All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
- All About Cookies makes money when you click the links on our site to some of the products and offers that we mention. These partnerships do not influence our opinions or recommendations. Read more about how we make money.
- Partners are not able to review or request changes to our content except for compliance reasons.
- We aim to make sure everything on our site is up-to-date and accurate as of the publishing date, but we cannot guarantee we haven't missed something. It's your responsibility to double-check all information before making any decision. If you spot something that looks wrong, please let us know.
Best for hands-off data removal
In an era where personal data is readily accessible online, selecting the right data removal service is crucial for safeguarding your privacy. Both Incogni and Optery can remove your personal information from data broker sites, but they differ in pricing, features, and overall approach. Overall, our top pick is Incogni based on its value and transparency.
In our comparison of Incogni and Optery, we aim to help you decide which top-notch data removal service is right for you.
Pricing
Features
Security
User experience
FAQs
Incogni vs. Optery: Which is better?
Incogni vs. Optery review at a glance
Incogni vs. Optery compared
![]() Our Pick |
![]() | |
Star rating | ||
Price | $8.29–$32.98/mo | $3.25–$24.99/mo |
# of site removals | 270+ | Up to 640+ (with Expanded Reach activated) |
Privacy reports | Yes — Monthly | Yes — Monthly (for paid plans) |
Family plan | ||
Recurring removals | ||
Custom removal requests | ||
Encryption | AES-256 GCM | AES-256 (at rest), TLS (in transit) |
Extras | Bundled with Surfshark One+ plan: VPN, antivirus, and more | Automatic opt-out, custom removals |
Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
How we test and rate data removal services
To review data removal services, we sign up for the service anywhere from a week to a month in advance. This allows it time to gather our data, scrub it from the data broker and people search sites, and send us reports on its process.
With so many data broker websites, you’ll want to make sure the one you choose sends requests to a lot of them, as well as follows up and searches for more.
Once we've spent some time with the service, we calculate our editorial rating by taking into account key features, prices, security measures, and other criteria.
To learn more about how we test, check out our full data removal testing methodology here.
Incogni pros and cons
Incogni offers a straightforward, automated process, making it an ideal solution for those seeking a low-maintenance option.
- Easy-to-use automated data removal process
- Fast initial data removal
- Unlimited custom removals on the Ultimate plan
- Can be more expensive than DeleteMe, Optery, and Privacy Bee
Optery pros and cons
Optery provides detailed reports and the option to manually handle data removal, which appeals to users who prefer more control and transparency in the process.
- Free plan available
- Detailed removal reports with screenshots
- Custom removal requests for non-listed sites
- Most sites and custom removals are only on upper plans
- Custom removals are only available after 30 days
- Focuses primarily on public data brokers
Which data removal service is the better value?
![]() Our Pick |
![]() | |
Paid monthly | $16.58/mo | $3.25–$24.99/mo |
Paid annually | $8.29/mo (billed annually) | $39-$249/annually |
Paid every 2 years | N/A | N/A |
Max # of people covered | 5 | 1 |
Money-back guarantee | Yes — 30 days | Yes — 30 days |
Best value plan | Standard plan for $8.29/mo (billed annually) | Core plan for $3.25/mo (billed yearly at $39.00) |
Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Incogni plans
Incogni now offers two different tiers, Standard and Unlimited. You can cover one individual or up to four family members with both plans. Incogni does not offer a free trial but provides a 30-day money-back guarantee, allowing users to try the service risk-free.
- Standard: Includes automated data removal from 270+ data brokers, marketing list removal, and tracking of removal requests. You can pay for these plans monthly or annually.
- Unlimited: Everything in the Standard plan plus unlimited custom removals and complex removals. However, you can only pay for this plan annually.
Optery plans
Optery offers a range of plans, including a free basic option and three paid plans, each with progressively higher levels of coverage. The free plan allows users to view the location of their data but requires manual removal. Paid plans offer automated removal and comprehensive reports.
With Optery, there are no family plans. Your family members must create their own accounts, but you can link individual accounts together for a discount.
- Free Basic: Identifies personal information on data broker sites and provides opt-out guides. There is no automated removal, and only Exposure Reports are provided every 90 days (compared to 30 for paid plans).
- Core: Automated removal from 110+ data brokers and monthly exposure reports. A limited number of data brokers compared to higher plans.
- Extended: Automated removal from 275+ data brokers, along with monthly exposure and removal reports. Higher cost compared to similar services.
- Ultimate: Automated removal from 385+ data brokers, detailed monthly reports, and custom removal requests. The most expensive option — might be overkill for users with fewer privacy concerns. You can get up to 640+ removals with Expanded Reach activated.
Optery also includes a 30-day money-back guarantee and does not require a credit card for the free plan.
Which data removal service has the better features?
![]() |
![]() Our Pick
| |
Free scan | ||
Data broker opt-out | ||
Data broker site scans | ||
Number of data brokers covered | 270+ | Up to 640+ (with Expanded Reach activated) |
How often is data rechecked? | Quarterly | Monthly/Quarterly |
Custom removals | ||
Marketing list removal | ||
Email privacy | Yes, with Surfshark One+ plan | |
Privacy reports | Yes — Monthly | Yes — Monthly/Quarterly (for paid plans) |
Real-time alerts | ||
Social media account monitoring | ||
Dark web monitoring | ||
Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
When it comes to monitoring and alerts, Optery has a clear edge with its free scan and comprehensive monthly reports, which include detailed privacy reports. Incogni, while effective at automated data removal, lacks real-time alerts, which can be crucial for users who want continuous updates on their data removal status.
The ability to recheck data monthly or quarterly and receive regular reports is a significant advantage for Optery users, ensuring they are always aware of their current privacy status.
While features like social media account monitoring and dark web monitoring are not offered by either service, these are generally nice-to-have features rather than critical necessities. For instance, privacy reports and real-time alerts are essential as they keep users informed about the effectiveness of the data removal process, making them important features to consider when choosing a service.
Additional features
Both Incogni and Optery offer essential data removal tools, but Optery provides more comprehensive monitoring and reporting. Optery offers custom removal requests for sites not listed in its database and provides before-and-after screenshots in its removal reports, giving users a clear view of the effectiveness of their data removal efforts.
Incogni's strength lies in its straightforward, automated process that removes data from a wide range of brokers with minimal user intervention required. It also offers unlimited custom removal requests.
Which data removal service is more secure?
When choosing a data removal service, security is a paramount concern. These services handle sensitive personal information, and it's crucial to ensure that this data is protected through robust security measures. Key features to look for include encryption methods and two-factor authentication (2FA).
Two-factor authentication typically involves a second step beyond just a password, such as a code sent to your phone. Multi-factor authentication may involve additional steps like biometric verification.
Reasonable data collection is expected for account administration, payment processing, and monitoring service performance. However, excessive data collection and sharing with third parties should be minimized to protect user data privacy.
Incogni vs. Optery data security
![]() |
![]() Our Pick
| |
Encryption | AES-256 GCM | AES-256 (at rest), TLS (in transit) |
Two-factor authentication | ||
Collects data | Minimal | Minimal |
Shares data with third parties | Minimal | Minimal |
Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Optery utilizes strong AES-256 encryption for data at rest, which is the industry standard for securing stored data. Additionally, TLS encryption is employed for data in transit, providing an extra layer of security during data transfer. Optery outshines Incogni with its implementation of both two-factor and multi-factor authentication, enhancing account security greatly.
Both services collect minimal data necessary for operations and share minimal information with third parties, primarily for service functionality and legal compliance.
Which data removal service has the better user experience?
![]() Our Pick |
![]() | |
Windows | ||
macOS | ||
Android | ||
iOS | ||
24/7 customer support | ||
Customer support options | 24/7 live support, email, live chat, social media, web form, FAQs, help desk | Live chat, email, online guides |
Learn more | Get Incogni
Read Incogni Review |
Get Optery
Read Optery Review |
Regarding compatibility, Optery offers broader support, offering applications for Windows, macOS, Android, and iOS. Incogni, on the other hand, is limited to Windows and macOS, which can be a significant drawback for users who prefer mobile data removal services. However, you can access Incogni on your mobile browser even though there isn’t a designated app.
Incogni provides 24/7 customer support and a broader range of support options. Optery only provides live chat, email, and online guides, which are great but not as expansive as what Incogni offers.
While using the interfaces, both Incogni and Optery were intuitive and easy to navigate. However, Optery’s dashboard stands out with its detailed reports and clear visualization of the removal process. Incogni’s interface, though straightforward, lacks the detailed reporting features that Optery offers.
FAQs
Which is better, Incogni or Optery?
Incogni is better for automated, low-maintenance data removal at a good price point. Optery excels in detailed monitoring and reporting. Choose Incogni for its ease of use and value, and Optery for its comprehensive control and insights.
Is Incogni worth it?
Yes, Incogni is worth it for those seeking an affordable, automated data removal service covering 270+ data brokers and unlimited custom removals with the top plan. It’s a simple and effective way to reduce your online footprint.
Is Optery Ultimate worth it?
Yes, Optery Ultimate is worth it for users needing comprehensive data removal from 640+ sites (with Expanded Reach activated) and detailed monthly reports, despite its higher cost.
Incogni vs. Optery: Which is better?
Incogni and Optery both offer robust data removal services, each with its own set of benefits and drawbacks. Overall, Incogni is the better choice if you prefer a straightforward, automated service with unlimited custom removals. Incogni excels with its simple, automated process, making it a great choice for users who want a hands-off approach to data removal.
Plus, Incogni provides 270+ automatic removals from data brokers (not just people search sites) and offers affordable pricing, especially with its annual plan.
Incogni vs. Optery alternatives
If Incogni and Optery don’t meet your needs, consider these alternative best data removal services.
![]() |
![]() |
![]() |
|
Starting price | From $9.00/mo (billed annually) | From $8.60/mo (billed annually) | From $8.33/mo (billed annually) |
Max # of people covered | 5 | 4 | 1 |
Data broker opt-out | |||
# of data brokers automatically checked | 30+ | 153+ | 115+ |
Privacy reports | |||
Real-time alerts | |||
Learn more | Get Aura | Get DeleteMe | Get HelloPrivacy |
/images/2023/05/18/deleteme_review-1.jpg)
/images/2023/06/01/incogni-review.png)
/images/2025/06/18/a_hooded_figure_working_on_a_laptop_email_symbols_and_connections.jpg)
/images/2025/06/16/secure_email_communication_magnified_for_data_protection.jpg)
/images/2025/06/11/illustration_of_a_magnifying_glass_looking_at_different_people_in_fron_PdJgE3v.jpg)
/images/2025/05/28/laptop_streaming_internet_content_from_multiple_sources.jpg)
/images/2025/04/17/pile_of_confiscated_cell_phones.jpg)
/images/2025/04/02/two_android_users_looking_at_their_devices.jpg)