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Best for beginners
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Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
Best for comprehensive data removal
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Easy-to-understand dashboard with privacy risk score
Includes additional tools like private search and Gmail inbox scan
If you’ve ever done an internet search for yourself and been uncomfortable with the amount of information you found, services like Incogni and Privacy Bee are a good way to get peace of mind. In this head-to-head comparison, Incogni wins.
Incogni is more automated, making it a great choice for anyone new to these services. Its top tier also boasts unlimited custom removals, which means you can potentially get your data removed from virtually every data broker and people search site. Privacy Bee offers more robust features with its top-tier plan, like dark web monitoring and having your house blurred on public maps, but it's expensive.
We compare their pricing, features, compatibility, and more to help you choose the best data privacy provider.
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Our Pick |
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| Star rating | ||
| Price | $7.99–$31.98/mo | $8.00-$67.00/mo |
| # of site removals | 420+ | 879+ |
| Privacy reports | ||
| Family plan | ||
| Recurring removals | ||
| Custom removal requests | ||
| Encryption | AES-256 GCM | Unspecified |
| Extras | Bundled with Surfshark One+ plan: VPN, antivirus, and more | Browser extension with tracker blocking for Firefox, house blur requests for Google Maps and Apple Maps |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
We take testing data removal services seriously, using a consistent approach across 10+ services to give you reliable information to make the right choice.
We sign up for each service 1-4 weeks before our full review begins. This gives the service time to find our personal information across the web, contact data brokers to remove it, and show us how well their process actually works through real results and reports.
The best services reach out to hundreds of data broker and people search sites, not just a handful. We make sure services don't just send one removal and call it done. Instead, we look for companies that actively monitor these sites and follow up when your information pops back up (because it often does).
Our final ratings consider several key factors: how well the service works, whether it's worth the price, how they protect your information, and how easy it is to use. We also factor in customer support quality, since you'll want help if issues come up.
To learn more about how we test, check out our full data removal testing methodology here.
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Our Pick |
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| Paid monthly | Starts at $15.98/mo | Starts at $16.42/mo (billed annually) |
| Paid annually | Starts at $7.99/mo (billed annually) | $8.00/mo (billed annually) |
| Max # of people covered | 5 | 3 |
| Money-back guarantee | Yes — 30 days | Yes — 30 days |
| Best value plan | Individual Unlimited Annual Plan for $14.99/mo (billed annually) | Privacy Bee Pro Annual $18.00/mo (billed annually) |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Incogni previously had only one tier, but now there's an Unlimited tier with additional removal options. You can also select your plan based on the number of people who need coverage.
And Incogni is so committed to helping people reclaim their digital privacy that it offers free scans and opt-out guides so anyone can remove their data even if they can't purchase a subscription.
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Privacy Bee offers three plans: Essentials, Pro, and Signature. Although all plans offer a whopping 879+ removals, only the top-tier plan includes custom removals, dark web monitoring, and priority expedited removals.
With Privacy Bee, you can purchase annual plans for individuals, couples, families, and businesses; however, the costs become exorbitant as the number of people added to the plan increases.
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Our Pick | |
| Free scan | ||
| Data broker opt-out | ||
| Data broker site scans | ||
| Number of data brokers covered | 420+ | 879+ |
| How often is data rechecked? | Every two months for public data brokers, quarterly for private data brokers | Continuously |
| Marketing list removal | ||
| Email privacy | Yes, with Surfshark One+ bundle | |
| Privacy reports | Yes — Monthly | Yes — 24/7 monitoring |
| Real-time alerts | ||
| Social media account monitoring | ||
| Dark web monitoring | ||
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Privacy Bee acts more like a hornet, aggressively attacking data brokers, people search sites, and even the dark web to remove as much of your information as possible.
Comparatively, Incogni scans a database of brokers while also looking for private firms. You can also submit unlimited custom removals with the top plan.
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One of the features we really appreciate from Privacy Bee is the email monitoring. Much better than Gmail or other providers, it lets you decide what you think is spam and then helps you remove that junk from your inbox. Incogni also helps with marketing list removals, but not from the source of your email.
There’s a stark contrast between the features you receive with Incogni versus Privacy Bee. If you’re new to data removal, Incogni will help you ease into it and learn about the service. If you need more robust protection and monitoring, Privacy Bee offers extras that’ll thoroughly remove all your personally identifiable information.
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Incogni doesn’t include any extra features, but it can be bundled with top-notch security software, including Surfshark VPN, Surfshark CleanWeb (an ad blocker), Surfshark Alert (ID monitoring), and much more as part of Surfshark One+.
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Blocks ads and pop-ups, including cookie consent requests, while browsing
Can also browse ad-free without a digital footprint with the Surfshark Search engine
All-in-one app includes VPN, antivirus scans, alternative ID creation, malware protection, and more on unlimited devices
Privacy Bee includes a browser extension for Firefox that allows you to customize how that site uses your data. It also leverages privacy legislation to remind data hoarders of their legal obligations to remove your info.
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Data removal services collect a lot of personal information, so it’s natural to be concerned about protecting that information. We reviewed each service’s privacy policy to understand what data is collected, how it’s protected, and whether it’s shared with any third parties for purposes other than providing services.
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Our Pick |
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| Encryption | AES-256-GCM | N/A |
| Two-factor authentication | ||
| Collects data | Minimal | Minimal |
| Shares data with third parties | Minimal | |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Incogni is transparent about the encryption protocols used to protect your data, and it offers two-factor authentication (2FA) to further secure your account from hackers.
Neither service’s privacy policy included language indicating that it would share your private information with third parties for marketing or other non-essential services. The third parties with whom your information is shared are used solely for operational purposes, such as processing payments.
But Incogni has the leg up on Privacy Bee because it's the first data removal service to be audited by a third-party firm. Released in August 2025, Deloitte provided an assurance report confirm that Incogni does cover 420+ brokers, receives removal confirmations from 420+ brokers, and that it doesn't sell customers' personal data, among other things.
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Our Pick |
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Customer support options | 24/7 live support, email, live chat, social media, web form, FAQs, help desk | Online guides, online form submission, privacy concierge |
| Learn more | Get Incogni
Read Incogni Review |
Get Privacy Bee
Read Privacy Bee Review |
Data removal services are typically web-based platforms, so they should work any browser. However, Incogni has added an Android app to its arsenal. With the app, you can run exposure scans and view your privacy dashboard.
Incogni doesn’t include a browser extension, whereas Privacy Bee does for Firefox. You can use the extension to see your data relationship with each page you visit and customize how your data is used on that site.
As far as customer support goes, Incogni offers 24/7 live support as well as chat and social media, so you can connect with a representative ASAP.
Privacy Bee offers some immediate options, including chat and phone, as well as a dedicated privacy concierge. But we still had to wait for support from Privacy Bee.
Yes, Incogni is better than Privacy Bee in terms of transparent services and pricing. However, with Privacy Bee’s 24/7 monitoring, you can quickly break the cycle of data leaks and catch them before sites have a chance to grab your information.
Privacy Bee Pro is the best value plan, but it's more expensive than Incogni's Unlimited plan, which boasts unlimited custom removals. That feature alone makes Incogni better than most competitors.
Yes, Incogni is worth it, especially if you’re new to data removal software or looking for a robust, automated service. Incogni is the ultimate "set-and-forget" service, offering the option for comprehensive data removal through unlimited custom removals.
There are many differences between Incogni and Privacy Bee. Incogni is more of an automated system, which is great for novices or anyone new to data removal services. Privacy Bee includes additional privacy tools, such as dark web monitoring, and it also offers real-time alerts and continuous monitoring, which many competitors lack.
On the flip side, Incogni is generally more affordable and offers better long-term value if you're interested in custom removals.
Incogni provides comprehensive data removal services at a lower cost. It's also super transparent about which data brokers or people search sites are targeted, whereas other top competitors inflate the number of automatic removals.
Incogni is also the only service to offer unlimited custom removals as soon as your subscription is activated. With Incogni, there's no waiting or jumping through hoops to get your data removed.
Get fewer spam calls, robocalls, and scam notifications
Hide your address, phone number, and email from the public
Lower exposure to cyberattacks and financial scams
Identity protection services, such as Incogni and Privacy Bee, offer valuable time-saving benefits, reducing your chances of scams, spam, and even identity theft. If neither includes the prices or features you’re looking for, check out some of our other favorite alternative data removal services below. Here's how Incogni compares to others we've tested:
 Incogni |
 Aura |
 DeleteMe |
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| Starting price | From $7.99/mo (billed annually) | From $7.00/mo (billed annually) | From $8.60/mo (billed annually) |
| Max # of people covered | 5 | 5 | 4 |
| # of data brokers automatically checked | 420+ | 130+ | 153+ |
| Automatic data broker opt-out | |||
| Custom removals | |||
| Real-time alerts | |||
| Privacy reports | |||
| Learn more | Get Incogni | Get Aura | Get DeleteMe |
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
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