Wipr vs. AdGuard 2025: Which Is the Best Blocker?

Wipr is a low-cost ad blocker for Apple products. The $4.99 could be appealing if you're on a budget or don’t want all the frills of advanced ad blockers.

AdGuard has a free version as well as paid plans that cover three to nine devices. It also offers extensive compatibility with apps for desktop, mobile, and browsers.

This article will include the features, prices, and test results so you can choose the best ad blocker for your device.

Wipr vs. AdGuard

The biggest differences between Wipr and AdGuard are the pricing format and compatibility options.

With Wipr, there is a one-time fee. AdGuard has a free plan that’s available as a browser extension. There are also two paid plans that you can pay for annually or purchase as a lifetime subscription.

AdGuard Free is available as a browser extension for Chrome, FireFox, Safari, and more. AdGuard’s paid plans include apps for desktop and mobile. Wipr was created for Apple, so you can get it for your iOS or macOS devices.

Best for	Basic ad blocking needs	Multiple devices
Price	$4.99	$2.49-$5.49/mo
Ads blocked on Forbes	9	14
Does it block YouTube ads?
Compatibility	Safari, macOS	Chrome, Firefox, Safari, Edge, Opera, Yandex, Windows, macOS
Mobile compatibility	iOS	iOS, Android
Learn more	Get Wipr Read Wipr Review	Get AdGuard Read AdGuard Review

Wipr pros and cons

AdGuard pros and cons

Wipr vs. AdGuard: prices

	Our Pick
Price range	$4.99 one-time fee	$2.49-$5.49/mo
Best value plan	$4.99	AdGuard Family for $5.49/mo (billed annually)
Free version available
Money-back guarantee	Yes —14 days through Apple	Yes — 60 days
Learn more	Get Wipr Read Wipr Review	Get AdGuard Read AdGuard Review

Wipr has one pricing option available. It’s an inexpensive price for an ad blocker, at $4.99. It makes the product ideal for those looking for more simplicity and less cash out of pocket.

AdGuard has a free plan for those who don’t want the commitment of a paid service with basic ad blocking coverage. There are also two paid options, depending on the number of devices you want to include and the length of your subscription term.

We chose AdGuard Family as the best value because it covers up to nine devices compared to the Personal plan, which covers only three. We felt the extra cost was worth the coverage.

Wipr doesn't have a money-back guarantee, but you can request a refund from Apple within 14 days. AdGuard includes a 60-day money-back guarantee, giving you plenty of time to test the ad blocker.

Wipr vs. AdGuard: features

Feature		Our Pick
Whitelisting
Blacklisting
Ads blocked counter
Bypasses paywalls
Block pop-up ads
Block tracking
Block video ads
Block banner ads
Block push ads
Learn more	Get Wipr Read Wipr Review	Get AdGuard Read AdGuard Review

AdGuard allows you to block countless types of content. You can block ads, stay protected from malicious content, protect your privacy from trackers, and even implement parental controls on your children’s devices. You get an impressive lineup of features for those who want more browsing control at their fingertips.

We also like that AdGuard includes an ads blocked counter along with detailed statistics, so you can keep track of how much is being blocked. Wipr doesn’t include an ads blocked counter, so it’s hard to confirm how well it works.

AdGuard and Wipr both allow you to whitelist content, so you can allow ads to come in from specific websites if you want to support chosen content creators. AdGuard also provides blacklisting so you can actively prohibit certain ads.

Wipr claims to block ads, trackers, cryptocurrency miners, as well as other annoyances. By doing so, Wipr saves you time and battery life for a cleaner browsing experience. However, Wipr’s lack of features may limit the product’s capabilities.

When looking at the two side by side, you need to choose if you want essential ad blocking or more control with increased functionality over the ads you see.

Wipr vs. AdGuard: test results

Feature		Our Pick
AdBlock Tester score	100/100	83/100
Cover Your Tracks score	1.5/3	2.5/3
Can You Block It score	3/3	3/3
YouTube ads blocked
Paywalls bypassed
Learn more	Get Wipr Read Wipr Review	Get AdGuard Read AdGuard Review

Both ad blockers received high scores with AdBlock Tester and Can You Block It. These results confirm that Wipr and AdGuard can block a range of different ads, like banners, interstitials, and obnoxious pop-up ads. AdGuard didn’t receive a perfect score when switching to Windows, but it still performed well.

As far as tracker blocking, neither ad blocker had perfect scores in the Cover Your Tracks test. AdGuard outperformed Wipr by providing complete protection against tracking ads and invisible trackers. Wipr’s partial protection may be concerning because it means you won’t have as much coverage for tracking ads.

Luckily, both Wipr and AdGuard have kept up with blocking YouTube ads following its crackdown on ad blockers. Wipr specifically developed Wipr Extra to block content on websites like YouTube, when its Content Blocker API isn’t powerful enough.

Wipr vs. AdGuard: compatibility and customer support

Feature		Our Pick
Windows
macOS
Android
iOS
Linux
Browser extensions	Safari	Chrome, Firefox, Opera, Yandex, Edge, Safari
24/7 customer support
Customer support options	Email, online guides	Email, online guides, support forums
Learn more	Get Wipr Read Wipr Review	Get AdGuard Read AdGuard Review

Wipr was easy to use and set up. The interface navigation is so simple, catering to those who don’t want or need much customization. There wasn’t much for us to do when testing the product except to turn it off and on.

However, it’s more limited in its compatibility, as it works only with iOS and macOS systems. But we’re glad that Wipr is available, considering that many software developers leave out coverage for Apple products.

Our AdGuard interface experience was also seamless. The installation worked like a charm, just note that you might need to update your privacy settings to allow access to the blocker. That’s an easy process and typical with various software programs, so we weren’t bothered by this.

We gave AdGuard a good run, and it performed without issues. We watched YouTube without annoying ads creeping up and didn’t need to worry about trackers. It also surprisingly saved a bit of data along the way.

Neither product has 24/7 customer support, which is disappointing, but they have other avenues for assistance. Both services provide email support as well as online guides for troubleshooting. AdGuard has the added bonus of support forums to chat with other AdGuard users.

FAQs

Wipr vs. AdGuard: which is better?

Wipr and AdGuard are two solid ad blockers with different strengths.

Wipr offers a more simplistic experience and caters only to iOS and macOS users. It’s proficient at blocking ads and can even stop YouTube ads with Wipr Extra. However, it might be too bare bones and it struggled with blocking trackers.

AdGuard offers extensive compatibility along with lots of options for blocking content. It passed almost all of our tests with flying colors and proved effective against trackers. If you want a more customizable product with more features, then AdGuard is the better overall ad blocker.

Wipr vs. AdGuard alternatives

If AdGuard isn’t quite what you wanted and Wipr is too basic for your needs, other ad blockers might suit you more. Each alternative provides benefits and prices that may prove a better choice for your needs.