Amazon Prime Video Now Has Ads, Here's How to Block Them

If you aren’t thrilled about the rollout of a new ad-supported Amazon Prime Video on January 29, consider using an ad blocker to take care of annoying ads and other pesky internet interruptions.
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Amazon Prime Video is a bonus feature that comes with your Amazon Prime membership, but you also have the option to purchase it as a separate streaming service. While Amazon Prime Video has offered Freevee content with ads, streamers were able to enjoy Prime Video content ad-free. As of January 29th, 2024, all content now includes ads unless you purchase the ad-free upgrade for $2.99 per month. (This change is on par with other popular streaming services and streaming platforms.)

If sponsored ads sound annoying to you, you may want to consider an ad blocker. Someone may say, “Why would I pay for an ad blocker instead of just paying for the ad-free experience?” Valid point. Consider, however, that an ad blocker can block ads across the internet, sometimes even on YouTube, while the Amazon Prime upgrade only takes care of ads on its platform.

If you’re curious about ad blockers, how they work, and which ones can unblock streaming like Amazon Prime Video, we’ve got everything you need to know.

In this article
How to block ads on Amazon Prime Video using an ad blocker
Other ways to stream Amazon Prime Video ad-free
Step-by-step guide on how to use an Amazon Prime Video ad blocker
FAQs
Bottom line: Lose the ads, not the drama

How to block ads on Amazon Prime Video using an ad blocker

An ad blocker works by scanning the code of a website or online platform as it loads and then blocking the elements that resemble advertisements. Ad blocker services keep giant blocklists (lists of elements the ad blocker knows to block given the way they behave), which the blocker service references when it’s looking at the code on a site. Essentially, the ad blocker works the same way an antivirus does — by identifying and blocking known code or behaviors.

If you want to skip ads on Amazon Prime, a good, trustworthy ad blocker should be able to get rid of them, even on Freevee content. It’ll be easiest to install on a browser and watch on your computer, but you can add a DNS server to your router to block ads on your smart TV, mobile devices, and anything else connected to your home network. If you aren’t confident, there are products like Surfshark’s CleanWeb that will walk you through installation. Bonus points if you get a bundled package with Surfshark’s VPN and CleanWeb so you can block ads and keep your data safe.

Best ad blockers to use with Amazon Prime Video

Ad blockers have long been used by internet privacy advocates to help stop trackers and improve the browsing experience. If you’ve never used an ad blocker before, you’ll wonder how you ever got along without it when you get one. In addition to helping block ads on streaming, the best ad blockers can clean up blog posts, stop trackers, and even deny cookies in some cases.

1. Total AdBlock

Highly-Rated Ad Blocker
4.5
Editorial Rating
Learn More
On Total Adblock's website
Total Adblock
Limited Time Offer: 80% Off Today
  • Remove ads & trackers on YouTube, Facebook, and most websites
  • Hands-off ad-blocking experience
  • Easy to set up
  • Free version excludes top 15,000 websites

This easy-to-use ad blocker offers a 7-day free trial so you can see just how good it is before making a commitment. Total AdBlock is available for Chrome, Edge, iOS, and Android, so you can cover almost any internet-connected device. And if you’re thinking you need a little extra security, Total AdBlock includes antivirus protection. It’s a win-win.

Get Total AdBlock | Read Our Total Adblock Review

2. NordVPN Threat Protection

NordVPN Threat Protection Ad Blocker
4.6
Editorial Rating
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On NordVPN Threat Protection's website
NordVPN Threat Protection
  • Block ads (including on YouTube), trackers, and malicious downloads
  • Works on multiple devices and browsers
  • 30-day money-back guarantee
  • Lacks a dedicated firewall

NordVPN is one of the best virtual private network options, and its Threat Protection add-on blocks ads and trackers as well. Threat Protection works on multiple devices and with multiple browsers.

Get NordVPN Threat Protection | Read Our NordVPN Threat Protection Review

3. Surfshark CleanWeb

4.8
Editorial Rating
Learn More
On Surfshark CleanWeb Ad Blocking's website
Surfshark CleanWeb Ad Blocking
  • CleanWeb 2.0 blocks all ads, including YouTube ads
  • Unlimited devices to use simultaneously
  • Does not completely hide your digital fingerprint

If you’re looking for an ad blocker with a lot more to offer, try Surfshark’s CleanWeb. You can install the Surfshark VPN on your router to activate protection on all your devices, not just the ones with apps and browsers. For those of us who like to watch shows on our TVs, this is a win.

Get Surfshark | Read Our Surfshark CleanWeb Review

4. Browser Guard by Malwarebytes

Malwarebytes’ Browser Guard is a free ad blocker we can get behind. It stops ads, blocks trackers, and alerts you when you’re trying to access a site that contains malware. If you want to increase your protection, Browser Guard is included in every Malwarebytes paid plan, so you can enjoy an ad-free experience and stay safe online.

Read Our Malwarebytes Review

Other ways to stream Amazon Prime Video ad-free

If you’re not interested in ads distracting you from your viewing experiences, there are a few options for you in addition to an ad blocker. You could definitely pay the additional $2.99 per month to skip Prime Video ads, but you could also find other methods like paying individually for the third-party channels.

There’s a lot of talk on Reddit regarding third-party channels also receiving ads on Amazon. Users report ads being included in channels they pay for to specifically be ad-free, like Paramount+. Many users have noted they’ll be canceling through Amazon and subscribing to these services on their own so they can avoid the advertisements.

Use an ad blocker extension

An ad blocker extension on a browser is the easiest way to add an ad blocker to Amazon Prime Video. Some popular options include uBlock Origin, AdGuard, Ghostery, and AdLock. You can also find ad blocker extensions included with various antivirus programs like Malwarebytes Premium and its Browser Guard features. Products like Surfshark can be installed at the router level so you can access CleanWeb on devices you normally wouldn’t be able to, like your smart TV.

Add the ad-free experience to your membership

For an additional $2.99 a month, Prime members can upgrade to an ad-free option. If you don’t mind the additional fee, this is the easiest way to get rid of ads. We suggest signing up only through verified Amazon Prime Video apps and sites, though, to avoid getting scammed.

Consider alternative ad-free streaming services

If you don’t mind ads on your Prime Video content but draw the line on additional channels like Paramount+, Starz, or Showtime that you pay for through Amazon Prime Video, you can subscribe to those services individually. All three can be purchased independently of Amazon Prime. Again, we suggest only purchasing through a verified source like the app itself or a verified third party similar to Amazon Prime.

Step-by-step guide on how to use an Amazon Prime Video ad blocker

We like Surfshark CleanWeb because it not only blocks ads but also provides other security benefits like malware protection, data breach alerts, and a cookie pop-up blocker. You can use CleanWeb as a browser extension or activate it in the Surfshark app to use with other apps.

To use Surfshark CleanWeb in the app:

  • Open your Surfshark App
  • Click on Features
  • Locate CleanWeb and toggle on

To use Surfshark CleanWeb as a browser extension (only available for Chrome, Firefox, and Edge):

  • Download the Surfshark browser extension from your Surfshark app or your browser’s extension library
  • Enable the browser extension
  • Click on the CleanWeb icon
  • Enable CleanWeb

Surfshark CleanWeb status on Amazon Prime Video

Make sure you’ve opened a new browser window after starting CleanWeb.

Surfshark CleanWeb ad blocking status on Amazon Prime Video

Images are blacked out of screenshots by Prime Video, but you can see the ads have been removed.

FAQs


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Why am I seeing ads on Amazon Prime Video?

Amazon has decided to launch ad-supported content with an option to pay for an ad-free add-on. Some Amazon Prime Video content, like Freevee, has always contained advertisements. As of January 29th, 2024, however, you’ll see advertisements on all Amazon Prime Video subscriptions and Amazon Prime memberships unless you purchase the ad-free add-on.


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Can I block the ads on Amazon Prime Video?

Yes, you can block Amazon Prime Video ads. We suggest using a quality ad blocker like Total Adblock, Surfshark CleanWeb, or Browser Guard by Malwarebytes. These ad blockers will work on Chrome and other browsers, but Surfshark can be installed on your home router to help block ads on devices like smart TVs that normally don’t have the capabilities to install ad blockers.


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Can you watch Amazon Prime Video without ads?

Yes, you can watch Amazon Prime Video without ads for an additional fee of $2.99 a month. If you don’t want to pay an additional fee, you can block Amazon ads with an ad blocker. If you notice advertisements on third-party channels like Paramount+, you can subscribe to those services through their respective apps for an ad-free experience.


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How much does it cost to remove ads from Prime Video?

If you’re a potential customer for Amazon Prime Video’s ad-free option, you’ll have an additional $2.99 per month charge on top of either your Amazon Prime membership cost ($14.99 per month) or your stand-alone Amazon Prime Video subscription ($8.99 per month). You can also use an ad blocker to remove the annoying ads. Those will each have their own fees, although some are free. When choosing a free ad blocker, make sure it’s been independently tested to not gather and sell your data.

Bottom line: Lose the ads, not the drama

Whether or not you’re old enough to remember commercials on television, you may not want to relive that experience now. An ad blocker can help you stream ad-free by blocking ads. By using a quality ad blocker on your laptop or desktop browser (or even on your router), you can disable the ads that are plaguing your binge fest. If you’re like us and are waiting for the next season of The Summer I Turned Pretty, you can rest assured knowing that you’ll be able to catch up with Belly and the gang without interruption.

Highly-Rated Ad Blocker
4.5
Editorial Rating
Learn More
On Total Adblock's website
Total Adblock
Limited Time Offer: 80% Off Today
  • Remove ads & trackers on YouTube, Facebook, and most websites
  • Hands-off ad-blocking experience
  • Easy to set up
  • Free version excludes top 15,000 websites

Author Details
Mary lives in Los Angeles and has been a cybersecurity writer for over five years. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University in Pittsburgh, her career in online security began in sales and content creation for a private cybersecurity firm.