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Identity theft protection is worth it if you want someone else watching your accounts and helping you recover if your identity is stolen. It’s most useful if you’ve been caught in a data breach, have kids or aging parents to cover, or don’t have time to check your credit and accounts yourself.
If you’re willing to do that work, you can freeze your credit, check your credit reports, and set up fraud alerts for free.
What does identity theft protection actually do?
Best identity theft protection services
How to protect yourself from identity theft for free
What happens when your identity is stolen?
Bottom line
FAQs
Do I need identity theft protection?
According to the Federal Trade Commission, Americans reported losing $15.9 billion to fraud in 2025, up from over $12 billion in 2024. Reported fraud losses have risen every year for the past six years.[1]
Free tools can reduce some risks, but they do not provide ongoing identity monitoring or recovery assistance. Banks and credit card issuers may help with fraudulent transactions, but their support may not cover every type of identity theft. Managing the reports, disputes, and other recovery steps alone can be stressful, costly, and time-consuming.
An independent identity theft protection service may provide monitoring, alerts, identity theft insurance, and recovery assistance if identity theft occurs. Services vary, but they may monitor credit reports, send data breach alerts, and help customers respond to suspected fraud. These services can help with detection and recovery, though they cannot prevent every type of identity theft.
What does identity theft protection actually do?
Identity theft protection services watch your credit and other personal information for signs of misuse, alert you when something looks wrong, and help you recover if your identity is stolen. It can't prevent every type of identity theft, but credit monitoring may alert a person to suspicious activity on their accounts.
An alert gives them a chance to report fraud, secure affected accounts, and limit further damage. People who have already experienced identity theft may also value recovery support. Free steps, including credit report reviews, fraud alerts, and credit freezes, can still provide important protection.
Some identity theft protection services monitor sensitive information beyond credit reports, including health insurance records, financial accounts, Social Security numbers, and address changes. This monitoring may help identify misuse that does not appear on a credit report, such as fraudulent account applications.
If someone obtains personal information in a data breach, monitoring may alert the affected person to signs of misuse. It cannot stop every fraudulent attempt, but an early alert may help them respond before the fraud causes more damage.
Identity theft protection services may include recovery support after identity theft occurs. Depending on the provider and plan, this support may include help contacting financial institutions, disputing fraudulent information on credit reports, and reporting the crime to law enforcement.
Best identity theft protection services
Paid identity theft protection may be worth the monthly cost for people who want monitoring, alerts, and support if identity fraud occurs. Free steps, such as reviewing credit reports and using fraud alerts or credit freezes, may be enough for people who prefer to manage those tasks themselves.
Most services below offer plans for under $40.00/mo, and some include a free trial or free features.
| Service | ![]() LifeLock |
![]() Aura |
![]() OmniWatch |
| Best for | Best for online identity monitoring | Best overall identity theft protection | Best for scam protection |
| Individual monthly price | Starts at $10.42/mo | Starts at $9.00/mo | Starts at $7.99/mo |
| Family monthly price | Starts at $28.75/mo | Starts at $25.00/mo | Starts at $19.99/mo |
| ID theft insurance | Up to $3 million per adult | Up to $1 million per adult | Up to $2 million per adult |
| Credit monitoring | |||
| 3-bureau credit reports | Yes, with Advanced and Total plans |
Yes, Elite plan only |
|
| Details | Get LifeLock Read Our LifeLock Review |
Get Aura Read Our Aura Review |
Get Omniwatch Read Our Omniwatch Review |
How to protect yourself from identity theft for free
You can handle most of the basics yourself at no cost. These steps won’t give you round-the-clock monitoring or recovery help, but they cover the most common ways identity thieves get in.
Check your credit report
Your credit reports show every account and credit inquiry in your name, so they’re often the first place identity theft shows up. You can get free copies from all three bureaus every week at AnnualCreditReport.com. Look for accounts, inquiries, or addresses you don’t recognize.
Equifax, Experian, and TransUnion also offer free accounts with basic credit monitoring and alerts when your file changes. Free services like Credit Karma can alert you to changes too.
Whether you decide to monitor your credit report monthly, quarterly, or annually, you should make reviewing your credit report a regular part of your routine. It allows you to see your credit file and personally identifiable information (PII) to ensure that everything looks as it’s supposed to, with no fraudulent activity.
Freeze your credit or place a fraud alert
A credit freeze blocks lenders from pulling your credit report, which stops most new accounts from being opened in your name. It’s free, but you need to set it up with each of the three bureaus separately. You can lift it temporarily when you apply for credit.[2]
A fraud alert is lighter. It tells lenders to verify your identity before opening new credit. You only need to contact one bureau, and it notifies the other two.
Review your bank and credit card statements
Check your accounts regularly for charges you didn’t make. Thieves who get your card or account numbers from a data breach can drain accounts or run up charges before you notice. Report anything suspicious to your bank right away, and ask whether you should also file a police report.
Remove your info from people-search sites
People-search sites legally publish names, addresses, and phone numbers, which thieves can use to piece together your identity. Search your name to see what’s out there, then request removal from each site. Every site has its own process, and removing yourself from one doesn’t remove you from the others.
A data removal service can handle these requests for you.
Watch for phishing emails
Phishing emails trick people into sharing personal information or downloading malware. Spam filters catch many of them, but not all. Don’t click links or open attachments in emails you weren’t expecting, and report suspicious messages to your email provider.
Use strong, unique passwords
Reused passwords let one breach unlock several accounts. A free password manager, like Google Password Manager, can create and store a unique password for every account.
If you think your identity has already been stolen, report it at IdentityTheft.gov and see our guide on what to do if your identity is stolen.
What happens when your identity is stolen?
When someone steals your identity, they may use your personal information to open credit accounts, take out loans, or access your bank accounts. The resulting fraudulent debts, lost money, and damage to your credit can take time to resolve. Criminals may also use stolen information to commit other crimes in your name.
Criminals may steal personal information in person or online. They may obtain it through data breaches, including breaches that expose data on the internet or dark web. They also use phishing scams to trick people into providing information.
The impact on your financial situation and credit file can take a great deal of time and effort to correct with the credit bureaus and other financial institutions. Many victims may also need to deal with collections agencies as they call about debts the scammer has charged to their name, including medical debt. In some cases, the criminal may even use these stolen identities to apply for a driver’s license in another state so they can avoid being caught by law enforcement.
Identity theft often takes time to resolve because victims may need to contact credit bureaus, banks, and other affected organizations. Identity theft protection may provide monitoring, alerts, or restoration assistance, but victims may still need to file a police report and complete insurance claim forms or other documentation.
Bottom line
Identity theft protection is worth paying for if you want someone else monitoring your credit and personal information, plus help recovering if your identity is stolen. If you’d rather handle it yourself, free steps like credit freezes, fraud alerts, and regular credit report checks cover the basics.
If you decide to pay, see our picks for the best identity theft protection services. You can also learn how to protect your kids from identity theft.
FAQs
How much does identity theft protection cost?
Identity theft protection costs less than $20.00/mo on average for one person, although most plans cost under $40.00/mo. Family plans for two adults and up to five children can cost as much as $80.00/mo, depending on the coverage level.
What can’t identity theft protection do?
Identity theft protection can't prevent a company data breach or the theft of a wallet, bag, or device. Some services may alert members to suspicious activity and provide restoration assistance after identity theft occurs, but coverage and response services vary.
How much does the average person lose from identity theft?
According to the FTC, people who reported fraud that began with a phone call in 2024 had a median loss of $1,500.[2]
[1] FTC Testimony at the Joint Economic Committee Hearing on the Rising Scam Economy
[2] Credit Freezes and Fraud Alerts
[3] New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024


