Incogni vs. Privacy Bee 2025

If you’ve ever done an internet search for yourself and been uncomfortable with the amount of information you found, services like Incogni and Privacy Bee are a good way to get peace of mind. In this head-to-head comparison, Privacy Bee wins.

Incogni is more automated, making it a great choice for anyone new to these services. Privacy Bee has more robust features, making it great for scouring the web to remove a lot of data.

We compare their pricing, features, compatibility, and more to help you choose the best data privacy provider.

Incogni vs. Privacy Bee review at a glance

Data removal services like Incogni and Privacy Bee help reduce spam, scams, and even the likelihood of being a victim of identity theft.

Incogni has many great features that can help you if you’re new to online data removal. Privacy Bee delves a little further and allows you to protect yourself by digging deep into the internet.

• Incogni: Best for beginners
• Privacy Bee: Best for comprehensive data removal

Incogni vs. Privacy Bee compared

Star rating	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$8.29–$32.98/mo	$8.00-$67.00/mo
# of site removals	210	855+
Privacy reports
Family plan
Recurring removals
Custom removal requests
Encryption	Unspecified	Unspecified
Extras	No, unless you get it as part of the Surfshark One+ plan	Browser extension with tracker blocking, house blur requests for Google maps
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Incogni pros and cons

Privacy Bee pros and cons

Which data removal service is the better value?

	Our Pick
Paid monthly	Starts at $16.58/mo	N/A
Paid annually	Starts at $8.29/mo (billed annually)	$197.00/yr
Number of people covered	Up to 4	1 plus family members
Money-back guarantee	Yes — 30 days
Best value plan	Individual Annual Plan for $8.29/mo (billed annually)	Privacy Bee for $197.00/yr
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Incogni plans

Incogni previously only had one tier, but now there's an Unlimited tier with more removal options. You can also pick your plan based on how many people need coverage. 

• Standard: This plan allows you to remove your information from data brokers and people search sites. It also includes transparent reports on the status of your data removal and continued searches to ensure your information doesn’t appear elsewhere. You can purchase an annual or monthly subscription. 
• Unlimited: This plan expands on Standard by adding custom removals and complex removals. However, Unlimited is only available as an annual subscription.

There are no free trials or scans, but you do get a 30-day money-back guarantee.

Privacy Bee plans

Privacy Bee has one annual plan option that can be purchased at once. If you need to cover family members, you can invite them to your plan at no additional cost. 

• Annual plan: You’ll receive 24/7 monitoring and removal from data brokers, people searches, and marketing lists. A browser extension helps you request data removal from sites in real-time. Email scanners help reduce the junk mail you get. You’ll also receive Privacy Bee’s ongoing data removal services that continually monitor the internet and the dark web for your data.

There aren’t any free trials or even a refund policy, but you can scan your name for free to see all the places your data exists online.

Which data removal service has the better features?

		Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	180+	440+
How often is data rechecked?	Quarterly	Continuously
Monthly report
Marketing list removal
Email privacy
Privacy reports		Yes — 24/7 monitoring
Real-time alerts
Social media account monitoring
Dark web monitoring
Credit monitoring
Fraud monitoring
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Privacy Bee offers many more features than Incogni, but it also has a lot less flexibility in pricing. Incogni scans a database of brokers while also looking for private firms. It deletes a lot, but it isn’t the most robust. On the other hand, Privacy Bee acts more like a hornet, aggressively attacking data brokers, sites, and even the dark web to get rid of as much of your information as possible.

One of the features we really appreciate from Privacy Bee is the email monitoring. Much better than Gmail or other providers, it lets you decide what you think is spam and then helps you remove that junk from your inbox. Incogni also helps with marketing list removals, but not from the source of your email.

There’s a stark contrast between the features you receive with Incogni versus Privacy Bee. If you’re new to data removal, Incogni will help you ease into it and learn about the service. If you need more robust protection and monitoring, Privacy Bee has the extras that’ll really dig deep to remove all your personally identifiable information.

Additional features

Incogni doesn’t include any extra features, but it can be bundled with Surfshark or NordVPN. 

Privacy Bee includes a browser extension for Chrome or Firefox that allows you to customize how that site uses your data. It also leverages privacy legislation to remind data hoarders of their legal obligations to remove your info.

Which data removal service is more secure?

Data removal services collect a lot of personal information, so it’s natural to be concerned about protecting that information. We scoured each service’s privacy policies to understand what data is collected, how it’s protected, and if it’s shared with any third parties for reasons other than providing services.

Incogni vs. Privacy Bee data security

Encryption
Two-factor authentication
Multi-factor authentication
Collects data	Minimal
Shares data with third parties	Minimal
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Neither service was forthcoming with the type of encryption it uses. We were surprised to see there weren’t any biometric, two-factor authentication (2FA), or multi-factor authentication (MFA) options in place.

On a positive note, neither service’s privacy policy included language indicating that it would share your private information with third parties for marketing or other non-essential services. The third parties with whom your information is shared are strictly for operational purposes, like processing payments.

Which data removal service has the better user experience?

		Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options	Online guides, online form submission	Online guides, online form submission, privacy concierge
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Because data removal services are web-based platforms, they should work on any operating system you use. Incogni doesn’t include a browser extension, while Privacy Bee has one for Chrome and Firefox. You can use the extension to see your data relationship with each page you visit and customize how your data is used on that site.

As far as customer support goes, Incogni only has two options, both of which require waiting. Whether you’re sifting through online guides or waiting on a response from a form submission, you won’t be able to get an answer right away.

Privacy Bee offers immediate options like chat and phone, as well as a privacy concierge. We still had to wait for support with Privacy Bee, but the service was more transparent than Incogni about wait times.

FAQs

Incogni vs. Privacy Bee: Which is better?

Privacy Bee offers more features and better customer support options than Incogni, but Incogni offers data removal services for less. If your goal is to remove yourself as much as possible from the internet, then Privacy Bee would be the better choice. Still, don’t discount Incogni, especially if you want a more automated experience.

If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.

Incogni vs. Privacy Bee alternatives

Identity protection services like Incogni and Privacy Bee offer valuable time-saving benefits, reducing your chances of scams, spam, and even identity theft. If neither includes the prices or features you’re looking for, check out some of our other favorite services below.

• DeleteMe: DeleteMe doesn’t just work once; it provides quarterly checkups to ensure your data stays off the web. Plans are available for individuals, couples, and families, so you can get the coverage you need. We love DeleteMe’s large data broker database, which it uses to scan for your information quickly online. See how it compares in our DeleteMe vs. Privacy Bee and DeleteMe vs. Incogni reviews.
  
  Get DeleteMe | Read Our DeleteMe Review

• HelloPrivacy: HelloPrivacy offers monthly privacy reports so you can keep updated on who has and hasn’t deleted your info. It's easy startup makes it ideal for anyone new to data protection. We love HelloPrivacy’s user-friendly tools and interface.
  
  Get HelloPrivacy | Read Our HelloPrivacy Review

• Optery: Optery offers a free plan to help you track your data on your own. If you decide you want Optery to help you get it all deleted, an easy upgrade gives you access to features like removal reports and customer support. We love Optery’s convenience and effectiveness.
  
  Get Optery | | Read Our Optery Review