Bubble Pricing 2026: Plans, Costs, and Is It Worth It?

Bubble lets you build web apps, mobile apps, or both, but pricing gets complicated fast. I break down each plan, explain workload units, and help you decide what’s worth paying for.
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Bubble AI offers a wide range of prices, depending on whether you’re building web apps, mobile apps, or both. At the low end are the web app-only plans, which range from $29/mo to $349/mo on an annual contract. Mobile app-only plans range from $42/mo to $449/mo, while combo plans range from $59/mo to $549/mo.

In return for your investment, Bubble will give you numerous resources to support you as you go from idea to a fully built app. This includes a vast, community-driven marketplace with thousands of pre-built templates and plugins. The big downside is that if you ever outgrow Bubble, it’s tough to leave because the platform doesn’t let you export code. Another drawback is that, aside from its Enterprise tier, Bubble doesn’t guarantee uptime on any plan.

Beyond the pros and cons, another major factor to consider before committing to Bubble is the cost. Of course I don’t need to tell you that — it’s why you clicked on the link to get here. My job is to make that click worth your time, which I’m going to do by explaining Bubble’s plans and pricing in greater detail. I’ll also cover its standout features, help you choose the right plan, and share alternatives if you decide to go in a different direction.

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On Bubble's website
AI App Builders
Bubble
  • Build web apps, mobile apps, or both, with AI tools that help turn your ideas into working projects
  • Get a head start with 1,600+ pre-built templates and 7,500+ plugins, so you don't have to build everything from scratch
  • Start on a free plan to test your ideas, then upgrade as you need more AI credits, storage, and app resources

In this price guide
How much does Bubble cost?
What do you get with Bubble?
Which plan is right for your business?
Top alternatives
Bottom line: Is it worth paying for Bubble?
FAQs

How much does Bubble cost?

Bubble’s cheapest plan lets you build web apps only and costs $29/mo, while its most expensive plan lets you build both web apps and mobile apps and costs $549/mo. Those prices reflect an annual contract. For a month-to-month arrangement, they rise to $32/mo and $649/mo, respectively.

There is also a Free plan and an Enterprise tier, but the latter doesn’t have a publicly disclosed price.

Bubble price

Free Starter Growth Team
Monthly plan cost web and mobile Free $69/mo $249/mo $649/mo
Annual plan cost web and mobile* Free $708/yr
($59/mo)
$2,508/yr
($209/mo)
$6,588/yr
($549/mo)
Monthly plan cost web only Free $32/mo $134/mo $399/mo
Annual plan cost web only* Free $348/yr
($29/mo)
$1,428/yr
($119/mo)
$4,188/yr
($349/mo)
Monthly plan cost mobile only Free $49/mo $199/mo $529/mo
Annual plan cost mobile only* Free $504/yr
($42/mo)
$2,028/yr
($169/mo)
$5,388/yr
($449/mo)
AI credits/mo 500 1,000 2,000 4,000
Workload units/mo** 50,000 175,000 250,000 500,000
Version backup and restore 6 hours 2 days 14 days 20 days
File storage 0.5 GB 50 GB 100 GB 1,000 GB
Connect custom domain (web apps only)
Store-ready mobile builds/mo (mobile apps only) 0 5 10 20
SEO features
Basic security tests 0 5 Unlimited Unlimited
Advanced security checks 0 0 Unlimited Unlimited
Learn more View plan View plan View plan View plan
*Annual plans are priced up to 20% lower on a per-month basis. Price reflects the actual upfront cost and what it breaks down to monthly, shown for comparison.
**Workload units measure the work that Bubble does to power your app. This is how Bubble quantifies all the underlying activities your app does as it runs.

Bubble does not have a money-back guarantee, but it does have an indefinite free plan. It also offers a 14-day free trial of its entry-level Starter plan.

Compared with other AI app builders, Bubble’s $32/mo starting price for the web apps-only plan is well above competitors. For example, Base44’s pricing, Lovable’s pricing, and Replit’s pricing start at only $16.00/mo, $25/mo and $18/mo, respectively.

And it’s not just the entry-level price that’s higher: Bubble also bills you based on its unique workload units. You might not think much of them when you first launch your app, but if it gains traction, you’ll need to keep an eye on them. Still, Bubble is a great service with an active community, and it’s one of the few AI app builders that lets you build mobile apps.

4.9
AI App Builders
Base44
  • AI app builder with a built-in template library, so you can go from idea to working app without writing code
  • Native integrations with Google Suite, Slack, Salesforce, HubSpot, and Stripe built in on all plans
  • Built-in security scanner, SSL, and role-based access controls included on every plan
Learn More

What do you get with Bubble?

Bubble’s two big draws are that it lets you vibe code both web and mobile apps (most AI builders focus only on web apps) and that it has a strong user community. That community powers its marketplace, which acts like a build-velocity multiplier and saves you time and money. Bubble also has other features that help you build apps more efficiently. Let’s take a look.

Template marketplace

Choose from 1,600+ pre-built templates to get a head start on your project. Filter by niche or need (e.g., real estate, landing page), experience level (i.e., beginner, intermediate, advanced), and price (i.e., free, paid).

Bubble AI template marketplace
Bubble AI template marketplace

Plugin marketplace

Like the templates above, Bubble also offers an extensive selection of plugins. Choose from 7,500+ plugins to augment your own app without having to build from scratch.

Bubble AI plugins marketplace
Bubble AI plugins marketplace

AI-assisted PRD generation

Beginners getting started with vibe coding often overlook the important pre-build step of drafting a Product Requirements Document (PRD). A PRD explains your app’s purpose, what it does, and how it does it. It can also cover color schemes and other design variables. Bubble has a feature called "Build Guides" that uses AI to draft the equivalent of a PRD for you.

Bubble AI-assisted PRD creation
Bubble AI-assisted PRD creation

Pre-initial build feature extraction with modification options

If you don’t write your own PRD or take advantage of the previous feature, then Bubble analyzes your first prompt and extracts the features it assumes need to be built. Then it presents them to you, giving you a chance to edit and even add more features before it starts building.

Bubble pre-initial build feature extraction
Bubble pre-initial build feature extraction

Which plan is right for your business?

Choosing a Bubble plan means moving through a two-step decision funnel.

  1. The first step is as straightforward as it gets: decide whether you want to build a web app, a mobile app, or both.
  2. Once that’s done, you need to choose a plan tier based on your expected usage. This is trickier because if you’ve never used Bubble to build an app, you have no sense of how different requests debit your AI credit balance, nor how Bubble’s workload units work. Sure, you can read the explanation and understand the concept, but it doesn’t really click until you’re in the trenches.

This is why I recommend starting with the Free plan. It’ll give you a feel for how things work and, just as importantly, let you jump-start your project with free AI credits. After you finish your initial build and maybe make a few tweaks, you can upgrade. Below are some rough guidelines you can follow to decide which Bubble plan will fit you best:

  • Starter, as the name suggests, is ideal for one person just getting started. It's ideal for an entrepreneur with one or two great app ideas or a small business owner who wants to build an app to serve a specific business need.
  • Growth supports up to two users and is best for those planning to build aggressively. This includes agencies building apps for multiple clients or aspiring entrepreneurs cranking out apps in hopes that one will gain traction. It’s also suitable for someone who launches on the Starter plan, grows rapidly, and needs access to more resources.
  • Team is aimed at multi-user operations. With support for up to five collaborators, this plan doubles the amount of AI credits and workload units offered on the Growth tier. It’s aimed at professionals building apps at scale, whether for their own business purposes or on behalf of clients.

There is also an Enterprise tier with unlimited AI credits. However, Bubble doesn’t advertise pricing for it, and it's not relevant to 99% of you reading this. My apologies if you're part of the 1%.

Top alternatives

Bubble is an excellent AI builder, but like any tool, it has drawbacks. Which of those drawbacks resonate most with you will strongly determine which Bubble alternatives fit you better.

If you don’t like that Bubble doesn’t let you export code, check out GoDaddy Airo.

4.9
AI App Builders
GoDaddy Airo
  • Describe what you want and Airo builds the frontend fast, then hands you a queued game plan for the rest
  • Airo cleans up after itself, validating and fixing its own code after most builds, often without burning your AI credits
  • Payments, a database, and customer messaging are built right in, so you skip the third-party headaches and still quickly launch a site or app
Learn More

GoDaddy Airo not only lets you download and move your code, but also self-checks the code it generates as you build your app or website and fixes it if something breaks.

To learn more, read my full GoDaddy Airo review and then check out my beginner’s guide to building a website with Airo in eight steps.

If you find Bubble's workload units too constraining and prefer a tool that doesn’t limit basic resource use, check out Base44.

4.9
AI App Builders
Base44
  • AI app builder with a built-in template library, so you can go from idea to working app without writing code
  • Native integrations with Google Suite, Slack, Salesforce, HubSpot, and Stripe built in on all plans
  • Built-in security scanner, SSL, and role-based access controls included on every plan
Learn More

Base44 is very beginner-friendly and designed for people who know nothing about coding or programming. I’ve used Base44 to build a budgeting app and a fitness class booking app — both with great results.

For more info, read my full Base44 review or compare Base44 pricing with Bubble.

If Bubble feels too expensive, try Caffeine AI.

Caffeine AI has a cheap $4/mo plan that comes with 20 AI credits a month and lets you connect a custom domain to your project. You can also add direct email functionality to your apps to stay in touch with customers through automated reminders and more. Plus, you can export your code if you ever want to move to another platform.

Bottom line: Is it worth paying for Bubble?

Bubble is worth the money, especially if you want to build both web and mobile apps with everything under one roof. There are three important caveats you need to consider before you buy, though:

First, unlike most AI builders, Bubble doesn’t solely charge you AI credits to build. It also debits you in workload units, which broadly correspond to how your app uses resources. Strategies and tools can help you maximize both workload units and AI credits, but if you ignore them and start vibe coding like there’s no tomorrow, you can quickly burn through your plan’s monthly allocations.

Second, once you build an app with Bubble, it’s not going anywhere — not smoothly, at least. There’s no code export, so if you want to move your project, you'll have to rely on third-party services that specialize in Bubble-to-code conversion. Those aren’t guaranteed to work, though, and can still leave you with a lot of manual cleanup. In short, if you choose Bubble, be prepared to either stick with it or start from scratch if you change your mind.

Lastly, Bubble provides a 99.9% uptime guarantee but only on its most expensive Enterprise tier, whose price isn’t even advertised. This is off-putting for anyone who wants to build a business around their app. Reliability is a non-negotiable, and Bubble really should improve on this.

FAQs

How much does Bubble AI cost per month?

Bubble AI pricing varies based on whether you want to build web-based apps, mobile apps, or both, and whether you want to pay month-to-month or a year in advance.

  • For web-based apps on an annual contract, costs range from $348/yr ($29/mo) to $4,188/yr ($349/mo).
  • Mobile plans start at $504/yr ($42/mo) and go up to $5,388/yr ($449/mo).
  • Plans that let you build both web and mobile apps range from $708/yr ($59/mo) to $6,588/yr ($549/mo).
  • All of the above also have Free plans and custom-priced Enterprise plans.

How does Bubble.io work?

Bubble.io starts by asking whether you want to build a web-based app that runs in a regular web browser, a mobile app for Android or iOS, or both. After that decision, you sign up for a free plan that matches one of those three choices. Once you start building your app, you’ll see how different actions deplete your AI credits and workload units, which will help you determine which paid tier to upgrade to.

Is Bubble AI any good?

Bubble AI is not only good, but it’s one of the few AI builders that lets you build both web apps and mobile apps. It also includes features like built-in security checks, recurring workflows, generous storage (from 50 GB and up), and certifications such as SOC 2 Type II. All plans above the tier-one Starter also support custom branches, which let you experiment with changes without accidentally breaking your main branch. It does have one big drawback, though: you can’t export your code.

Is Bubble AI legit?

Bubble AI is very legit. The company behind it was founded in 2012 by Emmanuel Straschnov and Josh Haas, so it’s been in business for well over a decade. It’s also raised nearly $490 million from at least eight investors. That speaks to its legitimacy, as do the more than 900 very active Redditors in the r/Bubbleio subreddit who post about their various Bubble-built projects almost daily.


4.9
Editorial Rating
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On Base44's website
AI App Builders
Base44
  • AI app builder with a built-in template library, so you can go from idea to working app without writing code
  • Native integrations with Google Suite, Slack, Salesforce, HubSpot, and Stripe built in on all plans
  • Built-in security scanner, SSL, and role-based access controls included on every plan
Author Details
Martin Dubovic reviews web hosting and AI app-building tools based on direct, hands-on experience. He builds and deploys websites professionally and brings more than 10 years of developer experience to his recommendations. He has authored more than 55 All About Cookies articles focused on AI app builders, web hosting, website builders, and domains, and he also runs Bizzaro Devs, a developer-focused tech newsletter.