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Best Overall
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Not designed for businesses that want to scale
Best for WordPress Sites
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The AI web builder is intuitive but very glitchy
Best for Custom Design
Squarespace is the best photography website builder due to its easy setup, gorgeous websites, and several built-in marketing and ecommerce features. The beautiful templates showcase your professional photography and create a stunning portfolio.
GoDaddy is the best option for professional photographers who use WordPress, while Wix offers a user-friendly no-code builder to help you customize your photography site.
We’ve tested all three web building platforms and explore why these are our top picks for photography website builders.
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| Best for | Best overall | Best for WordPress sites | Best for custom design |
| Star rating | |||
| Price range | $16.00-$139.00/mo | $9.99-$20.99/mo | $17.00-$159.00/mo |
| Free trial | Yes — 14 days | Yes — 7 days | |
| Money-back guarantee | Yes — 48 hours or 7 days | Yes — 14 days | |
| Number of collaborators | 2 – unlimited | Up to 20 | 2 – 100 |
| Storage space | No limit | 100 GB - unlimited | 2 GB - unlimited |
| Custom domain | Free for one year | Yes (WordPress only) | Free for one year |
| Site analytics | |||
| Ecommerce features | Starting at Ecommerce plan | Starting at Core plan | |
| AI tools | |||
| Learn more | Get Squarespace | Get GoDaddy | Get Wix |
We use our proprietary grading rubric in all of our testing, which considers ease-of-use, design, price, compatibility, and features (among other metrics).
Our testing process is designed to ensure that the product isn't too confusing, delivers on its claims, and offers you a lot for a reasonable price. We sign up for each option ourselves, just like you would. Our ratings reflect the real-world performance of the product, which allows us to give our best advice on whether or not it's worthwhile.
To learn more about how we test, check out our full testing methodology here.
Easy to use drag-and-drop platform like Wix
Offers ecommerce tools for sales, payment, and fulfillment
Squarespace is an all-in-one platform for photographers looking to showcase an online portfolio, manage invoices, and sell prints. All the tools you need are built in. Topped with beautiful templates, Squarespace makes it easy to build a professional photography portfolio with little hassle.
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Easy setup: You can choose a template or receive AI assistance to design your website. We appreciated that the AI website builder provided suggestions on what was best for our site, while still leaving us with creative control. There are even photography-specific templates to help you start creating your online portfolio.
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Great features on all plans: Many website builders require you to upgrade if your website will be accepting payments or selling products. But not Squarespace. It offers payment transactions and ecommerce features in all of its plans. Squarespace offers a lot of value even in its basic plan.
Beautiful templates: Squarespace is renowned for its aesthetically pleasing templates. It's great for showcasing photography and making images stand out.
All-in-one platform: Squarespace has several built-in tools for online stores, promotions, and website support. This makes it easy for novice users to create a website, sell photos, and get bookings without struggling through numerous plugins to make it work.
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Lack of third-party plugins: Squarespace Extensions has close to 50 apps to enhance your site. It's not that many, especially compared to Wix, which offers over 900 third-party apps. Squarespace doesn't offer many options to customize your site to meet your business needs.
Limited customization: Squarespace offers visually appealing templates with a drag-and-drop editor, but it's challenging to modify the overall design. CSS and JavaScript customizations are an option for tech-savvy users. But once you pick a template, you're pretty much stuck with it.
Impressive editing SEO, marketing, and ecommerce tools
More customizable than other ecommerce builders like Shopify
GoDaddy is ideal for photographers seeking a WordPress site with an intuitive website builder. It lets photographers use WordPress widgets without being restricted to one platform. Even if you don't use WordPress, GoDaddy's website builder still has plenty of widgets to customize your site.
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WordPress integration: You can use GoDaddy's proprietary website builder to create a WordPress site. It combines the best of both worlds. You can create a website within a short timeframe while still utilizing WordPress widgets.
Impressive marketing tools: During our experience with GoDaddy, we noted that it had comprehensive search engine optimization (SEO) and ecommerce features. There were also numerous promotional tools, including an AI marketing assistant. Photographers can easily sell prints and promote their work with GoDaddy.
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Set up time: GoDaddy has an easy-to-use editor, but there is a learning curve for using WordPress. For non-technical users, setting up your site the way you want it may take some time.
No free domain: Other website builders (Like Squarespace and Wix) include a free domain name for the first year. GoDaddy doesn't include this option, which is a downside for new photographers.
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements
With over 900 website templates, photographers can create a unique and functional site within minutes. But you're not just stuck with the template. Wix allows for customization, so you can create a site that suits your personality.
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Easy to use: Wix is one of the easiest website builders to use. Both manual and AI-assisted web creation were efficient, but we found the AI website builder more professional and faster. If you don't want to hire a designer, Wix can do the job for you with minimal effort.
You still have the option to use the drag-and-drop editor to customize the look. You can add gallery blocks, an Instagram feed, and contact forms.
Large app market: Wix has hundreds of third-party apps to add functionality to your site. There are apps for marketing, ecommerce, and communication. The apps provide photographers with more options to customize their site to their business needs.
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Limited storage space: The basic plan offers only 2 GB of storage. Unlimited storage is available only on Wix's most expensive plan. Squarespace has no storage limit for any of its plans, so this is a major downside for photographers looking to create several galleries.
Can get expensive: Wix is the most expensive option on this list, and it doesn't pack a lot of valuable tools to justify the price. You may also need to add third-party plugins for additional functionality, which could increase your expenses.
The best website builder for photographers will depend on your needs. Squarespace is user-friendly and features several built-in tools to help you run your photography business and manage customer relationships. GoDaddy offers flexibility with WordPress integration. Wix is easy to use and customizable.
The cost of building a photography website depends on various factors, including your website platform, hosting, third-party plugins, developer fees, and other variables. While there are free website builders, a fully functional website will provide more value.
The best website domain for photographers will reflect your business name. You may also want to include relevant words like 'photo' or 'photography' to showcase your work in this field. If you need help brainstorming website domain names, you can use tools like Squarespace's Domain Name Generator.
Both Wix and Squarespace have their merits. The best choice for photographers will depend on their budget and desired features. Squarespace offers the best templates, complete with all-in-one tools for running a successful photography business. Wix offers a vast template library, extensive customization options, and hundreds of plugins.
Squarespace is the best photography website builder. It's easy to use and has several built-in tools to manage invoices, handle customer relationships, and host an online portfolio.
GoDaddy is a good option if you have a tight budget or need WordPress integration. Wix is a solid choice if you want to create a site easily and customize it to your needs.
| Starting price | Best for | Learn more | |
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$25.00/mo | Best overall | View plans |
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$9.99/mo (1-year term) | Best for WordPress sites | View plans |
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Free | Best for custom design | View plans |
All-in-one compliance solution
Free plan available
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