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Everything from streaming apps to web browsers requires a password. But if you have multiple devices and potentially hundreds of logins, that’s a lot of passwords to keep track of.
So how exactly do people create and track their passwords? And how many people are using unsafe password practices that put their digital security at risk? How many different passwords does the average person even use?
To find the answers to these questions, the All About Cookies team surveyed 1,000 U.S. adults about their password habits.
Does the average person use risky passwords?
Many are still using passwords even after they’ve been breached
How people keep track of their passwords
How many people reuse and share passwords
How widespread is password fatigue?
Advice from the experts
Tips for better password protection
Methodology
Key findings
- 22% of people report that they frequently forget their passwords, and another 51% say they occasionally forget them.
- 59% say one of their passwords has appeared in a data breach, showing how widespread credential exposure has become. 41% still use a password even after it has been exposed in a breach.
- Password fatigue is widespread, with 73% saying they feel overwhelmed managing passwords.
Does the average person use risky passwords?
When it comes to creating a strong password, best practices are to avoid incorporating personal information, instead encouraging the use of words and combinations that are more random to increase security.
Following those best practices can create passwords that are harder for hackers to crack, but they can also be harder for users to track and remember compared to passwords that incorporate elements of their personal life. Given a choice between safer but harder-to-remember passwords vs. less secure but easier-to-recall ones, the majority of people, unfortunately, choose the latter.
82% of people use at least one unsafe or researchable piece of information in passwords they regularly use. Nearly one-third of people use their favorite number, and more than one-fifth use the name of a pet or reuse passwords they have used for other accounts in the past. That makes those the most common pieces of information people incorporate into their passwords. Around one in five people also said they use the name or birthday of a loved one, their own birthday, or include a loved one's name in their current roster of passwords.
On a more encouraging note, a quarter of users said they utilize passwords created by a password generator, which are designed to be complex and difficult to crack. Additionally, 22% say they use a string of random words at least some of the time, another strong security practice.
Many are still using passwords even after they’ve been breached
Data breaches that expose user data, including login credentials, are a frustratingly common occurrence these days. While best practices would dictate changing passwords once you know they have been compromised, how many users actually take the time and effort to do so?
Nearly three-in-five respondents report that they have discovered a password of theirs included in a data breach or hack. Astoundingly, more than 40% of those who have had a password compromised in this way say that they did not change the password in question and continued using it despite the fact that it had been publicly exposed. This may speak to a greater data breach fatigue, as many users hear about data breaches so frequently that they find it hard to treat them as seriously as they probably should.
How people keep track of their passwords
In an increasingly digital world where it feels like every single app and website asks users to create a new account, it can feel overwhelming to try to keep track of dozens of different login passwords, with different users taking different approaches to managing this modern problem.
The most common way respondents said they track passwords is by memorizing them, an approach that 35% of people utilize. Nearly the same number (34%) use a dedicated password manager program. Half that number, 17%, choose to physically write their passwords down on something like a piece of paper or sticky note, the only other method used by more than 10% of people.
How many people reuse and share passwords
Sharing login information with friends and family members has become increasingly common in an era where things like streaming services, collaborative social media accounts, and more are popular. We found that more than half of the population (51%) shares passwords and other login information for at least one of the account types shown below.
Video streaming service passwords are the most commonly shared — 42% of people admit to giving their login information to someone else. There is a big drop-off in password sharing from there, as 16% share device passwords for things like phones, tablets, and computers, which is the second most common type of shared password. 10% of people share email and music streaming passwords, while 8% share login info for bank accounts and digital subscriptions (such as online newspapers).
How widespread is password fatigue?
With the average person having dozens of accounts and passwords to manage, it can be easy to forget some of them entirely.
In fact, more than one-fifth of respondents, 22%, said they often or very often forget passwords, while an additional 51% report sometimes forgetting them.
The frustrations that come from creating, tracking, and sometimes forgetting so many passwords on a day-to-day basis are all contributing factors to the fact that nearly three-quarters of users (73%) say they are suffering from password fatigue, the feeling that they have too many passwords in their lives to keep track of them all. While the need for passwords isn’t going away anytime soon, using a dedicated password manager can be a helpful and convenient way to create, organize, and store them.
Advice from the experts
Keeping track of all the different passwords for all the accounts housed online can be tedious. However, healthy password habits are imperative for keeping yourself safe online. The All About Cookies team asked a panel of experts to gain further insight.
How often should people change their passwords to ensure they are protected?
What are some best practices for people to avoid getting their passwords compromised or leaked?
Are there risks with using password managers to save your passwords? (e.g., LastPass, Google Password Manager)
Tips for better password protection
- Use a password manager. If you're not currently using the best methods to store and manage your passwords, then switching to a password manager can help keep your accounts safe. Check out our guide to the best password managers.
- Protect yourself with a VPN. If you use public Wi-Fi networks regularly, then protect your data with one of the best VPNs.
Methodology
All About Cookies surveyed 1,000 U.S. adults on their password-keeping practices, as well as how they manage and share their passwords.