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Best for Bloggers
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Everything managed for you — automated updates, real-time backups, and security built in from day one
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Unified wp-admin dashboard removes the dual learning curve of separate hosting and site-building tools
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Enterprise-grade security stack — CDN, malware removal, DDoS protection, and a WAF — included on every plan, even free
Best for Online Businesses
Comparing WordPress.com and Squarespace is like comparing a writing class to a business class. Each web builder shares some of the same features, but both have a clear path. WordPress.com is the go-to platform for bloggers, while Squarespace gives online businesses more built-in tools to grow.
Of course, both platforms offer the capabilities to create content and launch an online business, but one is better than the other depending on your goals. Below, we break down the key similarities and differences between WordPress.com and Squarespace based on our testing.
If you're also weighing options like Wix, we cover those in our top alternatives section below.
How we test web builders
WordPress.com vs. Squarespace: Pricing and Value
WordPress.com vs. Squarespace: Features Compared
WordPress.com vs. Squarespace for Ecommerce
WordPress.com vs. Squarespace: Customer Support
WordPress.com vs. Squarespace for SEO
Top alternatives
WordPress.com vs. Squarespace: Which is better?
FAQs
WordPress.com vs. Squarespace review at a glance
- WordPress.com: Best for bloggers
- Squarespace: Best for online businesses
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Our Pick | |
| Star rating | ||
| Price | $2.75-$45.00/mo | $19.00-$139.00/mo |
| Free plan | ||
| Free trial | Yes — 14 days for some premium upgrades | Yes — 14 days |
| Money-back guarantee | Yes — 14 days | |
| Number of collaborators | Unlimited | Up to unlimited |
| Storage space | 6GB – 150GB (for additional fee) | Yes — up to unlimited |
| Custom domain | Free for one year with paid plans | Yes (only for annual subscription) |
| Site analytics | Yes, starting with Personal plan | |
| Ecommerce tools | Yes, Business and Commerce plans only | |
| AI tools | Yes, via plugins | |
| Learn more | Get WordPress.com | Get Squarespace |
How we test and rate web builders
Our team has conducted hands-on testing on 20+ website builders. We sign up for each service and build a real website from scratch, giving us a firsthand look at the full experience from onboarding to publish.
Then, we evaluate each product across six categories:
- Features (40%): We review the core tools bundled into each plan, including the number of contributors supported, storage limits, professional email availability, and whether a photo editor is included. We also test whether the builder provides ecommerce tools, site analytics, SEO tools, and AI tools.
- Design (25%): We assess the overall visual quality of the builder's output, including the size of the template library, the depth of customization available, and whether the finished site looks genuinely professional.
- Editor's score (20%): We evaluate the overall user experience of building a site, including ease of use, onboarding quality, publishing reliability, and anything else not addressed in the other categories.
- Value (5%): We compare entry-level pricing against what's included, and check whether the service offers a free plan or a free trial and money-back guarantee.
- Domain (5%): We check whether the builder supports connecting a custom domain and whether a free domain is included with paid plans.
- Customer support (5%): We determine how many direct support channels are available on standard plans.
We retest all website builders at least once a year. To learn more about how we test, read our full website builder testing methodology here.
WordPress.com pros and cons
WordPress.com started as a blogging platform over 20 years ago and has evolved into a space to build a variety of websites. During testing, we found the blogging features exceptional, offering highly versatile ways to manage our content and a robust set of design tools for customization. Even though there aren't any AI-building tools, we did find the templates easy to use and edit.
We were less thrilled by the customer support options and the extensive use of plugins. For ecommerce, SEO, marketing, and other features, some of which we consider core features, you'll have to purchase a Business- or Commerce-level plan to access the needed plugins. As for support, searching through help topics and forums was time-consuming and frustrating.
- Free plan includes a customizable subdomain
- Highly versatile content management system (CMS)
- Lots of design tools like template editing and an AI image generator
- Limited support options, even with higher-paid plans
- No AI web builder feature
- Limited AI tools
Squarespace pros and cons
Squarespace also emerged onto the scene 20 years ago as a way for regular people to design professional business websites. It's held that energy throughout, positioning itself as a solid contender for ecommerce web pages and business-related design. During our testing, we found the initial design tools easy to use and helpful for creating our Squarespace site.
The customization tools are limited, offering fewer template designs than competitors, but they still allow for an aesthetically pleasing page. Squarespace doesn't offer a free version, and its premium plans start at higher prices than those of its competitors. We think Squarespace is better suited for businesses looking to migrate their online shop to a better-performing platform than for anyone just starting out.
- Professionally designed templates
- All-in-one hosting, security, and ecommerce platform
- Detailed and easy-to-follow help center
- Limited customization options
- Higher costs as business scales
WordPress.com vs. Squarespace: Pricing and Value
WordPress.com vs. Squarespace pricing is a clear differentiator. WordPress.com offers lower-cost plans that let beginners start small, while Squarespace's plans start at a higher price but include more built-in tools from the get-go.
Best Value
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| Price range | $2.75-$45.00/mo | $19.00-$139.00/mo |
| Best value plan | Premium for $5.50/mo | Core for $45.00/mo |
| Free trial | Yes — 14 days for some premium upgrades | Yes — 14 days |
| Money-back guarantee | Yes — 14 days | |
| Learn more | Get WordPress.com | Get Squarespace |
WordPress.com plans
WordPress.com offers a free plan with limited features, but it still lets you customize your website to your liking before upgrading to a paid plan. The subdomain offered with the free plan is customizable, and you can publish immediately while continuing to hone your skills.
However, you need to upgrade to a higher-tier plan to install plugins and access WooCommerce, which is a major drawback.
Personal:
- Unlimited pages and users
- Free domain for a year
- Unrestricted bandwidth
- Visitor stats
- Contact form
- Centralized site management
- Spam protection
- Themes and patterns for design
- Newsletters
- RSS feed
- Paid subscribers
- Donations and tips
- Access to some Jetpack tools
- 6GB storage
Premium:
Everything in Personal plus
- Faster support
- Customized fonts and colors
- Access to all premium themes
- Ad revenue
- Site analytics
- Video capabilities
- 13GB storage
Business:
Everything in Premium plus
- Priority 24/7 support
- Access to plugins
- Access to all Jetpack tools
- Ecommerce tools via plugins
- SEO and analytics tools
- 50GB – 150GB storage
Commerce:
Everything in Business plus
- Proprietary ecommerce tools
Enterprise:
Must contact a sales representative for details.
Squarespace plans
Squarespace offers a free trial, so you can test the platform without inputting a payment method. If you want to try it out, you'll have 14 days to design and customize your website before committing to a plan below.
Basic
- Variety of templates
- Free custom domain
- AI tools
- 2 contributors
- Payment and ecommerce capabilities
Core:
Everything in Basic plus
- Unlimited contributors
- CSS & Javascript capabilities
- Google Workspace email
- Better payment and ecommerce capabilities
- Shipping and tax services
- Analytics
- Small transaction fees
Plus:
Everything in Core plus
- API integrations
- Smaller transaction fees
Advanced:
Everything in Plus plus
- Even smaller transaction fees
WordPress.com vs. Squarespace: Features Compared
Squarespace offers more features across its plans, with many proprietary, while WordPress.com requires plugins for several core features and lacks AI-building tools.
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Best Features
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| Number of contributors | Unlimited | Up to unlimited |
| Custom domain | Yes, all paid plans | |
| Free domain | ||
| Site analytics | Yes, starting with Personal | |
| Storage space | 6GB – 150GB (for additional fee) | Yes — up to unlimited |
| AI tools | Yes, via plugins & image creator | |
| SEO tools | Yes, Business and Commerce plans only | |
| Professional email | Yes (for additional fee) | Yes, free Google Workspace for the first year |
| Learn more | Get WordPress.com | Get Squarespace |
Many of Squarespace's features — including SEO and website analytics — are built into the main dashboard. Meanwhile, similar core features are available only on WordPress.com via premium plugins. WordPress.com also lacks proprietary AI tools aside from an image generator. To install plugins, you'll need a Business or Commerce plan, the top two subscription tiers.
Squarespace includes a variety of proprietary features but starts at a higher price than most competitors. Since we view Squarespace as a web builder for people with moderate skills, you should already be familiar with website building or have a site you're migrating over and have a general knowledge of how to use these tools.
WordPress.com vs. Squarespace for Ecommerce
Squarespace includes a variety of proprietary ecommerce tools as well as additional widgets and extensions that make it the stronger choice for ecommerce and marketing. WordPress.com can get there with plugins, but it requires a higher-tier plan and adds ongoing costs.
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Our Pick
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| Customer accounts | Yes, via WooCommerce | |
| Customer subscription plans | Yes, via WooCommerce | |
| Customer loyalty programs | Yes, via WooCommerce | |
| Product reviews | Yes, via WooCommerce | |
| Newsletter list | Yes, via plugins | |
| Physical point of sale options | ||
| Physical product support | Third-party extension integrations | |
| Sales and discounts | Yes, via WooCommerce | |
| Gift cards | Yes, via WooCommerce | |
| Extras | AI image creator, customizable templates, extensive plugins marketplace | AI tools, customizable templates, SEO checklist, widget library |
| Learn more | Get WordPress.com | Get Squarespace |
With WordPress.com, almost every tool you need for marketing and ecommerce can be accessed only via plugins. Plugins are available only with Business or Commerce plans, and many essential plugins require an additional monthly subscription. Considering that the Business and Commerce plans are two of the most expensive, WordPress.com isn't the most economical or logistical option for an ecommerce website.
Squarespace, on the other hand, was built for business. It includes proprietary marketing and ecommerce tools, as well as extensions that provide access to more robust tools. Many of the available extensions are free, so they won't add to the monthly costs of running your site. Since the platform was created to help people build websites without needing to know code, it offers plenty of useful, easy-to-use tools.
WordPress.com vs. Squarespace: Customer Support
Squarespace offers more support options and a much better quality of support.
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Best Support
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| 24/7 customer support | Yes, Business and Commerce plans only | |
| Customer support options | Guides, forums, tutorials, plus contact forms for upgraded plans | Live chat, email, forums, online guides |
| Learn more | Get WordPress.com | Get Squarespace |
WordPress.com customer support is mostly self-help unless you have a Business or Commerce account, in which case you'll have access to what is touted as 24/7 support. Unfortunately, that support isn't available over the phone or via live chat, so you'll still be waiting for a response. Everyone else will be left to hunt through the forums and online guides.
Squarespace offers 24/7 support via email, but users can also hop on live chat during business hours. Not only can you ask a direct question, but for a large portion of the day, you'll have someone who is actually able to help. Even if you don't use live chat, the online guides are well-organized and give you plenty of options based on your search criteria.
WordPress.com vs. Squarespace for SEO
Both WordPress.com and Squarespace give you built-in SEO tools, but they take different approaches. Squarespace includes an SEO checklist, automatic sitemap generation, clean URLs, and built-in schema markup across all plans. WordPress.com also generates sitemaps and lets you customize meta titles and descriptions on all paid plans, but advanced SEO tools like Yoast or Rank Math require a Business plan or higher to install.
For site speed, a core SEO factor, Squarespace's hosted infrastructure keeps load times consistent without any configuration on your end. WordPress.com is similarly managed, but performance can vary depending on your plan tier.
If blogging and content discoverability are your priorities, WordPress.com's deep plugin ecosystem gives you more control over technical SEO once you're on a Business plan. For most users who want solid SEO without the setup work, Squarespace's built-in tools are the easier path.
Top alternatives
If neither WordPress.com nor Squarespace has the tools you need right now, consider another web builder we've reviewed. Below are some of our favorites, specializing in everything from beginner-friendly web building to ecommerce powerhouse tools.
Wix
Wix is our top pick for overall website building, earning a perfect 5.0 in our testing. It's the most beginner-friendly option on this list, with AI tools that can generate a professional-looking site in minutes and a free plan that lets you get started without a payment method. Where it shines over WordPress.com and Squarespace is flexibility — the drag-and-drop editor works for everything from portfolios to small online stores, and the built-in SEO checklist and marketing tools make it easy to grow.
If you want the most capable all-around builder, Wix is it. Read our full Wix review.
Hostinger
Hostinger is the best value on this list, with plans starting well below what WordPress.com and Squarespace charge. Its AI builder is one of the fastest we've tested — answer a few questions and you have a fully designed site ready to customize. It also gives you the option to build on WordPress if you want more control and plugin access down the road, making it a solid bridge between ease of use and flexibility.
Hostinger is best suited for beginners and small businesses who want to launch quickly without overspending. Read our full Hostinger review.
Shopify
If ecommerce is your primary goal, Shopify is worth serious consideration. It earned a 4.7 in our testing and offers unlimited product listings on every plan, robust dropshipping integrations, and automated marketing tools that scale with your business.
Shopify starts at a higher price point than Squarespace and isn't beginner-friendly, but for established businesses or anyone building a dedicated online store from day one, the feature depth is hard to match. Read our full Shopify review.
WordPress.com vs. Squarespace: Which is better?
Squarespace is the better web builder, especially if your goal is to run an ecommerce website. Even still, WordPress.com has its merits and is a low-cost option for bloggers.
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Best Overall
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| Value | ||
| Core features | ||
| Ecommerce features | ||
| Compatibility & customer support | ||
| Learn more | Get WordPress.com | Get Squarespace |
WordPress.com is a good option for bloggers, especially if you aren't interested in tools like dropshipping integration or global shipping. The blogger tools that come standard with WordPress.com will help you create a successful website that you can eventually scale thanks to its limitless customization via plugins.
However, Squarespace is the better option for seasoned website owners and individuals looking to grow their ecommerce business. It has user-friendly building tools, plenty of free extensions, and helpful customer support.
The best web builder for you greatly depends on your goals and skills. We suggest beginners start small and utilize AI-building tools. Once you're established, shop around for the hosting platform that offers your unique site all the features it needs to thrive.
FAQs
What is the disadvantage of Squarespace?
Based on our testing, Squarespace isn’t as beginner-friendly as other web-building platforms like Wix and Hostinger. It also starts plans higher than competitors. As far as quality is concerned, however, Squarespace is a useful and powerful tool. That’s why we consider it one of the best website builders available.
Do professionals use Squarespace?
Yes, professional web designers, businesses of all sizes, and established online entrepreneurs all use Squarespace to design their websites and run their businesses. In fact, Squarespace was specifically created for professionals to build sleek, modern websites without the need for coding skills.
Should I switch from Squarespace to WordPress?
If blogging and lower monthly costs are your priorities, WordPress.com is worth considering. But if you rely on Squarespace's ecommerce tools, built-in analytics, or integrated support, switching could mean losing features you'd have to recreate with plugins. Evaluate what you actually use before making the move.
Should I import my site into Squarespace?
If you’ve already built your website on a platform like Wix or Hostinger and are ready to move to a place with more ecommerce or business features, migrating your site to Squarespace might be a good move.
Which is better for SEO: Squarespace or WordPress.com?
Squarespace includes more built-in SEO tools across all plans, including a built-in SEO checklist, clean URLs, and automatic schema markup. WordPress.com supports meta customization on paid plans, but you'll need a Business plan to install third-party SEO plugins like Yoast. For most users, Squarespace is the easier path to a well-optimized site.
Is Squarespace easier to use than WordPress.com?
Yes, for most users. Squarespace was designed from the ground up for non-technical users, with a drag-and-drop editor and guided setup. WordPress.com has significantly improved its editor, but its reliance on plugins for key features adds complexity that Squarespace avoids. Check out our beginner's guide to WordPress to get started.
How does WordPress.com compare to Squarespace for pricing?
WordPress.com starts cheaper, with plans from $2.75/mo, and includes a free subdomain option. Squarespace starts at $19.00/mo with no free plan, though it includes a 14-day free trial. For basic blogging, WordPress.com offers better value. For businesses that need ecommerce and built-in tools, Squarespace's higher price is easier to justify.
Should I use Squarespace or WordPress.com for my website?
It depends on your goals. If you primarily want to blog or need a low-cost starting point, WordPress.com is the better fit. If you're building an online business, selling products, or want everything managed in one place, Squarespace is worth the higher price.