DeleteMe vs. Incogni 2025: Who Protects Your Data Better?

Incogni is the better data removal tool over DeleteMe because it covers way more data broker sites and offers unlimited custom removals. That said, if you prefer value, then DeleteMe can be cheaper due to its two-year subscriptions.

Data removal services safeguard your digital footprint by scanning websites for your personal information and automatically requesting that your information be deleted. Services like DeleteMe and Incogni help eliminate the amount of information floating around on the web, increasing your online privacy and security.

This article compares DeleteMe vs. Incogni to help you determine the best data removal service for you.

DeleteMe vs. Incogni review at a glance

• DeleteMe: Best overall
• Incogni: Best for value

DeleteMe vs. Incogni compared

	Our Pick
Price	$6.97–$34.40/mo	$8.29–$32.98/mo
Free trial
Data broker opt-out
Number of data brokers covered	153+	270+
Marketing list removal
Privacy reports	Yes — quarterly	Yes — monthly
Supported countries	Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Netherlands, Singapore	United States, Canada, UK, Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, EU
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

DeleteMe pros and cons

DeleteMe is arguably the best data removal service on the market, but access to automatic removal requests from 153+ data brokers and people search sites comes at a high cost. DeleteMe is a comprehensive privacy solution that helps protect your identity from scammers, stalkers, and other bad actors, but it can't be bundled with other cybersecurity software like Incogni. 

Incogni pros and cons

Incogni is an easy-to-use "set-and-forget" data removal service that, like DeleteMe, initiates automatic removal requests. However, unlike DeleteMe, Incogni offers unlimited custom removals with its top plan. The biggest downside is that Incogni doesn't always offer a seamless user experience. But you can get Incogni for a more affordable price as part of the Surfshark One+ cybersecurity bundle. Plus, the bundle includes advanced privacy tools that rival DeleteMe's features. 

DeleteMe vs. Incogni: Prices

	Our Pick
Number of people covered	1 - 4	1 - 5
Paid monthly	N/A	Starts at $16.58/mo
Paid annually	Starts at $8.60/mo (billed annually)	Starts at $8.29/mo (billed annually)
Paid every 2 years	Starts at $6.97/mo (billed every two years)	N/A
Money-back guarantee	Pro-rated refund based on time left in subscription	Yes — 30 days
Best value plan	2 years, 1 person for $6.97/mo (billed every two years)	Unlimited for $14.99/mo (billed annually)
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

DeleteMe plans

All DeleteMe plans offer the same features but vary based on who is covered and how long the coverage lasts. All plans come with a data broker opt-out, email, card, and phone masking, as well as privacy reports every three months.

• Single: Covers one individual and can be purchased as one or two-year subscriptions. 
• Couple: Covers two individuals and can be purchased as one or two-year subscriptions. 
• Family: Covers four individuals and can be purchased as one or two-year subscriptions. 

DeleteMe doesn’t offer a free trial, but you can request a full refund before your first privacy report. Once you receive a privacy report, you can request a pro-rated refund.

Incogni plans

Incogni offers two plan types: Standard and Unlimited. They're available for individuals or families, covering up to five people.  

• Standard: Incogni includes data broker opt-out and removal from marketing lists and features transparent data removal reporting. The plans can be purchased as monthly or annual subscriptions.
• Unlimited: This plan adds unlimited custom removals, so you can request your data be removed from more than just data brokers and people search sites. However, you can only buy it as an annual subscription.  

Incogni doesn’t offer a free trial, but it does offer a 30-day money-back guarantee and an any time cancellation policy.

DeleteMe vs. Incogni: Monitoring and alerts

		Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	153+	270+
How often is data rechecked?	Quarterly	Quarterly
Marketing list removal
Email privacy		Yes, with Surfshark One+
Privacy reports	Yes — quarterly	Yes — monthly
Real-time alerts
Social media account monitoring
Dark web monitoring
Credit monitoring
Fraud monitoring
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

Incogni covers over 100 more data brokers and people search sites than DeleteMe. The Unlimited plan also provides unlimited custom removals. 

These can go beyond data broker and people search sites too. These custom removal requests include business and company information sites, educational forums or boards owned by educational institutions, legal reousreces and some court record sites, and more. 

Both services will scan for new listings every 90 days, making it worthwhile to purchase an annual subscription for continuous coverage. DeleteMe will send quarterly reports, while Incogni sends monthly reports to keep you updated on their progress. 

Additional features

DeleteMe offers extra features to boost online security, like email, card, and phone masking. Email masking helps reduce malicious spam by creating a forwarding address that reroutes to your real email address. Phone masking uses a temporary phone number to block your identity, while card masking hides your real credit card information.

The absence of these extras doesn’t mean Incogni isn’t a good service. Both DeleteMe and Incogni do what they intend to do: remove your personally identifiable information from the internet. But the bonus features are nice.

The standalone Incogni plan is more straight forward, but you can get loads more features if you opt for the Surfshark One+ bundle instead. This includes:

• One of the best VPNs we've tested — Surfshark
• Ad blocker
• Email mask generator
• Personal info generator
• Antivirus
• ID theft alerts

Learn more here: 

DeleteMe vs. Incogni: Customer support

		Our Pick
24/7 customer support
Customer support options	Phone, live chat, email, online guides	Live chat, email, online guides
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

Incogni is a user-friendly, automated tool. We signed up, entered our email address, and created a password. Incogni contacts data brokers without you having to do anything else, so we sat back and waited while Incogni filed the official data removal requests. 

Incogni has a couple of options for human support, including live chat and email. Plus, it has a cleanly organized knowledge base with sections on getting started, subscriptions and billing, features, and more. 

Similarly, DeleteMe was easy to set up, install, and get those data removal requests rolling. DeleteMe’s dashboard is intuitive and easy to use, with the main screen displaying information about your most recent report. In the dashboard, you’ll also see questions from DeleteMe concerning potential personal data breaches or exposure. 

We were impressed with how quickly DeleteMe delivered our first report. We submitted our data sheet on a Monday morning and received our first report Saturday morning. We appreciated the reports feature from DeleteMe.

DeleteMe also offers several customer support options, including email, phone, and live chat. We reached out via chat and found the customer care representative responsive and informative.

DeleteMe's customer support is available Monday through Friday, from 9 a.m. to 8 p.m. EST.

FAQs

DeleteMe vs. Incogni: Which is better?

We recommend Incogni as the superior data removal service over DeleteMe, though it's a close race. Not only does Incogni scan more broker sites, it also allows for unlimited custom removals on other types of sites. 

DeleteMe has its own benefits, including two-year subscriptions for more savings and plans for couples. But if you're looking for straightforward and extensive data removal, we recommend Incogni.

DeleteMe vs. Incogni alternatives

We consider DeleteMe and Incogni to be top-tier data removal services; however, when selecting the best data removal service for your needs, you should also consider advanced privacy features, security, and price points. 

If you're not interested in Incogni as a standalone service and are looking for a more robust alternative to DeleteMe, consider Aura or the Surfshark One+ bundle.