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Best for Broker Coverage
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Scans 350+ data broker sites automatically and includes automations for removals from 650+ other sites
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Creates unlimited masked email addresses and phone numbers so companies never get your real info in the first place
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Includes scam call protection, a VPN, password manager, dark web monitoring, and $1M in ID theft insurance on every plan
Best for Hands-Off Removal
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Data removal service that covers 89–986 sites and re-scans every quarter to catch anything that reappears
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Sends quarterly privacy reports showing what info was found, which brokers had your data, and how long each removal took
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Includes email masking so you can share a stand-in address instead of your real one
Cloaked is a hybrid digital privacy tool that offers 350+ data brokers on every plan, unlimited phone and email aliases, a mobile VPN, a password manager, and $1 million in identity theft insurance. Compared to DeleteMe, Cloaked offers more features and more security.
But based on our testing, we think DeleteMe is the better data removal service for most people. It offers a lower entry point into data broker removal, with extended value on multi-year plans. It's also a more seamless service that works as soon as you enter your info. Cloaked is ideal for smartphone users who want to be a part of the process. DeleteMe is for everyone else, especially people who want a "set-and-forget" service with the option for custom removals.
We break down Cloaked vs. DeleteMe on price, features, security, and user experience so you can pick the data removal service that's right for you.
Methodology
Which is the better value?
Which has the better features?
Which is more secure?
Which has the better user experience?
Top alternatives
Which is better?
FAQs
Cloaked vs. DeleteMe at a glance
- Cloaked: Best for hands-on privacy control on your phone
- DeleteMe: Best for hands-off, automatic data removal
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Our Pick |
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| Star rating | ||
| Price | From $9.99/mo | From $6.97/mo |
| # of site removals | 350+ data brokers and 650+ other sites | 89–986, depending on plan |
| Privacy reports | Yes, as data is removed | Yes, quarterly |
| Recurring removals | Yes, monthly | Yes, quarterly |
| Custom removal requests | Yes, 10 per quarter on Standard, unlimited on Platinum and higher | |
| Encryption | End-to-end encryption (protocol not specified) | AES-256 and TLS 1.2 |
| Supported countries | United States, Canada | Australia, Canada, United States, United Kingdom, and more |
| Extras | Email masking, phone masking, dark web monitoring, spam call protection, mobile VPN, password manager, $1 million identity theft insurance | Email masking, phone masking |
| Learn more | Get Cloaked | Get DeleteMe |
Cloaked pros and cons
Cloaked is a privacy suite that scans 350+ data brokers and people-search sites every month and sends opt-out requests automatically. Its automations feature can extend removals to 650+ other websites, including retailers, health companies, and media brands that most removal services ignore.
The rest of the app is about prevention. You can generate unlimited phone and email aliases so companies never get your real details, block spam calls with Call Guard, and use the included VPN and password manager. Every plan gets identical coverage, so nothing is paywalled behind a higher tier. Cloaked also publishes its full removal list, which makes it easy to check what you're paying for.
But the trade-offs are real. The automations are a cool feature, but you have to do more heavy lifting to get removals processed than with dedicated data removal services. Similarly, Cloaked doesn't include custom removals, so you can't submit requests outside its specified coverage, and services are limited to the U.S. and Canada.
And we hit repeated glitches during testing: Email Guard failed to load on Android and iPhone, Call Guard didn't work with our tester's carrier, and canceling through the iOS app threw an error.
- Covers 350+ data brokers on every plan
- Automations reach 650+ additional sites
- Unlimited phone and email aliases
- Includes a VPN, password manager, and $1M insurance
- No custom removal requests
- Glitchy mobile apps in testing
- No free trial or clear money-back guarantee
DeleteMe pros and cons
DeleteMe is a dedicated data removal service, and the focus shows. You fill out a datasheet during signup, and DeleteMe sends opt-outs on your behalf. You can also add more personal information to your datasheet at any point, so DeleteMe can extend its removals over time.
Quarterly privacy reports show every site that had your information, what it exposed, and how long each removal should take. In our most recent test, DeleteMe reviewed 624 listings and calculated that it saved us 6.5 hours of searching.
Custom removals set DeleteMe apart from Cloaked. If your data shows up somewhere DeleteMe doesn't cover, you can submit the link and a screenshot and have an advisor handle it, up to 10 times per quarter on Standard and without limit on Platinum and above. Plans also start lower than Cloaked's, and refunds are prorated based on the time left in your subscription.
The weak spot is transparency. DeleteMe advertises up to 986 sites, but the Standard plan covers 89. The rest sit behind higher tiers, several of them business plans, and you won't find that breakdown without asking support. There's also no mobile app and no real-time alerts.
- Includes up to 10 custom removals per quarter
- Quarterly recurring removals and privacy reports
- Prorated refunds available
- Lower starting price than Cloaked
- Broker coverage is tiered and poorly explained
- No mobile app
- No real-time alerts
How we test and rate data removal services
Our team has conducted hands-on testing on 10+ data removal services using a consistent process. We sign up one to four weeks before our formal testing begins, giving each service time to scan for our personal information and contact data brokers to remove our data.
Then, we evaluate each product across five areas:
- Core features (50%): We record the maximum number of data broker sites each service scans and whether it offers custom removals for sites outside its standard coverage.
- Editor's score (25%): We use each service ourselves, evaluating security practices, company reputation, and the ease of use of the interface.
- Extras (10%): We check whether each service also includes privacy reports, dark web monitoring, identity monitoring, and the option for family plans, awarding one point per included feature.
- Customer service (10%): We evaluate the support options available, especially if there are multiple ways to get in touch, such as live chat, email, and phone.
- Value (5%): We compare each service's lowest viable price on the plan that actually delivers automated removals.
We test all data removal services at least once a year. To learn more about how we test, read our full data removal testing methodology here.
Which data removal service is the better value?
DeleteMe is the better value, mostly because you're paying for removal instead of a bundle, but also because multi-year plans bring down subscription costs.
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Our Pick |
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| Price range | $9.99-$29.99/mo | $6.97–$21.93/mo |
| Best value plan | Individual annual for $9.99/mo | Individual two-year for $6.97/mo |
| Family plan | Yes, up to 4 people | Yes, up to 4 people |
| Money-back guarantee | Yes, prorated based on time left in your subscription | |
| Learn more | Get Cloaked | Get DeleteMe |
Cloaked plans
Cloaked prices are based on how many people you cover. Every monthly or annual plan includes the same 350+ broker coverage, aliases, and extras. The only difference is how many people are covered.
- Individual: Covers one person with full broker coverage, dark web and Social Security Number (SSN) monitoring, unlimited aliases, Call Guard, a VPN, a password manager, and $1 million in identity theft insurance.
- Couple: Everything in Individual for two people.
- Family: Everything in Individual for up to four people.
Cloaked doesn't offer a free trial. The checkout page mentions a 30-day money-back guarantee, but we couldn't find it anywhere else on the site, and Cloaked's chatbot told us no guarantee exists.
DeleteMe plans
DeleteMe prices by the number of people and the coverage period. Plans come in one-year and two-year terms for individuals, couples, and families (up to four people), and the coverage tier stacks on top.
- Standard: Covers 89 sites with quarterly privacy reports and 10 custom removals per quarter.
- Gold: Covers 99 sites with privacy reports every two months.
- Diamond: Covers 102 sites with monthly privacy reports.
- Platinum: Covers 132 sites with monthly reports and unlimited custom removals.
- VIP: Covers 262 sites with monthly reports and a Google search scrub.
There's no free trial, but you can request a full refund before your first privacy report arrives, or a prorated refund after.
Which data removal service has the better features?
Cloaked has the better feature set, and on raw numbers it isn't close. The question is how much of it you'd actually use.
Our Pick |
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| Free scan | ||
| Automated data removal | ||
| Manual data removal | Yes, through automations | Yes, through custom requests |
| # of site removals | 350+ data brokers and 650+ other sites | 89–986, depending on plan |
| How often is data rechecked? | Monthly | Quarterly |
| Custom removal requests | ||
| Privacy reports | Yes, as data is removed | Yes, quarterly |
| Real-time alerts | Yes, with identity monitoring | |
| Data breach alerts | ||
| Dark web monitoring | ||
| Extras | Unlimited aliases, Call Guard, mobile VPN, password manager, $1M identity theft insurance | Email masking, phone masking ($7 one-time fee), Search Yourself tool |
| Learn more | Get Cloaked | Get DeleteMe |
Data broker coverage
Cloaked covers 350+ data brokers and people-search sites on every plan, and it publishes the full list so you can check it before you buy. DeleteMe's Standard plan covers 89 sites. That's the comparison most readers should make, because those are the entry plans on both sides.
DeleteMe advertises 986 sites, but that number folds in international brokers, custom requests, and business tiers. Among consumer plans, VIP tops out at about 262 sites.
But DeleteMe pulls back ahead when your data shows up somewhere neither service covers. It takes custom removal requests, which adds 10 custom removals per quarter and definitely more value to the multi-year plans. Cloaked doesn't, so you have to manually opt out of brokers and people-search sites it doesn't cover.
Privacy tools beyond removal
Cloaked's alias system stands out. You can generate a working phone number and email address for any signup, and everything routes back to your Cloaked inbox. The browser extension turns it into a two-click process on Chrome, Brave, and Edge.
Every plan also includes dark web and SSN monitoring, Call Guard, a mobile VPN powered by PureVPN, a password manager, and $1 million in identity theft insurance. Call Guard works with 40+ carriers and is supposed to help stop unwanted spam calls. However, most of Cloaked's bad reviews say the feature goes rogue and blocks all calls.
DeleteMe's extras are thinner: email masking, a Search Yourself tool that checks Google for your information, and phone masking for a one-time $7 fee. Card masking is also shown with these features, but it's been listed as "coming soon" in our dashboard across multiple test cycles.
How much work each one asks of you
This is where the two services really split.
DeleteMe is a set-and-forget tool. After filling out the datasheet, it runs quarterly with no input from you. Our first privacy report landed the same day we reactivated the account.
Cloaked's automations are the opposite. They run locally on your phone, one data broker pack at a time. We ran 41 of them, and while many took a single tap, others required confirming our information or completing a CAPTCHA. We also had to leave the app open while they ran. And during testing, we found that automations were only available on iPhone.
So that 650+ figure comes with a catch. Cloaked's 350+ broker removals happen automatically. The rest is closer to guided manual removal.
Which data removal service is more secure?
Cloaked is the more secure service overall, though DeleteMe is more forthcoming about one important detail.
Any data removal service needs a lot of personal information to work. You hand over your name, birthday, addresses, and sometimes your SSN so the service can find your profile on broker sites.
What isn't reasonable is when a service collects more data than it needs, shares it for advertising, or isn't explicit about its security measures.
Our Pick |
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| Encryption | End-to-end encryption (protocol not specified) | AES-256 and TLS 1.2 |
| Independent certifications | ISO 27001, ISO 27701, SOC 2 Type 2, PCI DSS v4.0.1 | Internal and external audits, GDPR and CCPA compliance |
| Collects data | Minimal | |
| Shares data with third parties | Minimal | Minimal |
| Two-factor authentication | ||
| Learn more | Get Cloaked | Get DeleteMe |
Cloaked holds four independent certifications, including ISO 27701, which covers privacy management specifically. It also collects less than DeleteMe does: what it needs to run the service and find your data, and nothing for advertising.
DeleteMe collects considerably more, partly because of how it works. Its datasheet asks for employer information, relatives' names, and race and ethnicity data. DeleteMe doesn't sell user information and generally doesn't share it without consent, though its privacy policy does allow disclosure to government authorities when legally required, or as part of a merger or acquisition.
But DeleteMe is more forthcoming about its encryption, stating that it uses AES-256 and TLS 1.2. Cloaked says only that it uses end-to-end encryption with zero-knowledge architecture, but won't specify a protocol.
Which data removal service has the better user experience?
DeleteMe has the better user experience, and it's the clearest win in this comparison.
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Our Pick |
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| Supported countries | United States, Canada | Australia, Canada, United States, United Kingdom, and more |
| Android | ||
| iOS | ||
| 24/7 customer support | via chatbot or 24/7 for identity theft restoration | No, Monday through Friday, 9 a.m. to 8 p.m. EST |
| Customer support options | Live chat, chatbot, email, phone, help center | Live chat, email, phone, online guides |
| Trustpilot score | 3.8 | 3.7 |
| Learn more | Get Cloaked | Get DeleteMe |
Cloaked has apps, and DeleteMe doesn't, which means our testing should favor Cloaked.
But with Cloaked, the Email Guard feature failed to load on Android and iPhone. Call Guard wouldn't work with our tester's carrier.
When we tried to cancel through the iOS app, we got an error message, so we emailed support. We never heard back and were charged for the next cycle anyway. The issue only got resolved when we finally connected with Kit, Cloaked's AI support agent.
Trustpilot reflects the same pattern. Cloaked sits at 3.8, with recurring complaints about setup problems and Call Guard intercepting calls and messages. Some users reported getting more spam calls after signing up.
DeleteMe was at 4.0 but recently dropped to 3.7. Some of those reviews appear to describe a different company with a similar name rather than the joindeleteme.com service.
Otherwise, Trustpilot reviewers mirror our positive experience. The dashboard is clear, the reports are readable, and when we emailed to cancel, support replied in four minutes and processed a prorated refund without pushing back. DeleteMe also works in far more countries, while Cloaked is limited to the U.S. and Canada.
Top data removal service alternatives
If you want DeleteMe's hands-off approach with more coverage, look at Incogni. It covers 420+ data brokers on every plan, and its Unlimited plan adds 2,000+ additional sites with human-assisted custom removals.
Learn more in our Incogni review.
If Cloaked's suite appeals but you want something less glitchy, Aura bundles data removal with identity monitoring, credit monitoring, antivirus, a VPN, and a password manager.
Learn more in our Aura Data Removal review.
Cloaked vs. DeleteMe: Which is better?
DeleteMe is the better choice for most people, even though Cloaked offers more coverage, features, and verified security certifications.
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Our Pick |
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| Value | ||
| Features | ||
| Security | ||
| User experience | ||
| Learn more | Get Cloaked | Get DeleteMe |
Cloaked wins on paper. It covers more brokers on the entry plan, holds more security certifications, and includes tools DeleteMe doesn't offer. If you want a fresh alias for every signup and don't mind tapping through automation packs on your phone, it's a good product, and we enjoyed using it.
But if you just want your information removed from broker sites without thinking about it, then that's what DeleteMe does. It also has fewer bugs, faster support, and custom removals for the cases that slip through. Cloaked's biggest number, that 650+ site figure, is also the part that asks for the most work from you.
Choose DeleteMe if you want removal handled for you. Choose Cloaked if you want the tools and don't mind being hands-on with your removals.
FAQs
Is Cloaked or DeleteMe better for data removal?
For most people, DeleteMe is better than Cloaked. It covers fewer sites on its entry plan, but removals run automatically every quarter, and you can submit up to 10 custom requests per quarter for anything it misses. Cloaked covers more brokers automatically, but its widest coverage relies on automations you run yourself.
Is Cloaked cheaper than DeleteMe?
No. DeleteMe starts at $6.97/mo on the two-year individual plan, compared to $9.99/mo for Cloaked. But Cloaked includes more in that price, like a VPN, a password manager, and identity theft insurance.
Does Cloaked cover more data brokers than DeleteMe?
On the entry plan, yes. Cloaked covers 350+ data brokers on every plan, while DeleteMe's Standard plan covers 89 sites. DeleteMe's coverage scales up through higher tiers, reaching 262 sites on VIP.
Does Cloaked work on Android?
Cloaked has both iPhone and Android apps, but they aren't identical. During testing, Email Guard failed to load on both platforms, and we only saw the automations feature working on iPhone. If automations are why you're considering Cloaked, confirm that before you subscribe.