AdGuard vs. Adblock Plus 2025: One Blocks More Than Just Ads

AdGuard and Adblock Plus both allow you to clean up your online experience while also providing protection against malicious ads. But overall, AdGuard performed better during our vigorous testing, giving it the overall win in our books.

We love AdGuard’s evergreen plan, which lets you pay once and use it forever. That means you'll have access to advanced security features for Windows, like parental controls. We also love the prebuilt block lists Adblock Plus provides, which help you filter as much or as little as you want. Adblock Plus is an easy-to-use, set-and-forget ad blocker. 

Both give you the option to customize your block-allow lists and provide protection against pop-up ads and YouTube ads.

If you’re looking for the best ad blockers, then you’re in the right place. Check out our comparison below to see which one is the best choice for you.

Premium Ad Blockers for Any Browser or Device

AdGuard vs. Adblock Plus compared

AdGuard offers a free ad blocker, as well as a lifetime subscription, which allows you to pay a one-time price and then use it indefinitely. It performed better during our in-house testing and stopped more trackers than Adblock Plus. It also includes advanced security perks with the Windows app, including parental controls. 

On the other hand, Adblock Plus offers pre-built block lists that can be applied immediately. It's a great set-and-forget ad blocker.

• AdGuard: Best for advanced Windows protection
• Adblock Plus: Best for set-and-forget ad blocking

	Our Pick
Price	From $2.49/mo (billed annually)	From $3.33/mo (billed annually)
Free version
Ads blocked on Forbes	12	30
Does it block YouTube ads?
Browser compatibility	Windows, macOS, Android, iOS, Chrome, Edge, Firefox, Opera, Safari	Android, iOS, Chrome, Edge, Firefox, Opera, Safari
Mobile compatibility	Android, iOS	Android, iOS
Learn more	Get AdGuard Read AdGuard Review	Get Adblock Plus Read Adblock Plus Review

AdGuard pros and cons

Adblock Plus pros and cons

AdGuard vs. Adblock Plus: prices

	Our Pick
Price range	$2.49-$5.49/mo	$3.33-$4.00/mo
Best value plan	Personal Lifetime plan for $55.99 (one-time)	Yearly plan for $3.33/mo (billed annually)
Free version available
Money-back guarantee	Yes — 60 days	Yes — 60 days
Learn more	Get AdGuard Read AdGuard Review	Get Adblock Plus Read Adblock Plus Review

AdGuard plan prices start a little lower, and there are more options than what you get with Adblock Plus. We love an evergreen product, and AdGuard allows users to purchase it once for a low price.

The yearly price for Adblock Plus will save you money, however, because you’ve purchased it in advance.

While we recommend AdGuard’s lifetime plan, you could also purchase the family plan, which allows up to 9 devices to be used simultaneously. For a single purchase, this is a great deal.

Adblock Plus doesn’t offer this much, and the annual price is nearly the same as AdGuard’s evergreen price.

AdGuard vs. Adblock Plus: features

Feature	Our Pick
Whitelisting
Blacklisting
Ads blocked counter
Bypasses paywalls
Block pop-up ads
Block tracking
Block video ads
Block banner ads
Block push ads
Learn more	Get AdGuard Read AdGuard Review	Get Adblock Plus Read Adblock Plus Review

Ad blockers work by blocking the scripts used by ads. You’ll experience a much cleaner internet without video ads that follow you down the page, pop-ups that get in the way of what you’re reading, or a clutter of other ads blocking what you’re trying to view.

The one advantage AdGuard has over Adblock Plus is that it also blocks trackers. For us, this is pretty important because trackers are the hidden code in websites that help build a profile of you online. This information is used by companies like Google and Meta, which then sell it to advertisers. Trackers can increase the amount of spam and scams you receive, as well as leave you vulnerable to things like identity theft.

AdGuard also includes extra features with the Windows app. App plans include parental controls, browsing security, browser assistant, DNS leak protection, and a VPN.

AdGuard vs. Adblock Plus: test results

Feature	Our Pick
AdBlock Tester score	100/100	100/100
Cover Your Tracks score	2.5/3	0/3
Can You Block It score	3/3	1/3
YouTube ads blocked
Paywalls bypassed
Learn more	Get AdGuard Read AdGuard Review	Get Adblock Plus Read Adblock Plus Review

We thoroughly test all the products we review to determine their effectiveness. AdBlock Tester includes a wide range of ad coding on its site to see what your ad blocker does and doesn’t test. AdGuard scored 100/100, and Adblock Plus matched ad blocking capabilities with 100/100.

Cover Your Tracks tests to see how effectively you’re hiding from online trackers. AdGuard scored 2.5/3, whereas Adblock Plus failed its Cover Your Tracks tests with a goose egg 0/3 score.

In addition, Can You Block It gives another comprehensive look into the effectiveness of your ad blocker. Previously, Adblock Plus failed to block the banner ads, and it showed us an interstitial ad. During recent testing, it was able to block at least one ad type.

We also test the ability to block YouTube ads and paywalls, and both of these ad blockers were unable to bypass hard or soft paywalls.

Additionally, both ad blockers were able to block ads on YouTube when YouTube is accessed via a browser. You won’t have luck blocking YouTube ads with either product if you use the YouTube app, but you will if you access it through a compatible browser, such as Safari or Chrome.

AdGuard vs Adblock Plus: compatibility and customer support

Windows
macOS
Android
iOS
Linux
Browser extensions	Chrome, Firefox, Edge, Safari, Opera, Yandex	Chrome, Firefox, Safari, Opera, Edge
24/7 customer support
Customer support options	Email, knowledge base, FAQ, community forum	Forums, online guides, create a ticket
Learn more	Get AdGuard Read AdGuard Review	Get Adblock Plus Read Adblock Plus Review

We had no problems downloading, installing, or using either ad blocker. The settings were easy to find and implement on both, and we saw immediate results after they were installed.

Unfortunately, customer support options for both products aren’t that amazing. You’re mostly left to your own devices to search forums and help centers to find answers to your questions.

One plus is that each offers a method of contact. You can email AdGuard or create a ticket with Adblock Plus.

You’ll likely need to wait, at least a little bit, for a response, but you do have an avenue to reach out.

FAQs

AdGuard vs Adblock Plus: Which is better?

As our testing has proven, AdGuard is the superior ad blocker. Not only does it offer an evergreen purchase option, but it also blocks more ads and includes tracker blocking.

Adblock Plus is an okay ad blocker, but it costs more over the long term without tracker blocking. It didn’t do as well in testing either.