AdLock vs. AdGuard 2025: Which Has the Edge?

AdGuard is more affordable and has unique features, while AdLock keeps your privacy in mind.
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Best for privacy

4.4
Editorial Rating
Learn More
On AdLock's website

Ad Blocker
AdLock
70% off for the 5-year plan
  • Offers a free extension that's compatible with major browsers and a premium plan with Windows, macOS, Android, and iOS compatibility
  • Effective blocker against follow-along videos, banner ads, YouTube ads, and more
  • Doesn't share or sell your data with third parties

Best value

4.7
Editorial Rating
Learn More
On AdGuard Ad Blocker's website

Ad Blocker
AdGuard Ad Blocker
Save up to 40%
  • User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
  • The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
  • App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN

AdGuard is a free and easy-to-use ad blocker that's compatible with almost any device or browser. Its paid version starts at $2.80/mo (billed annually), with the option to cover three or nine devices, depending on the plan. Unlike most ad blockers, AdGuard even offers a one-time purchase Lifetime subscription. A standout feature of AdGuard is that its Windows app includes parental controls and phishing protection. 

AdLock is another trustworthy free ad blocker that provides impressive transparency regarding how your data is handled. The paid plan starts at $3.50/mo and includes rare features like the ability to block spyware and social media tracking. All premium AdLock plans include protection for five devices.

Let’s dive in deeper and see which ad blocker is right for you.

In this article
AdLock vs. AdGuard
Prices
Features
Test results
Compatibility and customer support
FAQs
AdLock vs. AdGuard: which is better?

AdLock vs. AdGuard

When reviewing ad blockers, we use a series of tests to see how they hold up in a real-world environment. We also highlight useful features beyond the standard ad and tracker blocking.

AdGuard comes with whitelisting and blacklisting capabilities, allowing you to make exceptions for sites to never block ads or always block ads, respectively. AdLock only has whitelisting available.

AdGuard is also priced less than AdLock for the annual subscription, but both ad blockers have free plans. Finally, AdLock had a higher tracker blocking score, but AdGuard had a higher ad blocking score during our testing.

Our Pick
Best for Best for privacy Best value
Price range Free or $1.05-$3.50/mo Free or $2.49-$5.49/mo
Ads blocked on Forbes 6 12
Does it block YouTube ads?
Compatibility Windows, macOS, Android, iOS, Chrome, Firefox, Safari Windows, macOS, Android, iOS, Android TV, Chrome, Firefox, Safari, Edge, Opera, Yandex
Mobile compatibility
Learn more Get AdLock

Read AdLock Review

Get AdGuard

Read AdGuard Review

AdLock pros and cons

Pros
  • Blocks YouTube ads
  • Doesn’t share or sell user data to third parties
  • Every plan includes protection for 5 devices
Cons
  • Didn't block interstitial ads during product testing
  • You need a paid plan to block social media ads

AdGuard pros and cons

Pros
  • Easy to install app with intuitive interface
  • No lag in browsing time when running
  • Offers family plan with coverage for up to 9 devices
Cons
  • You’ll need to install the extension on every browser you use
  • Stats for ad-blocking can be difficult to understand

AdLock vs. AdGuard: prices

Our Pick
Price range $1.05-$3.50/mo $2.49-$5.49/mo
Best value plan 12 month plan for $2.80/mo (billed annually) Personal yearly plan for $2.49/mo (billed annually)
Free version available
Money-back guarantee Yes, 30 days Yes, 60 days
Learn more Get AdLock

Read AdLock Review

Get AdGuard

Read AdGuard Review

Both of these products have free versions, which is good if you’re looking to block intrusive ads without paying out of pocket. AdGuard is slightly more affordable than AdLock since the starting price and highest-cost tiers are both lower.

AdGuard offers a family plan that covers up to nine devices, making it convenient for families with multiple computers and smartphones.

However, we chose its personal plan as the best value. It protects up to three devices for $2.49/mo (billed annually). Most of us use both smartphones and computers or laptops. It’s reasonable to think you might want more than one device protected.

AdLock only covers up to five devices, but the pricing structure is simplified, as the device coverage remains the same across all plans. However, only five devices at most may be a deal breaker if you have a family and multiple devices to protect. For this one, we chose the annual paid plan because it offers more features than the free version, including the ability to block spyware and social media ads.

Winner: AdGuard is the winner. It offers a longer money-back guarantee, comes with more affordable pricing options, and covers a wider range of devices. Plus, AdGuard offers a Lifetime plan, which means you only have to purchase the ad blocker once to have it forever. It's rare for digital privacy software to offer lifetime subscriptions.

AdLock vs. AdGuard: features

Our Pick
Whitelisting
Blacklisting
Ads blocked counter
Bypasses paywalls
Block pop-up ads
Block tracking
Block video ads
Block banner ads
Block push ads
Learn more Get AdLock

Read AdLock Review

Get AdGuard

Read AdGuard Review

If you spend any time online, you know how intrusive ads can be and how much time they can take away from your online experience. Both AdLock and AdGuard have plenty to offer, with AdGuard having a slight edge due to its inclusion of a blacklisting feature. This option allows you to always block ads on specific websites.

AdGuard settings open on parental control tab

Neither product was able to bypass a paywall, which isn’t unusual. These websites want you to spend money to view the content, but this is an option that would be nice to have.

Otherwise, these two products offer comparable base features for a strong ad blocker. As for premium features, AdGuard offers parental controls with its Windows app and the ability to hide search queries, while AdLock includes blockers for spyware and social media ads.

AdLock desktop app open on ad blocking tab, which shows blocked requests and saved traffic

Winner: AdGuard. Both ad blockers offer standard core features as well as standout premium perks, but AdGuard wins this round, having a slight lead over AdLock due to its blacklisting feature.

AdLock vs. AdGuard: test results

Our Pick
Adblock Tester score 96/100 83/100
Cover Your Tracks score 1/3 2.5/3
Can You Block It score 2.5/3 3/3
YouTube ads blocked
Paywalls bypassed
Learn more Get AdLock

Read AdLock Review

Get AdGuard

Read AdGuard Review

Overall, AdLock didn’t score as well as AdGuard in ad blocker tests, but the results were close. AdLock demonstrated improved performance by blocking annoying ads, including banner ads, pop-up ads, and other types of ads, in the AdBlock Tester test. On the other hand, AdGuard has better anti-tracking capabilities. 

AdGuard and AdLock demonstrated strong protection against web tracking, resulting in a nearly unique fingerprint. Fingerprinting creates a unique list of characteristics for a single user, their browser, and their hardware setup. Nearly-unique isn’t a perfect score, but it’s the closest we’ve found among the ad blockers we’ve tested. 

AdGuard's Cover Your Tracks results (2.5/3).

AdLock's Cover Your Tracks test results (2.5/3).

The Can You Block It test checks for ad blocker warnings, pop-up ads, and banner ads. For this one, AdGuard passed all three tests, but AdLock got two out of three, as it didn’t block the interstitial ads. Although it didn’t display the ad's content, dealing with the issue was still frustrating.

We also test whether ad blockers can bypass YouTube video ads. Both AdLock and AdGuard blocked YouTube ads with no issues.

A YouTube video with the AdLock extension open

The end screen of a YouTube video with the AdGuard extension open

Winner: AdGuard. Although AdLock achieved a higher score in the AdBlock Tester test, AdGuard demonstrated a stronger performance against trackers and unique ad types, such as interstitial ads, in our Cover Your Tracks and Can You Block It tests.

AdLock vs. AdGuard: compatibility and customer support

Our Pick
Windows
macOS
Android
iOS
Linux
Browser extensions Chrome, Safari, Firefox Safari, Chrome, Firefox, Edge, Opera, Yandex
24/7 customer support
Customer support options Email, phone, online guides Email, online guides, forums
Learn more Get AdLock

Read AdLock Review

Get AdGuard

Read AdGuard Review

AdLock’s interface was simple to navigate. After installing the Windows extension to test the premium version, everything went smoothly. 

AdGuard’s installation was also easy to set up, and we noticed no interruptions in our online experience. It blocked YouTube ads and even saved us some data for the day. We had trouble deciphering the total number of ads blocked because the Statistics button shows Ad Blocking and Privacy numbers. We aren’t certain how these relate to each other or if they do.

AdGuard extension open on Statistics tab.

Regarding customer support, AdLock offers email and phone assistance, as well as FAQs and a user guide. AdGuard provides email support, a knowledge base, FAQs, and a community forum.

Winner: AdLock. Although both interfaces were easy to navigate, we found the overall experience more straightforward with AdLock. Plus, AdLock boasts more support options, including phone support.

FAQs

Is AdLock a good ad blocker?

AdLock is a reliable ad blocker with a robust free tier and an even more impressive premium plan. AdLock is user-friendly, displays a clear counter, and offers unique anti-tracking protection across social media. The biggest downside is that the free extension is not available for Microsoft Edge. 

What’s better than AdGuard?

AdGuard is a decent ad blocker overall and really easy to use. Based on our testing, we prefer Total Adblock because it includes TotalAV at a significantly discounted introductory rate for the first year. We also like Surfshark CleanWeb because it includes Surfshark VPN, one of the best VPNs on the market. AdGuard also offers a VPN, but it must be purchased separately. 

Are ad blockers illegal?

Ad blockers are not illegal, but don't be surprised if social media and streaming platforms try to block the use of ad blockers. However, when social media platforms try to force ad-blocking detection technologies without your consent, that is illegal. 

AdLock vs. AdGuard: which is better?

AdGuard is the better overall product based on our testing. It offers a rare lifetime subscription and includes robust phishing, tracking, and browser protection. As a bonus, the Windows app provides good parental controls. Although AdLock is one of the best blockers for social media, we like how well AdGuard blocks trackers across the web.

4.7
Ad Blocker
AdGuard Ad Blocker
  • User-friendly ad blocker that offers broad coverage across browsers and devices without compromising device speed
  • The free version provides basic extension-only coverage, while the premium plans boast robust app coverage
  • App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN
Learn More

AdLock vs. AdGuard alternatives

Both AdLock and AdGuard are effective ad blockers with decent free tiers, and their premium plans offer various perks. If you want more than AdLock's ability to block social media trackers or AdGuard's parental controls for Windows, we recommend the following top-tested ad blockers. Total Adblock has a great introductory price and includes TotalAV antivirus protection.

Ad blocker
Best for Best for blocking YouTube ads Best for streaming Best overall
Lowest starting price Starts at $1.59/mo (billed annually) Starts at $1.99/mo (billed every two years) Starts at $3.39/mo (billed every two years)
Blocks YouTube ads
Learn more Get Total Adblock Get Surfshark CleanWeb Ad Blocking Get NordVPN Threat Protection


4.4
Editorial Rating
Learn More
On AdLock's website
Ad Blocker
AdLock
70% off for the 5-year plan
  • Offers a free extension that's compatible with major browsers and a premium plan with Windows, macOS, Android, and iOS compatibility
  • Effective blocker against follow-along videos, banner ads, YouTube ads, and more
  • Doesn't share or sell your data with third parties
Author Details
Patti Croft is a seasoned writer specializing in technology, with over three years of experience. With a B.S. in Computer Science and a background as a technical analyst and security specialist, she covers a range of topics like data security and parental control software.