Best Photography Website Builders of 2026

Wix is the best photography website builder due to its easy setup, gorgeous websites, and several built-in marketing and ecommerce features. The beautiful templates showcase your professional photography and create a stunning portfolio.

But we think Hostinger offers the best value overall. Meanwhile, IONOS is best for selling digital or physical photographs, Squarespace offers the best templates, and GoDaddy is best for WordPress sites. 

We’ve tested all five web building platforms and explore why these are our top picks for photography website builders.

The best website builders for photographers

Best for	Best for custom design	Best value	Best for ecommerce	Best for WordPress sites	Best templates
Star rating	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.5 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.3 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.9 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.	4.3 AllAboutCookies writers and editors score products based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Price range	$17.00-$159.00/mo	$2.99-$3.99/mo	$1.00-$17.00/mo	$16.00-$139.00/mo	$9.99-$20.99/mo
Free trial	No, but offers complete free plan			Yes — 14 days	Yes — 7 days
Money-back guarantee	Yes — 14 days	Yes — 30 days	Yes — 30 days		Yes — 48 hours or 7 days
Number of collaborators	2 – 100	Unlimited	None	2 – unlimited	Up to 20
Storage space	2 GB - unlimited	Unlimited	10 GB - unlimited	Unlimited GB and up to 30 minutes of video	100 GB - unlimited
Custom domain					Yes (WordPress only)
Site analytics	Yes, starting with Core
Ecommerce features	Yes, starting with Core				Yes, starting with Ecommerce plan
AI tools
Learn more	Get Wix Read Wix Review	Get Hostinger Read Hostinger Review	Get IONOS Read IONOS Review	Get Squarespace Read Squarespace Review	Get GoDaddy Read GoDaddy Review

Wix: Best for custom design

Who it’s best for

With over 900 website templates, photographers can create a unique, functional site in minutes. But you're not just stuck with the template. Wix lets you customize your site, so you can create one that suits your personality.

What we liked

Easy to use: Wix is one of the easiest website builders. Both manual and AI-assisted web creation were efficient, but we found the AI website builder more professional and faster. If you don't want to hire a designer, Wix can handle the job with minimal effort.

You can still use the drag-and-drop editor to customize the look. You can add gallery blocks, an Instagram feed, and contact forms.

Large app market: Wix has hundreds of third-party apps to add functionality to your site. There are apps for marketing, ecommerce, and communication. The apps provide photographers with more options to customize their sites to their business needs. For example, you could add a blog, an online store, integrated bookings, social media feeds, and more.

Wix Photo Editor: Wix web builder easily offers the best photo editing tools. AI Photo Studio and Video Maker offer users a comprehensive AI image editing suite. We're not talking about generating AI images. Rather, Wix lets professionals enhance images, remove backgrounds, erase objects, and make other advanced edits to create flawless visuals. The Video Maker tool even lets you add stunning videos and 30-second trailers to your website for greater visual appeal.

What we didn’t like

Limited storage space: The basic plan offers only 2 GB of storage. Unlimited storage is available only on Wix's most expensive plan. Squarespace has no storage limit across its plans, so this is a major downside for photographers looking to create multiple galleries.

Can get expensive: Wix is the most expensive option on this list, and it doesn't pack a lot of valuable tools to justify the price. You may also need to add third-party plugins for additional functionality, which could increase your expenses.

Hostinger: Best value

Who it’s best for

Hostinger covers all the bases: It boasts a cutting-edge AI web builder, features robust ecommerce tools, and makes launching a website fast and affordable.

What we liked

Complete AI web builder: Hostinger offers an extremely robust AI web builder at a low starting rate. With Hostinger, you can build any kind of website within minutes and leverage an array of user-friendly AI tools to make it shine. There were definitely options to customize the site, but there weren’t as many templates as a builder like Wix, because most of the design work was done by AI tools. But Hostinger even offers a WordPress web builder that's just as easy to use as its proprietary builder. 

Good long-term pricing: Hostinger is known for its discount prices and long-term deals. Although renewal rates are high (aren't they always), Hostinger lets you lock in a low startup price for 36 months (and sometimes, up to 48 months, depending on the deal). 

What we didn’t like

Basic photo editor: We like that Hostinger actually includes a photo editor (which, surprisingly, a lot of competitors don't), but we wish it were more refined, like Wix. With Hostinger's basic photo editor, you can crop, resize, and style images. However, you can't do granular edits or sophisticated touchups. 

IONOS: Best for ecommerce

Who it’s best for

IONOS is ideal for photographers who want to do more than showcase their work. With an integrated AI web builder, robust ecommerce tools, and PCI compliance, users can build a secure ecommerce site quickly at low start-up costs. 

What we liked

Fast, secure web building: IONOS web builder lets photographers launch a secure site quickly. Like Wix, IONOS sites are PCI-compliant, so you can process online transactions directly through your online store. That means you won't need to rely on third-party integrations like PayPal or Stripe. And while IONOS may seem like a budget pick because of its low rates, it's actually one of the most secure web hosts around. Those features, paired with the IONOS AI web builder, make it a great choice for ecommerce sites. 

AI Color Palette: Even though IONOS sites aren't as sophisticated as competitors, the platform still offers cool design features. The Color Palette tool, for example, allows you to create a cohesive site based on a mood. So if you're going for a particular feel or vibe with your portfolio, IONOS web builder can help actualize your vision. 

What we didn’t like

Not as aesthetically sleek as competitors: IONOS offers a basic web builder with some nice AI tools. But compared to best-in-class builders like Wix, Hostinger, and Squarespace, the aesthetics of an IONOS site don't quite match. While this is definitely a bummer for artists, the unmatched low starting price and affordable renewal rates still make IONOS appealing to budget-conscious users. 

Squarespace: Best templates

Who it’s best for

Squarespace is an all-in-one platform for photographers looking to showcase an online portfolio, manage invoices, and sell prints. All the tools you need are built in. Topped with beautiful templates, Squarespace makes it easy to build a professional photography portfolio with little hassle.

What we liked

Easy setup: You can choose a template or receive AI assistance to design your website. We appreciated that the AI website builder provided suggestions for what was best for our site while still allowing us to maintain creative control. There are even photography-specific templates to help you start creating your online portfolio.

Great features across all plans: Many website builders require you to upgrade if your website will accept payments or sell products. But not Squarespace. It offers payment transactions and ecommerce features in all of its plans. Squarespace offers a lot of value even in its basic plan.

Beautiful templates: Squarespace is renowned for its aesthetically pleasing templates. It's great for showcasing photography and making images stand out.

All-in-one platform: Squarespace has several built-in tools for online stores, promotions, and website support. This makes it easy for novice users to create a website, sell photos, and get bookings without struggling through numerous plugins to make it work.

What we didn’t like

Lack of third-party plugins: Squarespace Extensions offers nearly 50 apps to enhance your site. It's not that many, especially compared to Wix, which offers over 900 third-party apps. Squarespace doesn't offer many options to customize your site to meet your business needs.

Limited customization: Squarespace offers visually appealing templates with a drag-and-drop editor, but it's challenging to modify the overall design. CSS and JavaScript customizations are an option for tech-savvy users. But once you pick a template, you're pretty much stuck with it.

GoDaddy: Best for WordPress sites

Who it’s best for

GoDaddy is ideal for photographers seeking a WordPress site with an intuitive website builder. It lets photographers use WordPress widgets without being restricted to one platform. Even if you don't use WordPress, GoDaddy's website builder still has plenty of widgets to customize your site.

What we liked

WordPress integration: You can use GoDaddy's proprietary website builder to create a WordPress site. It combines the best of both worlds. You can create a website within a short timeframe while still utilizing WordPress widgets.

Impressive marketing tools: During our experience with GoDaddy, we noted that it had comprehensive search engine optimization (SEO) and ecommerce features. There were also numerous promotional tools, including an AI marketing assistant. Photographers can easily sell prints and promote their work with GoDaddy.

What we didn’t like

Set-up time: GoDaddy's editor is easy to use, but WordPress has a learning curve. For non-technical users, setting up your site the way you want it may take some time.

No free domain: Other website builders (Like Squarespace and Wix) include a free domain name for the first year. GoDaddy doesn't include this option, which is a downside for new photographers.

Bottom line: The best website builder for photographers

Wix is the best photography website builder. It's easy to use and includes several built-in tools for managing invoices, handling customer relationships, and hosting an online portfolio. 

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