DeleteMe vs. Incogni 2025: Who Protects Your Data Better?

Data removal services safeguard your digital footprint by scanning websites for your personal information and automatically requesting that your information be deleted. Services like DeleteMe and Incogni help eliminate the amount of information floating around on the web, increasing your online privacy and security.

Overall, we found that DeleteMe was the better data removal tool thanks to covering way more websites in its top-tier plans. That said, if you prefer value, then Incogni is cheaper and can even come as part of the full Surfshark One+ cybersecurity package.

So which one is right for your needs/ This article compares DeleteMe vs. Incogni to help you determine the best data removal service.

DeleteMe vs. Incogni review at a glance

Data brokers, sometimes called information product companies, constantly collect personal information about you. Then they turn around and sell that information to third parties for marketing, advertising, or malicious purposes. Your information is a hot commodity on the internet.

It’s possible to scour the internet and manually delete your data, but that could take countless hours. Data removal services automate the process and scan hundreds of data broker sites to find your info for you. DeleteMe and Incogni both offer good data removal services, but the main difference is the extras.

DeleteMe offers additional security features, such as email, phone, and card masking. With Incogni, you can bundle your data removal service with Surfshark’s top-notch cybersecurity products, such as a secure VPN, antivirus protection, an ad and tracker blocker, and more.

• DeleteMe: Best overall
• Incogni: Best for value

DeleteMe vs. Incogni compared

	Our Pick
Price	$10.75–$27.42/mo	$7.49–$32.98/mo
Free trial
Data broker opt-out
Number of data brokers covered	750+	214+
Marketing list removal
Privacy reports
Supported countries	Australia, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Netherlands, Singapore	United States, Canada, UK, Isle of Man, Switzerland, Norway, Iceland, Liechtenstein, EU
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

DeleteMe pros and cons

Incogni pros and cons

DeleteMe vs. Incogni: Prices

		Our Pick
Number of people covered	1-2	Up to 4
Paid monthly	N/A	$14.98/mo
Paid annually	$19.08/mo (billed annually)	$7.49/mo (billed annually)
Paid every 2 years	$14.54/mo (billed every two years)	N/A
Money-back guarantee		Yes — 30 days
Best value plan	2 years, 2 people for $19.08/mo (billed annually)	$7.49/mo (billed annually)
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

DeleteMe plans

DeleteMe offers a free scan that shows where your information is, but to remove your information, you need a paid plan. All three DeleteMe plans offer the same features but vary based on who is covered and how long the coverage lasts.

DeleteMe doesn’t offer a free trial, but you can request a full refund before your first privacy report. Once you receive a privacy report, you can request a pro-rated refund.

• 1 Year, 1 Person: This plan offers a data broker opt-out, email, card, and phone masking, as well as privacy reports every 3 months. DeleteMe doesn’t offer any real-time protection or any additional security features.
• 1 Year, 2 People: This plan covers 2 people for data broker opt-out and improves security with email, card, and phone masking. Users receive privacy reports every 3 months.
• 2 Years, 2 People: For 2 years, 2 people receive data removal service coverage, including data broker opt-out, email, phone and card masking, as well as regular privacy reports.

Incogni plans

Incogni offers two plans, Individual and Friends & Family (covering up to four people), with the same features in each. The plans can be purchased as monthly or annual subscriptions. Incogni doesn’t offer a free trial, but it does offer a 30-day money-back guarantee and an anytime cancellation policy.

• Individual plan: Incogni plans include data broker opt-out and removal from marketing lists and features transparent data removal reporting. But it lacks privacy reports and additional security features like email or card masking.
• Friends & Family plan: This plan is exactly the same as the individual plan but allows you to invite up to four people to share the services.

DeleteMe vs. Incogni: Monitoring and alerts

	Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	750+	214+
How often is data rechecked?	Quarterly	Quarterly
Monthly report
Marketing list removal
Email privacy		Yes, with Surfshark One+
Privacy reports	Yes — Quarterly
Real-time alerts
Social media account monitoring
Dark web monitoring
Credit monitoring
Fraud monitoring
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

In terms of monitoring and features, DeleteMe and Incogni are similar. Both offer solid data removal services from hundreds of data brokers. However, some key differences set these two data removal services apart.

DeleteMe covers nearly three times the number of data brokers that Incogni does. DeleteMe covers over 750 data brokers, whereas Incogni covers less than 200. That’s a sizeable difference in the coverage you receive. Incogni does offer marketing list removal, which DeleteMe lacks.

Additional features

DeleteMe offers extra features to boost online security, like email, card, and phone masking. Email masking helps reduce malicious spam by creating a forwarding address that reroutes to your real email address. Phone masking uses a temporary phone number to block your identity, while card masking hides your real credit card information.

The absence of these extras doesn’t mean Incogni isn’t a good service. Both DeleteMe and Incogni do what they intend to do: remove your personally identifiable information from the internet. But the bonus features are nice.

The standalone Incogni plan is more straight forward, but you can get loads more features if you opt for the Surfshark One+ bundle instead. This includes:

• One of the best VPNs we've tested — Surfshark
• Ad blocker
• Email mask generator
• Personal info generator
• Antivirus
• ID theft alerts

Learn more here: 

DeleteMe vs. Incogni: Customer support

	Our Pick
24/7 customer support
Customer support options	Phone, live chat, email	Online guides, email, submit a ticket
Learn more	Get DeleteMe Read DeleteMe Review	Get Incogni Read Incogni Review

Incogni is a user-friendly, automated tool. We signed up, entered our email address, and created a password. The Incogni dashboard confirmed we were not found on the databases it scans. Incogni contacts data brokers without you having to do anything else, so we sat back and waited while Incogni filed the official data removal requests. Customer support with Incogni is a little lackluster, offering online guides, a FAQ page, and an email address for customer service.

Similarly, DeleteMe was easy to set up, install, and get those data removal requests rolling. DeleteMe’s dashboard is intuitive and easy to use, with the main screen displaying information about your most recent report. In the dashboard, you’ll also see questions from DeleteMe concerning potential personal data breaches or exposure. We were impressed with how quickly DeleteMe delivered our first report. We submitted our data sheet on a Monday morning and received our first report Saturday morning. We appreciated the reports feature from DeleteMe.

DeleteMe offers slightly more robust customer support options, including an email address, phone number, and live chat. We reached out via chat and found the customer care representative responsive and informative.

FAQs

DeleteMe vs. Incogni: Which is better?

We recommend DeleteMe as the superior data removal service over Incogni, though it's a close race. Not only does DeleteMe scan more broker sites, but it also provides email, card, and phone masking to increase your online privacy. 

Incogni is a no-frills data removal service that is a bit cheaper than DeleteMe. The real win here is you can grab the Surfshark One+ bundle to get all your cybersecurity needs in one — including a top-rated VPN, email masking, antivirus, and more. 

But if you're specifically looking for data removal, we recommend DeleteMe.

DeleteMe vs. Incogni alternatives

We consider DeleteMe a top-tier data removal service, but there are many factors to consider when choosing the best service, like features, security, and price point. Here are three top-tested alternatives to DeleteMe and Incogni:

• Aura: Aura is a more comprehensive data removal service, offering not only data removal but also identity theft protection, credit monitoring, and dark web monitoring, all with real-time protection.
  
  Get Aura | Read Our Aura Review

• HelloPrivacy: HelloPrivacy is singularly focused on one thing – removing your data from the internet. HelloPrivacy provides comprehensive reports, but it has no other features.
  
  Get HelloPrivacy | Read Our HelloPrivacy Review

• Optery: This data removal service sends Removal Reports, a summary filled with screenshots to prove its removal progress. Optery may be a good option for users looking to see how their data is being removed.
  
  Get Optery | Read Our Optery Review