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Just picking a name for anything is hard, whether it's a business, a sports team, or just your own blog. But finding the right domain name for a new website or business is its own challenge.
And when you find out that your perfect domain name is listed at a price you didn't expect — somewhere between $10 and $10,000, seemingly at random — that's a different kind of frustrating.
Domain name costs are all over the place, but typically fall between $10 and $20, paid annually. The reasons behind those prices are actually pretty straightforward, once you know what to look for.
Well, I'm here to break it all down for you. This guide covers the typical annual cost of a domain name, the factors that drive prices up or down, where to register a domain, and a few practical tips for getting the best deal.
What affects the price of a domain name?
Where to buy a domain name
5 tips for getting the best deal on a domain name
Bottom line
FAQs
What is the average cost of a domain name?
A .com domain will run you about $10 to $20 per year, depending on where you register it. That's sort of the baseline that you can expect for the most popular kinds of domains, barring a few obscure options that are a bit cheaper.
Mind you, those cheaper options are the exception rather than the rule. Going beyond the bounds of .com, .org, and .net tends to raise the price, and, in some cases, dramatically.
Here's a simple table to give you an idea of what to expect:
| .com | .net | .org | .io | .co | |
| Approx. annual cost* | $10–$20 | $13 | $11–$15 | $50–$60 | $26–$30 |
| Best for | Companies and general use | General use | General organizations and nonprofits | Popular in the tech world | Technically, for use in Colombia but also popular in tech |
Keep in mind that several factors can raise the price of a domain, which I've outlined below. The prices above are a starting point, not a guarantee. They're also based on the renewal prices of the average domain.
Sometimes registrars will offer a great deal for the first year but charge much more afterward.
What affects the price of a domain name?
- The Top-Level Domain (TLD): This is the part of the domain name that comes after the last period and before the slashes (/) in the domain name, such as .com, .org, or whatever else is at the very end of the domain name. .com is one of the most affordable, usually, and specialty TLDs like .io and .tech are priced more steeply.
- The domain registrar: The company that you use to register your domain matters. Some will basically sell you domain names at cost, and some will charge a premium. And then some will give you those aforementioned first-year deals, then jack up the cost.
- Availability: If a domain's already been taken, you'll need to buy it from its current owner. Unlike most things, domains tend to appreciate in value after being bought and sold a few times.
- Premium domains: The shorter the domain name, the more expensive it will be. The same goes for most single-word domains and domains with popular keywords.
- Add-ons and extras: WHOIS protection (to keep your domain purchases private), the fancier SSL certificates, and email hosting for your domain will often cost extra, depending on the domain provider. WHOIS protection should be standard, but often isn't.
Where to buy a domain name
A domain registrar is any company that lets you register a domain name. Some of these companies specialize in domain names, like Porkbun (my personal favorite), Namecheap (also a good option), and GoDaddy. While all three of those provide other services as well, domains are what they're known for.
Other providers tend to offer domains as part of a package with their other services, such as Network Solutions, a major player in the web hosting space. And then there's Cloudflare, which provides hosting, CDN services, network security, DDoS protection, and about a hundred other things related to networks and protecting them.
In fact, plenty of hosting providers offer domains, and many offer them free for the first year. If you're on a budget while you get your business up and running, this might be a pretty good option, at least for the short term.
5 tips for getting the best deal on a domain name
- Shop around. A different registrar may have a deal going on for the kind of domain you want.
- Consider not going for the .com. While .com domains are typically cheaper than specialty domains like .online or .dev, the reverse can be true if you've chosen expensive keywords.
- Check with your host. Your web hosting provider or site builder might offer a good deal on the domain of your dreams — so long as you buy it together with a hosting package or website.
- Always, always check the renewal prices. The yearly price for your domain can sometimes go up a lot when it comes time to renew it. Sometimes those low, low prices really are too good to be true.
- Set up auto-renew. Look, I lost my first domain (literally [my-name].com) because I allowed it to lapse. Even if you can buy it back, those aftermarket prices will kick in. Don't do what I did.
Bottom line
To sum it all up: How much does a domain name really cost? $10–$20 a year is about right for your average domain, especially with the more common TLDs: .com, .org, .net, etc. Most people won't have to and probably shouldn't pay more.
But specialty TLDs like .tech or .show can cost a lot more, and the exact keywords you use will also affect the price. To get the best deal possible, take your time. Decide on your preferred TLD first, then shop around.
And always remember, double-check the renewal prices. That's how they (sometimes) get ya.
FAQs
How much should I pay for a domain name?
For your average, everyday .com domain name, you shouldn’t pay more than $10-$20 a year, and typically less than $15. High-popularity keywords and shorter domains will alter that equation, of course. But if you’re paying more than that for your small- to medium-sized business or your own custom email domain, you can find a better deal.
Can I get a domain name for free?
Well, of course, everyone wants to know how to get a free domain name. You have options — sort of. Some site builders and web hosts will give you a free domain for the first year, but then after that, you’ll have to pay for it. Properly free domain providers are few and far between, and they usually come with limitations on how you can use the domains they provide.
Also, free TLDs tend to face some distrust from the rest of the internet, as scammers like them too.
Why do domain prices vary so much?
Domain prices vary wildly for several reasons, including but not limited to: some TLDs are more popular than others (or are priced higher by default), certain keywords are just going to cost more based on popularity, and then there’s that old classic: aftermarket sales. Domains are a lively market, and the factors that affect domain prices are always shifting.