Incogni vs. Hogo Privacy Defense 2025

When it comes to protecting your personal information online, both Incogni and Hogo Privacy Defense offer valuable services designed to keep your data safe from data brokers and other entities that seek to exploit your information. 

However, when it comes to data removal, Incogni is easily the better service. Hogo is good for users who like games and lightweight protection, while Incogni offers 420+ data brokers automatically scanned and unlimited custom removals on its higher tier. 

We can help you understand the features, pricing, and benefits of both Incogni and Hogo services so you can decide which one is best for you.

Incogni vs. Hogo Privacy Defense review at a glance

• Incogni: Best for comprehensive data removal
• Hogo Privacy Defense: Best for interactive features

	Our Pick
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	3.3 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$7.99–$31.98/mo	$5.99/mo
# of site removals	420+	50+
Privacy reports
Family plan
Recurring removals
Custom removal requests
Encryption	AES-256-GCM	AES-256
Extras	Can bundled with Surfshark One+ plan: VPN, antivirus, and more	Credit monitoring, financial account monitoring, identity theft insurance
Learn more	Get Incogni Read Incogni Review	Get Hogo Privacy Defense Read Hogo Privacy Defense Review

Incogni pros and cons

Incogni offers a straightforward, automated service ideal for those wanting a "set and forget" solution with broad data broker coverage.

Hogo Privacy Defense pros and cons

Hogo Privacy Defense offers a more interactive experience with gamified elements and additional features, such as identity theft insurance, making it suitable for those who enjoy engaging with their data protection process.

Which data removal service is the better value?

	Our Pick
Paid monthly	Starts at $15.98/mo	$5.99/mo
Paid annually	Starts at $7.99/mo (billed annually)	N/A
Paid every two years	N/A	N/A
Max # of people covered	5	1
Money-back guarantee	Yes — 30 days
Best value plan	Standard for $7.99/mo (billed annually)	Free
Learn more	Get Incogni Read Incogni Review	Get Hogo Privacy Defense Read Hogo Privacy Defense Review

Incogni plans

Incogni now offers two plan tiers: Standard and Unlimited. Both plans include automated data removal from data brokers with a focus on simplicity and ease of use. The individual and family options are available with both tiers.

• Standard: This plan includes 420+ automated data removal requests, comprehensive data broker coverage, and basic monitoring features. You can pay for it monthly or annually. 
• Unlimited: Everything included with the Standard plan, plus unlimited custom removals (1,000+ sites) handled by privacy experts. However, this plan can only be purchased annually. 

Incogni provides a 30-day money-back guarantee but there's no free trial.

Hogo Privacy Defense plans

Hogo Privacy Defense provides interactive plans suitable for individuals and households. The service includes gamified elements, identity theft insurance, and credit monitoring. 

• Free plan: The free plan includes one swipe data broker removal, $25,000 fraud insurance, and the ability to stop robocalls and scams.
• Premium plan: The Premium plan offers unlimited data removal requests for 50+ sites, identity theft insurance of up to $1 million, credit and financial monitoring, and a gamified user experience. This plan covers multiple users, making it great for families.

Hogo offers a 30-day money-back guarantee but does not have a free trial.

Which data removal service has the better features?

	Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	420+	50+
How often is data rechecked?	Every two months for public data brokers, quarterly for private data brokers	Bi-weekly
Marketing list removal
Email privacy	Yes, with Surfshark One+
Privacy reports	Yes, monthly
Real-time alerts
Social media account monitoring
Dark web monitoring
Credit monitoring
Fraud monitoring
Learn more	Get Incogni Read Incogni Review	Get Hogo Privacy Defense Read Hogo Privacy Defense Review

Incogni focuses primarily on automated data removal, making it a streamlined choice for users who want to set up their service and let it run with minimal interaction. 

It doesn't have additional monitoring and alert features like real-time alerts, credit monitoring, and fraud monitoring. This could be a significant drawback if you need more than just a data removal service.

On the other hand, Hogo Privacy Defense provides a broader range of monitoring features, including real-time alerts, credit monitoring, and fraud monitoring, which can be crucial for promptly addressing identity theft and fraud. The free scan feature allows users to get a glimpse of the service's capabilities before committing, which is a nice advantage. 

If you need these additional protections and real-time updates, Hogo might be the better option despite its smaller coverage of data brokers.

Additional features

Both services offer unique features beyond basic data removal. Incogni excels in its thorough approach to removing personal information from a vast number of data brokers. 

Plus, Incogni's Unlimited plans include unlimited custom removals. With a privacy specialist, you can request that your data be removed from other types of sites, such as legal resources, court records sites, educational forums, and more.

Hogo, while offering a more interactive experience, also includes valuable features like fraud resolution services, which help you recover if you fall victim to fraud, and identity theft insurance for premium users, which provides financial protection against the costs associated with identity theft.

Which data removal service is more secure?

When it comes to the best data removal services, security is paramount. Ensuring that your personal information is removed and protected during the process is crucial. Features like two-factor provide an extra layer of security, requiring additional verification steps to access your account.

For example, two-factor authentication might use a combination of a password and a code sent to your phone, while multi-factor authentication could include biometrics like fingerprints or facial recognition.

Reasonable data collection for account administration purposes, such as payment processing and monitoring, is acceptable as long as the service is transparent about what data is collected and how it is used. Sharing data with third parties should be minimal and only for necessary functions, such as payment processing or legal compliance.

Incogni vs. Hogo Privacy Defense data security

	Our Pick
Encryption	AES-256-GCM	AES-256
Two-factor authentication
Collects data	Minimal
Shares data with third parties	Minimal
Learn more	Get Incogni Read Incogni Review	Get Hogo Privacy Defense Read Hogo Privacy Defense Review

Incogni offers two-factor authentication (2FA), ensuring your account is more secure. Both services use AES-256 encryption, which is the gold standard for protecting data.

Incogni collects and shares minimal data, mainly for account administration and legal compliance. Incogni has been audited by Deloitte to confirm that it never sells customer data and it has zero affiliation with other data brokers.

In contrast, Hogo Privacy Defense collects more extensive data and shares it with third parties, including for marketing purposes, which might be a concern for some users.

Which data removal service has the better user experience?

	Our Pick
Windows app
macOS app
Android app
iOS app
24/7 customer support
Customer support options	Live chat, email, online guides	Email, online guides, blog
Learn more	Get Incogni Read Incogni Review	Get Hogo Privacy Defense Read Hogo Privacy Defense Review

In terms of compatibility, Incogni is more accessible because it has a web portal you can access from any device. Incogni has also created an Android app to keep up with its data removal efforts when you're on the go. 

Hogo Privacy Defense is limited to mobile platforms (Android and iOS) and does n't offer desktop applications. 

Regarding customer support, Incogni offers more comprehensive options, including email, live chat, and a help desk. Hogo, on the other hand, only offers email support, online guides, and a blog, which might be sufficient but doesn't compare to Incogni's offerings.

Both services feature user-friendly interfaces, but there are notable differences in their accessibility and ease of use. Incogni's interface is straightforward, allowing users to navigate easily through the dashboard to monitor data removal requests. But the lack of real-time alerts and interactive elements can make it feel less engaging.

Hogo Privacy Defense stands out with its gamified interface, which includes animated characters and rewards, making the user experience more engaging. However, the initial setup requires sharing more personal information, which might be a concern for some users.

FAQs

Incogni vs. Hogo Privacy Defense: Which is better?

Overall, Incogni is the better choice if you're seeking comprehensive data removal services. Incogni offers robust platform compatibility and a straightforward, automated data removal process, making it ideal for users who want a hassle-free experience.

Incogni vs. Hogo Privacy Defense alternatives

If Incogni or Hogo Privacy Defense doesn’t meet your needs, consider these top-tested alternatives. Here's a snapshot of how Incogni compares to other data removal services we've tested: