Incogni vs. Hogo Privacy Defense 2025

Discover which data removal service is best for you: Incogni's automated simplicity for cross-platform users or Hogo Privacy Defense's engaging interface for mobile users.
We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

Best for simplicity

4.9
Editorial Rating
Learn More
On Incogni's website

Privacy Protection
Incogni
End of Summer Deal: Save 55% with code COOKIE
  • Get fewer spam calls, robocalls, and scam notifications
  • Hide your address, phone number, and email from the public
  • Lower exposure to cyberattacks and financial scams

Best for interactive features

3.3
Editorial Rating
Learn More
On Hogo Privacy Defense's website

Privacy Protection
Hogo Privacy Defense
  • Easy to use and set up
  • Up to $25,000 in fraud insurance
  • Shares data for marketing purposes

When it comes to protecting your personal information online, both Incogni and Hogo Privacy Defense offer valuable services designed to keep your data safe from data brokers and other entities that seek to exploit your information. 

However, when it comes to data removal, Incogni is easily the better service. Hogo is good for users who like games and lightweight protection, while Incogni offers 420+ data brokers automatically scanned and unlimited custom removals. 

We can help you understand the features, pricing, and benefits of both Incogni and Hogo services so you can decide which one is best for you.

In this article
Review at a glance
Pricing
Features
Security
User experience
FAQs
Incogni vs. Hogo Privacy Defense: Which is better?

Incogni vs. Hogo Privacy Defense review at a glance

Incogni logo
Our Pick
Hogo Privacy Defense logo
Star rating
4.9
3.3
Price $7.99–$31.98/mo $5.99/mo
# of site removals 420+ 50+
Privacy reports
Family plan
Recurring removals
Custom removal requests
Encryption AES-256-GCM AES-256
Extras No, unless you get it as part of the Surfshark One+ plan Credit monitoring, financial account monitoring, identity theft insurance
Learn more Get Incogni
Read Incogni Review
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review

How we test and rate data removal services

We take testing data removal services seriously, using a consistent approach across 10+ services to give you reliable information to make the right choice.

We sign up for each service 1-4 weeks before our full review begins. This gives the service time to find our personal information across the web, contact data brokers to remove it, and show us how well their process actually works through real results and reports.

The best services reach out to hundreds of data broker and people search sites, not just a handful. We make sure services don't just send one removal and call it done. Instead, we look for companies that actively monitor these sites and follow up when your information pops back up (because it often does).

Our final ratings consider several key factors: how well the service works, whether it's worth the price, how they protect your information, and how easy it is to use. We also factor in customer support quality, since you'll want help if issues come up.

To learn more about how we test, check out our full data removal testing methodology here.

Incogni pros and cons

Incogni offers a straightforward, automated service ideal for those wanting a "set and forget" solution with broad data broker coverage.

Pros
  • Comprehensive data broker coverage
  • Fast response and removal
  • Unlimited tier includes unlimited custom removals
Cons
  • Can be more expensive than DeleteMe, Optery, and Privacy Bee

Hogo Privacy Defense pros and cons

Hogo Privacy Defense offers a more interactive experience with gamified elements and additional features, such as identity theft insurance, making it suitable for those who enjoy engaging with their data protection process.

Pros
  • Easy to use and set up
  • Free for basic features
  • Up to $25,000 in free fraud insurance
Cons
  • Doesn’t remove information from primary sites
  • Relatively basic features compared to other apps

Which data removal service is the better value?

Incogni logo
Our Pick
Hogo Privacy Defense logo
Paid monthly Starts at $15.58/mo $5.99/mo
Paid annually Starts at $7.99/mo (billed annually) N/A
Paid every two years N/A N/A
Max # of people covered 5 1
Money-back guarantee Yes — 30 days
Best value plan Standard for $7.99/mo (billed annually) Free
Learn more Get Incogni
Read Incogni Review
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review

Incogni plans

Incogni now offers two plan tiers: Standard and Unlimited. Both plans include automated data removal from data brokers with a focus on simplicity and ease of use. The individual and family options are available with both tiers.

  • Standard: This plan includes 420+ automated data removal requests, comprehensive data broker coverage, and basic monitoring features. You can pay for it monthly or annually. 
  • Unlimited: Everything included with the Standard plan, plus custom and complex removals handled by privacy experts. However, this plan can only be purchased annually. 

Incogni provides a 30-day money-back guarantee but does not offer a free trial.

Hogo Privacy Defense plans

Hogo Privacy Defense provides interactive plans suitable for individuals and households. The service includes gamified elements, identity theft insurance, and credit monitoring. 

  • Free plan: The free plan includes one swipe data broker removal, $ 25,000 fraud insurance, and the ability to stop robocalls and scams.
  • Premium plan: The Premium plan offers unlimited data removal requests for 50+ sites, identity theft insurance of up to $1 million, credit and financial monitoring, and a gamified user experience. This plan covers multiple users, making it great for families.

Hogo offers a 30-day money-back guarantee but does not have a free trial.

Winner: Incogni offers a legit data removal service at a decent price point. With Incogni, you receive over four times the automatic data removal requests compared to Hogo, as well as unlimited custom removals.

Which data removal service has the better features?

Incogni logo
Our Pick
Hogo Privacy Defense logo
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered 420+ 50+
How often is data rechecked? Quarterly Bi-weekly
Marketing list removal
Email privacy Yes, with Surfshark One+
Privacy reports Yes, monthly
Real-time alerts
Social media account monitoring
Dark web monitoring
Credit monitoring
Fraud monitoring
Learn more Get Incogni
Read Incogni Review
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review

Incogni focuses primarily on automated data removal, making it a streamlined choice for users who want to set up their service and let it run with minimal interaction. However, it lacks additional monitoring and alert features like real-time alerts, credit monitoring, and fraud monitoring. This can be a significant drawback for users who need continuous, comprehensive protection across various aspects of their digital and financial lives.

Incogni removal requests overview on main dashboard

On the other hand, Hogo Privacy Defense provides a broader range of monitoring features, including real-time alerts, credit monitoring, and fraud monitoring, which can be crucial for promptly addressing identity theft and fraud. The free scan feature allows users to get a glimpse of the service's capabilities before committing, which is a nice advantage. For users who prioritize these additional protections and real-time updates, Hogo might be the better option despite its smaller coverage of data brokers.

Hogo Privacy Defense app open on credit report tab

Additional features

Both services offer unique features beyond basic data removal. Incogni excels in its thorough approach to removing personal information from a vast number of data brokers. Plus, Incogni's Unlimited plans include unlimited custom removals. With a privacy specialist, you can request that your data be removed from other types of sites, such as legal resources, court records sites, educational forums, and more.

Hogo, while offering a more interactive experience, also includes valuable features like fraud resolution services, which help you recover if you fall victim to fraud, and identity theft insurance for premium users, which provides financial protection against the costs associated with identity theft.

Winner: Incogni wins because it offers more comprehensive coverage and unlimited custom removals, making it a more robust choice for users seeking extensive data protection.

Which data removal service is more secure?

When it comes to the best data removal services, security is paramount. Ensuring that your personal information is removed and protected during the process is crucial. Features like two-factor provide an extra layer of security, requiring additional verification steps to access your account.

For example, two-factor authentication might use a combination of a password and a code sent to your phone, while multi-factor authentication could include biometrics like fingerprints or facial recognition.

Reasonable data collection for account administration purposes, such as payment processing and monitoring, is acceptable as long as the service is transparent about what data is collected and how it is used. Sharing data with third parties should be minimal and only for necessary functions, such as payment processing or legal compliance.

Incogni vs. Hogo Privacy Defense data security

Incogni logo
Our Pick
Hogo Privacy Defense logo
Encryption AES-256-GCM AES-256
Two-factor authentication
Collects data Minimal
Shares data with third parties Minimal
Learn more Get Incogni
Read Incogni Review
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review

Incogni offers two-factor authentication (2FA), ensuring your account is more secure. Both services use AES-256 encryption, a robust standard for protecting data.

Incogni collects and shares minimal data, mainly for account administration and legal compliance. In contrast, Hogo Privacy Defense collects more extensive data and shares it with third parties, including for marketing purposes, which might be a concern for some users.

Winner: Incogni. Its minimal data-sharing practices make it a safer option overall.

Which data removal service has the better user experience?

Incogni logo
Our Pick
Hogo Privacy Defense logo
Windows
macOS
Android
iOS
24/7 customer support
Customer support options 24/7 live support, email, live chat, social media, web form, FAQs, help desk Email, online guides, blog
Learn more Get Incogni
Read Incogni Review
Get Hogo Privacy Defense
Read Hogo Privacy Defense Review

In terms of compatibility, Incogni supports a broader range of platforms, including Windows and macOS, whereas Hogo Privacy Defense is limited to mobile platforms (Android and iOS) and does not offer desktop applications. This makes Incogni more versatile for users who need cross-platform access to their data removal service.

Regarding customer support, Incogni offers more comprehensive options, including email, live chat, and a help desk. Hogo, on the other hand, only offers email support, online guides, and a blog, which might be sufficient but less robust compared to Incogni's offerings.

Both services feature user-friendly interfaces, but there are notable differences in their accessibility and ease of use. Incogni's interface is straightforward, allowing users to navigate easily through the dashboard to monitor data removal requests. But the lack of real-time alerts and interactive elements can make it feel less engaging.

Hogo Privacy Defense stands out with its gamified interface, which includes animated characters and rewards, making the user experience more engaging. However, the initial setup requires sharing more personal information, which might be a concern for some users.

Winner: IncogniHogo is only available via an app, whereas Incogni can be accessed on any browser. Plus, Incogni offers unmatched support options.

FAQs

Is Hogo Privacy Defense better than Incogni?

Incogni is better. It offers more comprehensive features, making it better for users seeking extensive protection. It also offers unlimited custom removals, which means you can request to have your data removed from hundreds of data brokers and people search sites not covered in the automatic scans. 

What is the best data deletion service?

The best data removal service depends on your needs. Incogni is one of the best data removal providers we've tested. It is super transparent about the number of brokers covered, offers unlimited custom removals as soon as you sign up, and includes lots of privacy tools as part of the Surfshark One+ bundle.

Is Incogni data removal worth it?

Yes, Incogni is worth it for users seeking a simple, automated data removal service that covers a wide range of data brokers with minimal effort.

Who owns Incogni?

Incogni is owned by Surfshark, a company known for its VPN and privacy protection services. You can bundle Incogni data removal services with the Surfshark One cybersecurity suite.

Incogni vs. Hogo Privacy Defense: Which is better?

Overall, Incogni is the better choice for users seeking comprehensive protection. Incogni offers robust platform compatibility and a straightforward, automated data removal process, making it ideal for users who want a hassle-free experience.

Take Control of Your Online Privacy
4.9
Editorial Rating
Learn More
On Incogni's website
Privacy Protection
Incogni
End of Summer Deal: Save 55% with code COOKIE
  • Get fewer spam calls, robocalls, and scam notifications
  • Hide your address, phone number, and email from the public
  • Lower exposure to cyberattacks and financial scams

Incogni vs. Hogo Privacy Defense alternatives

If Incogni or Hogo Privacy Defense doesn’t meet your needs, consider these top-tested alternatives. Here's a snapshot of how Incogni compares to other data removal services we've tested:

Starting price From $7.99/mo (billed annually) From $9.00/mo (billed annually) From $8.60/mo (billed annually)
Max # of people covered 5 5 4
# of data brokers automatically checked 420+ 30+ 153+
Automatic data broker opt-out
Custom removals
Real-time alerts
Privacy reports
Learn more Get Incogni Get Aura Get DeleteMe


    4.5
    Editorial Rating
    Learn More
    On DeleteMe's website
    Privacy Protection
    DeleteMe
    Get 20% off with code PARTNER20
    • Removes your data from the web to avoid scams, spam and stalkers
    • 100+ million successful opt-out removals
    • Provides continued removals every three months

    Author Details
    Ryan Clancy is a writer and blogger. With 5+ years of mechanical engineering experience, he's passionate about all things engineering and tech. He loves bringing tech down to a level that everyone can understand.