TotalAV vs. Norton 2024: Which Guards Your Devices Better?

TotalAV and Norton are both highly rated and well-known antivirus programs with different approaches to features that may or may not appeal to you based on your needs.
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Best for Device Optimization

4.8
Editorial Rating
Learn More
On TotalAV's website

Antivirus Software
TotalAV
First year discount on paid plans
  • Real-time protection from viruses, malware, and online threats
  • Blocks tracking cookies and ads, proactively monitors for data breaches, and option to schedule smart scans
  • 100% compatible with Windows, Mac, Android, and iOS operating systems on up to 3 devices
  • Lacks firewall protection

Best for Increased Privacy & Security

5.0
Editorial Rating
Learn More
On Norton 360 Antivirus's website

Antivirus Software
Norton 360 Antivirus
Save up to 58% your first year
  • 4 plans available, all including antivirus, malware, ransomware, and hacking protection, Cloud backup, and a secure password manager
  • Option to add VPN connection, dark web monitoring, privacy monitoring, and more
  • Available for up to 10 devices depending on plan
  • Multi-tab navigation may be overwhelming at first

Based solely on test scores, functionality, features, and customer service, Norton is a step ahead of TotalAV. However, TotalAV takes a different approach than Norton does and pairs its antivirus with device optimization tools, so it may be more worth it for you. 

Picking an antivirus software is personal. Whether you’re looking strictly for highly rated antivirus software that guarantees malware protection or you need a complete package with lots of extras, TotalAV and Norton both have offerings to meet your needs. Let’s take a deeper look at these two antivirus choices to see what additional features they offer.

In this article
TotalAV vs. Norton antivirus review at a glance
TotalAV vs. Norton: prices
TotalAV vs. Norton: features
TotalAV vs. Norton: test results
TotalAV vs. Norton 360 Antivirus: compatibility and customer support
TotalAV vs. Norton FAQs
Bottom line: Is TotalAV antivirus better than Norton?

TotalAV vs. Norton antivirus review at a glance

Norton and TotalAV are both highly-rated antivirus programs with a variety of features. TotalAV’s additional features focus more on device optimization and system tune-ups. Norton, on the other hand, offers a broader range of security features for complete privacy across the web, including a virtual private network (VPN), dark web monitoring, and parental controls.

  • TotalAV: Best for device optimization
  • Norton: Best for increased privacy and security

TotalAV vs. Norton compared



Starting price Starts at $29.00/first yr Starts at $29.99/first yr
Free version
Max number of protected devices Up to 6 Up to 10
Compatibility Windows, macOS, Android, iOS Windows, macOS, Android, iOS
Phishing protection
Ransomware protection
Firewall
Real-time protection
Learn more Get TotalAV
Read TotalAV Review
Get Norton
Read Norton Antivirus Review

TotalAV and Norton do a lot of things the same way. Both protect against viruses and malware, offer additional features on all plans, and have a variety of price points.

TotalAV focuses more on offering diagnostic as well as web protection tools with its antivirus product while Norton is focused more on broad cybersecurity with identity protection.

Pricing is close, but Norton does offer a less expensive starting price for the Norton AntiVirus Plus plan at $29.99/first yr as opposed to TotalAV’s $29.00/first yr price for the Antivirus Pro plan. On the other hand, TotalAV offers a free plan while Norton doesn't. 

While Norton tops out at $99.99/first yr for the Select + LifeLock plan, Norton 360 Premium is comparable to TotalAV Total Security— both are about $50.00/yr. Each of these includes a ton of extra features. Be mindful of your renewal date, however, because renewal pricing is much higher than the first-year costs listed here.

TotalAV vs. Norton: prices

Our Pick
Price range $12.00–$49.00/first yr $29.99–$99.48/first yr
Best value plan TotalAV Internet Security for $39.00/first yr Norton 360 Deluxe for $49.99/first yr
Money-back guarantee Yes — 30 days for annual plans, 14 days for monthly plans Yes — 60 days for annual plans, 14 days for monthly plans
Learn more Get TotalAV
Read TotalAV Review
Get Norton
Read Norton Antivirus Review

TotalAV prices range from $12.00–$49.00/first yr. We chose the middle plan, Internet Security, as the best value because it includes a VPN. While the Total Security plan, TotalAV’s top tier, was only $10 more per year (for the first year), we felt the device security portion wasn’t great since TotalAV isn’t as strong on Apple products.

Norton told us the Norton 360 Deluxe plan was the “Best Value,” but if you’re looking for identity theft protection on top of an antivirus, you might disagree. It doesn’t include LifeLock like the next choice up, but it does have parental controls and a privacy monitor to help keep you and your family safer online.

Norton’s renewal rate isn’t such a leap from the starting cost either. Norton 360 Deluxe begins at $49.99/first yr and jumps to $119.99/yr for the renewal, whereas Total Security starts at $49.00/first yr and then leaps all the way to $179.00/yr.

Winner: Norton. Even though both products are fairly close in price, Norton’s offerings are more well-rounded, and the renewal prices don't change as drastically.

TotalAV vs. Norton: features

Feature

Our Pick
Manual and scheduled scans
Real-time protection
Phishing protection
Ransomware protection
Firewall
Parental controls
Cloud storage
Password manager
VPN
Ad blocker
Device optimization tools
Learn more Get TotalAV
Read TotalAV Review
Get Norton
Read Norton Antivirus Review

What features do TotalAV and Norton have in common?

Malware and antivirus scan

Both TotalAV and Norton offer a quick scan and a full system scan. TotalAV's quick scan took a couple of minutes and its full system scan took over 10 minutes. During the full scan, TotalAV also seemed to slow down significantly when it encountered threats.  

When testing Norton, its quick scan took under one minute and its full scan analyzed over 600,000 files in less than 10 minutes. While both products scanning tools were easy to use, we thought Norton was better due to speed and performance.

Real-time protection

TotalAV offers real-time protection with a feature called WebShield. Its a phishing protection browser extension that can verify if the websites you're browsing are safe and protect against miseleading activity, like scams or spoofed sites.

With Norton, you can turn on the Intrusion Prevention System and Proactive Exploit Protection.  The Intrusion Prevention System detects and scans all network traffic for security vulnerabilities and works with your firewall to detect and block malicious attacks. Proactive Exploit Protection works by recognizing malicious behaviors and then blocking any software that mimics those behaviors. Ultimately, Norton's real-time protection is more comphrensive. 

Phishing protection

TotalAV's phishing protection is the WebShield extension, which will deem websites safe for browsing and flag any suspicious websites it might encounter so you can browse securely. 

The TotalAV Adblocker comes with several features including a Web Shield, Ad Block Pro, Clear Cookies, and Clear History.
TotalAV toggle features icons

Norton's phishing protection is the Norton Safe Web extension, which also analyzes sites you browse to help detect malware and other online threats. Similar to WebShield, it'll give you site ratings depending on whether a site is safe, potentially unsafe, or unsafe. TotalAV and Norton are evenly matched on phishing protection.

How are TotalAV and Norton different?

Features unique to TotalAV

One way TotalAV stands out from Norton is by including an ad blocker. Total Adblock not only blocks ads, it can also help speed up your browsing since ads are known to slow down webpage load times. It also promises to block third-party trackers, which can help give you more anonymity online. Total Adblock and many other ad blockers have free versions, so we don't feel like this is a make or break feature, just something that's nice to have. 

TotalAV also comes with device optimization tools like a duplicate file finder, large and old files locator, and disk usage analytics. Norton sells these tools separately, so TotalAV may be a better choice for you if you're looking to optimize your device.

Features unique to Norton

TotalAV and Norton share a variety of features like ransomware protection, a password manager, anti-phishing, and malware detection including spyware and adware. Norton, however, has a few additional features that helped it take the lead. Parental controls, cloud backup, and dark web monitoring are all useful features that will increase your security. 

Diagnostic tools are available for free across the web, so that’s why we felt Norton’s additional features added more value to its antivirus product than TotalAV’s features. Products like Fortect help with PC health and tune-up while CCleaner speeds up your device and deletes your history. IObit Advanced SystemCare Pro uses AI to clean and speed up your computer.

Norton offers dark web monitoring, which checks the dark web for info like your email, address, credit card numbers, and more.

Winner: Norton. Norton’s features cover a broader range of security issues like identity theft as well as offering cloud storage for free with every tier.

TotalAV vs. Norton: test results

If you’ve ever received a product that didn’t work the way it was advertised, you can appreciate the need for third-party testing. It’s an important part of the cybersecurity landscape because it tests products to make sure they use the most recent technologies and block the newest threats.

While you may not be as concerned about a product’s performance in regards to slowing down your machine, you should always strive for products that excel in protection against cyber threats.

TotalAV vs. Norton malware protection scores

Our Pick
AV-TEST Windows score 16.5/18.0 17.5/18.0
AV-TEST Android score 17.0/18.0 18.0/18.0 
Learn more Get TotalAV
Read TotalAV Review
Get Norton
Read Norton Antivirus Review
*AV-TEST Windows scores are from Sep-Oct/2023. AV-TEST Android scores are from Nov/2023.

For Windows, TotalAV had some issues with both protection and performance. In the protection arena, TotalAV was tested against 255 real-world malware examples from webpages and email.

The industry standard in these tests is to pass with 99.2%. In September, TotalAV passed with 95.9%. We were impressed to see that TotalAV jumped up to 100% malware protection in October, but it looks like its initial score resulted in TotalAV being docked an entire point in this category. 

In regards to performance, TotalAV met or exceeded downloads of frequently-used applications, launches of standard software applications, and copying of files, locally and in a network. However, TotalAV slowed the loading of webpages and the installation of familiar applications in Windows machines more often than was considered acceptable by industry standards. While some slowdown is expected, this was significant enough to dock TotalAV a half point.

Norton also experienced significant enough performance issues to merit a half-point loss in the same categories of launching popular websites and installing familiar application. However, Norton had perfect malware protection scores. 

While Norton had a perfect testing scores for Android, TotalAV was docked a whole point for displaying a false positive. And unfortunately, TotalAV didn’t submit itself for testing recently for macOS. The last macOS test was in March 2022. In the world of cybersecurity, it’s important to keep up with independent testing as new threats are constantly being released.

Winner: Norton. While both products struggled with slowing loading and installation times more than the industry standard, Norton had perfect malware protection scores across devices.

TotalAV vs. Norton 360 Antivirus: compatibility and customer support

Our Pick
Windows
macOS
Android
iOS
Browser extensions Yes — Firefox, Chrome, Edge Yes — Firefox, Chrome, Edge
24/7 customer support
Customer support options Live chat, online guides Live chat, phone, email, support forums, online guides
Learn more Get TotalAV
Read TotalAV Review
Get Norton
Read Norton Antivirus Review

There isn’t a ton of difference in compatibility when it comes to TotalAV and Norton. We found that both products delivered on promises for not just Windows but also their limited Mac functionality. Our product testers found each antivirus offered a lot of helpful features. Each one also works with Apple and Android mobile devices.

Originally we found both TotalAV and Norton had browser extensions for Mozilla Firefox, Google Chrome, and Microsoft Edge. TotalAV also added the Opera browser to its compatibility list. Because both products are so similar in functionality and compatibility, the addition of the Opera browser gives TotalAV a slight advantage.

TotalAV notifies you when it detects malware during its system scan. Our TotalAV flagged this FlashPlayer.dmg file as malicious.

TotalAV scans and flags potential malware.

We used Norton 360 to scan our MacBook for viruses and security risks.

Norton scanning a clean Macbook.

As far as customer support, there’s a different feel for TotalAV than there is for Norton. Norton seems much more accommodating with a variety of options for customers. When we tested TotalAV, we found more options in the portal of the product than we found on the website. If you’re looking for more than online guides with TotalAV, you won’t necessarily find them on the site.

Winner: Despite being about even on compatibility, Norton's customer support wins by a landslide. TotalAV has a very hands-off, bare-bones approach to customer service while Norton’s is fairly robust.

TotalAV vs. Norton FAQs


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Can I trust TotalAV antivirus?

Yes, you can trust TotalAV as much as any other tested and verified antivirus program. TotalAV has strong third-party testing scores as well as many useful features including device optimization. While there is less testing done on the Mac and Android products, the Windows version is tested regularly.


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What’s the strongest antivirus app?

The strength of your antivirus may not be in a single tool but rather in the ability to layer or stack your security products together. Using a highly rated and well-tested antivirus like Norton or TotalAV in conjunction with a firewall and VPN gives you a significant advantage over someone who is using just the antivirus.

This is why it’s important to find a security tool that offers many of these additional features that add layers of protection.


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What company owns TotalAV?

TotalAV is owned by Protected.net Group Ltd. Protected.net Group Ltd. is a software company located in Fareham in the UK. Protected.net’s website redirects to Total Security’s website, which is part of the security offerings the company provides.


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Should I keep Norton Antivirus?

Norton is one of the highest-rated antivirus software on the market. If you’re unhappy with your Norton product, we recommend contacting  support to help with the problem.

If you’re still unhappy, many other antivirus products are on the market. We’ve compiled a list of what we find to be the best antivirus software to help you decide. Whatever you choose, make sure you have some sort of protection on your computer — especially if you use public Wi-Fi.


+

Does Norton get rid of existing viruses?

Yes, as long as you have an active Norton subscription, the 100% virus protection promise covers you and any infection you may receive. This includes new and existing viruses. If you’re looking for a virus removal tool only, Norton offers a free tool called Norton Power Eraser that you can download.

Bottom line: Is TotalAV better than Norton?

Unfortunately, we would have to say “no” to this question. While TotalAV is a completely valid and safe choice for an antivirus program, Norton does edge it out in almost every category.

Norton has better customer service, stronger testing and test scores, and a wider variety of extra features like dark web monitoring and cloud storage. We also were impressed with the fact that Norton’s renewal pricing wasn’t as severe a difference from year one to year two as TotalAV’s pricing structure.

If you decide to go with TotalAV, you’ll still get a good product that’s done well in third-party testing. You may not have as many features, but you will have solid protection. Our only strong suggestion would be to keep an eye on your renewal date. That price jump is significant!

Whichever you choose, just make sure you use an antivirus on your computer. Viruses and ransomware are no joke, and a good piece of security software can ensure you’re safe.

TotalAV vs. Norton alternatives

Still not sold on TotalAV or Norton? That’s ok, we have other antivirus software options for you. We’ve tested all these products and can recommend them with confidence.

  • McAfee: McAfee is only free for iOS and Android, but you can test it out with a 30-day free trial for Windows. Since it’s one of the oldest names in the industry, McAfee knows what it’s doing when it comes to cybersecurity.

    Get McAfee | Read Our McAfee Review
  • Avast: Avast offers a free product that tests very well and provides you with protection where you need it most. If you feel you need more protection than what’s in the free product, you have the option to upgrade to a premium Avast service. You’ll even be able to access the free Avast service on your Android with its mobile app.

    Get Avast | Read Our Avast Review
  • Bitdefender: Loving the idea of free? Bitdefender provides you with diagnostic tools as well as protection for free. Your free subscription is available on up to three devices, so search away.

    Get Bitdefender | Read Our Bitdefender Review
Enjoy Norton’s 100% Virus Protection Promise
5.0
Editorial Rating
Learn More
On Norton 360 Antivirus's website
Antivirus Software
Norton 360 Antivirus
Save up to 58% your first year
  • 4 plans available, all including antivirus, malware, ransomware, and hacking protection, Cloud backup, and a secure password manager
  • Option to add VPN connection, dark web monitoring, privacy monitoring, and more
  • Available for up to 10 devices depending on plan
  • Multi-tab navigation may be overwhelming at first
Author Details
Mary lives in Los Angeles and has been a cybersecurity writer for over five years. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University in Pittsburgh, her career in online security began in sales and content creation for a private cybersecurity firm.