very little maintenance to keep it going.
There are many differences between Incogni and Privacy Bee. Incogni is more of an automated system, which is great for novices or anyone new to data removal services. Privacy Bee is much more hands-on and has many management capabilities. Privacy Bee offers one plan with one pricing structure, while Incogni offers several different pricing structures that include all its features. Adding family members is included with Privacy Bee, while Incogni gives you the option to purchase individual or family plans.
Privacy Bee offers more features and better customer support options than Incogni, but Incogni offers data removal services for less. If your goal is to remove yourself as much as possible from the internet, then Privacy Bee would be the better choice. Still, don’t discount Incogni, especially if you want a more automated experience.
If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.
Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
Identity protection services like Incogni and Privacy Bee offer valuable time-saving benefits, reducing your chances of scams, spam, and even identity theft. If neither includes the prices or features you’re looking for, check out some of our other favorite services below.
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
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