How Much Does Identity Guard Cost in 2024?

Identity Guard is one of the top-rated players in the identity protection space, and offers plans at a modest cost ranging from $6.67–$31.99/mo. It's loaded with features to help protect your personal and financial information from identity thieves. A simple Identity Guard login can provide you access to a whole host of identity theft protection services designed to safeguard your identity.

According to identitytheft.org, total fraud and identity theft cases have nearly tripled over the last decade, and they dramatically increased in 2023. The Federal Trade Commission (FTC) reported 5.7 million total fraud and identity theft reports; 1.4 million of those were identity theft cases [1]. The case for the best identity theft protection has never been stronger.

How much does Identity Guard cost?

Identity Guard can be as low as $8.99/mo or as high as $39.99/mo depending on various factors, such as the plan type you select, your payment plan, and how many credit monitoring features you desire. First, you can select between an individual plan and a family plan. Then, you can select to pay either monthly or annually.

Individual monthly costs can range from $8.99/mo for the basic Value plan to $29.99/mo for the comprehensive Ultra plan. Additionally, families can protect their households with monthly plans ranging from $14.99/mo to $39.99/mo. However, annual plans can help you save more money in the long run, with prices ranging from $8.99/mo to $29.99/mo for individual plans or $14.99/mo to $39.99/mo for family plans.

Plan	Identity Guard	Norton LifeLock	IdentityForce
Individual plan paid annually	Starts at $8.99/mo	Starts at $7.50/mo (billed annually) for first year	Starts at $16.66/mo
Individual plan paid monthly	Starts at $8.99/mo	Starts at $11.99/mo	Starts at $19.90/mo
Learn More	View Plans	View Plans	View Plans

When compared to Norton LifeLock and IdentityForce, Identity Guard offers the best pricing. Identity Guard's starting plan is about half the price of IdentityForce's starting plan. And although Identity Guard and LifeLock start at the same price, LifeLock increases in price after the first year.

Identity Guard’s plans

Identity Guard offers three plans for individuals and families: Value, Total, and Ultra. The Value plan is a basic plan, Total is a mid-tier plan with more protection features, and Ultra is our recommended plan, which offers comprehensive identity monitoring as well as credit monitoring services.

Plan	Value	Total	Ultra
Identity theft insurance	Yes — up to $1 million	Yes — up to $1 million	Yes — up to $1 million
Data breach notifications
Dark web monitoring
High-risk transaction monitoring
Bank account monitoring
USPS address change monitoring
Credit monitoring		Yes — Experian, TransUnion, Equifax	Yes — Experian, TransUnion, Equifax
Monthly credit score
Three-bureau annual credit report

Identity Guard Value

Identity Guard’s Value plan uses your Social Security number (SSN) and other personal data to monitor for signs of identity theft. This includes high-risk transaction monitoring, dark web monitoring, and data breach notifications. All Identity Guard plans come with identity theft insurance of up to $1 million for you and your family. Its individual packages cost $8.99/mo, and family packages cost $14.99/mo.

The Value plan is best suited for single individuals or large families with children. The individual plans only cover one person. The family plans cover five adults and an unlimited number of kids, which we thought was impressive. Unfortunately, the Value plan does not come with credit monitoring or protection services, but the next tiers do.

Identity Guard Total

Identity Guard’s Total plan is a slight notch above its Value plan. Identity Guard Total protection offers the same features as the Value plan, plus bank account monitoring, three-bureau credit monitoring, and monthly credit score updates.

The Total plan cost is $19.99/mofor individuals and $29.99/mo for families. It is twice the cost of the Value plan but has more to offer beyond identity theft protection. Credit monitoring with the three major credit bureaus, Experian, TransUnion, and Equifax, is its standout feature. This can be attractive for those who want to protect themselves and their families from becoming victims of credit card fraud.

So if you are willing to shell out extra dollars each month to protect yourself from identity theft, bank account theft, and credit card fraud, then the Total plan is a great choice.

Identity Guard Ultra

Identity Guard’s Ultra plan has the most comprehensive identity theft and identity fraud protection available. In addition to what’s included in the Value and Total plans, Ultra includes these extra features:

• Social media monitoring: Checks your social media accounts for suspicious activity or if they’ve been hacked
• Credit and debit card monitoring: Monitors your credit and debit cards for unauthorized or unusual transactions and potential debit or credit card fraud
• 401K and investment account monitoring: Monitors your 401K and investment accounts for unauthorized transactions, bank transfers, or trades
• Home title monitoring: Monitors if anyone adds a co-owner to your home title or sells your home unbeknownst to you
• Criminal and sex offender monitoring: Checks criminal records to ensure your reputation isn’t being tarnished by an imposter or identity thieves
• USPS address change monitoring: Notifies you when your home address has been changed to forward your mail to another address without your consent
• Experian Credit Lock: Lets you lock your credit file with Experian to prevent unwanted credit activity, alerting you when criminals attempt to open or apply for credit in your name
• Three-bureau annual credit report: Receive annual credit reports from Experian, TransUnion, and Equifax

Ultra’s starting price is $29.99/mo for individuals and $39.99/mo for families. It’s certainly the “ultra” choice, packed with features that can help individuals and families protect themselves against identity theft criminals. Even though it’s more costly than the other plans, Identity Guard Ultra is our recommended plan thanks to its extensive monitoring, comprehensive credit monitoring, and recovery services.

Does Identity Guard have coverage for families?

We appreciate that Identity Guard offers family plans and accounts for children in them. Family plans include five adults and an unlimited number of kids (which we think is awesome). They are offered for all three plans: Value, Total, and Ultra (our recommended plan).

Best of all, each plan provides up to $1 million in identity theft insurance coverage for all family members living in your household. So whether you want to protect the identity of your spouse, grandparents, or children, Identity Guard has you covered.

You can protect your loved ones from identity theft by selecting the plan that suits your needs and budget, with prices that range from $12.50-$33.33/mo. See the plans below for pricing details.

Plan	Value	Total	Ultra
Family plan paid annually	$14.99/mo	$29.99/mo	$39.99/mo
Family plan paid monthly	$14.99/mo	$29.99/mo	$39.99/mo

Does Identity Guard have a free trial?

Unfortunately, a free trial for Identity Guard was not available at the time of this review. However, Identity Guard does provide a 60-day money-back guarantee if you opt for their annual plans. If you are satisfied with Identity Guard’s services, annual plans can save you more money in the long haul, and if you are not satisfied within 60 days, you are entitled to reimbursement.

FAQs

Bottom line

Due to the continual rise in identity theft and fraud cases, identity theft protection may be needed now more than ever. Identity Guard provides solutions that help individuals and families with children stay protected from identity theft crimes. So whether you are on a budget and can only afford basic identity theft protection or if you have some room to shell out extra dollars for premium features, there is an Identity Guard plan for you and your loved ones.

For a deeper dive into what identity theft protection services offer, check out our guide on the best identity theft protection services with credit reporting.