OmniWatch vs. Norton LifeLock 2025: Budget-Friendly Coverage or Premium Identity Theft Protection?

OmniWatch is a good option for budget-conscious individuals seeking basic identity theft protection. It offers credit and dark web monitoring, along with extensive insurance coverage for identity theft, scams, and ransomware. Plus, OmniWatch offers higher base coverage of up to $2 million in identity theft insurance and doesn’t hike the subscription rate after the first year.

However, Norton LifeLock offers more monitoring tools, boasts a higher maximum identity theft insurance coverage, and is a top-rated solution. It's the best choice for extensive monitoring and protection from identity theft.

Continue reading for a comprehensive comparison of OmniWatch vs. LifeLock and discover which one is the best fit for you.

OmniWatch vs. Norton LifeLock review at a glance

• OmniWatch: Best for basic identity theft protection
• Norton LifeLock: Best for extensive identity monitoring

		Our Pick
Star rating	4.5 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.8 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price	From $10.00/mo	From $7.49/mo for first yr (billed annually)
Types of identity monitoring	Dark web, credit, home title, and payday loans	Social security, credit, phone takeover, criminal records, buy now pay later, 401K and investments, home title, social media, ID verification, USPS address change, telco and utility, financial transactions, and sex offender registry reports
Credit monitoring
Identity theft insurance	Up to $2 million per adult	Up to $3 million per adult
Identity restoration services
24/7 customer support	Yes (for identity restoration agents only)
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

OmniWatch pros and cons

OmniWatch is a relatively new identity theft protection service that offers more basic monitoring than its established competitors. However, it does offer dark web monitoring and three-bureau credit monitoring, which can help prevent identity theft and fraud. It also offers 24/7 identity restoration specialists who can help if your identity is compromised.

OmniWatch stands out from most competitors because it offers $2 million identity theft insurance, twice the industry standard of $1 million. It also uniquely provides up to $50,000 for scam and ransomware protection.

Norton LifeLock pros and cons

Norton LifeLock has extensive monitoring for credit, banking, investments, identity, and social media. It also provides up to $3 million in identity theft insurance, which is the highest amount we've seen. You're protected from nearly any identity theft crisis with Norton LifeLock.

The downside is that Norton LifeLock is more expensive than OmniWatch. The first year discount makes it a lucrative offer. However, you may find LifeLock outside your budget once the discount ends.

Which identity theft protection is the better value?

Norton LifeLock has a higher cost, but it has a lot of value with its extensive features and money-back guarantee.

		Our Pick
Price range	$7.00-$30.00/mo	$7.49–$38.99/mo for first yr
Best value plan	Elite for $20.00/mo	Ultimate Plus for $19.99/mo for first yr (billed annually)
Family plan	Yes — from $30.00/mo	Yes — from $18.49/mo for first yr (billed annually)
Money-back guarantee		Yes — 14 or 60 days
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

OmniWatch plans

OmniWatch offers three plans. Basic and Elite cover one person. Elite provides the best value, offering comprehensive credit monitoring and protection against scams and ransomware. The Family plan offers the same features as the Elite plan, but it covers two people.

• Basic: Up to $2 million in identity theft insurance is included. It also offers dark web monitoring and one-bureau credit monitoring. There are also additional security tools, such as AI-powered scam detection for emails and texts, a virtual private network (VPN), and antivirus protection.
• Elite: In addition to the features offered by the Basic plan, Elite includes up to $50,000 in protection against scams and ransomware. It also monitors all three major credit bureaus, your home title, and payday loans for potential identity theft.
• Family: Family has the same features as the Elite plan. The only difference is that it's designed for two people, rather than one. The identity theft insurance is adjusted to $4 million, and the scam and ransomware protection is up to $100,000.

All About Cookies offers an exclusive trial: Try OmniWatch for 7 days for $1. It's plenty of time to explore the OmniWatch tools and determine if it's the best option for you.

Norton LifeLock plans

Norton LifeLock offers two plans for individuals and one plan for families, which covers two adults. The LifeLock Ultimate Plus offers the most value for individuals, providing increased insurance coverage and extensive monitoring compared to the Standard plan.

• LifeLock Standard (Individual): The Standard plan provides up to $1.05 million in identity theft insurance coverage. It offers one-bureau credit monitoring and several identity alerts, including dark web monitoring, ID verification, USPS address change notifications, and monitoring of telco and utility accounts.
• LifeLock Ultimate Plus (Individual): The $3 million coverage for identity theft makes this plan valuable on its own. However, it also includes extensive identity monitoring for aspects such as investments, social media, and financial transactions. It also conducts credit monitoring through all three credit bureaus.
• LifeLock Ultimate Plus (2 adults): This plan has the same features as the individual plan. The primary difference is that each adult receives $3 million in identity theft insurance, totaling $6 million.

Norton offers a money-back guarantee. You can receive a refund within 14 days for a monthly subscription or 60 days for an annual subscription.

Which identity theft protection has the better features?

Norton offers far more monitoring features and insurance coverage than OmniWatch. Let's look at the details.

		Our Pick
Social Security number monitoring
Financial activity alerts
Credit monitoring
Credit reports	Yes — TransUnion, Equifax, Experian	Yes — TransUnion, Equifax, Experian
Credit score		Yes — Vantage
Credit lock
Identity theft insurance	Up to $2 million	Up to $3 million
Dark web monitoring
Social media monitoring
Home title monitoring
USPS address change alerts
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

OmniWatch includes additional security tools, such as a VPN and antivirus protection. With LifeLock, Norton Secure VPN and Norton 360 Antivirus cost extra.

Norton LifeLock offers slightly more insurance coverage at a maximum of $3 million. However, if you compare basic plans, OmniWatch offers more identity theft insurance, at $2 million, compared to LifeLock's $1.05 million.

But what makes LifeLock stand out is the number of monitoring features it offers. OmniWatch is limited to the dark web, home titles, and payday loans. LifeLock offers all that and also monitors:

• 401K and investments
• Bank accounts
• Buy now, pay later
• Criminal records
• Financial transactions
• ID verification
• Phone takeover
• Sex offender registry reports
• Social media
• Telco and utility
• USPS address change

An extensive monitoring system can quickly detect any red flags that would show a compromised identity. Faster fraud notifications enable you to take action quickly and mitigate the damage.

Which identity theft protection service is more secure?

Norton is more secure than OmniWatch because it shares only essential personal information with third parties.

		Our Pick
Collects data
Shares data with third parties		Minimal
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

Identity theft protection services store your personal data (like Social Security numbers, bank account information, and date of birth). Identity theft protection companies need this data to monitor for identity theft, and we want a protection service that’s secure before handing over sensitive personal information.

Some data collection and sharing is reasonable, such as to gain access to your credit reports. But sharing private data with third parties for marketing purposes is a drawback.

OmniWatch states, "We may also share your personal information with advertisers and other third parties who may use it for advertising purposes, including to serve targeted advertising on unaffiliated third-party sites." However, it’s a notable positive, which we explain in our review, that OmniWatch is transparent about its data collection practices.

Meanwhile, Norton follows the California Consumer Privacy Act (CCPA). It doesn't sell or disclose your personal information for purposes that fall outside the CCPA.

Which identity theft protection has better compatibility and customer support?

Norton LifeLock offers better customer support options.

		Our Pick
Android
iOS
Dedicated restoration specialists
Lost wallet remediation
24/7 customer support	Yes (for identity restoration agents only)
Customer support options	Help center, online form, email, phone, live chat	Help center, phone, live chat
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

Norton LifeLock and OmniWatch both have apps for Android and iOS. It makes it easier to check on your account without having to use a web-based portal. Our hands-on testing revealed that both providers have easy-to-use interfaces.

Additionally, both LifeLock and OmniWatch offer lost wallet remediation. The service can help you replace credit cards and identity cards if your wallet is lost or stolen. When theft happens, identity restoration agents can help when someone steals your identity.

In terms of customer support, OmniWatch has identity restoration agents available 24/7. For other issues, you can call or chat from Monday to Friday from 7 AM to 4 PM PST. It's not ideal if you live on the East Coast, experience issues outside of business hours, or need to contact support on weekends.

Norton LifeLock offers true 24/7 customer support. You can contact customer support via live chat or phone. Our live chat experience was slow, but the customer representative was helpful and answered our questions.

Top alternatives

Norton LifeLock and OmniWatch are two of the best identity theft protection services we've tested. But if you're looking to include multiple adults and children, we’d recommend Aura.

Here’s a snapshot of how LifeLock and OmniWatch compare to Aura:

For more information, check out our in-depth comparisons:

• Aura vs. LifeLock
• Aura vs. OmniWatch

FAQs

OmniWatch vs. Norton LifeLock: Which is better?

Norton LifeLock edged out OmniWatch in every category.

Category		Our Pick
Value
Features
Privacy and security
User experience
Learn more	Get OmniWatch Read OmniWatch Review	Get Norton LifeLock Read Norton LifeLock Review

We think LifeLock is the better identity theft protection service here. Norton LifeLock features extensive monitoring, offers high insurance coverage, and doesn't share your data for marketing purposes. The cherry on top is that it also offers 24/7 customer support.

Even still, OmniWatch may be worth it if you are looking for basic identity theft protection that offers above-average coverage.