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Best for hands-off data removal
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Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
Best for detailed monitoring and reports
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Has a free plan that finds your data on broker sites
Removals Report comes with screenshots to prove progress
In an era when personal data is readily accessible online, choosing the right data removal service is crucial to safeguarding your privacy. Both Incogni and Optery can remove your personal information from data broker sites, but they differ in pricing, features, and overall approach.
In our comparison of Incogni and Optery, we aim to help you decide which top-notch data removal service is right for you.
Incogni and Optery both provide essential data removal services but cater to different types of users. Incogni offers a straightforward, automated process, making it ideal for those looking for a low-maintenance solution.
In contrast, Optery provides detailed reports and the option to manually handle data removal, which appeals to users who prefer more control and transparency in the process.
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| Price | $6.49–$12.98/mo | $3.99–$24.99/mo (for paid plans) |
| Free trial | Yes, free self-service | |
| Data broker opt-out | ||
| Number of data brokers covered | 180+ | Up to 325+ |
| Marketing list removal | ||
| Privacy reports | Yes — monthly for paid plans | |
| Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
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| Paid monthly | $12.98/mo | $3.99–$24.99/mo (for paid plans) |
| Paid annually | $6.49/mo (billed annually) | $39-$249/annually |
| Paid every 2 years | N/A | N/A |
| Number of people covered | 1-4 | 1 |
| Money-back guarantee | Yes — 30 days | Yes — 30 days |
| Best value plan | Annual plan for $6.49/mo (billed annually) | Core plan for $3.25/mo (billed yearly at $39.00) |
| Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Incogni offers straightforward pricing with only two plans: Individual and Family. Each plan is paid either monthly or annually. Incogni does not offer a free trial but provides a 30-day money-back guarantee, allowing users to try the service risk free.
Optery provides a range of plans, including a free basic option and three paid plans, each with increasing levels of coverage. The free plan allows users to see where their data is located but requires manual removal. Paid plans offer automated removal and comprehensive reports.
With Optery, there are no family plans. Your family members must create their own accounts, but you can link individual accounts together for a discount.
Optery also includes a 30-day money-back guarantee and does not require a credit card for the free plan.
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Our Pick
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| Free scan | ||
| Data broker opt-out | ||
| Data broker site scans | ||
| Number of data brokers covered | 180+ | Up to 325+ |
| How often is data rechecked? | Quarterly | Monthly/Quarterly |
| Monthly report | Yes, with paid plans | |
| Marketing list removal | ||
| Email privacy | ||
| Privacy reports | Yes — Monthly/Quarterly | |
| Real-time alerts | ||
| Social media account monitoring | ||
| Dark web monitoring | ||
| Credit monitoring | ||
| Fraud monitoring | ||
| Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
When it comes to monitoring and alerts, Optery has a clear edge with its free scan and comprehensive monthly reports, which include detailed privacy reports. Incogni, while effective at automated data removal, lacks these in-depth monitoring features and real-time alerts, which can be crucial for users who want continuous updates on their data removal status. The ability to recheck data monthly or quarterly and receive regular reports is a significant advantage for Optery users, ensuring they are always aware of their current privacy status.
While features like social media account monitoring and dark web monitoring are not offered by either service, these are generally nice-to-have features rather than critical necessities. For instance, privacy reports and real-time alerts are essential as they keep users informed about the effectiveness of the data removal process, making them important features to consider when choosing a service.
Both Incogni and Optery offer essential data removal tools, but Optery provides more comprehensive monitoring and reporting. Optery offers custom removal requests for sites not listed in its database and provides before-and-after screenshots in its removal reports, giving users a clear view of the effectiveness of their data removal efforts. Incogni's strength lies in its straightforward, automated process that removes data from a wide range of brokers with minimal user intervention required.
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When choosing a data removal service, security is a paramount concern. These services handle sensitive personal information, and it's crucial to ensure that this data is protected through robust security measures. Key features to look for include encryption methods, two-factor authentication (2FA), and multi-factor authentication (MFA).
Two-factor authentication typically involves a second step beyond just a password, such as a code sent to your phone. Multi-factor authentication may involve additional steps like biometric verification. Reasonable data collection is expected for account administration, payment processing, and monitoring service performance. However, excessive data collection and sharing with third parties should be minimized to protect user data privacy.
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Our Pick
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| Encryption | AES-256 (at rest), TLS (in transit) | |
| Two-factor authentication | ||
| Multi-factor authentication | ||
| Collects data | Minimal | Minimal |
| Shares data with third parties | Minimal | Minimal |
| Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Optery uses strong AES-256 encryption for data at rest, which is the industry standard for securing stored data, as well as TLS encryption for data in transit, providing an additional layer of security when data is being transferred. Optery outshines Incogni with its implementation of both two-factor and multi-factor authentication, enhancing account security greatly. Both services collect minimal data necessary for operations and share minimal information with third parties, primarily for service functionality and legal compliance.
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Our Pick
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| 24/7 customer support | ||
| Customer support options | Email, online guides | Live chat, email, online guides |
| Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Regarding compatibility, Optery offers broader support, offering applications for Windows, macOS, Android, and iOS. Incogni, on the other hand, is limited to Windows and macOS, which can be a significant drawback for users who prefer mobile data removal services. However, you can access Incogni on your mobile browser even though there isn’t a designated app.
Neither service provides 24/7 customer support. Incogni offers customer support through email and online guides, while Optery provides more options, including live chat, email, and online guides.
While using the interfaces, both Incogni and Optery were intuitive and easy to navigate. However, Optery’s dashboard stands out with its detailed reports and clear visualization of the removal process. Incogni’s interface, though straightforward, lacks the detailed reporting features that Optery offers. Optery’s live chat support is a notable advantage, providing quicker responses compared to Incogni’s email-only support, which can sometimes lead to longer wait times for assistance.
Incogni is better for automated, low-maintenance data removal. Optery excels in detailed monitoring, reporting, and customer support. Choose Incogni for simplicity and cost effectiveness, and Optery for comprehensive control and insights.
Yes, Incogni is worth it for those seeking an affordable, automated data removal service covering over 180 data brokers. It’s simple and effective for reducing your online footprint.
Yes, Optery Ultimate is worth it for users needing comprehensive data removal from over 325 sites and detailed monthly reports, despite its higher cost.
Incogni and Optery both offer robust data removal services, each with its own set of benefits and drawbacks. Incogni excels with its simple, automated process, making it a great choice for users who want a hands-off approach to data removal. It covers over 180 data brokers and offers affordable pricing, especially with its annual plan. However, it lacks detailed privacy reports and additional security features like two-factor authentication.
Optery, on the other hand, provides more comprehensive monitoring and reporting features. Optery includes free scans, detailed monthly reports, and custom removal requests, giving users greater transparency and control. It also supports a broader range of platforms, including Android and iOS, and offers more extensive customer support options, including live chat. However, its paid plans are more expensive, and some users might find the detailed reports overwhelming.
Overall, Incogni is the better choice if you prefer a straightforward, automated service. Optery is the superior option for users who want detailed reports and broader platform compatibility.
Limits public access to your information and protects your data from theft
Sends removal requests on your behalf
Tracks and repeats removal requests if needed
If Incogni and Optery don’t meet your needs, consider these alternative best data removal services:
Removes your data from the web to avoid scams, spam and stalkers
100+ million successful opt-out removals
Provides continued removals every three months
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