Incogni vs. Privacy Bee 2025

If you’ve ever done an internet search for yourself and been uncomfortable with the amount of information you found, services like Incogni and Privacy Bee are a good way to get peace of mind. In this head-to-head comparison, Incogni wins.

Incogni is more automated, making it a great choice for anyone new to these services. Its top tier also boasts unlimited custom removals, which means you can potentially get your data removed from virtually every data broker and people search site. Privacy Bee offers more robust features with its top-tier plan, like dark web monitoring and having your house blurred on public maps, but it's expensive.

We compare their pricing, features, compatibility, and more to help you choose the best data privacy provider.

Incogni vs. Privacy Bee review at a glance

• Incogni: Best for beginners
• Privacy Bee: Best for comprehensive data removal

Incogni vs. Privacy Bee compared

	Our Pick
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$8.29–$32.98/mo	$8.00-$67.00/mo
# of site removals	270+	879+
Privacy reports
Family plan
Recurring removals
Custom removal requests
Encryption	AES-256 GCM	Unspecified
Extras	Bundled with Surfshark One+ plan: VPN, antivirus, and more	Browser extension with tracker blocking for Firefox, house blur requests for Google Maps and Apple Maps
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Incogni pros and cons

Privacy Bee pros and cons

Which data removal service is the better value?

	Our Pick
Paid monthly	Starts at $16.58/mo	Starts at $16.42/mo (billed annually)
Paid annually	Starts at $8.29/mo (billed annually)	$8.00/mo (billed annually)
Max # of people covered	5	3
Money-back guarantee	Yes — 30 days	Yes — 30 days
Best value plan	Individual Unlimited Annual Plan for $14.99/mo (billed annually)	Privacy Bee Pro Annual $18.00/mo (billed annually)
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Incogni plans

Incogni previously had only one tier, but now there's an Unlimited tier with additional removal options. You can also select your plan based on the number of people who need coverage. And Incogni is so committed to helping people reclaim their digital privacy that it offers free scans and opt-out guides so anyone can remove their data even if they can't purchase a subscription.

• Standard: Incogni automatically scans 270+ data brokers and people search sites. It also includes transparent reports on the status of your data removal and continued searches to ensure your information doesn’t appear elsewhere. You can purchase an annual or monthly subscription. 
• Unlimited: This plan builds upon Standard by adding unlimited custom removals and complex removals. Although the Unlimited plan is only available as an annual subscription, it can be purchased for both individuals and families.

Privacy Bee plans

Privacy Bee offers three plans: Essentials, Pro, and Signature. Although all plans offer a whopping 879+ removals, only the top-tier plan includes custom removals, dark web monitoring, and priority expedited removals. With Privacy Bee, you can purchase annual plans for individuals, couples, families, and businesses; however, the costs become exorbitant as the number of people added to the plan increases. 

• Privacy Bee Essentials: The base plan claims to offer 879+ automatic removals, continuous monitoring, unlimited emails, phones, addresses, and alt. names for online identity protection, real-time dashboard reporting, and monthly reports.
• Privacy Bee Pro: On top of the base offerings, you get custom removals for 182,295 sites, Google, Yahoo, and Bing search monitoring, as well as search result removal, doxxing protection with social media listening, monitoring and removals of paste sites, dark web monitoring, mass-marketing opt-out, and the cherry on top: your house pic blurred out on Google Maps and Apple Maps.
• Privacy Bee Signature: All of the Pro features plus priority expedited removals and assistance for complex takedowns and critical exposures. You’ll receive 24/7 monitoring and removal from data brokers, people searches, and marketing lists. A browser extension helps you request data removal from sites in real time. Email scanners help reduce the amount of junk mail you receive. You’ll also receive Privacy Bee’s ongoing data removal services that continually monitor the internet and the dark web for your data.

Which data removal service has the better features?

		Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	270+	879+
How often is data rechecked?	Quarterly	Continuously
Marketing list removal
Email privacy	Yes, with Surfshark One+ bundle
Privacy reports	Yes — Monthly	Yes — 24/7 monitoring
Real-time alerts
Social media account monitoring
Dark web monitoring
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Privacy Bee acts more like a hornet, aggressively attacking data brokers, people search sites, and even the dark web to remove as much of your information as possible. Comparatively, Incogni scans a database of brokers while also looking for private firms. You can also submit unlimited custom removals with the top plan.

One of the features we really appreciate from Privacy Bee is the email monitoring. Much better than Gmail or other providers, it lets you decide what you think is spam and then helps you remove that junk from your inbox. Incogni also helps with marketing list removals, but not from the source of your email.

There’s a stark contrast between the features you receive with Incogni versus Privacy Bee. If you’re new to data removal, Incogni will help you ease into it and learn about the service. If you need more robust protection and monitoring, Privacy Bee offers extras that’ll thoroughly remove all your personally identifiable information.

Additional features

Incogni doesn’t include any extra features, but it can be bundled with top-notch security software, including Surfshark VPN, Surfshark CleanWeb (an ad blocker), Surfshark Alert (ID monitoring), and much more as part of Surfshark One+.

Privacy Bee includes a browser extension for Firefox that allows you to customize how that site uses your data. It also leverages privacy legislation to remind data hoarders of their legal obligations to remove your info.

Which data removal service is more secure?

Data removal services collect a lot of personal information, so it’s natural to be concerned about protecting that information. We reviewed each service’s privacy policy to understand what data is collected, how it’s protected, and whether it’s shared with any third parties for purposes other than providing services.

Incogni vs. Privacy Bee data security

	Our Pick
Encryption	AES-256 GCM	N/A
Two-factor authentication
Collects data	Minimal	Minimal
Shares data with third parties	Minimal
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Incogni is transparent about the encryption protocols used to protect your data, and it also offers two-factor authentication (2FA) to further secure your account from hackers. 

On a positive note, neither service’s privacy policy included language indicating that it would share your private information with third parties for marketing or other non-essential services. The third parties with whom your information is shared are used solely for operational purposes, such as processing payments.

Which data removal service has the better user experience?

	Our Pick
Windows
macOS
Android
iOS
Customer support options	24/7 live support, email, live chat, social media, web form, FAQs, help desk	Online guides, online form submission, privacy concierge
Learn more	Get Incogni Read Incogni Review	Get Privacy Bee Read Privacy Bee Review

Because data removal services are web-based platforms, they should work on any operating system you use. Incogni doesn’t include a browser extension, whereas Privacy Bee does for Firefox. You can use the extension to see your data relationship with each page you visit and customize how your data is used on that site.

As far as customer support goes, Incogni offers 24/7 live support as well as chat and social media, so you can connect with a representative ASAP.

Privacy Bee offers some immediate options, including chat and phone, as well as a dedicated privacy concierge. But we still had to wait for support from Privacy Bee.

FAQs

Incogni vs. Privacy Bee: Which is better?

Incogni provides comprehensive data removal services at a lower cost. It's also super transparent about which data brokers or people search sites are targeted, whereas other top competitors inflate the number of automatic removals. Incogni is also the only service to offer unlimited custom removals as soon as your subscription is activated. With Incogni, there's no waiting or jumping through hoops to get your data removed.

Incogni vs. Privacy Bee alternatives

If you’re searching for the best data removal services to reduce your online presence, then you’ll definitely want to read our guide. Once you sign up, you’ll begin to notice less email and phone spam, but you’ll also reduce your risk of becoming a victim of identity theft and scams.

Identity protection services, such as Incogni and Privacy Bee, offer valuable time-saving benefits, reducing your chances of scams, spam, and even identity theft. If neither includes the prices or features you’re looking for, check out some of our other favorite services below.