Why We Think Pie Adblock is Safe and Legit [Tested 2025]

Pie Adblock claims to block ads and pay you for the ads you do choose to watch, but is it legit? We tested the free ad blocker to see if it’s safe. Here’s what we found.

Pie Adblock surprised us with the clean online experience we had while using it. It’s not the most robust security tool because it barely protects against trackers, but we did find it blocked almost all ads we came across in the wild, including YouTube ads. We also like the premise of profit sharing from the ads you do choose to watch.

If your goal is a seamless browsing experience rather than stopping online trackers, Pie Adblock’s setup and structure may be worth it. You get financial rewards for watching ads and shopping, and who couldn’t use a little extra cash in this economy?

Below, we outline our experience with Pie, what kinds of tests we threw at it, and its ability to block ads online. Plus, we recommend our top ad blocker if you're concerned about being tracked online. 

Pros
  • Pays you for watching ads
  • Blocks YouTube ads
  • Gives a clean browsing experience
Cons
  • Does not have an extension for Safari desktop (mobile only)
  • Doesn’t do a great job at blocking trackers
In this article
Pie Adblock overview
Our experience
Main features
Pie Adblock’s test results
What browsers and software is it compatible with?
How to use Pie Adblock
Top alternatives
FAQs
Bottom line: Is Pie Adblock legit?

Pie Adblock overview

Ads blocked on Forbes Unknown — no ad counter
AdBlock Tester score 63/100 (desktop)
52/100 (mobile)
Cover Your Tracks score 1/3
Can You Block It score 2/3
Does it block YouTube ads? Yes
Whitelisting available Yes
Blacklisting available Yes
Compatibility Chrome, Edge, Opera, Brave, Safari iOS
Paid version Free
Learn more Get Pie Adblock

How we test and rate ad blockers

Each ad blocker we review goes through a standardized test designed to push the limits of what the software is capable of. This includes vigorous third-party testing using websites like adblock-tester.com, coveryourtracks.eff.org, and canyoublockit.com. We also visit popular websites to test the ad blocker’s day-to-day capabilities, including watching YouTube videos and browsing Forbes.

Once we’ve completed the testing, we calculate our editorial rating by taking into account key features you’d expect from a good product. We score each ad blocker in the following categories and use a weighted average to calculate the final rating out of 5 stars: price, test scores, features, browser support, and editorial score.

To learn more about how we test, read our full ad blocker methodology here.

We last tested Pie Adblock on April 3rd, 2025.

#1 Adblocker — Even Blocks YouTube Video Ads
4.9
Editorial Rating
Learn More
On Total Adblock's website
Ad Blocker
Total Adblock
Up to 80% off
  • Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
  • Blocks third-party trackers to protect your privacy and information
  • Improves page load times and enables faster browsing

Our experience

Pie Adblock is surprisingly user-friendly and good at what it does. We tested it both on our MacBook Pro and our iPhone. On our MacBook, we had to use the Chrome browser because Pie doesn’t yet integrate with Safari on macOS, but the iOS integration was seamless. Setup on both Chrome and Safari iOS was easy, and the ad blocker worked just as it claimed.

Manage Pie Adblock extension on iOS

Once we had Pie Adblock set up, it was easy to use. It required zero effort, and the off/on toggle worked on both Chrome and Safari for iOS. The one thing we did miss was an ad block counter. It’s not a deal-breaker to not have one, but it is weird as most other ad blockers show you how many ads and trackers they’re blocking.

Pie Adblock doesn't include an ad blocker counter
Pie Adblock doesn't include an ad blocker counter

There’s some controversy over whether Pie is a scam and doesn’t actually pay you. Ryan Hudson co-created the browser extension Honey via The People's Internet Experiment (pie.org), a start-up company. He’s also one of the people responsible for Pie Adblock, and he’s made several posts in Reddit threads explaining how extensions like Honey and Pie work. He even did his own AMA on the platform so people can feel confident trying Pie Adblock. We love transparency, so this move gave Pie some extra validity for us.

Honestly, Pie surprised us. It was easy to install and use, and although we’ve only earned a little so far, we like the fact that it participates in revenue sharing with the average person. Being forced to watch ads is annoying, and getting paid to choose to watch them is obviously much better.

Pie Adblock mobile setup is complete

Pie, or the People's Internet Experiment, is a startup company that aims to give internet users more control by enabling Pie Adblock users to make money from watching their chosen ads. Pie is super transparent about what it does and explains that the company does not make money from its own ads or publisher incentives. Pie makes money from experimenting and building new experiences, like Instant Rewards. More information about Pie.org's product roadmap and strategy can be found on the Pie website.

Main features

Even though Pie Adblock doesn’t require a lot of effort to use, you still have the option to enable the white- and blacklisting of sites. You can also choose to use only the ad blocker and not participate in the incentive program.

Whitelisting

Whitelisting allows you to choose sites where ads will always be allowed. Whether you want to support a specific creator or think that the ad revenue from these sites is worth your time, the whitelisting feature gives you the option to choose.

Blacklisting

On the opposite end, blacklisting gives you the option to block specific sites from ever running ads. You may find them too spammy or are tired of being bombarded with ads from that page. Whatever your reason, you can set that site to always be blocked.

Rewards Program

If you’re after an ad blocker to clean up your online experience but don’t want the option to collect rewards, you can toggle this feature off. The nice thing about Pie is that you don’t have to participate if you don’t want to.

Pie Adblock’s test results

Pie Adblock did okay in its testing. AdBlock Tester presents a variety of ad codes to see if the ad blocker in question would protect against it. Pie did so-so on Chrome and a little worse on Safari for iOS, getting a mid-level average score.

Cover Your Tracks determines how well your ad blocker protects you from trackers or helps you avoid profiling. Pie did the worst in this test, though even premium ad blockers typically receive only a 2 out of 3 here.

Pie Adblock scored a total of 1 out of 3 on the Cover Your Tracks tracker test
Pie Adblock scored a total of 1 out of 3 on the Cover Your Tracks tracker test

We also ran Pie through Can You Block It, which offers a variety of ads, including banner ads and interstitial ads. Pie did a little better on average here than the other two tests but still let through more than most quality ad blockers.

Pie Adblock scores

AdBlock Tester Cover Your Tracks Can You Block It?
Pie Adblock score 63/100 (desktop)
52/100 (mobile)
1/3 2/3
Test results as of 4/3/2025.

YouTube ad test

YouTube is where we were definitely impressed with Pie. It blocked everything, didn’t glitch, and allowed us to watch YouTube videos on both browsers we tried seamlessly. We also had the option to turn off ad blocking for creators we liked, so we could still support Hot Ones while blocking ads on major corporations. It was a win-win.

Pie Adblock stops YouTube ads on mobile
Pie Adblock blocks YouTube ads on mobile

Pie Ablock blocks YouTube ads on desktop
Pie Ablock blocks YouTube ads on desktop

Bypassing paywall test

We were surprised that we were actually able to bypass some paywalls. While the paywall blocker appeared on The Atlantic, that wasn’t the case on Bloomberg or The Wall Street Journal. We’ve tested a lot of ad blockers, and it’s rare to find one that bypasses hard or soft paywalls, so we were impressed.

Pie Adblock bypassed the WSJ paywall
Pie Adblock bypassed the WSJ paywall

What browsers and software is it compatible with?

Pie didn’t mention specific operating systems, but it does tell you it isn’t available yet for Safari on macOS or PC. It can be added to Chrome, Edge, Opera, Brave, and Safari for iOS. We tested it on Chrome and Safari for iOS and found it worked perfectly on both.

How to use Pie Adblock

  • Go to Pie’s website and download the extension for your browser.
  • Enable the extension and allow it to disable your other ad blockers.
  • Manually disable your other ad blockers.
  • Browse the web.
  • Touch your extension to toggle ad blocking off and on.

Test set up of Pie Adblock for All About Cookies review
Test set up of Pie Adblock for All About Cookies review

Test of toggling Pie Adblock on and off for All About Cookies review
Test of toggling Pie Adblock on and off for All About Cookies review

Top alternatives

Pie Adblock is a little different from its competitors. It allows you to earn money by choosing to watch ads, which is definitely a unique perspective. With Pie, you can cash in on the ad revenue companies make from us. If that’s not something you’re interested in, however, then consider our top rec. We’ve tested Total Adblock ourselves, and we love how it works.

Total Adblock is our top choice for an ad blocker because it stops unwanted ads and trackers, and the premium plan includes the award-winning antivirus software TotalAV for ultimate online protection. Plus, it’s compatible with Windows, macOS, Chrome, Safari, Edge, Opera, Android, and iOS, and it has excellent ad-blocking test results across the board.

#1 Ad Blocker for Any Browser
4.9
Editorial Rating
Learn More
On Total Adblock's website
Ad Blocker
Total Adblock
Up to 80% off
  • Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
  • Blocks third-party trackers to protect your privacy and information
  • Improves page load times and enables faster browsing

FAQs

Can Pie Adblock be trusted?

We saw many discussions online about Pie being a scam, but we also found its creator openly and honestly answering questions. With our testing experience and what we read, we think it’s probably okay. You should still update your privacy settings for good measure, whether you’re concerned about data sharing or not.

Is there a downside to Pie Adblock?

Pie Adblock isn’t the most robust ad blocker, and the tracker-blocking technology is almost nonexistent. This isn’t an ad blocker for people who want privacy or want to stop online profiling. We’d recommend a paid alternative if you’re concerned about third-party trackers collecting and sharing your data.

Will I get banned from YouTube for using an ad blocker?

You won’t get banned per se, but Google did say it might block your ability to watch videos. You are violating YouTube’s terms of service by using an ad blocker on the site, so be aware of that. If you want to watch YouTube without ads legally, consider signing up for its Premium service. Or, check out our top ways to watch videos ad-free on the YouTube app, which Pie Adblock can’t do.

What is the safest ad blocker to use?

Based on our testing, we think Total Adblock is the safest ad blocker. The paid version gets nearly perfect test scores, starts at a low monthly price, and includes the award-winning antivirus software TotalAV.

Bottom line: Is Pie Adblock legit?

Yes, we think Pie Adblock is legit because it’s honest and transparent about how it works. Obviously, based on our testing, there are some gaps in ad and tracker blocking, but if you’re comfortable with its shortcomings, you should be able to use it as intended.

We were expecting it to be terrible, but it surprised us by being a decent ad blocker. The fact that Pie participates in ad revenue sharing is a unique and interesting feature.

It is worth noting that an ad blocker that doesn’t stop trackers isn’t great for helping you stay anonymous online. Pie falls short in that regard, so some of the best ad blockers available may be a better option if you’re security-focused.

4.3
Editorial Rating
Learn More
On Pie Adblock's website
Ad Blocker
Pie Adblock
  • Free ad blocker with the option to watch ads for money
  • Even blocks YouTube video ads
  • Isn't great at blocking trackers
Author Details
Mary is a seasoned cybersecurity writer with over seven years of experience. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University, she educates audiences on scams, antivirus software, and more. Her passion lies in educating audiences on helpful ways to protect their data.