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Best for overall ad blocking
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Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
Best for Apple users looking for simplicity
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Lightweight ad blocker that doesn't weigh your device down
One-time low cost of $1.99
Compatible with other ad blockers for max protection
In the bustling world of online browsing, choosing the right ad blocker greatly enhances your browsing experience by reducing unwanted ads and intrusive trackers, protecting your privacy. Depending on your specific needs, each ad blocker offers unique advantages.
In our comparison of Total Adblock vs. Wipr, Total Adblock clearly performed better during our in-house testing.
Let's look at their features, pricing, and performance to help you determine which ad blocker best suits your needs.
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Our Pick |
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| Star rating | ||
| Price | Free or $1.59/mo | $4.99 one-time fee |
| Ads blocked on Forbes | 12 | N/A |
| Does it block YouTube ads? | ||
| Compatibility | Android, iOS, Chrome, Edge, Safari | macOS, iOS, Safari |
| Mobile compatibility | Android, iOS | iOS only |
| Learn more | Get Total Adblock | Get Wipr |
Total Adblock is versatile, offering detailed control for users on browsers like Chrome, Edge, and Safari; it’s ideal for blocking YouTube ads and managing diverse web content. Plus, Total Adblock's flexibility makes it an excellent choice for users who require a customizable ad-blocking experience across various digital environments.
In contrast, Wipr specializes in seamless integration with Apple's Safari and iOS, making it ideal for Apple users seeking a straightforward, ad blocking solution that costs only a one-time fee. This distinction helps users decide whether they need a comprehensive tool or a simple, effective system optimized for Apple environments.
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Our Pick |
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| Price range | Free or $1.59/mo | $4.99 one-time fee |
| Best value plan | Annual plan for $1.59/mo (billed annually) | $4.99 |
| Free version available | ||
| Money-back guarantee | Yes — 30 days | Yes —14 days through Apple |
| Learn more | Get Total Adblock | Get Wipr |
Total Adblock offers a subscription model starting at $1.59/mo (billed annually), which increases to $99 per year after the initial year because it also includes TotalAV antivirus and WebShield for advanced security.
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In contrast, Wipr offers its services at a $4.99, ideal for users seeking simple, economical ad blocking without ongoing costs.
Total Adblock comes with a 30-day money-back guarantee, but Wipr doesn't offer one. Instead, you can reach out to Apple support and request a refund within 14 days of your purchase.
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Our Pick |
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| Whitelisting | ||
| Blacklisting | ||
| Ads blocked counter | ||
| Bypass paywalls | ||
| Block pop-up ads | ||
| Block tracking | ||
| Block video ads | ||
| Block banner ads | ||
| Block push ads | ||
| Learn more | Get Total Adblock | Get Wipr |
Total Adblock and Wipr offer distinctly different capabilities in the realm of ad blocking, each catering to unique user preferences.
Total Adblock boasts an impressive array of features for users who demand a high degree of control over their browsing experience. Notably, it includes a whitelisting feature, which allows specific ads to be permitted on certain sites — an option not available in Wipr. This functionality is complemented by its robust ad blocking capabilities that include blocking pop-ups, banner ads, and push ads.
Furthermore, Total Adblock offers a useful ads blocked counter, enhancing user awareness and engagement by showing the number of ads blocked during browsing sessions.
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Wipr, contrastingly, simplifies the user experience by focusing on basic, yet effective ad blocking tools. It shares some features with Total Adblock, such as the ability to block pop-ups and banner ads, but it does not offer the same breadth of features. Wipr excels at blocking video ads, a unique offering compared to Total Adblock, and provides partial tracking protection. This streamlined approach is ideal for users who favor ease of use and minimal setup over extensive customization.
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However, Wipr's lack of tracking protection and the absence of features like whitelisting might be limiting for users who need thorough defenses against various forms of advertisements and online tracking. Its minimalistic strategy is appropriate for users who seek efficiency and effectiveness with minimal interaction with their ad blocking software.
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Our Pick |
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| AdBlock Tester score | 100/100 | 100/100 |
| Cover Your Tracks score | 2/3 | 1.5/3 |
| Can You Block It score | 3/3 | 3/3 |
| YouTube ads blocked | ||
| Paywalls blocked | ||
| Learn more | Get Total Adblock | Get Wipr |
In our tests, Total Adblock excelled in the AdBlock Tester and Can You Block It evaluations, scoring a perfect 100/100 and 3/3, respectively. These scores reflect Total Adblock's efficiency in blocking a broad range of ads, including pop-ups and banners.
Total Adblock outperformed Wipr in the Cover Your Tracks test, achieving a score of 2/3 compared to Wipr's 1.5/3. This performance indicates Total Adblock's effectiveness in addressing more sophisticated ad blocking challenges where user tracking is a concern.
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Our Pick |
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| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Samsung Browser, Microsoft Edge, Chrome, Opera, Safari | Safari |
| 24/7 customer support | ||
| Customer support options | Online guides, email, phone, and chat | Email, online guides |
| Learn more | Get Total Adblock | Get Wipr |
In evaluating the interfaces of Total Adblock and Wipr, both ad blockers offer streamlined, user-friendly experiences that cater to their respective platforms.
Total Adblock supports a broader range of operating systems and browsers, making it a versatile choice for users across multiple browsers. This makes it the best ad blocker for Chrome, Firefox, and Edge users seeking a comprehensive solution.
Wipr, while more limited in its compatibility — focusing on Apple's macOS and iOS devices — features a simple interface that is particularly well integrated with Safari. For Apple users looking for targeted ad blocker recommendations, read our guide on the best ad blockers for Safari.
Wipr’s customer support is more accessible compared to Total Adblock, offering support mainly through email (directly to the app’s developer), FAQs, and a help section in the app. While these channels provide helpful resources, they lack the immediacy of live support, which is a huge drawback for users requiring urgent assistance.
Yes, Total Adblock is one of the best ad blockers around, excelling in blocking all types of ads. During our in-house testing, it performed extremely well at blocking ads and trackers. It seamlessly blocks YouTube video ads, is easy to use, and offers a customizable extension. On top of that, the premium plan includes TotalAV antivirus protection for a low starting cost.
Wipr is proficient in ad blocking, particularly within the Safari browser. Plus, it is effective in blocking YouTube ads, further enhancing video viewing on this platform. However, it doesn't include an ads counter, so tracking how many ads are actually blocked is difficult.
Wipr is a reliable ad blocker for users looking for straightforward functionality without extra features. However, it's not the best premium ad blocker available because it's only compatible within the Apple ecosystem.
Yes, Wipr is available only as a one-time purchase, offering a cost-effective ad blocking solution without recurring fees.
For users requiring wide-ranging compatibility and robust features, Total Adblock is the superior choice.
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Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
Total Adblock provides comprehensive ad blocking across various platforms and includes additional features such as TotalAV antivirus protection and WebShield for advanced security, making it an ideal choice for users seeking extensive functionality and protection.
Total Adblock is one of the best ad blockers we've tested. But if you want different security perks, like a virtual private network, a password manager, and more, check out these other premium ad blockers and see how Total Adblock compares:
| Ad blocker |  |
 CleanWeb |
 Ad Block and Anti-Track |
 Threat Protection |
| Best for | Best for blocking YouTube ads | Best for unlimited devices | Best for identity protection | Best for safe browsing |
| Lowest starting price | Starts at $1.59/mo (billed annually) | Starts at $2.89/mo (billed annually) | Starts at $19.99/first yr | Starts at $5.99/mo (billed annually) |
| Blocks YouTube ads | ||||
| Learn more | Get Total Adblock | Get Surfshark CleanWeb Ad Blocking | Get Aura Ad Blocker | Get NordVPN Threat Protection |
Instantly blocks distracting ads on millions of websites, including Facebook and YouTube ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
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