Aura vs. Experian IdentityWorks 2024: Which Service Has the Best Value?

Aura claims it's an all-in-one digital security solution, but can it compete with Experian IdentityWorks offered by Experian, one of the three major credit bureaus?
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Best for Couples or Families

4.9
Editorial Rating
Learn More
On Aura Identity Theft's website

Aura Identity Theft
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates

Best for Comprehensive Identity Protection

4.2
Editorial Rating
Learn More
On Experian IdentityWorks's website

Experian IdentityWorks
  • Comprehensive three-bureau credit monitoring
  • Dark web and social media alerts
  • Data shared with third parties for targeted advertising

When comparing Aura and Experian IdentityWorks, it's important to consider what each offers for identity theft protection. In general, couples and families will appreciate Aura's robust monitoring and alerts. It also has generous identity theft insurance, parental controls, and device protection.

On the other hand, Experian IdentityWorks is operated by Experian, one of the three major credit bureaus in the United States. It has credibility, and offers comprehensive identity protection alerts.

We’ll dive deeper into Aura and Experian IdentityWorks to learn more about what each offers and how they share your data. Let's review the main points of each service.

In this article
Aura vs. Experian IdentityWorks review at a glance
Aura vs. Experian IdentityWorks: prices
Aura vs. Experian IdentityWorks: monitoring and alerts
Which is safer, Aura vs. Experian IdentityWorks?
Aura vs. Experian IdentityWorks: compatibility and customer support
Aura vs. Experian IdentityWorks FAQs
Aura vs. Experian IdentityWorks: which is better?

Aura vs. Experian IdentityWorks review at a glance

Budget is often a primary factor in choosing an identity theft protection, and Aura offers the best value. It has affordable plans and provides the monitoring and credit alerts you’d expect from ID theft protection companies. The service gets more affordable with additional people, so it's ideal for couples or families. It even has additional services for preventing children's identity theft.

Meanwhile, Experian IdentityWorks is the more costly option, but it does provide comprehensive identity theft protection. Unlike Aura, it has social network monitoring and change of address alerts. Experian also provides quarterly credit reports, while Aura only does annual reports.

If you’re looking for a free option, Experian IdentityWorks offers a basic plan with minimal identity monitoring features like dark web surveillance, personal privacy scan, and free Experian credit reports and monitoring. It's a good option if you aren't ready to invest in identity theft protection yet but still want to monitor your credit.

Aura vs. Experian IdentityWorks compared


Aura

Experian IdentityWorks
Price $12.00–$50.00/mo $24.99–$34.99/mo
Identity theft insurance Up to $1 million per person Up to $1 million
Credit monitoring
3-bureau credit reports
Credit score
Identity recovery
Dark web alerts
Social media account alerts
Learn more Get Aura

Read Aura Review

Get Experian IdentityWorks

Read Experian IdentityWorks Review

Aura pros and cons

Pros
  • Better value per person
  • Includes digital security tools
  • 60-day money-back guarantee
Cons
  • No social media monitoring or address change alerts
  • Doesn't provide a FICO score

Experian IdentityWorks pros and cons

Pros
  • Free version available
  • Provides quarterly credit reports
  • Comprehensive credit monitoring reports and alerts
Cons
  • No annual plans and monthly plans are expensive
  • No 24/7 customer support

Aura vs. Experian IdentityWorks: prices

Our Pick
Billed annually $15.00–$50.00/mo $24.99–$34.99/mo
Billed monthly $144–$444/yr N/A
Best value plan Family for $37.00/mo Family for $34.99/mo
Identity theft insurance Up to $1,000,000 per adult Up to $1,000,000
Learn more Get Aura

Read Aura Review

Get Experian IdentityWorks

Read Experian IdentityWorks Review

Aura plans

All Aura plans offer a 14-day free trial and a 60-day money-back guarantee on annual plans. Every plan has the same identity theft protection features and digital security tools, including antivirus software, password manager, and a virtual private network (VPN). But, the number of people, devices, and storage allowed increases with each plan.

Aura also provides $1 million in identity theft insurance for each adult on the plan. The insurance policy can make it easier to manage identity theft losses.

The biggest difference between plans occurs with the Family plan. It covers up to five adults and an unlimited number of children. It also includes several family protection features to monitor a child's identity and ensure their safety online. An additional feature of the Family plan is spam call and message protection, which blocks robocalls and other suspicious phone numbers.

  • Individual: Covers one adult and the online security features cover up to 10 devices. This plan includes premium identity theft protection, financial fraud protection, and fraud remediation. It also includes a $1 million identity theft insurance and 1 GB of vault storage.
  • Couple: Covers two adults, and the online security features cover up to 20 devices. This plan has the same features as the Individual plan, including a $1 million identity theft insurance for each adult and 2 GB of vault storage.
  • Family: Covers five adults and unlimited children, and the online security features cover up to 50 devices. In addition to the features included in the Individual and Couple plan, the Family plan also has online parental controls, safe gaming features, and identity protection for children. It also includes a $1 million identity theft insurance for each adult on the plan and 5 GB of vault storage.

Experian IdentityWorks plans

All Experian IdentityWorks plans have a seven-day free trial. Unlike Aura, there's no money-back guarantee. So, you want to maximize your free trial to ensure its features are right for your needs. The paid plans include features like credit monitoring and alerts from all three credit bureaus, financial alerts, identity theft alerts, and access to Experian CreditLock.

Experian IdentityWorks offers a free plan that only offers one-bureau credit monitoring from Experian and limited identity theft monitoring. It's ideal for those on a budget or who might not be ready to invest in full-service identity protection yet.

  • Basic: Free plan that provides a credit report and credit monitoring from Experian. It also includes a FICO score tracker, dark web surveillance report, and personal privacy scan. It's good for basic credit monitoring but doesn't alert you to other identity theft signs or how to resolve it.
  • Premium: Covers one person with credit monitoring and reports for all three financial bureaus. It also has advanced identity theft monitoring, a $1 million insurance policy, and daily Experian FICO scores.
  • Family: Covers two people and up to 10 children. It has all the same features as the Premium plan. The Family plan also provides daily Experian credit reports and daily Experian FICO scores.

Winner: Aura is the best value. It provides excellent identity theft services and insurance policies. It also includes device security and additional family protection features, making it more valuable than Experian IdentityWorks.

Aura vs. Experian IdentityWorks: monitoring and alerts

Feature
Credit monitoring
Financial activity alerts
3-bureau credit reports Yes — Equifax, TransUnion, and Experian Yes — Experian, Equifax and TransUnion
Credit score
FICO score
Credit lock and freeze
Identity recovery
Dark web alerts
Social media account alerts
Social Security Number monitoring
Home title monitoring
Address change alerts
Learn more Get Aura

Read Aura Review

Get Experian IdentityWorks

Read Experian IdentityWorks Review

When comparing the paid plans, the differences in monitoring and alerts are minimal and may depend on personal preferences.

The biggest difference is how Aura provides online monitoring for children. Aura is the family-friendly choice if you’re looking to protect your child's identity and ensure their safety online. Aura offers cyberbullying alerts and parental controls for online browsing.

Aura's parental controls lets you see how much time each child spends online, blocked activity, and more.

Another difference between Aura and Experian is how often credit reports are delivered. Aura provides annual credit reports, while Experian IdentityWorks provides them quarterly. And if you’re on Experian's Family plan, you get Experian credit reports daily. However, both services offer ongoing credit monitoring, so you'll always get an alert on inquiries on your credit report.

A notable difference is Aura doesn't provide FICO scores like Experian IdentityWorks. Instead, it shares VantageScore credit scores. While both credit scores are valid, 90% of lenders use FICO to make lending decisions.[1] Aura not providing a FICO score is a missing part of its financial fraud protection.

Experian IdentityWorks lets you keep tabs on your FICO credit score.

Winner: Overall, it's a tie. Both services offer the necessary features to monitor and stop identity theft. But if you’re looking to protect your children online and from identity theft, Aura is on top. And if you’re looking for in-depth credit features, then Experian is the better choice.

Which is safer, Aura vs. Experian IdentityWorks?

When you use an identity theft protection service, you need to share your personal information, like your Social Security number (SSNs), financial data, and more. Otherwise, the service can't track your identity and alert you to suspicious activity.

It's unavoidable for Aura or Experian IdentityWorks to collect your personal data. But it does have a responsibility to protect it.

Aura vs. Experian IdentityWorks data security

Our Pick
Multi-factor authentication
Collects data
Shares data with third parties Yes — as necessary to work with partners Yes — sells it to other companies
Learn more Get Aura

Read Aura Review

Get Experian IdentityWorks

Read Experian IdentityWorks Review

Aura's privacy policy clearly states that it doesn't sell your data. It only shares data as needed.

Meanwhile, Experian IdentityWorks has a lengthy table revealing what sensitive personal information it has sold to third parties. Data like SSNs, geolocation, and citizenship/immigration status have been collected and sold, shared, or disclosed to third parties.

Winner: Aura is the clear winner since it doesn't sell your data to third parties like Experian.

Aura vs. Experian IdentityWorks: compatibility and customer support

Our Pick
Windows Yes (for VPN and antivirus)
macOS Yes (for VPN and antivirus)
Android
iOS
24/7 customer support
Customer support options Live chat, phone, email, online guides Phone, mail, contact form
Learn more Get Aura

Read Aura Review

Get Experian IdentityWorks

Read Experian IdentityWorks Review

As far as compatibility, Aura and Experian IdentityWorks have the same offerings. Both can be accessed from any browser on your desktop, and they offer mobile apps for Android and iOS so you can receive identity alerts on the go. Aura’s VPN and antivirus also have desktop apps for Windows and macOS.

However, Aura and Experian IdentityWorks have noticeably different approaches to customer support.

Aura provides 24/7 customer support. It's possible to contact them via live chat, phone, or email. It also has online guides to help you with problems or questions about Aura.

Experian IdentityWorks doesn't provide 24/7 customer support. It's a bit more difficult to contact them since it doesn't openly share a phone number on its website. Surprisingly, you can get customer support through snail mail, but it's a slow option. Finally, you can contact Experian via an online form. But it's not clear when you’ll get a response back.

Winner: Aura is the clear winner since it offers 24/7 customer support and accessible options to contact it.

Aura vs. Experian IdentityWorks FAQs


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Is Aura monitoring legit?

Aura is a legitimate monitoring service to prevent or stop identity theft. It monitors online accounts, financial transactions, credit reports, the dark web, and more. It has an A+ rating with the Better Business Bureau.[2]


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Is Experian IdentityWorks trustworthy?

Experian IdentityWorks is operated by Experian, one of the leading credit bureaus. It handles millions of people's sensitive financial information. Your data is most likely safe with Experian. But, you should ensure you are using a strong password and enable multi-factor authentication to protect your account.


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Which is better, LifeLock or Aura?

Aura has robust identity theft protection features and is more affordable overall. Meanwhile, LifeLock provides a higher insurance policy. Get a full comparison of Aura and LifeLock to learn more about their similarities and differences.


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What is the difference between Experian and Experian IdentityWorks?

Experian is a major credit reporting agency in the United States. It's responsible for collecting and sharing consumer credit information. Experian IdentityWorks focuses on identity theft protection.

Aura vs. Experian IdentityWorks: which is better?

Experian IdentityWorks is operated by one of the three major credit bureaus. While it does have credibility and all the necessary tools for identity theft protection, it's also more expensive than Aura. It also admits to selling your personal information to third parties.

Aura offers a single service that covers device security and identity theft protection. It's more user-friendly for families and offers tools to protect your children's identity and online browsing experience.

Overall, Aura is the better choice. It's more affordable, has robust child protection services, includes device security, and doesn't sell your data to third parties. You can review our identity theft protection and credit monitoring guide to learn more about how a service like Aura can protect you.

Aura vs. Experian IdentityWorks alternatives

If you're looking for the best identity theft protection service for you, then you want to research your options. While Aura is a good choice, you may also want to consider these alternatives to determine if their ID theft protection is worth it:

  • LifeLock: If you're looking for premium identity theft insurance coverage, look no further than Norton's LifeLock. It has a $3 million insurance policy. It also has an impressive number of monitoring services for financial information, credit, dark web, and social media.

    Get LifeLock | Read Our LifeLock Review
  • Identity Guard: Identity Guard offers an easy-to-use dashboard with additional device security features like a password manager. It also has an understandable privacy policy, so you know exactly what's happening with your data.

    Get Identity Guard | Read Our Identity Guard Review
  • IDShield: While the initial buggy features didn't impress us, we did appreciate that all of IDShield’s features were included in all plans. With an affordable price tag, you can get identity theft protection services and device protection.

    Get IDShield | Read Our IDShield Review
4.9
Editorial Rating
Learn More
On Aura Identity Theft's website
Aura Identity Theft
  • Excellent identity theft protection service
  • Includes a password manager and VPN
  • Robust tools for children’s security
  • Provides VantageScore and not FICO score updates
Author Details
Sara J. Nguyen is a freelance writer specializing in cybersecurity. She aims to help people protect their data while enjoying technology. She has written about online privacy and tech for over 5 years for several organizations. When she's not writing about the latest cybersecurity trends, you can find her on LinkedIn.

Citations

[1] FICO Score

[2] Aura | Better Business Bureau