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Best for Enhanced Privacy Features
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Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
Best for Set-It-And-Forget-It Protection
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Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
Data removal services safeguard your digital footprint by scanning websites for your personal information and automatically requesting that your information be deleted. Services like DeleteMe and Incogni help eliminate the amount of information floating around on the web, increasing your online privacy and security.
But which data removal service is right for you? This article compares DeleteMe vs. Incogni to help you determine the best data removal service.
Data brokers, sometimes called information product companies, constantly collect personal information about you. Then they turn around and sell that information to third parties for marketing, advertising, or malicious purposes. Your information is a hot commodity on the internet.
It’s possible to scour the internet and manually delete your data, but that could take countless hours. Data removal services automate the process and scan hundreds of data broker sites to find your info for you. DeleteMe and Incogni both offer good data removal services, but the main difference is the extras.
DeleteMe offers additional security features, such as email, phone, and card masking. With Incogni, you can bundle your data removal service with Surfshark’s top-notch cybersecurity products, such as a secure VPN, antivirus protection, an ad and tracker blocker, and more.
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| Price | $8.71–$27.42/mo | $6.49–$12.98/mo |
| Free trial | ||
| Data broker opt-out | ||
| Number of data brokers covered | 750+ | 180+ |
| Marketing list removal | ||
| Privacy reports | Yes — every 3 months | |
| Learn more | Get DeleteMe | Get Incogni |
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| Number of people covered | 1-2 | Up to 4 |
| Paid monthly | N/A | $12.98/mo |
| Paid annually | $19.08/mo (billed annually) | $6.49/mo (billed annually) |
| Paid every 2 years | $14.54/mo (billed biennially) | N/A |
| Money-back guarantee | Yes — 30 days | |
| Best value plan | 2 years, 2 people for $19.08/mo (billed annually) | $6.49/mo (billed annually) |
| Learn more | Get DeleteMe | Get Incogni |
DeleteMe offers a free scan that shows where your information is, but to remove your information, you need a paid plan. All three DeleteMe plans offer the same features but vary based on who is covered and how long the coverage lasts.
DeleteMe doesn’t offer a free trial, but you can request a full refund before your first privacy report. Once you receive a privacy report, you can request a pro-rated refund.
Incogni offers two plans, Individual and Friends & Family (covering up to four people), with the same features in each. The plans can be purchased as monthly or annual subscriptions. Incogni doesn’t offer a free trial, but it does offer a 30-day money-back guarantee and an anytime cancellation policy.
Our Pick |
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| Free scan | ||
| Data broker opt-out | ||
| Data broker site scans | ||
| Number of data brokers covered | 750+ | 180+ |
| How often is data rechecked? | Quarterly | Quarterly |
| Monthly report | ||
| Marketing list removal | ||
| Email privacy | ||
| Privacy reports | Yes — Quarterly | |
| Real-time alerts | ||
| Social media account monitoring | ||
| Dark web monitoring | ||
| Credit monitoring | ||
| Fraud monitoring | ||
| Learn more | Get DeleteMe | Get Incogni |
In terms of monitoring and features, DeleteMe and Incogni are similar. Both offer solid data removal services from hundreds of data brokers. However, some key differences set these two data removal services apart.
DeleteMe covers nearly three times the number of data brokers that Incogni does. DeleteMe covers over 750 data brokers, whereas Incogni covers less than 200. That’s a sizeable difference in the coverage you receive. Incogni does offer marketing list removal, which DeleteMe lacks.
DeleteMe offers extra features to boost online security, like email, card, and phone masking. Email masking helps reduce malicious spam by creating a forwarding address that reroutes to your real email address. Phone masking uses a temporary phone number to block your identity, while card masking hides your real credit card information.
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The absence of these extras doesn’t mean Incogni isn’t a good service. Both DeleteMe and Incogni do what they intend to do: remove your personally identifiable information from the internet. But the bonus features are nice.
It might seem counterintuitive, but data removal services actually have to collect a reasonable amount of your data to complete their function. When we willingly hand over such sensitive information, we want to know it will be handled with the utmost care, including top-notch encryption, a minimum of two-factor authentication, and solid, transparent privacy policies.
Our Pick |
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| Encryption | AES-256 and TLS 1.2 | |
| Two-factor authentication | ||
| Multi-factor authentication | ||
| Collects data | Minimal | Minimal |
| Shares data with third parties | Minimal | Minimal |
| Learn more | Get DeleteMe | Get Incogni |
It’s slightly concerning that services claiming to protect our data don’t enlist additional security measures. Ideally, we would love to see multi-factor authentication to log in, such as a biometric scan or other multi-factor authentication. Still, we liked DeleteMe's use of two-factor authentication and military-grade encryption.
Our Pick |
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| 24/7 customer support | ||
| Customer support options | Phone, live chat, email | Online guides, email, submit a ticket |
| Learn more | Get DeleteMe | Get Incogni |
Incogni is a user-friendly, automated tool. We signed up, entered our email address, and created a password. The Incogni dashboard confirmed we were not found on the databases it scans. Incogni contacts data brokers without you having to do anything else, so we sat back and waited while Incogni filed the official data removal requests. Incogni doesn’t send you reports, but you can log in anytime to see the progress of your data removal entries. Customer support with Incogni is a little lackluster, offering online guides, a FAQ page, and an email address for customer service.
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Similarly, DeleteMe was easy to set up, install, and get those data removal requests rolling. DeleteMe’s dashboard is intuitive and easy to use, with the main screen displaying information about your most recent report. In the dashboard, you’ll also see questions from DeleteMe concerning potential personal data breaches or exposure. We were impressed with how quickly DeleteMe delivered our first report. We submitted our data sheet on a Monday morning and received our first report Saturday morning. We appreciated the reports feature from DeleteMe.
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DeleteMe offers slightly more robust customer support options, including an email address, phone number, and live chat. We reached out via chat and found the customer care representative responsive and informative.
We picked DeleteMe as a better data removal service. Not only does DeleteMe scan over 750 data brokers for your personal information, but it also offers bonus features like email, card, and phone masking. It also offers encryption and two-factor authentication for added security.
Yes, DeleteMe actually works. Our report statistics showed over 2,000 data listings were reviewed, and 41 were actually removed. Data privacy is more important than ever before, and having a removal service that actually works is paramount to keeping yourself safe online.
Incogni offers a monthly or annual subscription. You can pay $12.98/mo or $6.49/mo (billed annually).
Incogni is a no-frills data removal service. It does what it says it will do — it removes data quickly and easily from many data broker sites. But it doesn’t do much else. If you’re looking for a straightforward data removal service without any other bells and whistles and for an affordable price, you may want to consider Incogni.
But if your budget allows for a bit more expensive option, we recommend DeleteMe as a superior data removal service. Not only does DeleteMe scan more broker sites, but it also provides email, card, and phone masking to increase your online privacy. Additionally, DeleteMe offers two-factor authentication and AES-256-bit encryption for bolstered digital security.
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
We consider DeleteMe a top-tier data removal service, but there are many factors to consider when choosing the best service, like features, security, and price point. Here are three top-tested alternatives to DeleteMe and Incogni:
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
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