All About Cookies is an independent, advertising-supported website. Some of the offers that appear on this site are from third-party advertisers from which All About Cookies receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear).
All About Cookies does not include all financial or credit offers that might be available to consumers nor do we include all companies or all available products. Information is accurate as of the publishing date and has not been provided or endorsed by the advertiser.
The All About Cookies editorial team strives to provide accurate, in-depth information and reviews to help you, our reader, make online privacy decisions with confidence. Here's what you can expect from us:
Best for Complete Beginners
/images/2024/11/25/wix.com_website_logo.svg.png){kind=logo}
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements
Best for Established Website Owners
/images/2025/01/09/wordpress-logotype-alternative.png)
Free plan includes a custom subdomain
Versatile platform that's highly customizable via plugins
We built test websites with Wix and WordPress and determined Wix to be the overwhelming winner. We know that Wix had a reputation for not excelling in web building, but our recent testing showed an updated platform with intuitive features and extensive AI tools.
WordPress is a long-standing platform integrated across nearly half of the internet. This web builder includes an extensive amount of professional tools and editing abilities. We found it to be geared more toward experienced website owners.
Learn more about our experience testing Wix and WordPress in our side-by-side comparison of features, costs, and more.
Wix offers AI tools and proprietary features that can assist anyone in building a website. Whether you’re a web designer by trade or have no idea how to get started, Wix is a user-friendly drag-and-drop that makes web building very simple.
WordPress, on the other hand, is a long-established blogging platform and content management system with almost limitless integrations that appeal to big businesses. If you got your feet wet on a different platform, you may want to consider moving to WordPress to expand your capabilities.
 Our Pick
|
 | |
| Star rating | ||
| Price | Free-$159/mo | Free-$45/mo (billed annually) |
| Free plan | ||
| Money-back guarantee | Yes — 14 days | Yes — 14 days |
| Number of collaborators | Up to 100 | Unlimited |
| Storage space | Yes — Up to unlimited | 6GB – 150GB (for additional fee) |
| Custom domain | Yes, with paid plans only | Free for one year with paid plans |
| Site analytics | Yes, starting with Core plan | Yes, starting with Personal plan |
| Ecommerce tools | Yes, starting with Core plan | Yes, Business and Commerce plans only |
| AI tools | Yes, via plugins | |
| Learn more | Get Wix | Get WordPress |
We use our proprietary grading rubric in all of our testing, which considers ease-of-use, design, price, compatibility, and features (among other metrics).
Our testing process is designed to ensure that the product isn't too confusing, delivers on its claims, and offers you a lot for a reasonable price. We sign up for each option ourselves, just like you would. Our ratings reflect the real-world performance of the product, which allows us to give our best advice on whether or not it's worthwhile.
To learn more about how we test, check out our full testing methodology here.
Wix uses integrated AI and editing tools to help even novice web designers quickly and efficiently create functional websites. When we tested this web builder, we found making a professional-looking Wix site was possible in less than five minutes. But while there was a lot of copy and content already populated, it lacked depth. Fortunately, we were able to edit the portions quickly that we thought were lacking. In less than half a day, we were comfortable that our site was ready to be published.
/images/2025/01/13/wix_websitebuilder_aisitepreview.png)
Once our website was built, we accessed Wix’s large widget library to help us promote and grow our fictional business. Ecommerce sites will require paid plans, but most beginners should be able to set up an initial structure for their website to support their business growth.
WordPress is a long-standing blogging site with the infrastructure and support to help you create a professional website. The editing tools allow you to customize templates to your liking, and a customizable subdomain means you can start sharing your URL immediately. We were surprised at the lack of AI tools, but we were still able to build our test WordPress website easily.
/images/2025/01/13/wordpress_tutorial_featured.jpg)
We did find an AI image generator buried in the editing tools, and that did a pretty good job of creating usable stock images. We wouldn’t recommend it for prominent website images, but making a few backgrounds or fillers is doable.
Our biggest complaint regarding WordPress is that you have to purchase a Business plan to have access to WooCommerce plugins, which run everything from SEO to sales transactions. We recommend committing to an ecommerce-supported tier for established page owners, but novices might want to start somewhere else.
Wix offers users more on its lower-tiered plans, including access to ecommerce tools. WordPress has several lower-priced plans, but you’ll have to jump up to the Business plan for access to helpful WooCommerce plugins.
Best Value
|
| |
| Price range | Free-$159/mo | Free-$45/mo (billed annually) |
| Best value plan | Core for $29/mo | Premium for $8/mo (billed annually) |
| Free trial | ||
| Money-back guarantee | Yes — 14 days | Yes — 14 days |
| Learn more | Get Wix | Get WordPress |
Wix users have the option to join with a free plan. If you’re interested in building a website but want time to get it right, the free plan gives you the basics you’ll need. As your business grows, you can upscale to one of Wix’s other plans.
Free:
Lite:
Core:
Everything in Lite plus
Business:
Everything in Core plus
Business Elite:
Everything in Business with more room to grow, including
WordPress is an established web-building platform that offers a basic free plan and scalable paid plans. For anyone who wants to start small and has at least a little technical knowledge, WordPress offers the tools for success. However, you need to purchase a higher-tier plan to be able to install plugins and access WooCommerce, which is a big drawback.
Personal:
Premium:
Everything in Personal plus
Business:
Everything in Premium plus
Commerce:
Everything in Business plus
Enterprise:
Must contact a sales representative for details.
Wix includes robust AI features, whereas WordPress has almost none (besides a helpful stock image generator). Wix gives you more core features on lower-priced plans, including more storage space and analytics.
Best Features
|
| |
| Number of contributors | Up to 100 | Unlimited |
| Custom domain | Yes, all paid plans | |
| Free domain | ||
| Site analytics | Yes, starting with Personal | |
| Storage space | Yes — Up to unlimited | 6GB – 150GB (for additional fee) |
| AI tools | Yes, via plugins & image creator | |
| SEO tools | Yes, Business and Commerce plans only | |
| Professional email | Yes, via Google Workspace (not included) | Yes (for additional fee) |
| Learn more | Get Wix | Get WordPress |
One thing that struck us about WordPress was how many of the features outside of what you need for blogging were accessible only via plugins. While platforms like Wix have proprietary integrations of these core features, WordPress requires plugins. This wouldn’t be so bad if you had access to them on every plan, but most can be accessed only with the Business or Commerce plans.
/images/2024/11/25/wix_webbuilder_marketingtools.png)
One advantage WordPress has over Wix — and it’s a big one — is the usable subdomain offered with the free plan. While Wix assigns letters and numbers at random, WordPress offers a customizable branded subdomain that is usable. With Wix, you’d need to either embed the URL in links or upgrade to a paid plan to have a personalized web address.
/images/2025/01/12/wordpress_review_domains.png)
Wix allows beginners to start their ecommerce business small and grow, making it better for ecommerce and marketing. Since WordPress requires you to purchase one of the two highest-tiered plans to access ecommerce tools, anyone starting out may be in a little over their heads.
Our Pick
|
| |
| Customer accounts | Yes, via WooCommerce | |
| Customer subscription plans | Yes, via WooCommerce | |
| Customer loyalty programs | Yes, via WooCommerce | |
| Product reviews | Yes, via WooCommerce | |
| Newsletter list | Yes, via plugins | |
| Physical point of sale options | ||
| Physical product support | Integration with Modalyst | |
| Sales and discounts | Yes, via WooCommerce | |
| Gift cards | Yes, via WooCommerce | |
| Extras | Extensive AI tools, customizable templates, Google SEO integrations, lead-building tools, large widget library | AI image creator, customizable templates, extensive plugins marketplace |
| Learn more | Get Wix | Get WordPress |
One of our biggest complaints about WordPress is that you can’t install plugins on most plans. Even if you aren’t looking to run a robust ecommerce site, you may want access to booking tools, subscriptions, event management, and more. This will require a commitment to the Business or Commerce plans, and we find that frustrating.
/images/2024/11/25/wix_webbuilder_ecommerceoptions.png)
/images/2025/01/19/wix_webbuilder_seochecklist.png)
Wix allows you to integrate ecommerce tools in lower-cost plans, but you’ll need to scale up if you want to do any kind of serious business. We like that a lot of Wix’s tools are proprietary, meaning they’re built into the software. You’ll have access to what you need and can purchase a higher-tiered plan when you grow.
/images/2025/01/19/wordpress_review_socialmediaintegrations.png)
/images/2025/01/12/wordpress_review_marketing.png)
Flexible and affordable pricing
Pay-per-item option instead of monthly fees
As a business owner, you need a cookie policy to disclose what you do with user data. You also need privacy policies, a refund policy, and others. With TermsFeed, you can quickly create legal provisions for GDPR, CCPA, CPRA, and more.
Wix includes multiple ways to contact support staff, but we found that WordPress has woefully inadequate web owner support.
Best Support
|
| |
| 24/7 customer support | Yes, Business and Commerce plans only | |
| Customer support options | Live chat, phone, email, online guides | Guides, forums, tutorials, plus contact forms for upgraded plans |
| Learn more | Get Wix | Get WordPress |
Whenever we compare products, we try to highlight the pros and cons of each platform within individual categories, but this is one time where there’s no contest. Wix is far superior in its support options. Both platforms offer support to your customers, but not everyone will require that feature. Most people building a website will likely require support themselves.
/images/2025/01/19/wix_websitebuilder_imageoptions.png)
Wix has a variety of options, but we never needed to go beyond the online guides. They were well organized and offered plenty of solutions. On the other hand, we spent a lot of time trying to troubleshoot WordPress because the guides weren’t as accessible. Wix wins every way around in this category.
/images/2025/01/12/wordpress_review_customersupport.png)
Wix has a few downsides, including the quality of the AI content that’s generated. While the web design is aesthetically pleasing, the language AI can lack depth. Also, the subdomain offered with the free Wix plan isn’t very user-friendly because it’s randomly generated. You’ll need to upgrade to a paid plan to get a custom domain that you can confidently share.
A quick internet search can show you all the negative feedback from professionals using Wix, but most posts are a year or older. Wix has upgraded its platform — including its SEO capabilities — and more professionals are flocking to it as the tools become better and more intuitive. In fact, we’ve found Wix to be one of the best website builders for ecommerce. Plus, with the use of Wix’s robust AI web-building tools, professionals without design know-how can spend more time developing their content, marketing campaigns, SEO strategies, etc.
We think Wix is great for beginners just starting out who want to get their feet wet before scaling their website. Once you’re comfortable, however, you may want to switch to WordPress for its WooCommerce integration along with the other professional plugins.
Wix wins in every category because it gives greater access across plans and has more robust support options. WordPress is a reputable web-building platform entirely dependent on plugins, so beginners may find it challenging to get started.
Best Overall
|
| |
| Value | ||
| Core features | ||
| Ecommerce features | ||
| Compatibility & customer support | ||
| Learn more | Get Wix | Get WordPress |
While Wix doesn’t offer the most viable subdomain on its free plan, all the other features and tools make starting small easy. From intuitive AI controls to proprietary tools, Wix includes most features directly in its main dashboard. We think it’s an excellent tool for anyone just starting out.
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements
WordPress is well-established and caters more to bloggers than serious ecommerce sites. Still, if you want to grow from a starter web builder, you may find the tools and services offered by WordPress to be what you need. We think that anyone with an established website may find WordPress to be a step up.
The best web builder is going to be the one with the tools you’ll need to grow your site.
If you’re looking for a site optimized for ecommerce or aren’t a fan of the building style of either Wix or WordPress, you can consider other tested web builders below. We built test websites with each platform and broke down the good, the bad, and who would benefit most from each of them.
 |
|
 |
 |
|
| Star rating | ||||
| Best for | Best for small to mid-sized businesses | Best for beginners | Best for Square POS businesses | Best for scaling |
| Price range | $25.00-$139.00/mo | Free-$159/mo | Free - $79.00/mo (billed annually) | $29/mo-$2,300/mo |
| Learn more | Read Our Squarespace Review | Read Our Wix Review | Read Our Square Online Review | Read Our Shopify Review |
Flexible and affordable pricing
Pay-per-item option instead of monthly fees
/images/2025/01/19/best_ai_website_builders.jpg)
/images/2025/01/19/wordpress_vs._squarespace.jpg)
/images/2025/01/19/wix_vs._wordpress.jpg)
/images/2025/01/13/wordpress_tutorial_featured.jpg)
/images/2025/01/13/best_free_website_builder.jpg)
/images/2025/01/12/wordpress_review.jpg)
/images/2024/12/26/godaddy_vs._squarespace.jpg)
/images/2024/12/23/how_to_make_money_from_a_website.jpg)
/authors/mary-james_allaboutcookies-author.jpg){kind=small}
/authors/kate_quinlan_headshot_april_2024.png){kind=small}
/images/2024/04/15/logo-svg.png){kind=logo}
/images/2024/11/25/wix.com_website_logo.svg.png){kind=logo}
/authors/mary-james_allaboutcookies-author.jpg)