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Best for overall ad blocking
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Instantly blocks distracting ads on millions of websites, including YouTube video ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
Best for Apple users looking for simplicity
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Lightweight ad blocker that doesn't weigh your device down
One-time low cost of $1.99
Compatible with other ad blockers for max protection
When we compared Total Adblock vs. Wipr, we decided Total Adblock was the best ad blocker hands down. That said, you can still choose Wipr if you’re an Apple user who values simple integration with your system.
In the bustling world of online browsing, choosing the right ad blocker greatly enhances your browsing experience by reducing unwanted ads and intrusive trackers, protecting your privacy. Depending on your specific needs, each ad blocker offers unique advantages.
In this detailed comparison of Total Adblock vs. Wipr, we delve into their functionalities, pricing, and performance to help you decide which ad blocker suits your needs best.
Total Adblock and Wipr cater to different user needs across various platforms.
Total Adblock is versatile, offering detailed control for users on browsers like Chrome, Firefox, and Edge; it’s ideal for blocking YouTube ads and managing diverse web content. Plus Total Adblock's flexibility makes it an excellent choice for users who require a customizable ad blocking experience across various digital environments.
In contrast, Wipr specializes in seamless integration with Apple's Safari and iOS, making it ideal for Apple users seeking a straightforward, ad blocking solution that costs only a one-time fee.
This distinction helps users decide whether they need a comprehensive tool or a simple, effective system optimized for Apple environments:
 |
 Wipr | |
| Best for | Customizable web browsing | Mac and iOS users |
| Price | Free or $1.59/mo (billed annually) | $1.99 one-time fee |
| Ads blocked on Forbes | 12 | 9 |
| Does it block YouTube ads? | ||
| Compatibility | Windows, Mac, Chrome, Edge, Opera, Amazon Fire, Safari | Safari, iOS |
| Mobile compatibility | Android, iOS | iOS only |
| Learn more | Get Total Adblock | Get Wipr |
|
Wipr Our Pick | |
| Price range | Free or $1.59/mo (billed annually) | $1.99 one-time fee |
| Best value plan | Annual plan for $1.59/mo (billed annually) | $1.99 one-time fee |
| Free version available | ||
| Money-back guarantee | Yes — 30 days | Yes — 30 days |
| Learn more | Get Total Adblock | Get Wipr |
Total Adblock provides a subscription model starting at $1.59/mo (billed annually), which rises to $99 per year after the first year. The plan also integrates the TotalAV antivirus and WebShield for advanced security.
In contrast, Wipr offers its services at a $1.99 one-time fee, ideal for users seeking simple, economical ad blocking without ongoing costs.
Both services come with a 30-day money-back guarantee, but Total Adblock's broader feature set justifies its cost for those needing more robust protection.
Our Pick |
Wipr | |
| Whitelisting | ||
| Blacklisting | ||
| Malicious ad warning | ||
| Ads blocked counter | ||
| Paywall blocker | ||
| Block pop-up ads | ||
| Block tracking | Partial | |
| Block video ads | ||
| Block banner ads | ||
| Block push ads | ||
| Learn more | Get Total Adblock | Get Wipr |
Total Adblock and Wipr offer distinctly different capabilities in the realm of ad blocking, each catering to unique user preferences.
Total Adblock boasts an impressive array of features for users who demand a high degree of control over their browsing experience. Notably, it includes a whitelisting feature, which allows specific ads to be permitted on certain sites — an option not available in Wipr. This functionality is complemented by its robust ad blocking capabilities that include blocking pop-ups, banner ads, and push ads. Furthermore, Total Adblock offers a useful ads blocked counter, enhancing user awareness and engagement by showing the number of ads blocked during browsing sessions.
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Wipr, contrastingly, simplifies the user experience by focusing on basic, yet effective ad blocking tools. It shares some features with Total Adblock, such as the ability to block pop-ups and banner ads, but it does not offer the same breadth of features. Wipr excels at blocking video ads, a unique offering compared to Total Adblock, and provides partial tracking protection. This streamlined approach is ideal for users who favor ease of use and minimal setup over extensive customization.
However, Wipr's lack of complete tracking protection and the absence of features like whitelisting might be limiting for users who need thorough defenses against various forms of advertisements and online tracking. Its minimalistic strategy is appropriate for users who seek efficiency and effectiveness with minimal interaction with their ad blocking software.
When choosing between Total Adblock and Wipr, users should weigh their priorities:
Total Adblock’s suite of features, including its capability to block various types of ads, positions it as a highly versatile tool for users encountering diverse and ad-intensive environments. In contrast, Wipr’s straightforward approach ensures a clean browsing experience with minimal fuss, suitable for those who value simplicity.
Our Pick |
Wipr | |
| AdBlock Tester score | 100/100 | 100/100 |
| Cover Your Tracks score | 2/3 | 1/3 |
| Can You Block It score | 3/3 | 3/3 |
| YouTube ads blocked | ||
| Paywalls blocked | ||
| Learn more | Get Total Adblock | Get Wipr |
In our tests, Total Adblock and Wipr both excelled in the AdBlock Tester and Can You Block It evaluations, each scoring a perfect 100/100 and 3/3, respectively. These scores reflect their efficiency in blocking a broad range of ads, including pop-ups and banners.
However, Total Adblock outperformed Wipr in the Cover Your Tracks test, achieving a score of 2/3 compared to Wipr's 1/3. This performance indicates Total Adblock's effectiveness in addressing more sophisticated ad blocking challenges where user tracking is a concern.
Neither Total Adblock nor Wipr managed to bypass paywalls, indicating their focus remains on ad blocking rather than comprehensive web access.
Our Pick |
Wipr | |
| Windows | ||
| macOS | ||
| Android | ||
| iOS | ||
| Linux | ||
| Browser extensions | Yes — Samsung Browser, Microsoft Edge, Chrome, Opera, Safari | Yes — Safari |
| 24/7 customer support | ||
| Customer support options | Online guides, email, phone, and chat | Email, FAQ, help tab in app |
| Learn more | Get Total Adblock | Get Wipr |
In evaluating the interfaces of Total Adblock and Wipr, both ad blockers offer streamlined, user-friendly experiences that cater to their respective platforms.
Total Adblock supports a broader range of operating systems and browsers, making it a versatile choice for users across different devices, including:
Its compatibility with multiple browsers makes it the best ad blocker for Chrome, Firefox, and Edge users seeking a comprehensive solution.
Wipr, while more limited in its compatibility — focusing on Apple's macOS and iOS devices — features a simple interface that is particularly well integrated with Safari. For Apple users looking for targeted ad blocker recommendations, read our guide on the best ad blockers for Safari.
Wipr’s customer support is more accessible compared to Total Adblock, offering support mainly through email (directly to the app’s developer), a FAQ, and a help section in the app. While these channels provide helpful resources, they lack the immediacy of live support, which is a huge drawback for users requiring urgent assistance.
Yes, Total Adblock is one of the best ad blockers around, excelling in blocking all types of ads.
Wipr is proficient in ad blocking, particularly within the Safari browser. Plus, it is effective in blocking YouTube ads, further enhancing video viewing on this platform.
Wipr is a reliable ad blocker for users looking for straightforward functionality without extra features.
Yes, Wipr is available only as a one-time purchase, offering a cost-effective ad blocking solution without recurring fees.
Total Adblock and Wipr cater to different user needs with their distinct features.
Total Adblock offers comprehensive ad blocking across a variety of platforms and includes additional features such as TotalAV antivirus protection and WebShield for advanced security, making it ideal for users seeking extensive functionality and protection.
Wipr, while more limited in scope, specializes in seamless integration with macOS and iOS, providing efficient ad blocking with minimal setup. On top of that, it is effective in blocking YouTube ads, making it a valuable tool for uninterrupted video streaming.
For users requiring wide-ranging compatibility and robust features, Total Adblock is the superior choice. However, for Apple users focused on simplicity and effectiveness in Safari, Wipr is not a bad pickup.
If Total Adblock and Wipr don’t fully meet your needs, there are several other ad blockers available that might suit your requirements better. Each of these alternatives offers unique benefits and features tailored to enhance your online experience by reducing ads and improving security.
Here’s a closer look at some of the best alternative ad blockers on the market:
Get NordVPN Threat Protection | Read Our NordVPN Threat Protection: Review
Get Surfshark CleanWeb Ad Blocking | Read Our Surfshark CleanWeb Ad Blocking Review
Instantly blocks distracting ads on millions of websites, including YouTube video ads
Blocks third-party trackers to protect your privacy and information
Improves page load times and enables faster browsing
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