84% of Internet Users Practice Dangerous Password Behaviors [Survey]

All About Cookies surveyed 1,000 people to find out how many passwords they have, how old those passwords are, and what common elements people use to create them.
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Everything from streaming apps to web browsers requires a password. But if you have multiple devices and potentially hundreds of logins, that’s a lot of passwords to keep track of.

So how exactly do people create and track their passwords? And how many people are using unsafe password practices that put their digital security at risk? How many different passwords does the average person even use?

To find the answers to these questions, the All About Cookies team surveyed 1,000 U.S. adults about their password habits.

In this article
Key findings
Does the average person use risky password practices?
Personal information in passwords
Password safety
How many people reuse and share passwords
Advice from our experts
Tips for better password protection
Methodology

Key findings

  • 84% of internet users have unsafe password practices, such as using birth dates or personal information.
  • Compared to last year, we saw a marked improvement in the number of people who use the same passwords for different logins. Still, 50% of internet users re-use passwords.
  • 59% of people share at least one password to their accounts with other people, like streaming services and banking accounts.
  • 40% manually write their passwords down in order to remember them.

Does the average person use risky password practices?

Cybersecurity experts warn against a number of risky behaviors when creating passwords, including discouraging people from reusing the same password for multiple accounts, instead encouraging unique passwords for every account.

Chart showing stats about common password habitws

We found that the average person has 16.5 unique passwords that they use for their digital accounts, which is a marked improvement over last year when the average person used just 12 different passwords.

Along similar lines, we found that around one-third of people (31%) use just five unique passwords or fewer. While that percentage is higher than it should be, it is a major improvement compared to a year ago, when more than half of the population (52%) used no more than five different passwords.

Those year-over-year improvements continue when considering how many people said they reuse passwords. Exactly half of respondents said they currently have at least one password that they use for multiple accounts, and while that is a high percentage given how unsafe it is to duplicate passwords, it is also a big improvement from last year, when nearly two-thirds of people (65%) said they reused passwords.

Personal information in passwords

When it comes to creating a strong password, best practices are to avoid incorporating personal information, instead encouraging using words and combinations that are more random to increase security.

Following those best practices can create passwords that are harder for hackers to crack, but they can also be harder for users to track and remember compared to passwords that incorporate elements of their personal life. Given a choice between safer but harder-to-remember passwords vs. less secure but easier-to-recall ones, the majority of people unfortunately choose the latter.

Chart showing most common password inspirations

84% of people use at least one unsafe or researchable piece of information in passwords they regularly use. Nearly one-quarter of people use their favorite number or the name of a pet in their passwords. That makes those the most common pieces of information people incorporate into their passwords. Around one in five people said they use the name or birthday of a loved one, their own birthday, or reuse an old password they came up with years ago in their current roster of passwords.

Password safety

Data breaches have become an unavoidable part of modern life, with studies finding that nearly two-thirds of people have been alerted that their data has been part of a potential data breach in the last year. For users practicing unsafe behaviors such as reusing passwords or including personal information in their passwords, breaches can be particularly dangerous.

That is yet another reason experts encourage people to use unique, preferably random passwords for every account they own and to change passwords regularly. Following those steps can increase password security, but it also makes it harder to keep track of what those secure passwords actually are, which makes the method a user uses to record and organize their passwords important.

Chart showing most common ways people keep track of their passwords

The most common way respondents said they track passwords is by physically writing them down in a notebook or on a piece of paper like a sticky note, an approach that 40% of people utilize. Nearly the same number (38%) said they store their passwords in their memory, something that can be difficult to do with random and regularly-changing passwords. The bronze-medal method is to use a dedicated password manager program, something that a third of users say they do. 

How many people reuse and share passwords

Sharing login information with friends and family members has become increasingly common in an era where things like streaming services, collaborative social media accounts, and more are popular. We found that more than half of the population (59%) shares passwords and other login information for at least one of the kinds of accounts shown below.

Chart showing the passwords that are most commonly shared

Video streaming service passwords are the most commonly shared — 41% of people admit to giving their login information to someone else. About a quarter of people (23%) share device passwords for things like phones, tablets, and computers, while a little more than 15% share email and music streaming passwords. 

Advice from our experts

Keeping track of all the different passwords for all the accounts housed online can be tedious. However, healthy password habits are imperative for keeping yourself safe online. The All About Cookies team asked a panel of experts to gain further insight.

Answers have been slightly edited for clarity and brevity.

Tips for better password protection

  • Use a password manager. If you're not currently using the best methods to store and manage your passwords, then switching to a password manager can help keep your accounts safe. Check out our guide to the best password managers.
  • Protect yourself with a VPN. If you use public Wi-Fi networks regularly, then protect your data with one of the best VPNs.

Methodology

All About Cookies surveyed 1,000 U.S. adults on their password-keeping practices, as well as how they manage and share their passwords. Respondents had to opt in to the survey and were provided with a “Prefer not to answer” option for every question. All “Prefer not to answer” selections were excluded from relevant calculations. Survey responses collected in December 2024.

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Author Details
Josh Koebert is an experienced content marketer that loves exploring how tech overlaps with topics such as sports, food, pop culture, and more. His work has been featured on sites such as CNN, ESPN, Business Insider, and Lifehacker.