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With the rise of streaming and VOD, it’s never been easier to watch new movies and TV shows. It’s also never been easier to stumble upon spoilers if you can’t watch a new show or movie right away.
Spoiler alert: People hate getting shows and movies ruined for them. But how can you stay protected from spoilers? What is a spoiler anyway? And how long should people wait to talk about movies and shows after release?
Our team at All About Cookies surveyed 1,000 U.S. adults to find out everything we could about spoiler behaviors, etiquette, and preferences.
The ubiquity of content and streaming has made it easier than ever to watch new media on demand. Combined with the more than 90% of Americans who are on social media, it’s nearly impossible to go even a day or two without running into spoilers for popular TV shows and movies.
Is this a big problem? In short, yes. More than 70% of U.S. adults say they’ve had a show or movie they cared about spoiled in the past. The most common place for spoilers is, unsurprisingly, the internet.
More than 40% of respondents said they are most likely to encounter spoilers online. That’s followed by spoilers from friends (20%), family (13%), and significant others (11%).
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The vast majority of internet spoilers come from social media. 41% of respondents identified Facebook as the most likely place on the internet to encounter spoilers, followed by TikTok (21%) and Twitter/X (16%).
So what exactly counts as a “spoiler?” Where is the line between “nice to know” and “you ruined it for me”? In general, respondents said it has to do with knowing specific information.
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When asked which pieces of information they prefer to know or not before watching, endings were the biggest no-no. Nearly three out of four respondents prefer not to know how something ends, while just 19% of people said they want that information.
Other topics off-limits for many viewers are specific plot points or developments (59% prefer not to know), surprise cameos (49%), and, interestingly, what reactions others had to the show or movie (38%).
On the flip side, 63% of people broadly prefer to know the general plot of something they’re about to see. And 40% of respondents want to know what critics think.
Most people agree you should wait at least a little while before talking about spoilers for new movies and shows. But exactly how long do people think is a reasonable amount of time to keep spoilers under wraps?
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Only 13% of people don’t believe in any grace period for discussing spoilers, meaning the vast majority of people (87%) believe in following some sort of spoiler etiquette.
For TV shows, respondents said you should wait five days before discussing recent releases, versus seven days for movies.
Though the number of people seeking out spoilers is higher than many would expect (44% for movies, 38% for TV), those people are still a minority. The majority of people prefer not to have things spoiled and try to minimize their spoiler exposure as a result.
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Given that the internet was the number-one place for spoilers, it’s no surprise that the primary way people avoid spoilers is by avoiding certain places online. 62% of people said they avoid some sites online, and more than one in five (22%) take it a step further and avoid the internet altogether.
When it comes to interpersonal relationships, the best etiquette is the same as any other boundary: talk openly and honestly about it. 56% of respondents said they tell friends and family not to bring up hotly-anticipated media, while 46% take a more passive approach by ignoring texts and group messages near release-date.
Think it’s not that serious? A whopping 14% of respondents said they’ve taken time off from work to avoid spoilers.
What happens when something is unwittingly spoiled? How do people react and how does it impact existing relationships between the spoiler and the spoilee? We asked people to share the consequences from getting or receiving a spoiler in their own lives.
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In a surprising number of cases, spoilers manifest confrontation. More than one-third of people (36%) have gotten into a verbal altercation with someone as a direct result of spoilers, and 13% have gotten into an outright physical fight over them.
In some cases, spoilers have ended existing relationships entirely, both romantic and platonic. 15% of people say that they have had a friendship end because of spoilers, while nearly the same percentage of people (14%) have broken up with a romantic partner because of spoilers.
If you’re particularly excited for a show or movie, then spoilers can be hard to avoid. Here are some great tools you can use to access your favorite content online before the spoilers come out:
To collect the data for this survey, our team at All About Cookies surveyed 1,000 U.S. adults in September 2023 via Pollfish. All respondents were U.S. citizens over the age of 18, and remained anonymous.
Ultra-secure, high-speed VPN complete with malware protection and automatic blocking of intrusive ads and third-party trackers
Other benefits include a premium password manager, dark web monitoring, and access to IP-restricted content
3 plans to choose from for custom protection on up to 10 devices
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