Incogni vs. Optery 2025: Simplified vs. Detailed Data Protection

In an era where personal data is readily accessible online, selecting the right data removal service is crucial for safeguarding your privacy. Both Incogni and Optery can remove your personal information from data broker sites, but they differ in pricing, features, and overall approach. Overall, our top pick is Incogni based on its value and transparency.

In our comparison of Incogni and Optery, we aim to help you decide which top-notch data removal service is right for you.

Incogni vs. Optery review at a glance

• Incogni: Best for hands-off data removal
• Optery: Best for detailed monitoring and reports

Incogni vs. Optery compared

	Our Pick
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	$8.29–$32.98/mo	$3.25–$24.99/mo
# of site removals	270+	Up to 640+ (with Expanded Reach activated)
Privacy reports	Yes — Monthly	Yes — Monthly (for paid plans)
Family plan
Recurring removals
Custom removal requests
Encryption	AES-256 GCM	AES-256 (at rest), TLS (in transit)
Extras	Bundled with Surfshark One+ plan: VPN, antivirus, and more	Automatic opt-out, custom removals
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Incogni pros and cons

Incogni offers a straightforward, automated process, making it an ideal solution for those seeking a low-maintenance option.

Optery pros and cons

Optery provides detailed reports and the option to manually handle data removal, which appeals to users who prefer more control and transparency in the process.

Which data removal service is the better value?

	Our Pick
Paid monthly	$16.58/mo	$3.25–$24.99/mo
Paid annually	$8.29/mo (billed annually)	$39-$249/annually
Paid every 2 years	N/A	N/A
Max # of people covered	5	1
Money-back guarantee	Yes — 30 days	Yes — 30 days
Best value plan	Standard plan for $8.29/mo (billed annually)	Core plan for $3.25/mo (billed yearly at $39.00)
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Incogni plans

Incogni now offers two different tiers, Standard and Unlimited. You can cover one individual or up to four family members with both plans. Incogni does not offer a free trial but provides a 30-day money-back guarantee, allowing users to try the service risk-free.

• Standard: Includes automated data removal from 270+ data brokers, marketing list removal, and tracking of removal requests. You can pay for these plans monthly or annually. 
• Unlimited: Everything in the Standard plan plus unlimited custom removals and complex removals. However, you can only pay for this plan annually. 

Optery plans

Optery offers a range of plans, including a free basic option and three paid plans, each with progressively higher levels of coverage. The free plan allows users to view the location of their data but requires manual removal. Paid plans offer automated removal and comprehensive reports.

With Optery, there are no family plans. Your family members must create their own accounts, but you can link individual accounts together for a discount.

• Free Basic: Identifies personal information on data broker sites and provides opt-out guides. There is no automated removal, and only Exposure Reports are provided every 90 days (compared to 30 for paid plans).
• Core: Automated removal from 110+ data brokers and monthly exposure reports. A limited number of data brokers compared to higher plans.
• Extended: Automated removal from 275+ data brokers, along with monthly exposure and removal reports. Higher cost compared to similar services.
• Ultimate: Automated removal from 385+ data brokers, detailed monthly reports, and custom removal requests. The most expensive option — might be overkill for users with fewer privacy concerns. You can get up to 640+ removals with Expanded Reach activated. 

Optery also includes a 30-day money-back guarantee and does not require a credit card for the free plan.

Which data removal service has the better features?

		Our Pick
Free scan
Data broker opt-out
Data broker site scans
Number of data brokers covered	270+	Up to 640+ (with Expanded Reach activated)
How often is data rechecked?	Quarterly	Monthly/Quarterly
Custom removals
Marketing list removal
Email privacy	Yes, with Surfshark One+ plan
Privacy reports	Yes — Monthly	Yes — Monthly/Quarterly (for paid plans)
Real-time alerts
Social media account monitoring
Dark web monitoring
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

When it comes to monitoring and alerts, Optery has a clear edge with its free scan and comprehensive monthly reports, which include detailed privacy reports. Incogni, while effective at automated data removal, lacks real-time alerts, which can be crucial for users who want continuous updates on their data removal status. 

The ability to recheck data monthly or quarterly and receive regular reports is a significant advantage for Optery users, ensuring they are always aware of their current privacy status.

While features like social media account monitoring and dark web monitoring are not offered by either service, these are generally nice-to-have features rather than critical necessities. For instance, privacy reports and real-time alerts are essential as they keep users informed about the effectiveness of the data removal process, making them important features to consider when choosing a service.

Additional features

Both Incogni and Optery offer essential data removal tools, but Optery provides more comprehensive monitoring and reporting. Optery offers custom removal requests for sites not listed in its database and provides before-and-after screenshots in its removal reports, giving users a clear view of the effectiveness of their data removal efforts. 

Incogni's strength lies in its straightforward, automated process that removes data from a wide range of brokers with minimal user intervention required. It also offers unlimited custom removal requests.

Which data removal service is more secure?

When choosing a data removal service, security is a paramount concern. These services handle sensitive personal information, and it's crucial to ensure that this data is protected through robust security measures. Key features to look for include encryption methods and two-factor authentication (2FA).

Two-factor authentication typically involves a second step beyond just a password, such as a code sent to your phone. Multi-factor authentication may involve additional steps like biometric verification. 

Reasonable data collection is expected for account administration, payment processing, and monitoring service performance. However, excessive data collection and sharing with third parties should be minimized to protect user data privacy.

Incogni vs. Optery data security

		Our Pick
Encryption	AES-256 GCM	AES-256 (at rest), TLS (in transit)
Two-factor authentication
Collects data	Minimal	Minimal
Shares data with third parties	Minimal	Minimal
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Optery utilizes strong AES-256 encryption for data at rest, which is the industry standard for securing stored data. Additionally, TLS encryption is employed for data in transit, providing an extra layer of security during data transfer. Optery outshines Incogni with its implementation of both two-factor and multi-factor authentication, enhancing account security greatly. 

Both services collect minimal data necessary for operations and share minimal information with third parties, primarily for service functionality and legal compliance.

Which data removal service has the better user experience?

	Our Pick
Windows
macOS
Android
iOS
24/7 customer support
Customer support options	24/7 live support, email, live chat, social media, web form, FAQs, help desk	Live chat, email, online guides
Learn more	Get Incogni Read Incogni Review	Get Optery Read Optery Review

Regarding compatibility, Optery offers broader support, offering applications for Windows, macOS, Android, and iOS. Incogni, on the other hand, is limited to Windows and macOS, which can be a significant drawback for users who prefer mobile data removal services. However, you can access Incogni on your mobile browser even though there isn’t a designated app.

Incogni provides 24/7 customer support and a broader range of support options. Optery only provides live chat, email, and online guides, which are great but not as expansive as what Incogni offers.

While using the interfaces, both Incogni and Optery were intuitive and easy to navigate. However, Optery’s dashboard stands out with its detailed reports and clear visualization of the removal process. Incogni’s interface, though straightforward, lacks the detailed reporting features that Optery offers. 

FAQs

Incogni vs. Optery: Which is better?

Incogni and Optery both offer robust data removal services, each with its own set of benefits and drawbacks. Overall, Incogni is the better choice if you prefer a straightforward, automated service with unlimited custom removals. Incogni excels with its simple, automated process, making it a great choice for users who want a hands-off approach to data removal. 

Plus, Incogni provides 270+ automatic removals from data brokers (not just people search sites) and offers affordable pricing, especially with its annual plan. 

Incogni vs. Optery alternatives

If Incogni and Optery don’t meet your needs, consider these alternative best data removal services.