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Best for Complete Beginners
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Best-in-class web builder with 100% uptime guarantee and PCI-compliance for online stores
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements and robust SEO, marketing, and ecommerce tools
Best for Established Website Owners
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Everything managed for you — automated updates, real-time backups, and security built in from day one
Unified wp-admin dashboard removes the dual learning curve of separate hosting and site-building tools
Enterprise-grade security stack — CDN, malware removal, DDoS protection, and a WAF — included on every plan, even free
We built test websites with Wix and WordPress to compare their performance and usability. In our testing, Wix stood out.
Wix offers AI tools and proprietary features to help anyone build a website. Whether you're a web designer by trade or have no idea how to get started, Wix's user-friendly drag-and-drop platform is one of the easiest website builders you can use. It also offers a plan geared toward small businesses.
WordPress.com, on the other hand, is a long-established blogging platform and content management system with almost limitless integrations that appeal to big businesses. If you've gotten your feet wet on another platform, you may want to consider moving to WordPress.com to expand your capabilities.
Learn more about our experience testing Wix and WordPress in our side-by-side comparison of features, costs, and more.
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Our Pick
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| Star rating | ||
| Price | $17.00-$159.00/mo | $2.75-$45.00/mo |
| Free plan | ||
| Money-back guarantee | Yes — 14 days | Yes — 14 days |
| Number of collaborators | Up to 100 | Unlimited |
| Storage space | Yes — Up to unlimited | 6GB – 150GB |
| Custom domain | Yes, with paid plans only | Free for one year with paid plans |
| Site analytics | Yes, starting with Core plan | Yes, starting with Personal plan |
| Ecommerce tools | Yes, starting with Core plan | Yes, Business and Commerce plans only |
| AI tools | Yes — AI website builder and Jetpack AI | |
| Learn more | Get Wix | Get WordPress.com |
Wix uses integrated AI and editing tools to help even novice web designers quickly and efficiently create functional websites. When we tested this web builder, we found that we could create a professional-looking Wix site in less than five minutes. B
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ut while there was a lot of copy and content already populated, it lacked depth. Fortunately, we were able to quickly edit the portions we thought were lacking. In less than half a day, we were comfortable that our site was ready to be published. Wix also boasts a best-in-class photo studio, and we were impressed with the editing tools.
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Once our website was built, we used Wix's extensive widget library to promote and grow our fictional business. Ecommerce sites will require paid plans, but most beginners should be able to set up an initial structure for their website to support their business growth.
WordPress.com is a long-standing blogging site with the infrastructure and support to help you create a professional website. The editing tools allow you to customize templates to your liking, and a customizable subdomain means you can start sharing your URL immediately. When we tested the platform in December 2025, our tester found WordPress.com quick to set up, with an AI website builder and Jetpack AI tools available across the dashboard.
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WordPress.com now includes a built-in AI website builder alongside Jetpack AI tools for text and image generation. In our December 2025 testing, the image generator produced inconsistent results, frequently adding misspelled text and struggling to follow specific prompts.
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For image-heavy sites, plan on supplementing with a dedicated design tool. New to the platform? Our WordPress.com tutorial is a helpful starting point.
Our biggest complaint about WordPress.com is that you have to purchase a Business plan to access WooCommerce plugins, which handle everything from SEO to sales transactions. We recommend committing to an ecommerce-supported tier for established page owners, but novices might want to start somewhere else.
Our team has conducted hands-on testing on 20+ website builders. We sign up for each service and build a real website from scratch, giving us a firsthand look at the full experience from onboarding to publish.
Then, we evaluate each product across six categories:
We retest all website builders at least once a year. To learn more about how we test, read our full website builder testing methodology here.
Wix offers users more on its lower-tiered plans, including access to ecommerce tools. WordPress.com has several lower-priced plans, but you'll have to jump up to the Business plan for access to helpful WooCommerce plugins.
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Best Value
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| Price range | $17.00-$159.00/mo | $2.75-$45.00/mo |
| Best value plan | Core for $29.00/mo | Premium for $5.50/mo |
| Free trial | ||
| Money-back guarantee | Yes — 14 days | Yes — 14 days |
| Learn more | Get Wix | Get WordPress.com |
Wix users can join with a free plan. If you're interested in building a website but want time to get it right, the free plan gives you the basics you'll need. As your business grows, you can upgrade to one of Wix's other plans.
Free:
Lite:
Core:
Everything in Lite plus:
Business:
Everything in Core plus:
Business Elite:
Everything in Business but with more room to grow, including:
WordPress.com is an established web-building platform that offers a basic free plan and scalable paid plans. For anyone who wants to start small and has at least a little technical knowledge, WordPress.com offers the tools for success.
However, you need to purchase a higher-tier plan to install plugins and access WooCommerce, which is a major drawback.
Personal:
Premium:
Everything in Personal plus
Business:
Everything in Premium plus
Commerce:
Everything in Business plus
Enterprise:
Must contact a sales representative for details.
Wix includes robust proprietary AI features across all plans. WordPress.com now offers a built-in AI website builder and Jetpack AI tools, but in our December 2025 testing those tools underperformed compared to Wix's suite. Wix also offers more core features on lower-priced plans, including additional storage and analytics.
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Best Features
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| Number of contributors | Up to 100 | Unlimited |
| Custom domain | Yes, all paid plans | |
| Free domain | ||
| Site analytics | Yes, starting with Personal | |
| Storage space | Yes — Up to unlimited | 6GB – 150GB |
| AI tools | Yes — AI website builder and Jetpack AI tools | |
| SEO tools | Yes, Business and Commerce plans only | |
| Professional email | Yes, via Google Workspace (not included) | Yes (for additional fee) |
| Learn more | Get Wix | Get WordPress.com |
One thing that struck us about WordPress.com was how many features beyond what you need for blogging were accessible only through plugins. While platforms like Wix have proprietary integrations of these core features, WordPress.com requires plugins. This wouldn't be so bad if you had access to them on every plan, but most can be accessed only with the Business or Commerce plans.
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One advantage WordPress.com has over Wix — and it's a big one — is the usable subdomain offered with the free plan. While Wix assigns letters and numbers at random, WordPress.com offers a customizable, branded subdomain that is usable. With Wix, you'd need to either embed the URL in links or upgrade to a paid plan to have a personalized web address.
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Wix includes built-in SEO tools on every paid plan. From the entry-level tier up, you get Google Search Console integration, an SEO setup checklist, and site analytics. In our November 2025 testing, Wix maintained 100% uptime with a 48ms average server response time, both strong indicators of technical SEO performance.
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WordPress.com has SEO capabilities, but most require the Business plan or higher. On the Personal and Premium plans, you can't install third-party plugins like Yoast, and you don't have full control over meta tags, sitemaps, and schema markup. For users who need advanced SEO on a budget, WordPress.com's plan structure is a real limitation.
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Wix allows beginners to start their ecommerce business small and grow, making it better for ecommerce and marketing. Since WordPress.com requires you to purchase one of the two highest-tiered plans to access ecommerce tools, anyone starting out may be in a little over their heads.
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Our Pick
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| Customer accounts | Yes, via WooCommerce | |
| Customer subscription plans | Yes, via WooCommerce | |
| Customer loyalty programs | Yes, via WooCommerce | |
| Product reviews | Yes, via WooCommerce | |
| Newsletter list | Yes, via plugins | |
| Physical point of sale options | Yes — via WooCommerce | |
| Physical product support | Integration with Modalyst | |
| Sales and discounts | Yes, via WooCommerce | |
| Gift cards | Yes, via WooCommerce | |
| Extras | Extensive AI tools, customizable templates, Google SEO integrations, lead-building tools, large widget library | AI website builder, Jetpack AI tools, customizable templates, extensive plugins marketplace |
| Learn more | Get Wix | Get WordPress.com |
One of our biggest complaints about WordPress.com is that you can't install plugins on most plans. Even if you aren't looking to run a robust ecommerce site, you may want access to booking tools, subscriptions, event management, and more. This will require a commitment to either the Business or Commerce plans, which we find frustrating. If you do build your store on WordPress.com, our guide to the best WooCommerce hosting services can help you find hosting that pairs well with it.
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Wix allows you to integrate ecommerce tools in lower-cost plans, but you'll need to scale up if you want to do any kind of serious business. We like that a lot of Wix's tools are proprietary, meaning they're built into the software. You'll have access to what you need, and you can purchase a higher-tiered plan as you grow.
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Wix includes multiple ways to contact support staff. WordPress.com has expanded its support options since our earlier testing, though priority access is still limited to higher-tier subscribers.
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Best Support
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| 24/7 customer support | Yes, Business and Commerce plans only | |
| Customer support options | Live chat, phone, email, online guides | Guides, courses, forums, AI helper, chat, and email (Business and Commerce plans) |
| Learn more | Get Wix | Get WordPress.com |
Whenever we compare products, we try to highlight the pros and cons of each platform within each category, but this is one time when there's no contest. Wix is far superior in its support options. Both platforms offer support to your customers, but not everyone will require that feature. Most people building a website will likely require support themselves.
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Wix has a variety of options, but we never needed to go beyond the online guides. They were well organized and offered plenty of solutions. In our December 2025 testing, WordPress.com offered a broader set of resources than in earlier tests, including guides, courses, forums, and an AI helper. Live chat and email support are available, but only on Business and Commerce plans. Wix remains the stronger option for consistent, accessible support across all plan tiers.
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If you're looking for a site optimized for ecommerce or aren't a fan of the building style of either Wix or WordPress.com, you can consider other tested web builders below. We built test websites on each platform and broke down the good, the bad, and who would benefit most from each.
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Designed for growing businesses and has automated ecommerce tools
Offers unlimited product listing with all subscription tiers
Excellent functionality for dropshipping and other wholesale opportunities
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Easy to use drag-and-drop platform with professional templates
All-in-one building, hosting, security, and ecommerce platform
Advanced blogging features to boost SEO rankings
You can also explore our comparisons:
Wix wins in every category because it offers broader access across plans and more robust support options. WordPress.com is a reputable web-building platform that relies entirely on plugins, so beginners may find it challenging to get started.
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Best Overall
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| Value | ||
| Core features and SEO | ||
| Ecommerce features | ||
| Compatibility & customer support | ||
| Learn more | Get Wix | Get WordPress.com |
While Wix doesn't offer the most viable subdomain on its free plan, all the other features and tools make starting small easy. From intuitive AI controls to proprietary tools, Wix includes most features directly in its main dashboard. We think it's an excellent tool for anyone just starting out.
Best-in-class web builder with 100% uptime guarantee and PCI-compliance for online stores
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements and robust SEO, marketing, and ecommerce tools
WordPress.com is well-established and caters more to bloggers than serious ecommerce sites. Still, if you want to grow from a starter web builder, you may find the tools and services offered by WordPress.com to be what you need. We think anyone with an established website may find WordPress.com a step up.
The best web builder is going to be the one with the tools you'll need to grow your site.
Wix has a few downsides, including the quality of the AI content that’s generated. While the web design is aesthetically pleasing, the language AI can lack depth.
Also, the subdomain offered with the free Wix plan isn’t very user-friendly because it’s randomly generated. You’ll need to upgrade to a paid plan to get a custom domain that you can confidently share.
A quick internet search can show you all the negative feedback from professionals using Wix, but most posts are a year or older. Wix has upgraded its platform — including its SEO capabilities — and more professionals are flocking to it as the tools become better and more intuitive.
In fact, we’ve found Wix to be one of the best website builders for ecommerce. Plus, with the use of Wix’s robust AI web-building tools, professionals without design know-how can spend more time developing their content, marketing campaigns, SEO strategies, etc.
We think Wix is great for beginners just starting out who want to get their feet wet before scaling their website. Once you’re comfortable, however, you may want to switch to WordPress.com for its WooCommerce integration along with the other professional plugins.
Wix is better for beginners and users who want an all-in-one platform with built-in SEO, marketing, and ecommerce tools. WordPress.com is a stronger choice for established site owners and developers who need deep customization and plugin access. Both earned Editors' Choice recognition in our testing, so the right pick depends on your experience level and goals.
It depends on what you need. WordPress.com's entry-level Personal plan starts at a lower price than Wix's lowest-priced tier. However, Wix includes SEO tools and marketing features starting at its Light plan, while WordPress.com gates those behind the Business plan. At the Business plan level, both platforms are priced comparably at around $40/mo. For cheaper WordPress alternatives, consider Bluehost, Hostinger, Namecheap, IONOS, or DreamHost.
Wix is more accessible for SEO. Built-in tools, including Google Search Console integration and an SEO checklist, are available on all paid plans. WordPress.com requires a Business plan to install SEO plugins like Yoast and access full meta tag controls. Wix also showed stronger performance results in our testing, with 100% uptime and a 48ms average server response time. Wix is a user-friendly all-in-one builder for ecommerce.
Yes. Wix is one of the most beginner-friendly website builders available. Its drag-and-drop editor requires no coding knowledge, and the AI website builder can generate a full site from a text prompt. In our testing, we found the dashboard intuitive and the setup process fast, even for first-time site owners.
Both platforms offer free plans for web building and hosting. Wix's free plan includes its drag-and-drop editor, AI tools, and templates, but your site will display a Wix-branded subdomain and ads. WordPress.com's free plan includes a customizable subdomain, which is more usable for sharing your site right away. To remove branding and connect a custom domain, you'll need a paid plan on either platform.
Yes. Switching between platforms is possible but requires manual effort. Neither Wix nor WordPress.com offers a direct migration tool for moving between the two. You would need to export your content, rebuild your site structure, and redirect your domain. If you think your needs may evolve, it is worth choosing a platform that can grow with you from the start rather than migrating later. Learn more about WordPress site migration.
Best-in-class web builder with 100% uptime guarantee and PCI-compliance for online stores
Free plan includes comprehensive AI and editing tools
Easy-to-use platform with intuitive design elements and robust SEO, marketing, and ecommerce tools
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