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Best basic blocking needs
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Lightweight ad blocker that doesn't weigh your device down
One-time low cost of $1.99
Compatible with other ad blockers for max protection
Best for multiple devices
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User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
Wipr is a low-cost ad blocker for Apple products. The $4.99 could be appealing if you're on a budget or don’t want all the frills of advanced ad blockers.
AdGuard has a free version as well as paid plans that cover three to nine devices. It also offers extensive compatibility with apps for desktop, mobile, and browsers.
This article will include the features, prices, and test results so you can choose the best ad blocker for your device.
| Ad blocker |  |
 CleanWeb |
 Ad Block and Anti-Track |
 Threat Protection |
| Best for | Best for blocking YouTube ads | Best for unlimited devices | Best for identity protection | Best for safe browsing |
| Lowest starting price | Starts at $1.59/mo (billed annually) | Starts at $2.89/mo (billed annually) | Starts at $19.99/first yr | Starts at $5.99/mo (billed annually) |
| Blocks YouTube ads | ||||
| Learn more | Get Total Adblock | Get Surfshark CleanWeb Ad Blocking | Get Aura Ad Blocker | Get NordVPN Threat Protection |
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Our Pick
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| Star rating | ||
| Price | $4.99 | $2.49-$5.49/mo |
| Ads blocked on Forbes | N/A | 12 |
| Does it block YouTube ads? | ||
| Compatibility | Safari, macOS | Chrome, Firefox, Safari, Edge, Opera, Yandex, Windows, macOS |
| Mobile compatibility | iOS | iOS, Android |
| Learn more | Get Wipr | Get AdGuard |
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Our Pick
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| Price range | $4.99 one-time fee | $2.49-$5.49/mo |
| Best value plan | $4.99 | AdGuard Family for $5.49/mo (billed annually) |
| Free version available | ||
| Money-back guarantee | Yes —14 days through Apple | Yes — 60 days |
| Learn more | Get Wipr | Get AdGuard |
Wipr has one pricing option available. It’s an inexpensive price for an ad blocker, at $4.99. It makes the product ideal for those seeking simplicity and a lower out-of-pocket cost.
AdGuard offers a free plan for those who prefer a less committed service with basic ad blocking coverage. There are also two paid options, depending on the number of devices you want to include and the length of your subscription term.
We chose AdGuard Family as the best value because it covers up to 9 devices compared to the Personal plan, which covers only three. We felt the extra cost was worth the coverage.
Wipr doesn't have a money-back guarantee, but you can request a refund from Apple within 14 days. AdGuard offers a 60-day money-back guarantee, providing you with ample time to thoroughly test the ad blocker.
| Feature |
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Our Pick
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| Whitelisting | ||
| Blacklisting | ||
| Ads blocked counter | ||
| Bypasses paywalls | ||
| Block pop-up ads | ||
| Block tracking | ||
| Block video ads | ||
| Block banner ads | ||
| Block push ads | ||
| Learn more | Get Wipr | Get AdGuard |
AdGuard allows you to block countless types of content. You can block ads, stay protected from malicious content, protect your privacy from trackers, and even implement parental controls on your children’s devices. You get an impressive lineup of features for those who want more browsing control at their fingertips.
We also like that AdGuard includes an ad-block counter along with detailed statistics, so you can keep track of how many ads are being blocked.
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Wipr doesn’t include an ads blocked counter, so it’s hard to confirm how well it works.
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AdGuard and Wipr both allow you to whitelist content, so you can allow ads to come in from specific websites if you want to support chosen content creators. AdGuard also offers blacklisting, allowing you to block specific ads actively.
Wipr claims to block ads, trackers, cryptocurrency miners, and other annoyances. By doing so, Wipr saves you time and battery life for a cleaner browsing experience. However, Wipr’s limited features may restrict the product’s capabilities.
When looking at the two side by side, you need to choose if you want essential ad blocking or more control with increased functionality over the ads you see.
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Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
| Feature |
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Our Pick
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| AdBlock Tester score | 100/100 | 100/100 |
| Cover Your Tracks score | 1.5/3 | 2.5/3 |
| Can You Block It score | 3/3 | 3/3 |
| YouTube ads blocked | ||
| Paywalls bypassed | ||
| Learn more | Get Wipr | Get AdGuard |
Both ad blockers received high scores with AdBlock Tester and Can You Block It. These results confirm that Wipr and AdGuard can block a range of different ads, like banners, interstitials, and obnoxious pop-up ads. AdGuard didn’t receive a perfect score when switching to Windows, but it still performed well.
As for tracker blocking, AdGuard outperformed Wipr by providing complete protection against tracking ads and invisible trackers. Wipr’s partial protection may be concerning because it means you won’t have as much coverage for tracking ads. AdGuard actually performed better than the industry standard of 2/3 because it partially concealed our fingerprint.
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Luckily, both Wipr and AdGuard have kept up with blocking YouTube ads following its crackdown on ad blockers. Wipr specifically developed Wipr Extra to block content on websites like YouTube when its Content Blocker API isn’t powerful enough.
| Feature |
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Our Pick
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Safari | Chrome, Firefox, Opera, Yandex, Edge, Safari |
| 24/7 customer support | ||
| Customer support options | Email, online guides | Email, online guides, support forums |
| Learn more | Get Wipr | Get AdGuard |
Wipr was easy to use and set up. The interface navigation is straightforward, catering to those who don’t want or need extensive customization. There wasn’t much for us to do when testing the product, except to turn it on and off.
However, it’s more limited in its compatibility, as it works only with iOS and macOS systems. However, we’re glad that Wipr is available, considering that many software developers often overlook coverage for Apple products.
Our AdGuard interface experience was also seamless. The installation worked like a charm. Just note that you might need to update your privacy settings to allow access to the blocker. That’s an easy process and typical with various software programs, so we weren’t bothered by this.
We gave AdGuard a thorough test, and it performed without issue. We watched YouTube without annoying ads creeping up and didn’t need to worry about trackers. It also surprisingly saved a bit of data along the way.
Neither product offers 24/7 customer support, which is disappointing; however, they provide alternative avenues for assistance. Both services provide email support as well as online guides for troubleshooting. AdGuard offers the added bonus of support forums where you can chat with other AdGuard users.
AdGuard is a good ad blocker, but it’s not the best in terms of features, as parental controls are only available with the Windows app. Other premium ad blockers offer more advanced security features with multi-device compatibility.
AdGuard can be trusted, and since it’s open-source software, you can look at the coding details to check for security issues. Since ad blockers protect you from ads and trackers, it’s also much safer than exposing your computer to adware or sharing personal data.
Wipr is a good ad blocker. It’s lightweight and won’t slow your online browsing experience. If you’re looking for a streamlined ad blocker without extra features for Apple devices only, then Wipr is a good choice. But if you're going to pay for an ad blocker, we recommend one that has a proven performance during in-house testing and offers broader device compatibility.
Wipr will block ads in apps that use Safari. In our testing, we found that certain apps, such as YouTube, didn't block ads. However, when we used Safari to view the content, YouTube didn’t display the ads.
If you want a more customizable product with more features, then AdGuard is the better overall ad blocker. AdGuard offers extensive compatibility, along with numerous options for blocking content. It passed our tests with flying colors and proved effective against trackers.
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User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
But if you want a premium ad blocker with more robust security perks like antivirus software, a password manager, a VPN, and more, then check out our vetted list of the best ad blockers.
Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
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