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AdBlock Premium blocks more ads than the free version, but at $3.33/mo we wouldn't pay for it. Our last three rounds of testing reached the same conclusion: the free version does most of the same work on more devices.
Free AdBlock managed 77/100 on AdBlock Tester. Enabling every Premium filter list took it to 100/100, and Premium scored 3/3 on Can You Block It. Both versions blocked YouTube video ads, though Premium blocked more ads overall on the pages we tested.
The problem is what you get for the money. Premium only works on desktop Chrome, Firefox, and Edge, while the free version also covers Safari, iOS, and Android. Image Swap hasn't worked in three straight rounds of testing, and the bundled VPN isn't even on the dashboard.
- Aced ad-blocking tests with Premium Filters enabled
- Lets you whitelist individual pages or entire sites
- Unlimited devices on Premium plans
- Shows some ads by default unless you change the setting
- Features like Image Swap don't work
Prices and plans
Ad blocking strength
YouTube ad blocking
Premium features
Compatibility
Customer support
How to use AdBlock
Top alternatives
Bottom line: Is AdBlock good?
Methodology
FAQs
Overview
| Paid version | Starts at $3.33/mo |
| AdBlock Tester score | 100/100 |
| Can You Block It score | 3/3 |
| Does it block YouTube ads? | Yes (Premium) |
| Compatibility | Free: Chrome, Firefox, Edge, Safari, Android, iOS. Premium: Chrome, Firefox, Edge for desktop |
| Learn more | Get AdBlock |
AdBlock prices and plans
AdBlock can cost $3.33-$4.00/mo for its premium plans, but maintains that you can always use it for free (albeit with limited features and ad blocking capabilities). AdBlock Premium can be installed on unlimited devices.
| AdBlock Free | AdBlock Premium | |
| Annual price | Free | $3.33/mo |
| Monthly price | Free | $4.00/mo |
| Backup and sync | ||
| Block distractions | ||
| Block cookie consent pop-ups | ||
| Image Swap | ||
| VPN | ||
| Learn more | View plan | View plan |
AdBlock seemingly has a low starting price for its premium subscription, but it can cost a dollar more per month next to our top recommendations. Here's how AdBlock compares to other ad blockers:
- Total Adblock: Starts at $1.59/mo
- Aura Ad Block and Anti-Track: Starts at $1.67/mo
- Surfshark CleanWeb: Starts at $2.49/mo
- AdBlock: Starts at $3.33/mo
AdBlock offers a 60-day money-back guarantee for Premium plans.
Ad blocking strength: 5/5
We test ad blockers by running them through three different testing sites. AdBlock Tester includes a significant amount of code that mimics various intrusive ads to test the ad blocker's ability to block them. Can You Block It performs a series of tests to see how well ad blockers handle ads, such as pop-ups when a site first loads and banner ads.
AdBlock scores
| AdBlock Tester | Can You Block It? | |
| AdBlock score | 100/100 | 3/3 |
We started with AdBlock's default settings and scored 77/100. Two subtests failed outright, both tied to analytics and error monitoring tools.
Turning on the cookie wall and distraction blocking filters brought us to 83. Getting to a perfect 100 took enabling every remaining filter list, which is buried in the options menu under Filter lists.
That's worth knowing before you buy. AdBlock doesn't reach its full blocking potential out of the box, and most people won't dig through the settings to find these toggles.
AdBlock Premium also scored 3/3 on Can You Block It, taking down ad blocker detectors, banner ads, and interstitial ads. The interstitial flashed on screen for a split second before disappearing, which happened with both the free and Premium versions.
AdBlock also has whitelisting capabilities, which are fairly straightforward. When you click on the browser extension, you can choose to allow ads on a page or a site.
YouTube ad blocking
YouTube seems to be serving more and more ads, which can really ruin your viewing experience. A good ad blocker extension stops these ads from playing when you access YouTube through your browser.
That's why we always test our ad blockers to see if they can block YouTube ads. Fortunately, AdBlock Premium blocked all YouTube ads during our most recent tests.
We first queued up our video in incognito mode to see the ads.
Then, we swapped to a regular browser with AdBlock Premium enabled. It blocked 32 ads on the page, so we watched the World Cup halftime performance without any ad interruptions or distractions.
Premium features
AdBlock offers some unique features with its Premium plan. For one, the Distraction Control feature can prevent video ads from following you down the page, block newsletter pop-ups, and eliminate permission requests.
The Cookie Consent Cutter automatically rejects cookie consent banners, which is more useful than you might think. As you browse the web, AdBlock will remove these, so you’ll never need to configure the cookie settings on a website again.
There's also Image Swap, a silly feature that lets you replace ads with images of more pleasant things, such as kittens and dogs. But we visited several websites with various ad types and never saw our sweet cat.
AdBlock VPN
Setting up AdBlock VPN was easy after we received the activation email. We were prompted to install the Windows app. From there, we used our email to sign in and confirm with a code. There were no advanced features to the VPN service.
In fact, the only feature was the ability to connect to either the nearest location or a server of your choice.
AdBlock VPN offers over 100 server locations, up from around 50 when we last checked in September 2025. Close to half are virtual locations, meaning the server isn't physically in the country listed.
In terms of security, AdBlock VPN uses AES-256 encryption and claims to have a "true" no-logs policy. However, AdBlock has no record of a third-party audit to verify this claim. According to the AdBlock privacy policy, the company partners with IPVanish to actually run the VPN service.[1]
Overall, AdBlock appears to uphold this claim — your web activity isn't logged. But know that two companies are handling your data, AdBlock and IPVanish. Learn more about the latter in our complete IPVanish review.
AdBlock compatibility: 4/5
| AdBlock compatibility | |
| Google Chrome | |
| Mozilla Firefox | |
| Safari | |
| Microsoft Edge | |
| Other browsers | |
| Android | |
| iOS | |
| Desktop apps |
AdBlock offers broad compatibility with major browsers as well as iOS and Android devices. The free version of the ad blocker works on Chrome, Firefox, Edge, Safari, iOS, and Android, while the Premium version only works on desktop versions of Chrome, Firefox, and Edge.
AdBlock customer support: 4/5
| Support type | AdBlock |
| Email / support ticket | |
| Live chat | |
| Phone | |
| Online guides or forums |
If you have any issues with AdBlock, you can submit a ticket to support. There's no live chat or support number you can call.
To troubleshoot on your own, you can visit the AdBlock Help Center. There are articles on troubleshooting, AdBlock Premium, more about the developers, and payment issues.
AdBlock user reviews
- Apple App Store rating: 4.2/5
- Google Play Store rating: 3.4/5
- Trustpilot rating: 1.9/5
AdBlock's Android app has middling reviews, with many reviewers mentioning that ads still appear frequently and it often stops working. On the other hand, AdBlock has jumped from 3.2 to a 4.2 on the Apple App Store, although most of the featured reviews are still from several years ago.
AdBlock has significantly lower ratings on Trustpilot, with 58% of reviewers giving the service one star. These reviews mention that the service doesn't work and that it's difficult to cancel or get a refund. One reviewer even warns that AdBlock breaks checkout pages when content filtering tools should never disrupt payment gateways.
Trustpilot reviews skew toward billing and cancellation complaints rather than blocking performance, which is what we test. AdBlock worked in our hands-on testing, but the refund complaints are worth knowing about before you subscribe.
How to use AdBlock Premium
Installing AdBlock was easy, and we had it up and running almost instantly. We tested AdBlock Premium on Google Chrome.
We selected the "options" cog from the AdBlock widget to access the dashboard. From there, we scrolled down to Premium to check out the paid features.
Note that the AdBlock VPN is not featured on the dashboard. We navigated through the Help Desk, but later found an email with a link to download the VPN app for Windows.
Top alternatives
We know that software is personal, so if AdBlock isn't for you, we have a roundup of the best ad blockers on the market. Some cost less, some cover more devices, and some throw in extras AdBlock doesn't offer.
![]() Total Adblock |
![]() Aura Ad Block and Anti-Track |
![]() Surfshark CleanWeb |
|
| Best for | Best for blocking YouTube ads | Best for identity protection | Best for unlimited devices |
| Lowest starting price | $1.59/mo | $1.67/mo | $2.49/mo |
| Adblock Tester score | 100/100 | 100/100 | 96/100 |
| Can You Block It score | 3/3 | 2.5/3 | 3/3 |
| Blocks YouTube ads? | |||
| Compatibility | Android, iOS, Chrome, Edge, Safari | Chrome, Edge, Safari |
Windows, macOS, Linux, Android, iOS, Chrome, Edge, Firefox, Fire TV |
| Learn more | Get Total Adblock | Get Aura Ad Blocker | Get Surfshark CleanWeb |
AdBlock vs. Total Adblock
Total Adblock beats AdBlock on value and reach. It starts at $1.59/mo (versus AdBlock Premium's $3.33/mo) and includes TotalAV antivirus with real-time phishing protection, something AdBlock Premium doesn't offer. Total Adblock also works on Safari, iOS, and Android at the premium tier, while AdBlock Premium drops down to just desktop Chrome, Firefox, and Edge.
Both hit 100/100 on AdBlock Tester once fully configured and 3/3 on Can You Block It. Learn more in our Total Adblock review.
AdBlock vs. Aura Ad Block and Anti-Track
Aura's ad blocker now edges out AdBlock on raw test scores, hitting 100/100 on AdBlock Tester in its most recent testing, up from 89/100 as recently as November 2025. Aura starts at $1.67/mo, cheaper than AdBlock Premium's $3.33/mo.
Aura is more limited on compatibility, though, working only on Chrome, Safari, and Edge with no Firefox or Android support. It's also sold only as part of the broader Aura security suite rather than as a standalone product like AdBlock. Learn more in our Aura Ad Block and Anti-Track review.
AdBlock vs. Surfshark CleanWeb
Surfshark CleanWeb comes as part of a full Surfshark subscription, adding a VPN, phishing protection, and alternative ID features that AdBlock doesn't touch. CleanWeb scored 96/100 on AdBlock Tester (slightly behind AdBlock Premium's 100/100 once fully configured) but matched AdBlock's 3/3 on Can You Block It.
The tradeoff: CleanWeb's basic in-app version only blocks malicious ads and needs an active VPN connection, and full ad and YouTube blocking requires its separate CleanWeb 2.0 browser extension, similar in spirit to AdBlock needing manual filter setup to hit full strength.
Learn more in our Surfshark CleanWeb review.
Bottom line: Is AdBlock good?
AdBlock Free is a solid ad blocker, and Premium blocks more, but we don't think Premium earns its price. It costs more than Total Adblock, Aura Ad Block and Anti-Track, and Surfshark CleanWeb, all of which we rate higher, and it drops the Safari, iOS, and Android support you get with AdBlock's own free version.
If you want to pay for an ad blocker, Total Adblock is the better buy at $1.59/mo and it includes TotalAV. If you'd rather not pay, stick with AdBlock Free.
How we test and rate ad blockers
Every ad blocker in this guide is hands-on tested by our team using a consistent process. We evaluate each product across six areas:
- Test results (34%): We run each ad blocker through AdBlock Tester and Can You Block It, recording scores for each. We also browse ad-heavy sites in real-world conditions, including watching YouTube videos and visiting Forbes, to verify day-to-day performance.
- Value (21%): We evaluate each product's cost relative to its blocking performance, factoring in starting price, money-back guarantee length, and the number of devices covered under a single subscription.
- Features (18%): We test each ad blocker against a six-point checklist covering its ability to block pop-up ads, trackers, YouTube ads, banner ads, and push ads, as well as whether it includes whitelisting functionality.
- Editor's score (15%): We use each product ourselves across supported platforms, evaluating how intuitive the interface is and anything else that affects day-to-day use that isn't captured by our other criteria.
- Customer support (7%): We evaluate the support options available, prioritizing human support options like live chat and email.
- Compatibility (5%): We review each ad blocker's compatibility across desktop apps, browser extensions, and mobile apps to determine how broad its device and platform coverage is.
We test all ad blockers at least twice a year to ensure our recommendations stay current. We test across Windows, macOS, Android, and iOS so our results reflect real-world performance on the devices most readers actually use.
To learn more about how we test, read our full ad blocker methodology here.
Star rating summary
AdBlock earned a 4.6 star rating, which was supported by its standout test results and unlimited devices on Premium plans.
It lost points on experience because AdBlock doesn't reach its full blocking potential until you manually enable extra filter lists, and because its Image Swap feature didn't work in any of our recent tests.
| Decision factor | Weight | Verdict |
| Our experience | 15% | 3.5 |
| Value | 21% | 4.7 |
| Features | 18% | 5.0 |
| Test results | 34% | 5.0 |
| Compatibility | 5% | 4.0 |
| Customer service | 7% | 4.0 |
Change logs
| Test date | Change logs |
| July 21, 2026 | AdBlock Tester: 77/100 free, 83/100 with partial filters, 100/100 with all filters; Image Swap feature didn't work |
| December 6, 2025 | AdBlock Tester: 100/100 (premium with filters; free still scored 77); YouTube ads blocked on both free and premium; premium blocked more ads overall |
| September 8, 2025 | AdBlock Tester: 77/100 (Hotjar, Sentry, and Bugsnag sub-tests failed, even with advanced filters on); Image Swap feature didn't work |
| May 21, 2025 | AdBlock Tester: free scored 75/100, reached 100/100 with all filters enabled; AdBlock warned that enabling all filters could slow browsing speeds |
| January 2, 2025 | AdBlock Tester: free scored 75/100, reached 100/100 only after enabling all filters and activating Premium trial; Can You Block It: 3/3; blocked YouTube ads successfully |
| June 7, 2024 (original test) | AdBlock Tester: 68/100 (analytics and error monitoring tests failed); Can You Block It: 2/3 (failed the ad blocker detector test); YouTube ads still played with the blocker on |
FAQs
Why does AdBlock give you the option not to pay?
AdBlock believes in the right to browse the internet unencumbered, so it doesn’t require payment to use its base product. It also believes that people will purchase its Premium service if they find it worthwhile.
You can try AdBlock’s free option to see if it works for your needs. If you find it worthwhile, we suggest trying the Premium version.
What is AdBlock’s refund policy?
If you purchase the Premium version and then decide it’s not for you, the refund policy is a generous 60 days. AdBlock provides troubleshooting in case you’re still seeing ads, but the company won’t deny you a refund in any case.
Does AdBlock collect your data?
While AdBlock doesn’t collect much data, it does use tracking cookies on its website. It logs some user event data, enough to provide services. There are also instances where AdBlock will collect device data, time stamps, as well as other identifiers.
AdBlock discloses information when legally necessary, but states that it doesn’t sell your data. You can always update your privacy settings if you’re worried about how much information is available about you online.


