Framer Pricing 2026: What Each Plan Really Costs Per Site

At first glance, Framer pricing is deceptively simple. There’s a free plan, two paid plans at $10/mo and $30/mo, and a custom-priced Enterprise tier. It seems straightforward, but the actual final price depends on five factors:

1. How many websites you plan to build
2. How many users will work on your project
3. How many monthly AI credits you need
4. Whether you decide to pay annually or monthly
5. Whether you purchase any add-ons

What’s important to know, though, is that Framer’s cost (mostly) aligns with the value it offers. The AI website builder is easy to use and lets you switch between AI models from the ChatGPT and Claude family, while the user-powered marketplace contains thousands of extensions to help you build a website. The only downside is that Framer isn’t natively equipped to build app-like websites. Otherwise, it’s an excellent choice for individual builders and teams alike, with plans that scale according to need.

In this guide, I will break down exactly what those plans look like, how much they cost, and how various adjustments can affect the final price you pay for Framer. I’ll also cover Framer’s standout features, share advice on choosing a plan, and wrap up with a few Framer alternatives (in case it’s not for you). Let’s get started.

How much does Framer cost?

Framer has two main paid plans — Basic and Pro — and they cost $10 and $30 on an annual contract. On a month-to-month arrangement, the prices jump to $15 and $45, respectively.

	Free	Basic	Pro
Month-to-month contract price	$0	$15/mo	$45/mp
Annual contract price	$0	$10/mo	$30/mo
AI credits	500 one-time use	1,000/mo	3,000/mo
Bonus AI credits (first month only)*	0	1,000	3,000
Free custom domain (first year only)*
Bandwidth/month	1 GB	50 GB	100 GB
CMS collections	10	2	10
Staging environment
Hosting server locations	1	20	300+
Assign user roles and permissions
Learn more	View plan	View plan	View plan

Framer pricing explained

Five factors affect the price tag of your Framer subscription. Besides contract length, there's what else to consider when gauging how much Framer costs:

• Number of websites: Both plans allow you to vibe code one website. If you wish to build more than one, you must purchase a separate plan for each additional site. So two websites = double the cost.
• Number of users/editors on the account: Both plans support up to ten users with editing privileges per account. Anything above that costs $10/user for content editors, and $20/user for editors with more extensive permissions. Additional users who only need to view and add comments on pages and designs are free.
• Monthly AI credits: The Basic plan includes 1,000 AI credits per month, while the Pro plan comes with 3,000. However, you can adjust those amounts at a rate of $10/mo (annual contract) or $15/mo (monthly contract) for every additional 1,000 credits. The Basic plan scales in increments of 1,000 and is capped at 15,000 AI credits per month, resulting in a max monthly cost of $150/mo on an annual contract. The Pro plan scales in much larger chunks (that vary) and its ceiling is much higher — 100,000 AI credits per month — putting the max monthly cost at $1,000 on an annual contract.
• Optional add-ons: Framer offers three paid add-ons, though the Basic plan is only eligible for one of them, which is the ability to translate a site into multiple languages for $20/mo per language. The Pro plan adds a Convert add-on ($50) and an Advanced Hosting add-on ($200), both of which have their own renewal triggers, rather than renewing monthly.

Finally, there is also an Enterprise plan, which is always custom-priced, and a free plan, which is obviously free. The free plan, however, is less of a plan and more like a trial (more on that later).

How Framer cost factors can change the baseline pricing

To illustrate how wildly different a monthly Framer invoice can look from the sticker price, let’s walk through an imaginary scenario involving Mr. and Mrs. Builder. Our hypothetical future Framer users are small business owners wanting to use Framer’s Basic plan for their business website and a personal blog. Here’s what their process might look like:

• Starting price: $10/mo per website. For two sites, that comes to $20/mo.
• Switch to monthly contract: Instead of buying the annual plan, they decide to pay by the month, which bumps their rate to $15/mo per website, bringing their new total to $30/mo.
• Increase AI credits to 2,000 on one website: They anticipate the business website will require more work and bump their AI credits up on that plan, adding another $15/mo to their baseline. Their new running total is $45/mo.
• Translation add-on: They decide they want their business website to be available in both English and Spanish, so they buy the $20/mo add-on for the Spanish version, bringing their total to $65/mo.
• Final monthly price: $65 for a plan whose advertised starting rate is $10. That’s almost seven times the cost.

The takeaway is that when you’re evaluating Framer pricing for yourself, be sure to do the math on everything before you commit.

What do you get with Framer?

Framer plans offer a lot in the way of features, starting with the most obvious: a modern website builder powered by the latest AI models. It also has a user-driven marketplace organized into four top-level categories, each containing tools or components that can help you finish your website faster. Let’s take a look at the standout features:

Jumpstart your project with a pre-built template from an extensive marketplace.

Sometimes the most challenging aspect of choosing from pre-built templates is finding one that fits your website’s niche. Framer’s template library is organized into 50 different niches, so unless your site falls under some ultra-obscure niche, chances are it’ll be here for you to browse.

Import user-generated components into your own project and adapt them to your website’s needs.

Components breathe life into your site and are one of my personal favorite aspects of using Framer. They are a way to turn the mundane into the ordinary. Choose from funky navigation menus, cinematic hero sections, funky image carousels, and lots more.

Install plugins to augment how your website works.

Whatever feature or function your Framer website needs, there’s most likely a plugin for it. The plugin library has everything from a simple PDF exporter to SEO tools to Google and Trustpilot reviews, and everything in between.

Choose from multiple AI models, reasoning strength, and response speed.

Framer lets you pick from both ChatGPT and Claude models and lets you decide how much effort the model should use when fulfilling a request. There’s also an option to have the model answer 1.5 times faster than the default response speed. Note that on the free plan, only ChatGPT models are available (excluding the top Astra model).

Learn how to use Framer and get the most out of it with Framer Academy.

107 free lessons that cover everything from how to build and publish your first site to how to import designs from Figma.

Which plan is right for your business?

Now that you have a good overview of Framer’s plans and their cost, let’s shift gears and discuss how to pick one based on its features and who it’s best suited for.

Free plan

Best to think of this as a try-before-you-buy option rather than an ongoing free plan. Even though it unlocks higher limits than the Pro plan for some features, the feature that matters the most — AI credits — doesn’t renew monthly as it would if this were a true plan. Instead, you are given a fixed 500 AI credit allowance to build something simple and get a feel for how Framer works.

Basic plan

Best for students, freelancers, entrepreneurs, and small studios that need to launch professional projects. Signing up for an annual contract doubles your AI credits, giving you 2,000 at the baseline level. That’s more than enough for any simple website and adequate for a moderately complex one.

Pro plan

Best for agency teams, startups, and scale-ups who intend to run their full marketing stack using Framer. This level unlocks features like staging environments, branching, the ability to assign user roles with permissions, and higher limits on resources like bandwidth and CMS collections. With 6,000 AI credits to start (assuming an annual contract), it offers enough breathing room to build anything.

Enterprise plan

Best for heavy-use teams working on business-sensitive projects that need custom limits and dedicated support. This tier gives you enterprise-grade security, an uptime guarantee, unlimited users, and the advanced hosting add-on for free (on the Pro plan it costs $200 extra). Unless you have a large budget and an actual need for the extra features, it’s smarter to go with the Pro plan.

Top Framer alternatives

Compared to other top AI website builders, Framer’s starting price is generally lower and offers strong value. Framer AI is an excellent AI-powered builder, but as the saying goes: different strokes for different folks. If it’s not quite right for your needs, there are plenty of Framer alternatives available. It all comes down to which aspects of Framer don’t sit right with you or what you find lacking about it.

If you need more of an app-style website with customer user logins, databases, or dynamic backend functions, then try GoDaddy Airo.

Airo is much better suited for the job than Framer, which isn’t made to handle that type of project and requires several workarounds and piecemeal solutions to make it happen. Airo handles it natively.

If you’ve never built a website before and want the most beginner-friendly, borderline-can’t-fail AI builder available, choose Base44.

Framer isn’t necessarily difficult, but it has a lot going on, which can feel intimidating. Base44 strips away every possible complexity from building a website and is the ultimate beginner’s choice.

If you need a usable free plan and not a free trial disguised as a free plan (which is the case with Framer), then give Lovable a shot.

I’ve tested many of the best AI builders, and Lovable’s free plan was among the better ones. Obviously, it’s still a free plan, so it has limitations, but if you just need a simple landing page that needs to be tweaked on occasion, Lovable’s free plan can handle that.

Bottom line: Is Framer worth it?

Framer is definitely worth it, but you have to evaluate the real cost and not just glance at the sticker price and assume that’s what will come out of your account every month (or year). As you saw earlier in the hypothetical example of Mr. and Mrs. Builder, the price jumped from $10/mo to $65/mo just from making a few adjustments.

With that said, Framer’s asking price for almost all of those adjustments is reasonable. The one exception is the $20/mo translation add-on, which doesn’t seem well thought out on Framer’s part (it costs more than the Basic plan itself).

If you can overlook that one odd pricing decision, though, the rest of the cost is justifiable. The marketplace alone makes it worth it. It’s hard to overstate how much the thousands of templates, plugins, components, and vectors make it easier and faster to build a website — even if you’ve never done it before.

Just be mindful that Framer isn’t the best choice for building app-like websites with user logins or any kind of dynamic backend functions. Check out my lineup of the best AI app builders to find one that’s better suited for this purpose. Otherwise, if that’s not relevant, go ahead and pick a Framer plan and enjoy.

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